Abstract: This research aimed to study the market feasibility for
new brand coffee house, the case study of Thailand.. This study is a
mixed methods research combining quantitative research and the
qualitative research. Primary data 350 sets of questionnaires were
distributed, and the high quality completed questionnaires of 320 sets
returned. Research samples are identified as customers’ of Hi-end
department stores in Thailand. The sources of secondary data were
critical selected from highly reliable sources, both from public and
private sectors. The results were used to classify the customer group
into two main groups, the younger than 25 and the older than 25years
old. Results of the younger group, are give priority to the dimension
of coffee house and its services dimension more than others, then
branding dimension and the product dimension respectively. On the
other hand, the older group give the difference result as they rate the
important of the branding, coffee house and its services, then the
product respectively. Coffee consuming is not just the trend but it
has become part of people lifestyle. And the new cultures also created
by the wise businessman. Coffee was long produced and consumed in
Thailand. But it is surprisingly the hi-end brand coffee houses in Thai
market are mostly imported brands. The café business possibility for
Thai brand coffee house in Thai market were discussed in the paper.
Abstract: The purposes of this study are to study political
information exposure, politicians- perceptions, political attitudes and
political participations among people in Bangkok Metropolitan Area.
The sample consisted of 420 which were selected by using accidental sampling method. Questionnaires were administered to all of the
respondents to obtain the data for this research. T-test, one-way ANOVA and Pearson-s correlation coefficient were used to analyze the data. The findings are as follows: The difference in gender,
education, income and occupation has significantly effect upon political information exposures. The difference in age, income has
significantly effect upon politicians- perceptions. The difference in income has significantly effect upon political attitudes. The
difference in gender, income and occupation has significantly effect
upon political participations. There were a significantly relations between political information exposures, political attitudes, political
participations and between politicians- perceptions, political attitudes and political participations.
Abstract: The purpose of this study was to assess the value of Second Life among post-secondary instructors with experience using Second Life as an educational tool. Using Everett Rogers-s diffusion of innovations theory, survey respondents (N = 162), were divided into three adopter categories: innovators, early adopters and the early majority. Respondents were from 15 countries and 25 academic disciplines, indicating the considerable potential this innovation has to be adopted across many different borders and in many areas of academe. Nearly 94% of respondents said they plan to use Second Life again as an educational tool. However, no significant differences were found in instructors- levels of satisfaction with Second Life as an educational tool or their perceived effect on student learning across adopter categories. On the other hand, instructors who conducted class fully in Second Life were significantly more satisfied than those who used Second Life as only a small supplement to a real-world class. Overall, personal interest factors, rather than interpersonal communication factors, most influenced respondents- decision to adopt Second Life as an educational tool. In light of these findings, theoretical implications are discussed and practical suggestions are provided.
Abstract: This study was designed to determine effect of
supplemented tomato pomace and fobrolytic enzyme on egg
production and egg quality. A total of 40 CP brown laying hens (95
week old) were used in completely randomized design in 2x2
factorial arrangement with or without enzyme supplementation. Four
dietary treatments included: Control (C), Fibrolytic enzyme (FE),
10% Tomato pomace (TP), and Fibrolytic enzyme + 10 % Tomato
pomace (FE+TP). Each of the four dietary treatments was fed up to
30 days (10 birds/treatment). Live performance, egg production, egg
weight and quality were determined for whole period. Dietary
treatments had no effect (P>0.05) on live performance, egg weight,
yolk color, and egg production. Therefore, laying hens fed diets with
fibrolytic enzyme were significantly (P
Abstract: A lot of computer-based methods have been developed
to assess the evacuation capability (EC) of high-rise buildings.
Because softwares are time-consuming and not proper for on scene
applications, we adopted two methods, fuzzy analytic hierarchy
process (FAHP) and technique for order preference by similarity to an
ideal solution (TOPSIS), for EC assessment of a high-rise building in
Jinan. The EC scores obtained with the two methods and the
evacuation time acquired with Pathfinder 2009 for floors 47-60 of the
building were compared with each other. The results show that FAHP
performs better than TOPSIS for EC assessment of high-rise buildings,
especially in the aspect of dealing with the effect of occupant type and
distance to exit on EC, tackling complex problem with multi-level
structure of criteria, and requiring less amount of computation.
