Abstract: This research aimed to study the market feasibility for
new brand coffee house, the case study of Thailand.. This study is a
mixed methods research combining quantitative research and the
qualitative research. Primary data 350 sets of questionnaires were
distributed, and the high quality completed questionnaires of 320 sets
returned. Research samples are identified as customers’ of Hi-end
department stores in Thailand. The sources of secondary data were
critical selected from highly reliable sources, both from public and
private sectors. The results were used to classify the customer group
into two main groups, the younger than 25 and the older than 25years
old. Results of the younger group, are give priority to the dimension
of coffee house and its services dimension more than others, then
branding dimension and the product dimension respectively. On the
other hand, the older group give the difference result as they rate the
important of the branding, coffee house and its services, then the
product respectively. Coffee consuming is not just the trend but it
has become part of people lifestyle. And the new cultures also created
by the wise businessman. Coffee was long produced and consumed in
Thailand. But it is surprisingly the hi-end brand coffee houses in Thai
market are mostly imported brands. The café business possibility for
Thai brand coffee house in Thai market were discussed in the paper.
Abstract: The purposes of this study are to study political
information exposure, politicians- perceptions, political attitudes and
political participations among people in Bangkok Metropolitan Area.
The sample consisted of 420 which were selected by using accidental sampling method. Questionnaires were administered to all of the
respondents to obtain the data for this research. T-test, one-way ANOVA and Pearson-s correlation coefficient were used to analyze the data. The findings are as follows: The difference in gender,
education, income and occupation has significantly effect upon political information exposures. The difference in age, income has
significantly effect upon politicians- perceptions. The difference in income has significantly effect upon political attitudes. The
difference in gender, income and occupation has significantly effect
upon political participations. There were a significantly relations between political information exposures, political attitudes, political
participations and between politicians- perceptions, political attitudes and political participations.
Abstract: This paper focuses on the experimental impacts of
ultrasonic, carbonate and a combination of them on the quality of
fresh kiwi juice. Today, non-thermal methods like ultrasonic, which
have imperceptible effects on some properties of the juice such as
taste, flavor and color, are commonly used for killing
microorganisms.In this paper, some properties of kiwi fruit juice
under ultrasonic, carbonate and a combination of them has been
researched. Those properties include pH, acidity, transparency and
Brix. Its impact on microorganisms has been studied as well.The
results show that using a combination of carbonate and sonicate make
the cavitation more severe without a perceptible effect on nonactivation
of microorganisms.
Abstract: The purpose of this research was to design costume by the inspiration from the configurations, colors and decorations of Thai Royal Barges. The researcher investigated the bibliographies and the important of the Thai Royal Water-Course Procession, configurations and decoration techniques of four Royal Barges history. Furthermore, the researcher combined the contemporary architecture which became part of the four costumes with four patterns in this research. The four costumes designed by applied the physical configuration of the Royal Barge with the fold techniques which create the geometry pattern that are part of the Royal Barge-s decoration and contemporary architecture. Therefore, the researcher united each identity color of the barges with each costume composed with the original patterns by adjusted new layout and resized. Lastly, the new attractive patterns appeared. Nevertheless, the beauty of Thai traditional still remain by using Thai painting figure with black and white color which are the prevalent colors for the contemporary architectures.
Abstract: This research studied recycled wastes by Recyclable Material Bank project of 17 universities of Thailand for evaluation of reducing greenhouse gasses emission compared with landfilling activity during January 2011 to December 2011. The results showed that the projects collected total amount of recyclable wastes about 1,626.917 metric ton. The office paper has the largest amount among these recycled wastes (55.61 % of total recycled wastes). Groups of recycled waste can be prioritized from high to low according to their amount as paper, plastic, glass, mixed recyclables and metal, respectively. The project reduced greenhouse gasses emission equivalent to about 5,263.481 metric ton of carbon dioxide. The most significant recycled waste that affects the reduction of greenhouse gasses emission is office paper which is 73.45% of total reduced greenhouse gasses emission. According to amount of reduced greenhouse gasses emission, groups of recycled waste can be prioritized from high to low significances as paper, plastic, metal, mixed recyclables and glass, respectively.
Abstract: There have been significant improvements in automatic
voice recognition technology. However, existing systems still face difficulties,
particularly when used by non-native speakers with accents.
