Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: Key frame extraction methods select the most
representative frames of a video, which can be used in different areas
of video processing such as video retrieval, video summary, and video
indexing. In this paper we present a novel approach for extracting key
frames from video sequences. The frame is characterized uniquely by
his contours which are represented by the dominant blocks. These
dominant blocks are located on the contours and its near textures.
When the video frames have a noticeable changement, its dominant
blocks changed, then we can extracte a key frame. The dominant
blocks of every frame is computed, and then feature vectors are
extracted from the dominant blocks image of each frame and arranged
in a feature matrix. Singular Value Decomposition is used to calculate
sliding windows ranks of those matrices. Finally the computed ranks
are traced and then we are able to extract key frames of a video.
Experimental results show that the proposed approach is robust
against a large range of digital effects used during shot transition.
Abstract: Maturity models, used descriptively to explain
changes in reality or normatively to guide managers to make
interventions to make organizations more effective and efficient, are
based on the principles of statistical quality control and PDCA
continuous improvement (Plan, Do, Check, Act). Some frameworks
developed over the concept of maturity models include COBIT,
CMM, and ITIL.
This paper presents some limitations of traditional maturity
models, most of them related to the mechanistic and reductionist
principles over which those models are built. As systems theory helps
the understanding of the dynamics of organizations and
organizational change, the development of a systemic maturity model
can help to overcome some of those limitations.
This document proposes a systemic maturity model, based on a
systemic conceptualization of organizations, focused on the study of
the functioning of the parties, the relationships among them, and their
behavior as a whole. The concept of maturity from the system theory
perspective is conceptually defined as an emergent property of the
organization, which arises as a result of the degree of alignment and
integration of their processes. This concept is operationalized through
a systemic function that measures the maturity of organizations, and
finally validated by the measuring of maturity in some organizations.
For its operationalization and validation, the model was applied to
measure the maturity of organizational Governance, Risk and
Compliance (GRC) processes.
Abstract: Aim of this work was to study the genetic basis for oil
accumulation in olive fruit via tracking DGAT2 (Diacylglycerol
acyltransferase type-2) gene in three Egyptian Origen Olive cultivars
namely Toffahi, Hamed and Maraki using molecular marker
techniques and bioinformatics tools. Results illustrate that, firstly:
specific genomic band of Maraki cultivars was identified as DGAT2
(Diacylglycerol acyltransferase type-2) and identical for this gene in
Olea europaea with 100% of similarity. Secondly, differential
genomic band of Maraki cultivars which produced from RAPD
fingerprinting technique reflected predicted distinguished sequence
which identified as DGAT2 (Diacylglycerol acyltransferase type-2)
in Fragaria vesca subsp. Vesca with 76% of sequential similarity.
Third and finally, specific genomic specific band of Hamed cultivars
was identified as two fragments, 1- Olea europaea cultivar Koroneiki
diacylglycerol acyltransferase type 2 mRNA, complete cds with two
matches regions with 99% or 2- Predicted: Fragaria vesca subsp.
vesca diacylglycerol O-acyltransferase 2-like (LOC101313050),
mRNA with 86 % of similarity.
Abstract: In sheet metal forming process, raw material
mechanical properties are important parameters. This paper is to
compare the wall’s incline angle or formability of SS 400 steel and
SUS 304 stainless steel in single point incremental forming. The two
materials are ferrous base alloyed, which have the different unit cell,
mechanical property and chemical composition. They were forming
into cone shape specimens having 100 mm diameter with different
wall’s incline angle: 90o, 75o and 60o. The investigation was
continued until the specimens formed surface facture. The
experimental result showed that the smaller the wall incline angle
higher the formability with the both materials. The formability limit
of the ferrous base alloy was approx. 60o wall’s incline angle. By
nature, SS 400 has higher formability than SUS 304. This result can
be used as the initial data in designing the single point incremental
forming parts.
Abstract: There are a variety of reference current identification
methods, for the shunt active power filter (SAPF), such as the
instantaneous active and reactive power, the instantaneous active and
reactive current and the synchronous detection method are evaluated
and compared under ideal, non sinusoidal and unbalanced voltage
conditions. The SAPF performances, for the investigated
identification methods, are tested for a non linear load. The
simulation results, using Matlab Power System Blockset Toolbox
from a complete structure, are presented and discussed.