However, both FAHP and TOPSIS failed to appropriately handle the
situation where the exit width changes while occupants are few.
Abstract: The present study aimed to investigate whether
chlorophyll meter readings (SPAD) can be used as criterion of singleplant
selection in maize breeding. Experimentation was performed at
the ultra-low density of 0.74 plants/m2 in order the potential yield per
plant to be fully expressed. R-31 honeycomb experiments were
conducted in three different areas in Greece (Thessaloniki, Giannitsa
and Florina) using 30 inbred lines at well-watered and water-stressed
conditions during the 2012 growing season. The chlorophyll meter
readings had higher rates at dry conditions, except location of
Giannitsa where differences were not significant. Genotypes of
highest chlorophyll meter readings were consistent across areas,
emphasizing on the character’s stability. A positive correlation
between the chlorophyll meter readings and grain yield was
strengthening over time and culminated at the physiological maturity
stage. There was a clear sign that the chlorophyll meter readings has
the potential to be used for the selection of stress-adaptive genotypes
and may permit modern maize to be grown at wider range of
environments addressing the climate change scenarios.
Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: As the air traffic increases at a hub airport, some
flights cannot land or depart at their preferred target time. This event
happens because the airport runways become occupied to near their
capacity. It results in extra costs for both passengers and airlines
because of the loss of connecting flights or more waiting, more fuel
consumption, rescheduling crew members, etc. Hence, devising an
appropriate scheduling method that determines a suitable runway and
time for each flight in order to efficiently use the hub capacity and
minimize the related costs is of great importance. In this paper, we
present a mixed-integer zero-one model for scheduling a set of mixed
landing and departing flights (despite of most previous studies
considered only landings). According to the fact that the flight cost is
strongly affected by the level of airline, we consider different airline
categories in our model. This model presents a single objective
minimizing the total sum of three terms, namely 1) the weighted
deviation from targets, 2) the scheduled time of the last flight (i.e.,
makespan), and 3) the unbalancing the workload on runways. We
solve 10 simulated instances of different sizes up to 30 flights and 4
runways. Optimal solutions are obtained in a reasonable time, which
are satisfactory in comparison with the traditional rule, namely First-
Come-First-Serve (FCFS) that is far apart from optimality in most
cases.
Abstract: Copolymerization of ethylene with 1-hexene was
carried out using two ansa-fluorenyl titanium derivative complexes.
The substituent effect on the catalytic activity, monomer reactivity
ratio and polymer property was investigated. It was found that the
presence of t-Bu groups on fluorenyl ring exhibited remarkable
catalytic activity and produced polymer with high molecular weight.
However, these catalysts produce polymer with narrow molecular
weight distribution, indicating the characteristic of single-site
metallocene catalyst. Based on 13C NMR, we can observe that
monomer reactivity ratio was affected by catalyst structure. The rH
values of complex 2 were lower than that of complex 1 which might
be result from the higher steric hindrance leading to a reduction of 1-
hexene insertion step.
Abstract: This paper presents the methodology from machine
learning approaches for short-term rain forecasting system. Decision
Tree, Artificial Neural Network (ANN), and Support Vector Machine
(SVM) were applied to develop classification and prediction models
for rainfall forecasts. The goals of this presentation are to
demonstrate (1) how feature selection can be used to identify the
relationships between rainfall occurrences and other weather
conditions and (2) what models can be developed and deployed for
predicting the accurate rainfall estimates to support the decisions to
launch the cloud seeding operations in the northeastern part of
Thailand. Datasets collected during 2004-2006 from the
Chalermprakiat Royal Rain Making Research Center at Hua Hin,
Prachuap Khiri khan, the Chalermprakiat Royal Rain Making
Research Center at Pimai, Nakhon Ratchasima and Thai
Meteorological Department (TMD). A total of 179 records with 57
features was merged and matched by unique date. There are three
main parts in this work. Firstly, a decision tree induction algorithm
(C4.5) was used to classify the rain status into either rain or no-rain.