In this paper we address a problem of identifying the English accented
speech of speakers from different backgrounds. Once an accent is
identified the speech recognition software can utilise training set from
appropriate accent and therefore improve the efficiency and accuracy
of the speech recognition system. We introduced the Q factor, which
is defined by the sum of relationships between frequencies of the
formants. Four different accents were considered and experimented
for this research. A scoring method was introduced in order to
effectively analyse accents. The proposed concept indicates that the
accent could be identified by analysing their formants.
Abstract: The problem of agricultural-soil pollution is closely
linked to the production of ecologically pure foodstuffs and to human health. An important task, therefore, is to rehabilitate agricultural
soils with the help of state-of-the-art biotechnologies, based on the use of metal-accumulating plants. In this work, on the basis of
literature data and the results of prior research from this laboratory, plants were selected for which the growing technology is well
developed and which are widespread locally: sugar sorghum (Sorghum saccharatum), sudangrass (Sorghum sudanense (Piper.)
Stapf.), and sunflower (Helianthus annuus L.). I report on laboratory
experiments designed to study the influence of synthetic indole-3-
acetic acid and the extracellular indole-3-acetic acid released by the
plant-growth-promoting rhizobacterium Azospirillum brasilense Sp245 on growth of and arsenic accumulation by these plants.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: Surface roughness (Ra) is one of the most important requirements in machining process. In order to obtain better surface roughness, the proper setting of cutting parameters is crucial before the process take place. This research presents the development of mathematical model for surface roughness prediction before milling process in order to evaluate the fitness of machining parameters; spindle speed, feed rate and depth of cut. 84 samples were run in this study by using FANUC CNC Milling α-Τ14ιE. Those samples were randomly divided into two data sets- the training sets (m=60) and testing sets(m=24). ANOVA analysis showed that at least one of the population regression coefficients was not zero. Multiple Regression Method was used to determine the correlation between a criterion variable and a combination of predictor variables. It was established that the surface roughness is most influenced by the feed rate. By using Multiple Regression Method equation, the average percentage deviation of the testing set was 9.8% and 9.7% for training data set. This showed that the statistical model could predict the surface roughness with about 90.2% accuracy of the testing data set and 90.3% accuracy of the training data set.
Abstract: Digital broadcasting has been an area of active
research, development, innovation and business models development
in recent years. This paper presents a survey on the characteristics of
the digital terrestrial television broadcasting (DTTB) standards, and
implementation status of DTTB worldwide showing the standards
adopted. It is clear that only the developed countries and some in the
developing ones shall be able to beat the ITU set analogue to digital
broadcasting migration deadline because of the challenges that these
countries faces in digitizing their terrestrial broadcasting. The
challenges to keep on track the DTTB migration plan are also
discussed in this paper. They include financial, technology gap,
policies alignment with DTTB technology, etc. The reported
performance comparisons for the different standards are also
presented. The interesting part is that the results for many
comparative studies depends to a large extent on the objective behind
such studies, hence counter claims are common.
Abstract: Time series forecasting is an important and widely
popular topic in the research of system modeling. This paper
describes how to use the hybrid PSO-RLSE neuro-fuzzy learning
approach to the problem of time series forecasting. The PSO
algorithm is used to update the premise parameters of the
proposed prediction system, and the RLSE is used to update the
consequence parameters. Thanks to the hybrid learning (HL)
approach for the neuro-fuzzy system, the prediction performance
is excellent and the speed of learning convergence is much faster
than other compared approaches. In the experiments, we use the
well-known Mackey-Glass chaos time series. According to the
experimental results, the prediction performance and accuracy in
time series forecasting by the proposed approach is much better
than other compared approaches, as shown in Table IV. Excellent
prediction performance by the proposed approach has been
observed.
Abstract: This paper presents the methodology from machine
learning approaches for short-term rain forecasting system. Decision
Tree, Artificial Neural Network (ANN), and Support Vector Machine
(SVM) were applied to develop classification and prediction models
for rainfall forecasts. The goals of this presentation are to
demonstrate (1) how feature selection can be used to identify the
relationships between rainfall occurrences and other weather
conditions and (2) what models can be developed and deployed for
predicting the accurate rainfall estimates to support the decisions to
launch the cloud seeding operations in the northeastern part of
Thailand. Datasets collected during 2004-2006 from the
Chalermprakiat Royal Rain Making Research Center at Hua Hin,
Prachuap Khiri khan, the Chalermprakiat Royal Rain Making
Research Center at Pimai, Nakhon Ratchasima and Thai
Meteorological Department (TMD). A total of 179 records with 57
features was merged and matched by unique date. There are three
main parts in this work. Firstly, a decision tree induction algorithm
(C4.5) was used to classify the rain status into either rain or no-rain.
