Abstract: Mass media campaigns against obesity are often
designed to impact large audiences. This usually means that their
audience is defined based on general demographic characteristics like
age, gender, occupation etc., not taking into account psychographics
like behavior, motivations, wants, etc. Using psychographics, as the
base for the audience segmentation, is a common practice in case of
successful campaigns, as it allows developing more relevant
messages. It also serves a purpose of identifying key segments, those
that generate the best return on investment. For a health campaign,
that would be segments that have the best chance of being converted
into healthy lifestyle at the lowest cost. This paper presents the
limitations of the demographic targeting, based on the findings from
the reception study of IMSS (Mexican Social Security Institute) antiobesity
TV commercials and proposes mothers as the first level of
segmentation, in the process of identifying the key segment for these
campaigns.
Abstract: Fabric textures are very common in our daily life.
However, the representation of fabric textures has never been explored
from neuroscience view. Theoretical studies suggest that primary
visual cortex (V1) uses a sparse code to efficiently represent natural
images. However, how the simple cells in V1 encode the artificial
textures is still a mystery. So, here we will take fabric texture as
stimulus to study the response of independent component analysis that
is established to model the receptive field of simple cells in V1. We
choose 140 types of fabrics to get the classical fabric textures as
materials. Experiment results indicate that the receptive fields of
simple cells have obvious selectivity in orientation, frequency and
phase when drifting gratings are used to determine their tuning
properties. Additionally, the distribution of optimal orientation and
frequency shows that the patch size selected from each original fabric
image has a significant effect on the frequency selectivity.
Abstract: Purpose: The study aimed to assess the depressant or
antidepressant effects of several Nonsteroidal Anti-Inflammatory
Drugs (NSAIDs) in mice: the selective cyclooxygenase-2 (COX-2)
inhibitor meloxicam, and the non-selective COX-1 and COX-2
inhibitors lornoxicam, sodium metamizole, and ketorolac. The
current literature data regarding such effects of these agents are
scarce.
Materials and methods: The study was carried out on NMRI mice
weighing 20-35 g, kept in a standard laboratory environment. The
study was approved by the Ethics Committee of the University of
Medicine and Pharmacy „Carol Davila”, Bucharest. The study agents
were injected intraperitoneally, 10 mL/kg body weight (bw) 1 hour
before the assessment of the locomotor activity by cage testing (n=10
mice/ group) and 2 hours before the forced swimming tests (n=15).
The study agents were dissolved in normal saline (meloxicam,
sodium metamizole), ethanol 11.8% v/v in normal saline (ketorolac),
or water (lornoxicam), respectively. Negative and positive control
agents were also given (amitryptilline in the forced swimming test).
The cage floor used in the locomotor activity assessment was divided
into 20 equal 10 cm squares. The forced swimming test involved
partial immersion of the mice in cylinders (15/9cm height/diameter)
filled with water (10 cm depth at 28C), where they were left for 6
minutes. The cage endpoint used in the locomotor activity assessment
was the number of treaded squares. Four endpoints were used in the
forced swimming test (immobility latency for the entire 6 minutes,
and immobility, swimming, and climbing scores for the final 4
minutes of the swimming session), recorded by an observer that was
„blinded” to the experimental design. The statistical analysis used the
Levene test for variance homogeneity, ANOVA and post-hoc
analysis as appropriate, Tukey or Tamhane tests.
Results: No statistically significant increase or decrease in the
number of treaded squares was seen in the locomotor activity
assessment of any mice group. In the forced swimming test,
amitryptilline showed an antidepressant effect in each experiment, at
the 10 mg/kg bw dosage. Sodium metamizole was depressant at 100
mg/kg bw (increased the immobility score, p=0.049, Tamhane test),
but not in lower dosages as well (25 and 50 mg/kg bw). Ketorolac
showed an antidepressant effect at the intermediate dosage of 5
mg/kg bw, but not so in the dosages of 2.5 and 10 mg/kg bw,
respectively (increased the swimming score, p=0.012, Tamhane test).
Meloxicam and lornoxicam did not alter the forced swimming
endpoints at any dosage level.
Discussion: 1) Certain NSAIDs caused changes in the forced
swimming patterns without interfering with locomotion. 2) Sodium
metamizole showed a depressant effect, whereas ketorolac proved
antidepressant. Conclusion: NSAID-induced mood changes are not
class effects of these agents and apparently are independent of the
type of inhibited cyclooxygenase (COX-1 or COX-2).
