Abstract: This research aimed to investigate the relationship
between attitude towards marketing mix, brand image and consumer
behavior of the passengers of low-cost airlines service. This study
employed by quantitative research and the questionnaire was used to
collect the data from 400 sampled of the passengers who have ever
used the low-cost airline services based in Bangkok, Thailand. The
descriptive statistics and Pearson’s correlation analysis were used to
analyze data. The research results revealed that the attitude of the marketing mix
of the low-cost airline services including product, price, place,
promotion and process had related to the consumer behavior on the
aspects of duration of service and frequency of service. While, the
brand image of the low cost airline including the characteristics of
organization, service quality and company identity had related to the
consumer behavior on duration of service, frequency of service and
cost of service at the significant statistically acceptable levels.
Abstract: Gastric Cancer (GC) has high morbidity and fatality
rate in various countries. It is still one of the most frequent and
deadly diseases. Gastrokine1 (GKN1) and gastrokine2 (GKN2) genes
are highly expressed in the normal stomach epithelium and play
important roles in maintaining the integrity and homeostasis of
stomach mucosal epithelial cells. In this study, 47 paired samples that
were grouped according to the types of gastric cancer and the clinical
characteristics of the patients, including gender and average of age.
They were investigated with gene expression analysis and mutation
screening by monitoring RT-PCR, SSCP and nucleotide sequencing
techniques. Both GKN1 and GKN2 genes were observed significantly
reduced found by (Wilcoxon signed rank test; p
Abstract: The present research aimed at studying the awareness
and attitudes of teachers towards inclusive education. The sample
consisted of 60 teachers, teaching in the primary section (1st – 4th) of
regular schools affiliated to the SSC board in Mumbai. Sample was
selected by Multi-stage cluster sampling technique. A semi-structured
self-constructed interview schedule and a self-constructed attitude
scale was used to study the awareness of teachers about disability and
Inclusive education, and their attitudes towards inclusive education
respectively. Themes were extracted from the interview data and
quantitative data was analyzed using SPSS package. Results revealed
that teachers had some amount of awareness but an inadequate
amount of information on disabilities and inclusive education.
Disability to most (37) teachers meant “an inability to do something”.
The difference between disability and handicap was stated by most as
former being cognitive while handicap being physical in nature. With
regard to Inclusive education, a large number (46) stated that they
were unaware of the term and did not know what it meant. Majority
(52) of them perceived maximum challenges for themselves in an
inclusive set up, and emphasized on the role of teacher training
courses in the area of providing knowledge (49) and training in
teaching methodology (53). Although, 83.3% of teachers held a
moderately positive attitude towards inclusive education, a large
percentage (61.6%) of participants felt that being in inclusive set up
would be very challenging for both children with special needs and
without special needs. Though, most (49) of the teachers stated that
children with special needs should be educated in regular classroom
but they further clarified that only those should be in a regular
classroom who have physical impairments of mild or moderate
degree.
Abstract: This paper presents the results of a study to assess
crucial aspects and the strength of the scientific basis of a typically
interdisciplinary, applied field: food supply chain risk assessment
research. Our approach is based on an advanced scientometrics
analysis that is a quantitative study of the disciplines of science based
on published literature to measure interdisciplinary. This paper aims
to describe the quantity and quality of the publication trends in food
supply chain risk assessment. The publication under study was
composed of 266 articles from database web of science. The results
were analyzed based on date of publication, type of document,
language of the documents, source of publications, subject areas,
authors and their affiliations, and the countries involved in
developing the articles.
Abstract: Economic development and growth are significantly
linked to the consistent and sustainable sector of small and medium
enterprises (SMEs). Banks are the frontrunners in financing and
advising SMEs. The main objective of the study is to assess the
tendency of SMEs to use the Islamic bank. Model was developed
using quantitative method with a hypothetical-deductive testing
approach. Model (N = 364) used primary data on the tendency of
SMEs to use Islamic banks gathered from questionnaire. It is found
by Mann-Whitney test that the tendency to use Islamic bank varies
between those firms which consider formal financing with the ones
relying on informal financing with the latter tends more to use
Islamic bank. This study can serve academic researchers, policy
makers, and developing countries as a model of SMEs’ desirability to
Islamic banking.
Abstract: The goal of this paper is proposing a supply chain
value dashboard in home appliance manufacturing firms to create
more value for all stakeholders via balanced scorecard approach.
