Abstract: In highly competitive environments, a growing
number of companies must regularly launch new products speedily
and successfully. A company-s success is based on the systematic,
conscious product designing method which meets the market
requirements and takes risks as well as resources into consideration.
Research has found that developing and launching new products are
inherently risky endeavors. Hence in this research, we aim at
introducing a risk evaluation framework for the new product
innovation process. Our framework is based on the fuzzy analytical
hierarchy process (FAHP) methodology. We have applied all the
stages of the framework on the risk evaluation process of a
pharmaceuticals company.
Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: With the development of the Polyvinyl chloride
(PVC) products in many applications, the challenge of investigating
the raw material composition and reducing the cost have both
become more and more important. Considerable research has been
done investigating the effect of additives on the PVC products. Most
of the PVC composites research investigates only the effect of
single/few factors, at a time. This isolated consideration of the input
factors does not take in consideration the interaction effect of the
different factors. This paper implements a mixture experimental
design approach to find out a cost-effective PVC composition for the
production of electrical-insulation cables considering the ASTM
Designation (D) 6096. The results analysis showed that a minimum
cost can be achieved through using 20% virgin PVC, 18.75%
recycled PVC, 43.75% CaCO3 with participle size 10 microns, 14%
DOP plasticizer, and 3.5% CPW plasticizer. For maximum UTS the
compound should consist of: 17.5% DOP, 62.5% virgin PVC, and
20.0% CaCO3 of particle size 5 microns. Finally, for the highest
ductility the compound should be made of 35% virgin PVC, 20%
CaCO3 of particle size 5 microns, and 45.0% DOP plasticizer.
Abstract: Out of all visual arts including: painting, sculpture,
graphics, photography, architecture, and others, architecture is by far
the most complex one, because the art category is only one of its
determinants. Architecture, to some extent includes other arts which
can significantly influence the shaping of an urban space (artistic
interventions). These arts largely shape the visual culture in
combination with other categories: film, TV, Internet, information
technologies that are "changing the world" etc. In the area of
architecture and urbanism, visual culture is achieved through the
aspects of visual spatial effects. In this context, a complex visual
deliberation about designing urban areas in order to contribute to the
urban visual culture, and with it restore the cultural identity of the
city, is becoming almost the primary concept of contemporary urban
and architectural practice. Research in this paper relate to the city of
Niksic and its place in the visual urban culture. We are looking at the
city’s existing visual effects and determining the directions of
transformability of its physical structure in order to achieve the visual
realization of an urban area and the renewal of cultural identity of a
modern city.
Abstract: Obsessive-Compulsive Disorder (OCD) is a common
and disabling condition. Therapist-delivered treatments that use
exposure and response prevention have been found to be very
effective in treating OCD, although they are costly and associated
with high rates of attrition. Effective treatments that can be made
widely available without the need for therapist contact are urgently
needed. This case study represents the first published investigation of
a self-administered cognitive treatment for OCD in a 50-year old
female with a 20 year history of OCD. The treatment evaluation
occurred over 27 weeks, including 12 weeks of self-administration of
the Danger Ideation Reduction Therapy (DIRT) program. Decreases
of between 23% to 33% on measures from pre-treatment to follow-up
were observed. Bearing in mind the methodological limitations
associated with a case study, we conclude that the results reported
here are encouraging and indicate that further research effort
evaluating the effectiveness of self-administered DIRT is warranted.
Abstract: High-voltage power transmission lines are the back
bone of electrical power utilities. The stability and continuous
monitoring of this critical infrastructure is pivotal. Nine-Sigma
representing Eskom Holding SOC limited, South Africa has a major
problem on proactive detection of fallen power lines and real time
sagging measurement together with slipping of such conductors. The
main objective of this research is to innovate RFID technology to
solve this challenge. Various options and technologies such as GPS,
PLC, image processing, MR sensors and etc., have been reviewed
and draw backs were made. The potential of RFID to give precision
measurement will be observed and presented. The future research
will look at magnetic and electrical interference as well as corona
effect on the technology.
Abstract: In this study an extensive experimental research is
carried out to develop a better understanding of the effects of Piano Key (PK) weir geometry on weir flow threshold submergence.
Experiments were conducted in a 12 m long, 0.4 m wide and 0.7 m deep rectangular glass wall flume. The main objectives were to
investigate the effect of the PK weir geometries including the weir
length, weir height, inlet-outlet key widths, upstream and
downstream apex overhangs, and slopped floors on threshold submergence and study the hydraulic flow characteristics. From the
experimental results, a practical formula is proposed to evaluate the flow threshold submergence over PK weirs.
Abstract: This paper presents a systematic procedure for modelling and simulation of a power system installed with a power system stabilizer (PSS) and a flexible ac transmission system (FACTS)-based controller. For the design purpose, the model of example power system which is a single-machine infinite-bus power system installed with the proposed controllers is developed in MATLAB/SIMULINK. In the developed model synchronous generator is represented by model 1.1. which includes both the generator main field winding and the damper winding in q-axis so as to evaluate the impact of PSS and FACTS-based controller on power system stability. The model can be can be used for teaching the power system stability phenomena, and also for research works especially to develop generator controllers using advanced technologies. Further, to avoid adverse interactions, PSS and FACTS-based controller are simultaneously designed employing genetic algorithm (GA). The non-linear simulation results are presented for the example power system under various disturbance conditions to validate the effectiveness of the proposed modelling and simultaneous design approach.