Disclosure: This paper was co-financed from the European Social
Fund, through the Sectorial Operational Programme Human Resources Development 2007-2013, project number POSDRU /159
/1.5 /S /138907 "Excellence in scientific interdisciplinary research,
doctoral and postdoctoral, in the economic, social and medical fields
-EXCELIS", coordinator The Bucharest University of Economic
Studies.
Abstract: The aim of the current study was to develop and
validate a Response to Stressful Situations Scale (RSSS) for the
Portuguese population. This scale assesses the degree of stress
experienced in scenarios that can constitute positive, negative and
more neutral stressors, and also describes the physiological,
emotional and behavioral reactions to those events according to their
intensity. These scenarios include typical stressor scenarios relevant
to patients with schizophrenia, which are currently absent from most
scales, assessing specific risks that these stressors may bring on
subjects, which may prove useful in non-clinical and clinical
populations (i.e. Patients with mood or anxiety disorders,
schizophrenia). Results from Principal Components Analysis and
Confirmatory Factor Analysis of two adult samples from general
population allowed to confirm a three-factor model with good fit
indices: χ2 (144)= 370.211, p = 0.000; GFI = 0.928; CFI = 0.927; TLI =
0.914, RMSEA = 0.055, P(rmsea ≤0.005) = .096; PCFI = .781.
Further data analysis of the scale revealed that RSSS is an adequate
assessment tool of stress response in adults to be used in further
research and clinical settings, with good psychometric characteristics,
adequate divergent and convergent validity, good temporal stability
and high internal consistency.
Abstract: The Orthogonal Frequency Division Multiplexing
(OFDM) with high data rate, high spectral efficiency and its ability to
mitigate the effects of multipath makes them most suitable in wireless
application. Impulsive noise distorts the OFDM transmission and
therefore methods must be investigated to suppress this noise. In this
paper, a State Space Recursive Least Square (SSRLS) algorithm
based adaptive impulsive noise suppressor for OFDM
communication system is proposed. And a comparison with another
adaptive algorithm is conducted. The state space model-dependent
recursive parameters of proposed scheme enables to achieve steady
state mean squared error (MSE), low bit error rate (BER), and faster
convergence than that of some of existing algorithm.
Abstract: The concentrations of heavy metals in sediments of
Qua Iboe River Estuary (QIRE) were monitored at four different
sampling locations in wet and dry seasons. A preliminary survey to
determine the four sampling stations along the river continuum
showed that the area spanned between
Abstract: In this paper, we propose a system for preventing gas
risks through the use of wireless communication modules and
intelligent gas safety appliances. Our system configuration consists of
an automatic extinguishing system, detectors, a wall-pad, and a
microcomputer controlled micom gas meter to monitor gas flow and
pressure as well as the occurrence of earthquakes. The automatic fire
extinguishing system checks for both combustible gaseous leaks and
monitors the environmental temperature, while the detector array
measures smoke and CO gas concentrations. Depending on detected
conditions, the micom gas meter cuts off an inner valve and generates
a warning, the automatic fire-extinguishing system cuts off an external
valve and sprays extinguishing materials, or the sensors generate
signals and take further action when smoke or CO are detected.
Information on intelligent measures taken by the gas safety appliances
and sensors are transmitted to the wall-pad, which in turn relays this as
real time data to a server that can be monitored via an external network
(BcN) connection to a web or mobile application for the management
of gas safety. To validate this smart-home gas management system, we
field-tested its suitability for use in Korean apartments under several
scenarios.
Abstract: Here, we study the characteristic feature of
conventional (ON-OFF keying) and soliton based transmission
system. We consider 20Gbps transmission system implemented with
Conventional Single Mode Fiber (C-SMF) to examine the role of
Gaussian pulse which is the characteristic of conventional
propagation and Hyperbolic-secant pulse which is the characteristic
of soliton propagation in it. We note the influence of these pulses
with respect to different dispersion lengths and soliton period in
conventional and soliton system respectively and evaluate the system
performance in terms of Quality factor. From the analysis, we could
prove that the soliton pulse has the consistent performance even for
long distance without dispersion compensation than the conventional
system as it is robust to dispersion. For the length of transmission of
200Km, soliton system yielded Q of 33.958 while the conventional
system totally exhausted with Q=0.