Balanced scorecard is an effective approach that managers have used
to evaluate supply chain performance in many fields but there is a
lack of enough attention to all supply chain stakeholders, improving
value creation and, defining correlation between value indicators and
performance measuring quantitatively. In this research the key
stakeholders in home appliance supply chain, value indicators with
respect to create more value for stakeholders and the most important
metrics to evaluate supply chain value performance based on
balanced scorecard approach have been selected via literature review.
The most important indicators based on expert’s judgment acquired
by in survey focused on creating more value for. Structural equation
modelling has been used to disclose relations between value
indicators and balanced scorecard metrics. The important result of
this research is identifying effective value dashboard to create more
value for all stakeholders in supply chain via balanced scorecard
approach and based on an empirical study covering ten home
appliance manufacturing firms in Iran. Home appliance
manufacturing firms can increase their stakeholder's satisfaction by
using this value dashboard.
Abstract: In this paper, we present an application of Riemannian
geometry for processing non-Euclidean image data. We consider the
image as residing in a Riemannian manifold, for developing a new
method to brain edge detection and brain extraction. Automating this
process is a challenge due to the high diversity in appearance brain
tissue, among different patients and sequences. The main contribution, in this paper, is the use of an edge-based
anisotropic diffusion tensor for the segmentation task by integrating
both image edge geometry and Riemannian manifold (geodesic,
metric tensor) to regularize the convergence contour and extract
complex anatomical structures. We check the accuracy of the
segmentation results on simulated brain MRI scans of single
T1-weighted, T2-weighted and Proton Density sequences. We
validate our approach using two different databases: BrainWeb
database, and MRI Multiple sclerosis Database (MRI MS DB). We
have compared, qualitatively and quantitatively, our approach with
the well-known brain extraction algorithms. We show that using
a Riemannian manifolds to medical image analysis improves the
efficient results to brain extraction, in real time, outperforming the
results of the standard techniques.
Abstract: For schools to be desirable places in which to work, it
is necessary for principals to recognise their teachers’ emotions, and
be sensitive to their needs. This necessitates that principals are
capable to correctly identify their emotionally intelligent behaviours
(EIBs) they need to use in order to be successful leaders. They also
need to have knowledge of their emotional intelligence and be able to
identify the factors and situations that evoke emotion at an
interpersonal level. If a principal is able to do this, then the control
and understanding of emotions and behaviours of oneself and others
could improve vastly. This study focuses on the interpersonal EIBS
of principals affecting the job satisfaction of teachers. The correlation
coefficients in this quantitative study strongly indicate that there is a
statistical significance between the respondents’ level of job
satisfaction, the rating of their principals’ EIBs and how they believe
their principals’ EIBs will affect their sense of job satisfaction. It can
be concluded from the data obtained in this study that there is a
significant correlation between the sense of job satisfaction of
teachers and their principals’ interpersonal EIBs. This means that the
more satisfied a teacher is at school, the more appropriate and
meaningful a principal’s EIBs will be. Conversely, the more
dissatisfied a teacher is at school the less appropriate and less
meaningful a principal’s interpersonal EIBs will be. This implies that
the leaders’ EIBs can be construed as one of the major factors
affecting the job satisfaction of employees.
Abstract: The consumption of food contaminated with molds
(microscopic filamentous fungi) and their toxic metabolites results in
the development of food-borne mycotoxicosis. The spores of molds
are ubiquitously spread in the environment and can be detected
everywhere. Ochratoxin A is a toxic and potentially carcinogenic
fungal toxin found in a variety of food commodities. In this study, the
mycological quality of various ready-to-eat local and imported pork
meat and meat byproducts sold in Egyptian markets were assessed
and the presence of various molds was determined in pork used as a
raw material, edible organs as liver and kidney as well as in
fermented raw meat by-products. The study assessed the mycological
quality of pork raw meat and their by-products sold in commercial
shops in Cairo, Egypt. Mycological analysis was conducted on
(n=110) samples which included pig’s livers and kidneys from
Egyptian Bassatin slaughter house; local and imported processed
pork meat by-products from Egyptian pork markets. The isolates
were identified using traditional mycological and biochemical tests.