The overall accuracy of classification tree achieves 94.41% with the
five-fold cross validation. The C4.5 algorithm was also used to
classify the rain amount into three classes as no-rain (0-0.1 mm.),
few-rain (0.1- 10 mm.), and moderate-rain (>10 mm.) and the overall
accuracy of classification tree achieves 62.57%. Secondly, an ANN
was applied to predict the rainfall amount and the root mean square
error (RMSE) were used to measure the training and testing errors of
the ANN. It is found that the ANN yields a lower RMSE at 0.171 for
daily rainfall estimates, when compared to next-day and next-2-day
estimation. Thirdly, the ANN and SVM techniques were also used to
classify the rain amount into three classes as no-rain, few-rain, and
moderate-rain as above. The results achieved in 68.15% and 69.10%
of overall accuracy of same-day prediction for the ANN and SVM
models, respectively. The obtained results illustrated the comparison
of the predictive power of different methods for rainfall estimation.
Abstract: The paper represents a reflection on how to select proper indicators to assess the progress of regional contexts towards a knowledge-based society. Taking the first research methodologies elaborated at an international level (World Bank, OECD, etc.) as a reference point, this work intends to identify a set of indicators of the knowledge economy suitable to adequately understand in which manner and to which extent the territorial development dynamics are correlated with the knowledge-base of the considered local society. After a critical survey of the variables utilized within other approaches adopted by international or national organizations, this paper seeks to elaborate a framework of variables, named Regional Knowledge Economy Indicators (ReKEI), necessary to describe the knowledge-based relations of subnational socio-economic contexts. The realization of this framework has a double purpose: an analytical one consisting in highlighting the regional differences in the governance of knowledge based processes, and an operative one consisting in providing some reference parameters for contributing to increasing the effectiveness of those economic policies aiming at enlarging the knowledge bases of local societies.
Abstract: This research was conducted to determine responses
of chickpeas to drought in different periods (early period, late period,
no-irrigation, two times irrigation as control). The trial was made in
“Randomized Complete Block Design" with three replications on
2010 and 2011 years in Konya-Turkey. Genotypes were consisted
from 7 lines of ICARDA, 2 certified lines and 1 local population. The
results showed that; as means of years and genotypes, early period
stress showed highest (207.47 kg da-1) seed yield and it was followed
by control (202.33 kg da-1), late period (144.64 kg da-1) and normal
(106.93 kg da-1) stress applications. The genotypes were affected too
much by drought and, the lowest seed was taken from non-irrigated
plots. As the means of years and stress applications, the highest
(196.01 kg da-1) yield was taken from genotype 22255. The reason of
yield variation could be derived from different responses of
genotypes to drought.
Abstract: Although lots of research work has been done for
human pose recognition, the view-point of cameras is still critical
problem of overall recognition system. In this paper, view-point
insensitive human pose recognition is proposed. The aims of the
proposed system are view-point insensitivity and real-time processing.
Recognition system consists of feature extraction module, neural
network and real-time feed forward calculation. First, histogram-based
method is used to extract feature from silhouette image and it is
suitable for represent the shape of human pose. To reduce the
dimension of feature vector, Principle Component Analysis(PCA) is
used. Second, real-time processing is implemented by using Compute
Unified Device Architecture(CUDA) and this architecture improves
the speed of feed-forward calculation of neural network. We
demonstrate the effectiveness of our approach with experiments on
real environment.
Abstract: In this paper, a new approach for quality assessment
tasks in lossy compressed digital video is proposed. The research
activity is based on the visual fixation data recorded by an eye
tracker. The method involved both a new paradigm for subjective
quality evaluation and the subsequent statistical analysis to match
subjective scores provided by the observer to the data obtained from
the eye tracker experiments. The study brings improvements to the
state of the art, as it solves some problems highlighted in literature.