Abstract: Microstructural and hardening changes of
Fe-0.2wt.%V alloy and pure Fe irradiated with 100 keV hydrogen ions
at room temperature were investigated. It was found that dislocation
density varies dramatically after irradiation, ranging from dislocation
free to dense areas with tangled and complex dislocation
configuration. As the irradiated Fe-0.2wt.%V samples were annealed
at 773 K, the irradiation-induced dislocation loops disappear, while
many small precipitates with enriched C distribute in the matrix. Some
large precipitates with enriched V were also observed. The hardness of
Fe-0.2wt.%V alloy and pure Fe increases after irradiation, which
ascribes to the formation of dislocation loops in the irradiated
specimens. Compared with pure Fe, the size of the
irradiation-introduced dislocation loops in Fe-0.2wt.%V alloy
decreases and the density increases, the change of the hardness also
decreases.
Abstract: This paper examines the utilization of public-private
partnerships for the building and operation of wastewater treatment
plants. Our research focuses on risk allocation in this kind of projects.
Our analysis builds on more than hundred wastewater treatment
plants built and operated through PPP projects in Aragon (Spain).
The paper illustrates the consequences of an inadequate management
of construction risk and an unsuitable transfer of demand risk in
wastewater treatment plants. It also shows that the involvement of
many public bodies at local, regional and national level further
increases the complexity of this kind of projects and make time
delays more likely.
Abstract: Waste load allocation (WLA) policies may use multiobjective
optimization methods to find the most appropriate and
sustainable solutions. These usually intend to simultaneously
minimize two criteria, total abatement costs (TC) and environmental
violations (EV). If other criteria, such as inequity, need for
minimization as well, it requires introducing more binary
optimizations through different scenarios. In order to reduce the
calculation steps, this study presents value index as an innovative
decision making approach. Since the value index contains both the
environmental violation and treatment costs, it can be maximized
simultaneously with the equity index. It implies that the definition of
different scenarios for environmental violations is no longer required.
Furthermore, the solution is not necessarily the point with minimized
total costs or environmental violations. This idea is testified for Haraz
River, in north of Iran. Here, the dissolved oxygen (DO) level of river
is simulated by Streeter-Phelps equation in MATLAB software. The
WLA is determined for fish farms using multi-objective particle
swarm optimization (MOPSO) in two scenarios. At first, the trade-off
curves of TC-EV and TC-Inequity are plotted separately as the
conventional approach. In the second, the Value-Equity curve is
derived. The comparative results show that the solutions are in a
similar range of inequity with lower total costs. This is due to the
freedom of environmental violation attained in value index. As a
result, the conventional approach can well be replaced by the value
index particularly for problems optimizing these objectives. This
reduces the process to achieve the best solutions and may find better
classification for scenario definition. It is also concluded that decision
makers are better to focus on value index and weighting its contents
to find the most sustainable alternatives based on their requirements.
Abstract: Quantitative radiobiological models can be used to
assess the optimum clinical outcome from sophisticated therapeutic
modalities by calculating tumor control probability (TCP) and normal
tissue complication probability (NTCP). In this study two 3D-CRT
and an IMRT treatment plans were developed with an initial
prescription dose of 60 Gy in 2 Gy/fraction to prostate. Sensitivity of
TCP and Complication free tumor control probability (P+) to the
different values of α/β ratio was investigated for various prescription
doses planned to be delivered in either a fixed number of fractions (I)
or in a fixed dose per fraction (II) in each of the three different
treatment plans. High dose/fraction and high α/β value result in
comparatively smaller P+ and IMRT plans resulted in the highest P+,
mainly due to the decrease in NTCP. If α/β is lower than expected,
better tumor control can be achieved by increasing dose/fraction but
decreasing the number of fractions.
Abstract: In this research article of modeling Underwater
Wireless Sensor Network Simulators, we provide a comprehensive
overview of the various currently available simulators used in UWSN
modeling. In this work, we compare their working environment,
software platform, simulation language, key features, limitations and
corresponding applications. Based on extensive experimentation and
performance analysis, we provide their efficiency for specific
applications. We have also provided guidelines for developing
protocols in different layers of the protocol stack, and finally these
parameters are also compared and tabulated. This analysis is
significant for researchers and designers to find the right simulator
for their research activities.
Abstract: This paper analyses the heat transfer performance and
fluid flow using different nanofluids in a square enclosure. The
energy equation and Navier-Stokes equation are solved numerically
using finite volume scheme. The effect of volume fraction
concentration on the enhancement of heat transfer has been studied
icorporating the Brownian motion; the influence of effective thermal
conductivity on the enhancement was also investigated for a range of
volume fraction concentration. The velocity profile for different
Rayleigh number. Water-Cu, water AL2O3 and water-TiO2 were
tested.