Abstract: Powder metallurgy (P/M) is the only economic way to
produce porous parts/products. P/M can produce near net shape parts
hence reduces wastage of raw material and energy, avoids various
machining operations. The most vital use of P/M is in production of
metallic filters and self lubricating bush bearings and siding surfaces.
The porosity of the part can be controlled by varying compaction
pressure, sintering temperature and composition of metal powder
mix. The present work is aimed for experimental analysis of friction
and wear properties of self lubricating copper and tin bush bearing.
Experimental results confirm that wear rate of sintered component
is lesser for components having 10% tin by weight percentage. Wear
rate increases for high tin percentage (experimented for 20% tin and
30% tin) at same sintering temperature. Experimental results also
confirms that wear rate of sintered component is also dependent on
sintering temperature, soaking period, composition of the preform,
compacting pressure, powder particle shape and size.
Interfacial friction between die and punch, between inter powder
particles, between die face and powder particle depends on
compaction pressure, powder particle size and shape, size and shape
of component which decides size & shape of die & punch, material of
die & punch and material of powder particles.
Abstract: This research work is concerned with the life cycle
assessment (LCA) of an expressway, as well as its infrastructure, in
Thailand. The life cycle of an expressway encompasses the raw
material acquisition phase, the construction phase, the use or service
phase, the rehabilitation phase, and finally the demolition and
disposal phase. The LCA in this research was carried out using CML
baseline 2000 and in accordance with the ISO 14040 standard. A
functional unit refers to transportation of one person over one
kilometer of a 3-lane expressway with a 50-year lifetime. This
research has revealed that the construction phase produced the largest
proportion of the environmental impact (81.46%), followed by the
service, rehabilitation, demolition and disposal phases and
transportation at 11.97%, 3.72% 0.33% and 2.52%, respectively. For
the expressway under study, the total carbon footprint over its
lifetime is equivalent to 245,639 tons CO2-eq per 1 kilometer
functional unit, with the phases of construction, service,
rehabilitation, demolition and disposal and transportation
contributing 153,690; 73,773; 3693, 755 and 13,728 tons CO2-eq,
respectively. The findings could be adopted as a benchmark against
which the environmental impacts of future similar projects can be
measured.
Abstract: Frequency stability of microgrids under islanded
operation attracts particular attention recently. A new cooperative
frequency control strategy based on centralized multi-agent system
(CMAS) is proposed in this study. Based on this strategy, agents sent
data and furthermore each component has its own to center operating
decisions (MGCC).After deciding on the information, they are
returned. Frequency control strategies include primary and secondary
frequency control and disposal of multi-stage load in which this study
will also provide a method and algorithm for load shedding. This
could also be a big problem for the performance of micro-grid in
times of disaster. The simulation results show the promising
performance of the proposed structure of the controller based on
multi agent systems.
Abstract: In this work, a Multi-Level Artificial Bee Colony
(called MLABC) for optimizing numerical test functions is presented.
In MLABC, two species are used. The first species employs n
colonies where each of them optimizes the complete solution vector.
The cooperation between these colonies is carried out by exchanging
information through a leader colony, which contains a set of elite
bees. The second species uses a cooperative approach in which the
complete solution vector is divided to k sub-vectors, and each of
these sub-vectors is optimized by a colony. The cooperation between
these colonies is carried out by compiling sub-vectors into the
complete solution vector. Finally, the cooperation between two
species is obtained by exchanging information. The proposed
algorithm is tested on a set of well-known test functions. The results
show that MLABC algorithm provides efficiency and robustness to
solve numerical functions.
Abstract: The use of mobile phones is growing tremendously all
over the world. In Tanzania there are a number of operators licensed
by Tanzania Communications Regulatory Authority (TCRA) aiming
at attracting customers into their networks. So far
telecommunications market competition has been very stiff. Various
measures are being taken by mobile operators to survive in the
market. Such measure include introducing of different air time
bundles on daily, weekly and monthly at lower tariffs. Other
measures include the introduction of normal tariff, tourist package
and one network. Despite of all these strategies, there is a dynamic
competition in the market which needs to be explored. Some
influences which attract customers to choose a certain mobile
operator are of particular interest. This paper is investigating if the
network effects and Quality of Services (QoS) influence mobile
customers in selection of their mobile network operators. Seventy
seven students from high learning institutions in Dodoma
Municipality in Tanzania participated in responding to prepared
questionnaires. The data was analyzed using Statistical Package for
Social Science (SPSS) Software. The results indicate that, network
coverage does influence customers in selection of mobile operators.