Abstract: Dual motor drives fed by single inverter is
purposely designed to reduced size and cost with respect to
single motor drives fed by single inverter. Previous researches
on dual motor drives only focus on the modulation and the
averaging techniques. Only a few of them, study the
performance of the drives based on different speed controller
other than Proportional and Integrator (PI) controller. This
paper presents a detailed comparative study on fuzzy rule-base
in Fuzzy Logic speed Controller (FLC) for Dual Permanent
Magnet Synchronous Motor (PMSM) drives. Two fuzzy speed
controllers which are standard and simplified fuzzy speed
controllers are designed and the results are compared and
evaluated. The standard fuzzy controller consists of 49 rules
while the proposed controller consists of 9 rules determined by
selecting the most dominant rules only. Both designs are
compared for wide range of speed and the robustness of both
controllers over load disturbance changes is tested to
demonstrate the effectiveness of the simplified/reduced rulebase.
Abstract: Hydrogen is regarded to play an important role in
future energy systems because it can be produced from abundant
resources and its combustion only generates water. The disposal of
waste tyres is a major problem in environmental management
throughout the world. The use of waste materials as a source of
hydrogen is particularly of interest in that it would also solve a waste
treatment problem. There is much interest in the use of alternative
feedstocks for the production of hydrogen since more than 95% of
current production is from fossil fuels. The pyrolysis of waste tyres
for the production of liquid fuels, activated carbons and gases has
been extensively researched. However, combining pyrolysis with
gasification is a novel process that can gasify the gaseous products
from pyrolysis. In this paper, an experimental investigation into the
production of hydrogen and other gases from the bench scale
pyrolysis-gasification of tyres has been investigated. Experiments
were carried using a two stage system consisting of pyrolysis of the
waste tyres followed by catalytic steam gasification of the evolved
gases and vapours in a second reactor. Experiments were conducted
at a pyrolysis temperature of 500 °C using Ni/Al2O3 as a catalyst. The
results showed that there was a dramatic increase in gas yield and the
potential H2 production when the gasification temperature was
increased from 600 to 900 oC. Overall, the process showed that high
yields of hydrogen can be produced from waste tyres.
Abstract: Arrack is one of the forms of alcoholic beverage or
liquor which is produced from palm or date juice and commonly
consumed by the lower social class of all religious/ethnic
communities in the north-western villages of Bangladesh. The
purpose of the study was to compare arrack drinking patterns
associated with socio-demographic status among the Muslim, Hindu,
Santal, and Oraon communities in the Rasulpur union of Bangladesh.
A total of 391 respondents (Muslim n-109, Hindu n-103, Santal n-89,
Oraon n-90) selected by cluster random sampling were interviewed
by ADP (Arrack Drinking Pattern) questionnaire. The results of
Pearson Chi-Squire test revealed that arrack drinking patterns were
significantly differed among the Muslim, Hindu, Santal, and Oraon
communities- drinkers. In addition, the results of Spearman-s
bivariate correlation coefficients also revealed that sociodemographic
characteristics of the communities- drinkers were the
significantly positive and negative associations with the arrack
drinking patterns in the Rasulpur union, Bangladesh. The study
suggests that further cross-cultural researches should be conducted
on the consequences of arrack drinking patterns on the communities-
drinkers.
Abstract: The recognition of handwritten numeral is an
important area of research for its applications in post office, banks
and other organizations. This paper presents automatic recognition of
handwritten Kannada numerals based on structural features. Five
different types of features, namely, profile based 10-segment string,
water reservoir; vertical and horizontal strokes, end points and
average boundary length from the minimal bounding box are used in
the recognition of numeral. The effect of each feature and their
combination in the numeral classification is analyzed using nearest
neighbor classifiers. It is common to combine multiple categories of
features into a single feature vector for the classification. Instead,
separate classifiers can be used to classify based on each visual
feature individually and the final classification can be obtained based
on the combination of separate base classification results. One
popular approach is to combine the classifier results into a feature
vector and leaving the decision to next level classifier. This method
is extended to extract a better information, possibility distribution,
from the base classifiers in resolving the conflicts among the
classification results. Here, we use fuzzy k Nearest Neighbor (fuzzy
k-NN) as base classifier for individual feature sets, the results of
which together forms the feature vector for the final k Nearest
Neighbor (k-NN) classifier. Testing is done, using different features,
individually and in combination, on a database containing 1600
samples of different numerals and the results are compared with the
results of different existing methods.