All kidney and liver samples were positive to molds growth while all
byproducts were negative. Ochratoxin A levels were quantitatively
analyzed using the high performance liquid chromatography (HPLC)
and the highest results were present in kidney 7.51 part per billion
(ppb) followed by minced meat 6.19 ppb generally the local samples
showed higher levels than the imported ones. To the best of our
knowledge, this is the first report on mycotoxins detection and
quantification from pork by-products in Egypt.
Abstract: The main idea of this work is to investigate the effect
of knitted fabrics characteristics on moisture management properties.
Wetting and transport properties of single jersey, Rib 1&1 and
English Rib fabrics made out of cotton and blended Cotton/Polyester
yarns were studied. The dynamic water sorption of fabrics was
investigated under same isothermal and terrestrial conditions at
20±2°C-65±4% by using the Moisture Management Tester (MMT)
which can be used to quantitatively measure liquid moisture transfer
in one step in a fabric in multidirections: Absorption rate, moisture
absorbing time of the fabric's inner and outer surfaces, one-way
transportation capability, the spreading/drying rate, the speed of
liquid moisture spreading on fabric's inner and outer surfaces are
measured, recorded and discussed. The results show that fabric’s
composition and knit’s structure have a significant influence on those
phenomena.
Abstract: This paper explores and provides substantiated
evidence on the usage patterns of Information and Communication
Technologies (ICTs) by female users at Vhembe District in Limpopo-
Province, South Africa. The study presents a comprehensive picture
on the usage of ICTs from female users’ perspective. The
significance of this study stems from the need to assess the role,
relevance and usage patterns of ICTs such as smartphones,
computers, laptops, and iPods, the internet and social networking
sites among females following the developments of new media
technologies in society. The objective of the study is to investigate
the usability and accessibility of ICTs to empower female users in
South Africa. The study used quantitative and qualitative research
methods to determine the major ideas, perceptions and usage patterns
of ICTs by users. Data collection involved the use of structured selfadministered
questionnaire from two groups of respondents who
participated in this study. Thus, (n=50) female students at the
University of Venda provided their ideas and perceptions about the
usefulness and usage patterns of ICTs such as smartphones, the
Internet and computers at the university level, whereas, the second
group were (n=50) learners from Makhado Comprehensive School
who provided their perceptions and ideas about the use of ICTs at the
high school level. The researcher also noted that the findings of the
study were useful as a guideline and model for ICT intervention that
could work as an empowerment to women in South Africa. It was
observed that the central purpose of ICTs among female users was to
search for information regarding assignment writing, conducting
research, dating, exchanging ideas and networking with friends and
relatives. This was demonstrated by a high number of females who
used ICTs for e-learning (62%) and social purposes (85%).
Therefore, the study revealed that most females used ICTs for social
purposes and accessing the internet rather than for entertainment, a
gesture that provides an opportune space to empower rural women in
South Africa.
Abstract: Main purpose of this study is to identify the impact of
government expenditure on economic growth in Asian Countries.
Consequently, main objective is to analyze whether government
expenditure causes economic growth in Asian countries vice versa
and then scrutinizing long-run equilibrium relationship exists
between them. The study completely based on secondary data. The
methodology being quantitative that includes econometrical
techniques of cointegration, panel fixed effects model and granger
causality in the context of panel data of Asian countries; Singapore,
Malaysia, Thailand, South Korea, Japan, China, Sri Lanka, India and
Bhutan with 44 observations in each country, totaling to 396
observations from 1970 to 2013. The model used is the random
effects panel OLS model. As with the above methodology, the study
found the fascinating outcome. At first, empirical findings exhibit a
momentous positive impact of government expenditure on Gross
Domestic Production in Asian region. Secondly, government
expenditure and economic growth indicate a long-run relationship in
Asian countries. In conclusion, there is a unidirectional causality
from economic growth to government expenditure and government
expenditure to economic growth in Asian countries. Hence the study
is validated that it is in line with the Keynesian theory and Wagner’s
law as well. Consequently, it can be concluded that role of
government would play a vital role in economic growth of Asian
Countries. However; if government expenditure did not figure out
with the economy’s needs it might be considerably inspiration the
economy in a negative way so that society bears the costs.