The overall accuracy of classification tree achieves 94.41% with the
five-fold cross validation. The C4.5 algorithm was also used to
classify the rain amount into three classes as no-rain (0-0.1 mm.),
few-rain (0.1- 10 mm.), and moderate-rain (>10 mm.) and the overall
accuracy of classification tree achieves 62.57%. Secondly, an ANN
was applied to predict the rainfall amount and the root mean square
error (RMSE) were used to measure the training and testing errors of
the ANN. It is found that the ANN yields a lower RMSE at 0.171 for
daily rainfall estimates, when compared to next-day and next-2-day
estimation. Thirdly, the ANN and SVM techniques were also used to
classify the rain amount into three classes as no-rain, few-rain, and
moderate-rain as above. The results achieved in 68.15% and 69.10%
of overall accuracy of same-day prediction for the ANN and SVM
models, respectively. The obtained results illustrated the comparison
of the predictive power of different methods for rainfall estimation.
Abstract: A preliminary evaluation of the urban land system is
presented in the article together with the instruments of land policy in
Serbia. The main reason for the analysis is demand for
definition of reform framework for urban land management in
Serbia in the period of transition towards market-led system. It
is concluded that due to the limitations of the current regulation it
will be impossible in the future to apply market principles in the
urban land policy (supply and demand of land, land capitalization,
investment efficiency, et al.). Based on the estimation that the urban
land system and land policy are key factors of competitiveness
between regions and towns in Serbia, it is necessary to initiate
changes in this field. There are indicated on an option of privatization
of urban public land and possible establishment of leasehold land. A
comparative analysis of the possibilities of the reform urban land
system in Serbia has been carried out in relation to two approaches of
market systems: (a) with dominant private ownership of urban land
(neo/liberal approach) and (b) with dominant public ownership of
urban land (system of leasehold)whose findings can be a basis for
further study of the new system in Serbia.. The attanied results are
part of studies matter for the making of Strategy of territorial
development of Serbia.
Abstract: In this paper, a new approach for quality assessment
tasks in lossy compressed digital video is proposed. The research
activity is based on the visual fixation data recorded by an eye
tracker. The method involved both a new paradigm for subjective
quality evaluation and the subsequent statistical analysis to match
subjective scores provided by the observer to the data obtained from
the eye tracker experiments. The study brings improvements to the
state of the art, as it solves some problems highlighted in literature.
The experiments prove that data obtained from an eye tracker can be
used to classify videos according to the level of impairment due to
compression. The paper presents the methodology, the experimental
results and their interpretation. Conclusions suggest that the eye
tracker can be useful in quality assessment, if data are collected and
analyzed in a proper way.
Abstract: One of the important tropical diseases is
Chikunkunya. This disease is transmitted between the human by the
insect-borne virus, of the genus Alphavirus. It occurs in Africa, Asia
and the Indian subcontinent. In Thailand, the incidences due to this
disease are increasing every year. In this study, the transmission of
this disease is studied through dynamical model analysis.
Abstract: A group of Stellite alloys are studied in consideration
of temperature effects on their hardness and wear resistance. The
hardness test is conducted on a micro-hardness tester with a hot stage
equipped that allows heating the specimen up to 650°C. The wear
resistance of each alloy is evaluated using a pin-on-disc tribometer
with a heating furnace built-in that provides the temperature capacity
up to 450°C. The experimental results demonstrate that the hardness
and wear resistance of Stellite alloys behave differently at room
temperature and at high temperatures. The wear resistance of Stellite
alloys at room temperature mainly depends on their carbon content and
also influenced by the tungsten content in the alloys. However, at high
temperatures the wear mechanisms of Stellite alloys become more
complex, involving multiple factors. The relationships between
chemical composition, microstructure, hardness and wear resistance of
these alloys are studied, with focus on temperature effect on these
relations.
Abstract: The focus of this paper is to highlight the design and
development of an educational game prototype as an evaluation
instrument for the Malaysia driving license static test. This
educational game brings gaming technology into the conventional
objective static test to make it more effective, real and interesting.
From the feeling of realistic, the future driver can learn something,
memorized and use it in the real life. The current online objective
static test only make the user memorized the answer without knowing
and understand the true purpose of the question. Therefore, in real
life, they will not behave as expected due to behavior and moral
lacking. This prototype has been developed inform of multiple-choice
questions integrated with 3D gaming environment to make it simulate
the real environment and scenarios. Based on the testing conducted,
the respondent agrees with the use of this game prototype it can
increase understanding and promote obligation towards traffic rules.