In addition, this paper proposes further research in some areas
especially where the study came up with different findings from what
the theory has in place.
Abstract: Applied industrial engineering is concerned with
imparting employable skills to improve the productivity for current
situation of products and services. The purpose of this case study is to
present the results of an initial research study conducted to identify
the desired professional characteristics of an industrial engineer with
an undergraduate degree and the emerging topic areas that should be
incorporated into the curriculum to prepare industrial engineering
(IE) graduates for the future workforce. Conclusions and
recommendations for applied industrial engineering syllabus have
been gathered and reported below. A two-pronged approach was
taken which included a method of benchmarking by comparing the
applied industrial engineering curricula of various universities and an
industry survey to identify job market requirements. This
methodology produced an analysis of the changing nature of
industrial engineering from learning to practical education. A
curriculum study for engineering is a relatively unexplored area of
research in the Middle East, much less for applied industrial
engineering. This work is an effort to bridge the gap between
theoretical study in the classroom and the real world work
applications in the industrial and service sectors.
Abstract: Dissimilar joining of Titanium and Aluminum thin
sheets has potential applications in aerospace and automobile
industry which can reduce weight and cost and improve strength,
corrosion resistance and high temperature properties. However
successful welding of Titanium/Aluminium sheets is of challenge due
to differences in physical, chemical and metallurgical properties
between the two. This paper describes research results of Laser Beam
Welding (LBW) of Ti/Al thin sheets in which many researchers have
recently performed and critically reviewed from different
perspectives. Also some of notable works in the field of laser welding
with changes in mechanical properties, crack propagation, diffusion
behavior, chemical potential, interfacial reaction and the
microstructure are reported.
Abstract: Laser beam welding for the dissimilar Titanium and
Aluminium thin sheets is an emerging area which is having wider
applications in aerospace, aircraft, automotive, electronics and in
other industries due to its high speed, non-contact, precision with low
heat effects, least welding distortion, low labor costs and convenient
operation. Laser beam welding of dissimilar metal combinations are
increasingly demanded due to high energy densities with small fusion
and heat affected zones. Furthermore, no filler or electrode material is
required and contamination of weld is also very small. The present
study is to reviews the influence of different parameters like laser
power, welding speed, power density, beam diameter, focusing
distance and type of shielding gas on the mechanical properties of
dissimilar metal combinations like SS/Al, Cu/Al and Ti/Al focusing
on aluminum to other materials. Research findings reveal that Ti/Al
combination gives better metallurgical and mechanical properties
than other combinations such as SS/Al and Cu/Al.
Abstract: Artificial Immune Systems (AIS), inspired by the
human immune system, are algorithms and mechanisms which are
self-adaptive and self-learning classifiers capable of recognizing and
classifying by learning, long-term memory and association. Unlike
other human system inspired techniques like genetic algorithms and
neural networks, AIS includes a range of algorithms modeling on
different immune mechanism of the body. In this paper, a mechanism
of a human immune system based on apoptosis is adopted to build an
Intrusion Detection System (IDS) to protect computer networks.
Features are selected from network traffic using Fisher Score. Based
on the selected features, the record/connection is classified as either
an attack or normal traffic by the proposed methodology. Simulation
results demonstrates that the proposed AIS based on apoptosis
performs better than existing AIS for intrusion detection.
Abstract: The primary purpose of this paper is to explain the
impact of successful classroom management on the academic
achievements of students, the importance of positive relationship
between teacher and students, among students, between teacher and
parents. Effective communication plays an important role to
encourage students study hard and learn materials which are covered
by the teacher in the class. Friendly relationships among students
other than their preferred friends help them to have team working and
be socialized. In addition, a well-organized classroom arrangement
enhances students learning. As the consequence of successful
classroom management students should feel responsibility and need
to feel it. The one who is responsible to provide a comfortable
environment and help students learn is the manager of the classroom
who is named Teacher.
Abstract: In today’s era, it is no news that organizations should
demonstrate honest conduct as well as ethical administration.