Abstract: The article represents the results of isolation and
component chromatographic analysis of essential oils of Polygonym
L. plants growing in Kazakhstan in commercial reserves at the
territory of Kazakhstan. The results of research of antiviral activity of
isolated substances to flu virus have been represented in this article.
The main pharmacophore groups in the structure of alkaloids have
been identified.
Abstract: This paper reports a novel actuating design that uses
the shear deformation of a piezoelectric actuator to deflect a
bulge-diaphragm for driving an array microdroplet ejector. In essence,
we employed a circular-shaped actuator poled radial direction with
remnant polarization normal to the actuating electric field for inducing
the piezoelectric shear effect. The array microdroplet ejector consists
of a shear type piezoelectric actuator, a vibration plate, two chamber
plates, two channel plates and a nozzle plate. The vibration, chamber
and nozzle plate components are fabricated using nickel
electroforming technology, whereas the channel plate is fabricated by
etching of stainless steel. The diaphragm displacement was measured
by the laser two-dimensional scanning vibrometer. The ejected
droplets of the microejector were also observed via an optic
visualization system.
Abstract: The article presents a plasma chemical technology for
processing solid fuels, using examples of bituminous and brown
coals. Thermodynamic and experimental investigation of the
technology was made. The technology allows producing synthesis
gas from the coal organic mass and valuable components (technical
silicon, ferrosilicon, aluminum, and carbon silicon, as well as
microelements of rare metals, such as uranium, molybdenum,
vanadium, etc.) from the mineral mass. The thusly produced highcalorific
synthesis gas can be used for synthesis of methanol, as a
high-calorific reducing gas instead of blast-furnace coke as well as
power gas for thermal power plants.
Abstract: The posterior reference for the ala tragal line is a
cause of confusion, with different authors suggesting different
locations as to the superior, middle or inferior part of the tragus. This
study was conducted on 200 subjects to evaluate if any correlation
exists between the variation of angulation of palatal throat form and
the relative parallelism of occlusal plane to ala-tragal line at different
tragal levels. A custom made Occlusal Plane Analyzer was used to
check the parallelism between the ala-tragal line and occlusal plane.
A lateral cephalogram was shot for each subject to measure the
angulation of the palatal throat form. Fisher’s exact test was used to
evaluate the correlation between the angulation of the palatal throat
form and the relative parallelism of occlusal plane to the ala tragal
line. Also, a classification was formulated for the palatal throat form,
based on confidence interval. From the results of the study, the
inferior part, middle part and superior part of the tragus were seen as
the reference points in 49.5%, 32% and 18.5% of the subjects
respectively. Class I palatal throat form (41degree-50 degree), Class
II palatal throat form (below 41 degree) and Class III palatal throat
form (above 50 degree) were seen in 42%, 43% and 15% of the
subjects respectively. It was also concluded that there is no
significant correlation between the variation in the angulations of the
palatal throat form and the relative parallelism of occlusal plane to
the ala-tragal line.
Abstract: Diagram and drawing are important ways to
communicate and the reproduce of architectural design, Due to the
development of information and communication technology, the
professional thinking of architecture and interior design are also
change rapidly. In development process of design, diagram always
play very important role. This study is based on diagram theories,
observe and record interaction between man and objects, objects and
space, and space and time in a modern nuclear family. Construct a
method for diagram to systematically and visualized describe the
space plan of a modern nuclear family toward an intelligent design, to
assist designer to retrieve information and review event pattern of past
and present.
Abstract: As the trend in automotive technology is fast moving
towards hybridization and electrification to curb emissions as well as
to improve the fuel efficiency, air-conditioning systems in passenger
cars have not caught up with this trend and still remain as the major
energy consumers amongst others. Adsorption based air-conditioning
systems, e.g. with silica-gel water pair, which are already in use for
residential and commercial applications, are now being considered as
a technology leap once proven feasible for the passenger cars. In this
paper we discuss a methodology, challenges and feasibility of
implementing an adsorption based air-conditioning system in a
passenger car utilizing the exhaust waste heat. We also propose an
optimized control strategy with interfaces to the engine control unit
of the vehicle for operating this system with reasonable efficiency
supported by our simulation and validation results in a prototype
vehicle, additionally comparing to existing implementations,
simulation based as well as experimental. Finally we discuss the
influence of start-stop and hybrid systems on the operation strategy of
the adsorption air-conditioning system.