Abstract: Controlled modification of appropriate sharpness for
nanotips is of paramount importance to develop novel materials and
functional devices at a nanometer resolution. Herein, we present a
reliable and unique strategy of laser irradiation enhanced
physicochemical etching to manufacture super sharp tungsten tips
with reproducible shape and dimension as well as high yields
(~80%). The corresponding morphology structure evolution of
tungsten tips and laser-tip interaction mechanisms were
systematically investigated and discussed using field emission
scanning electron microscope (SEM) and physical optics statistics
method with different fluences under 532 nm laser irradiation. This
work paves the way for exploring more accessible metallic tips
applications with tunable apex diameter and aspect ratio, and,
furthermore, facilitates the potential sharpening enhancement
technique for other materials used in a variety of nanoscale devices.
Abstract: This presentation reviews recent advances in superalloys and thermal barrier coating (TBC) for application in hot sections of energy-efficient gas-turbine engines. It has been reviewed that in the modern combined-cycle gas turbines (CCGT) applying single-crystal energy materials (SC superalloys) and thermal barrier coatings (TBC), and – in one design – closed-loop steam cooling, thermal efficiency can reach more than 60%. These technological advancements contribute to profitable and clean power generation with reduced emission. Alternatively, the use of advanced superalloys (e.g. GTD-111 superalloy, Allvac 718Plus superalloy) and advanced thermal barrier coatings (TBC) in modern gas-turbines has been shown to yield higher energy-efficiency in power generation.
Abstract: Emerging adulthood, between the ages of 18 and 25, as a new developmental stage extending from adolescence to young adulthood. According to Arnett [2004], there are experiments related to identity in three basic fields which are love, work and view of the world in emerging adulthood. When the literature related to identity is examined, it is seen that identity has been studied more with adolescent, and studies were concentrated on the relationship of identity with many demographic variables neglecting important variables such as marital status, parental status and SES. Thus, the main aim of this study is to determine whether identity statuses differenciate with marital status, parental status and SES. A total of 700 emerging adults participated in this study, and the mean age was 22,45 years [SD = 3.76]. The sample was made up of 347 female and 353 male. All participants in the study were students from colleges. Student responses to the Extended Version of the Objective Measure of Ego Identity Status [EOM-EIS-2] used to classify students into one of the four identity statuses. SPSS 15.00 program wasa used to analyse data. Percentage, frequency and X2 analysis were used in the analysis of data. When the findings of the study is viewed as a whole, the most frequently observed identity status in the group is found to be moratorium. Also, identity statuses differenciate with marital status, parental status and SES. Findings were discussed in the context of emerging adulthood.
Abstract: This paper suggests ranking alternatives under fuzzy
MCDM (multiple criteria decision making) via an centroid based
ranking approach, where criteria are classified to benefit qualitative,
benefit quantitative and cost quantitative ones. The ratings of
alternatives versus qualitative criteria and the importance weights of
all criteria are assessed in linguistic values represented by fuzzy
numbers. The membership function for the final fuzzy evaluation
value of each alternative can be developed through α-cuts and
interval arithmetic of fuzzy numbers. The distance between the
original point and the relative centroid is applied to defuzzify the
final fuzzy evaluation values in order to rank alternatives. Finally a
numerical example demonstrates the computation procedure of the
proposed model.
Abstract: This paper presents probabilistic horizontal seismic
hazard assessment of Naghan, Iran. It displays the probabilistic
estimate of Peak Ground Horizontal Acceleration (PGHA) for the
return period of 475, 950 and 2475 years. The output of the
probabilistic seismic hazard analysis is based on peak ground
acceleration (PGA), which is the most common criterion in designing
of buildings. A catalogue of seismic events that includes both
historical and instrumental events was developed and covers the
period from 840 to 2009. The seismic sources that affect the hazard
in Naghan were identified within the radius of 200 km and the
recurrence relationships of these sources were generated by Kijko
and Sellevoll. Finally Peak Ground Horizontal Acceleration (PGHA)
has been prepared to indicate the earthquake hazard of Naghan for
different hazard levels by using SEISRISK III software.