Therefore, the concept of corporate social responsibility
(subsequently CSR) has created its tag upon the company’s focal
point as well as marketing communications, and will continue in the
future. The importance of CSR has increased in the last decade, and
this concept has attracted global attention. The notion of CSR has
strategic significance for many organizations. However, businesses
are not adapting the activities of CSR that benefit to all of its
stakeholders (including society). The main reason is the practitioners
are unfortunately unable to comprehend its importance; and
therefore, the activities of the CSR are so detached from the business
activities. Hence, it is required to develop an understanding that the
activities of CSR are not only beneficial for the society but it also
benefit to business. This paper focuses on the concept of strategic
CSR, and develops a theoretical framework that will help
practitioners to filter and chose the activities of CSR that are strategic
in nature.
Abstract: City shrinkage is one of the thorny problems that many
European cities have to face with nowadays. It is mainly expressed as
the decrease of population in these cities. Eastern Germany is one of
the pioneers of European shrinking cities with long shrinking history.
The paper selects one representative shrinking city Halle (Saale) in
eastern Germany as research objective, collecting and investigating
nearly 20 years (1993-2010) municipal data after the reunification of
Germany. These data based on five dimensions, which are
demographic, economic, social, spatial and environmental and total 16
eligible variables. Factor Analysis is used to deal with these variables
in order to assess the most important factors affecting shrinking Halle.
The results show that there are three main factors determine the
shrinkage of Halle, respectively named “demographical and
economical factor”, “social stability factor”, and “city vitality factor”.
The three factors act at different time period of Halle’s shrinkage: from
1993 to 1997 the demographical and economical factor played an
important role; from 1997 to 2004 the social stability factor is
significant to city shrinkage; since 2005 city vitality factor determines
the shrinkage of Halle. In recent years, the shrinkage in Halle mitigates
that shows the sign of growing population. Thus the city Halle should
focus on attaching more importance on the city vitality factor to
prevent the city from shrinkage. Meanwhile, the city should possess a
positive perspective to shift the growth-oriented development to tap
the potential of shrinking cities. This method is expected to apply to
further research and other shrinking cities
Abstract: The objective of this study was to determine effect of
dietary essential oil (EO) compounds, which contained
cinnamaldehyde, eugenol, peppermint, coriander, cumin, lemongrass,
and an organic carrier on feed intake, milk composition, and rumen
fermentation of dairy cows during heat exposure. Thirty-two Holstein
cows (days in milk= 60 ± 5) were assigned to one of two treatment
groups: a Control and EO fed. The experiment lasted 28 days. Dry
matter intake (DMI) was measured daily while and milk production
was measured weekly. Our result showed that DMI and milk yield
was decreased (P < 0.01) in control cows relative to EO cows.
Furthermore, supplementation with EO was associated with a
decrease in the molar proportion of propionate (P < 0.05) and
increase (P < 0.05) in acetate to propionate ratio. In conclusion, EO
supplementations in diets can be useful nutritional modification to
alleviate for the decrease DMI and milk production during heat
exposure in lactating dairy cows.
Abstract: Domestic goats (Capra hircus) are extremely diverse
species and principal animal genetic resource of the developing
world. These facilitate a persistent supply of meat, milk, fibre, and
skin and are considered as important revenue generators in small
pastoral environments. This study aimed to fingerprint β-LG gene at
PCR-RFLP level in native Saudi goat breeds (Ardi, Habsi and Harri)
in an attempt to have a preliminary image of β-LG genotypic patterns
in Saudi breeds as compared to other foreign breeds such as Indian
and Egyptian. Also, the Phylogenetic analysis was done to investigate
evolutionary trends and similarities among the caprine β-LG gene
with that of the other domestic specie, viz. cow, buffalo and sheep.
Blood samples were collected from 300 animals (100 for each breed)
and genomic DNA was extracted. A fragment of the β-LG gene
(427bp) was amplified using specific primers. Subsequent digestion
with Sac II restriction endonuclease revealed two alleles (A and B)
and three different banding patterns or genotypes i.e. AA, AB and
BB. The statistical analysis showed a general trend that β-LG AA
genotype had higher milk yield than β-LG AB and β-LG BB
genotypes. Nucleotide sequencing of the selected β-LG fragments
was done and submitted to GenBank NCBI (Accession No.
KJ544248, KJ588275, KJ588276, KJ783455, KJ783456 and
KJ874959). Phylogenetic analysis on the basis of nucleotide
sequences of native Saudi goats indicated evolutional similarity with
the GenBank reference sequences of goat, Bubalus bubalis and Bos
taurus. However, the origin of sheep which is the most closely
related from the evolutionary point of view, was located some
distance away.