Abstract: Groundwater is one of the most important water
resources in Fars province. Based on this study, 95 percent of the
total annual water consumption in Fars is used for agriculture,
whereas the percentages for domestic and industrial uses are 4 and 1
percent, respectively. Population growth, urban and industrial
growth, and agricultural development in Fars have created a
condition of water stress. In this province, farmers and other users are
pumping groundwater faster than its natural replenishment rate,
causing a continuous drop in groundwater tables and depletion of this
resource. In this research variation of groundwater level, their effects
and ways to help control groundwater levels in aquifer of the Niriz
plains in Fars plain were evaluated .Excessive exploitation of
groundwater in this aquifer caused the groundwater levels fall too
fast or to unacceptable levels. The average drawdown of the
groundwater level in this plain were 9.1 meters during 1997 to
2004. The purpose of this study is to evaluate water level changes in
the Niriz Aquifer in the Fars province in order to determine the areas
of greatest depletion, the cause of depletion, and predict the
remaining life of the aquifer.
Abstract: In the context of business incubation (BI) as strategic
enablers, this paper critically reviews the literature relating to the
strategic benefits of BI in the Middle East. The taxonomy of BI
benefits in the strategic elements on 1) type, 2) financial model, 3)
services, 4) objectives, 5) number of clients, 6) number of graduates,
and 7) jobs creation. Understanding the importance of BI benefits can
be significant in the economic development although most incubators
lead to diversify the economy. Thus, taxonomies of the benefits of BI
are produced from both the academic literature and published case
studies. In this way, a classification of strategic benefits elements as
they relate to incubators has been developed to provide a greater
understanding of the benefits needed to obtain a specific element.
The result of this paper is Business incubators is aimed
entrepreneurship, jobs creation, research commercialization and
profitable enterprises in Middle Eastern countries.
Abstract: Imaging is defined as the process of obtaining
geometric images either two dimensional or three dimensional by scanning or digitizing the existing objects or products. In this research, it applied to retrieve 3D information of the human skin
surface in medical application. This research focuses on analyzing
and determining volume of leg ulcers using imaging devices. Volume
determination is one of the important criteria in clinical assessment of leg ulcer. The volume and size of the leg ulcer wound will give the
indication on responding to treatment whether healing or worsening.
Different imaging techniques are expected to give different result (and accuracies) in generating data and images. Midpoint projection
algorithm was used to reconstruct the cavity to solid model and compute the volume. Misinterpretation of the results can affect the
treatment efficacy. The objectives of this paper is to compare the
accuracy between two 3D data acquisition method, which is laser
triangulation and structured light methods, It was shown that using models with known volume, that structured-light-based 3D technique
produces better accuracy compared with laser triangulation data
acquisition method for leg ulcer volume determination.
Abstract: The cardiovascular system has become the most
important subject of clinical research, particularly measurement of
arterial blood flow. Therefore correct determination of arterial
diameter is crucial. We propose a novel, semi-automatic method for
artery lumen detection. The method is based on Gaussian probability
function. Usability of our proposed method was assessed by
analyzing ultrasound B-mode CFA video sequences acquired from
eleven healthy volunteers. The correlation coefficient between the
manual and semi-automatic measurement of arterial diameter was
0.996. Our proposed method for detecting artery boundary is novel
and accurate enough for the measurement of artery diameter.
Abstract: A lot of research made during these last 15 years
showed that the quantification of the springback has a significant role
in the industry of sheet metal forming. These studies were made with
the objective of finding techniques and methods to minimize or
completely avoid this permanent physical variation. Moreover, the
use of steel and aluminum alloys in the car industry and aviation
poses every day the problem of the springback. The determination in
advance of the quantity of the springback allows consequently the
design and manufacture of the tool. The aim of this paper is to study
experimentally the influence of the blank holder force BHF and the
radius of curvature of the die on the springback and their influence on
the strain in various zone of specimen.
The original of our purpose consist on tests which are ensured by
adapting a U-type stretching-bending device on a tensile testing
machine, where we studied and quantified the variation of the
springback according to displacement.
Abstract: The ubiquitous payment problems within construction
industry of China are notoriously hard to be resolved, thus lead to a
series of impacts to the industry chain. Among of them, the most direct
result is affecting the normal operation of contractors negatively. A
wealth of research has already discussed reasons of the payment
problems by introducing a number of possible improvement strategies.
But the causalities of these problems are still far from harsh reality. In
this paper, the authors propose a model for cash flow system of
construction projects by introducing System Dynamics techniques to
explore causal facets of the payment problem. The effects of payment
arrears on both cash flow and profitability of project are simulated into
four scenarios by using data from real projects. Simulating results
show visible clues to help contractors quantitatively determining the
consequences for the construction project that arise from payment
delay.
Abstract: Self-sensing estimates the air gap within an electro
magnetic path by analyzing the bearing coil current and/or voltage
waveform. The self-sensing concept presented in this paper has been
developed within the research project “Active Magnetic Bearings
with Supreme Reliability" and is used for position sensor fault
detection.
Within this new concept gap calculation is carried out by an alldigital
analysis of the digitized coil current and voltage waveform.
For analysis those time periods within the PWM period are used,
which give the best results. Additionally, the concept allows the
digital compensation of nonlinearities, for example magnetic
saturation, without degrading signal quality. This increases the
accuracy and robustness of the air gap estimation and additionally
reduces phase delays.
Beneath an overview about the developed concept first
measurement results are presented which show the potential of this
all-digital self-sensing concept.