The experiments prove that data obtained from an eye tracker can be
used to classify videos according to the level of impairment due to
compression. The paper presents the methodology, the experimental
results and their interpretation. Conclusions suggest that the eye
tracker can be useful in quality assessment, if data are collected and
analyzed in a proper way.
Abstract: This research was conducted in the Lower Namkam
Irrigation Project situated in the Namkam River Basin in Thailand.
Degradation of groundwater quality in some areas is caused by saline
soil spots beneath ground surface. However, the tail regulated gate
structure on the Namkam River, a lateral stream of the Mekong
River. It is aimed for maintaining water level in the river at +137.5 to
+138.5 m (MSL) and flow to the irrigation canals based on a gravity
system since July 2009. It might leach some saline soil spots from
underground to soil surface if lack of understanding of the
conjunctive surface water and groundwater behaviors. This research
has been conducted by continuously the observing of both shallow
and deep groundwater level and quality from existing observation
wells. The simulation of surface water was carried out using a
hydrologic modeling system (HEC-HMS) to compute the ungauged
side flow catchments as the lateral flows for the river system model
(HEC-RAS). The constant water levels in the upstream of the
operated gate caused a slight rising up of shallow groundwater level
when compared to the water table. However, the groundwater levels
in the confined aquifers remained less impacted than in the shallow
aquifers but groundwater levels in late of wet season in some wells
were higher than the phreatic surface. This causes salinization of the
groundwater at the soil surface and might affect some crops. This
research aims for the balance of water stage in the river and efficient
groundwater utilization in this area.
Abstract: This research paper presents a framework on how to
build up malware dataset.Many researchers took longer time to
clean the dataset from any noise or to transform the dataset into a
format that can be used straight away for testing. Therefore, this
research is proposing a framework to help researchers to speed up
the malware dataset cleaningprocesses which later can be used for
testing. It is believed, an efficient malware dataset cleaning
processes, can improved the quality of the data, thus help to improve
the accuracy and the efficiency of the subsequent analysis. Apart
from that, an in-depth understanding of the malware taxonomy is
also important prior and during the dataset cleaning processes. A
new Trojan classification has been proposed to complement this
framework.This experiment has been conducted in a controlled lab
environment and using the dataset from VxHeavens dataset. This
framework is built based on the integration of static and dynamic
analyses, incident response method and knowledge database
discovery (KDD) processes.This framework can be used as the basis
guideline for malware researchers in building malware dataset.
Abstract: Pulse width modulation (PWM) techniques have been
the subject of intensive research for different industrial and power
sector applications. A large variety of methods, different in concept
and performance, have been newly developed and described. This
paper analyzes the comparative merits of Sinusoidal Pulse Width
Modulation (SPWM) and Space Vector Pulse Width Modulation
(SVPWM) techniques and the suitability of these techniques in a
Shunt Active Filter (SAF). The objective is to select the scheme that
offers effective utilization of DC bus voltage and also harmonic
reduction at the input side. The effectiveness of the PWM techniques
is tested in the SAF configuration with a non linear load. The
performance of the SAF with the SPWM and (SVPWM) techniques
are compared with respect to the THD in source current. The study
reveals that in the context of closed loop SAF control with the
SVPWM technique there is only a minor improvement in THD. The
utilization of the DC bus with SVPWM is also not significant
compared to that with SPWM because of the non sinusoidal
modulating signal from the controller in SAF configuration.
Abstract: Since 2005, an SRF module of CESR type serves as the
accelerating cavity at the Taiwan Light Source in the National
Synchrotron Radiation Research Center. A 500-MHz niobium cavity
is immersed in liquid helium inside this SRF module. To reduce heat
load, the liquid helium vessel is thermally shielded by
liquid-nitrogen-cooled copper layer, and the beam chambers are also
anchored with pipes of the liquid nitrogen flow in middle of the liquid
helium vessel and the vacuum vessel. A strong correlation of the
movement of the cavity-s frequency tuner with the temperature
variation of parts cooled with liquid nitrogen was observed. A
previous study on a spare SRF module with the niobium cavity cooled
by liquid nitrogen instead of liquid helium, satisfactory suppression of
the thermal oscillation was achieved by attaching a temporary buffer
tank for the vented shielding nitrogen flow from the SRF module. In
this study, a home-made buffer tank is designed and integrated to the
spare SRF module with cavity cooled by liquid helium. Design,
construction, integration, and preliminary test results of this buffer
tank are presented.