Abstract: The importance of energy efficiency within the production processes increases steadily. For a comprehensive assessment of energy efficiency within the production process, unfortunately no tools exist or have been developed yet. Therefore the Institute for Factory Automation and Production Systems at the Friedrich-Alexander-University Erlangen-Nuremberg has developed two methods with the goal of achieving transparency and a quantitative assessment of energy efficiency namely EEV (Energy Efficiency Value) and EPE (Energetic Process Efficiency). This paper describes the basics and state-of-the-art as well as the developed approaches.
Abstract: In recent decades, probabilistic constrained optimal
control problems have attracted much attention in many research
fields. Although probabilistic constraints are generally intractable
in an optimization problem, several tractable methods haven been
proposed to handle probabilistic constraints. In most methods,
probabilistic constraints are reduced to deterministic constraints
that are tractable in an optimization problem. However, there is a
gap between the transformed deterministic constraints in case of
known and unknown probability distribution. This paper examines
the conservativeness of probabilistic constrained optimization method
for unknown probability distribution. The objective of this paper is
to provide a quantitative assessment of the conservatism for tractable
constraints in probabilistic constrained optimization with unknown
probability distribution.
Abstract: The present research investigated whether gender
differences affect performance in a simple math quiz in statistics
course. Participants of this study comprised a sample of 567 statistics
students in two different universities in Lebanon. Data were collected
through a simple math quiz. Analysis of quantitative data indicated
that there wasn’t a significant difference in math performance
between males and females. The results suggest that improvements in
student performance may depend on improved mastery of basic
algebra especially for females. The implications of these findings and
further recommendations were discussed.
Abstract: Industries produce millions of cubic meters of effluent
every year and the wastewater produced may be released into the
surrounding water bodies, treated on-site or at municipal treatment
plants. The determination of organic matter in the wastewater
generated is very important to avoid any negative effect on the
aquatic ecosystem. The scope of the present work is to assess the
physicochemical composition of the wastewater produced from one
of the brewery industry in South Africa. This is to estimate the
environmental impact of its discharge into the receiving water bodies
or the municipal treatment plant. The parameters monitored for the
quantitative analysis of brewery wastewater include biological
oxygen demand (BOD5), chemical oxygen demand (COD), total
suspended solids, volatile suspended solids, ammonia, total oxidized
nitrogen, nitrate, nitrite, phosphorus and alkalinity content. In
average, the COD concentration of the brewery effluent was 5340.97
mg/l with average pH values of 4.0 to 6.7. The BOD5 and the solids
content of the wastewater from the brewery industry were high. This
means that the effluent is very rich in organic content and its
discharge into the water bodies or the municipal treatment plant could
cause environmental pollution or damage the treatment plant. In
addition, there were variations in the wastewater composition
throughout the monitoring period. This might be as a result of
different activities that take place during the production process, as
well as the effects of peak period of beer production on the water
usage.
Abstract: Public space is essential to strengthen the social and
urban fabric and the social cohesion; there lies the importance of its
study. Hence, the aim of this paper is to analyze the quality of public
space in the XXI century in both quantitative and qualitative terms. In
this article, the concept of public space includes open spaces such as
parks, public squares and walking areas. To make this analysis, we
take Mexico City as the case study. It has a population of nearly 9
million inhabitants and is composed of sixteen boroughs. For this
analysis, we consider both existing public spaces and the government
intervention for building and improving new and existent public
spaces. Results show that on the one hand, quantitatively there is not
an equitable distribution of public spaces due to both the growth of
the city itself as well as due to the absence of political will to create
public spaces. Another factor is the evolution of this city, which has
been growing merely in a “patched pattern”, where public space has
played no role at all with a total absence of urban design. On the
other hand, qualitatively, even the boroughs with the most public
spaces have not shown interest in making these spaces qualitatively
inclusive and open to the general population aiming for integration.
Therefore, urban projects that privatize public space seem to be the
rule, rather than a rehabilitation effort of the existent public spaces.
Hence, state intervention should reinforce its role as an agent of
social change acting in benefit of the majority of the inhabitants with
the promotion of more inclusive public spaces.
Abstract: This research aims to identify traditional Mon cuisines
as well as gather and classify traditional cuisines of Mon
communities in Bangkok. The studying of this research is used by
methodology of the quantitative research. Using the questionnaire as
the method in collecting information from sampling totally amount of
450 persons analyzed via frequency, percentage and mean value. The
results showed that a variety of traditional Mon cuisines of Bangkok
could split into 6 categories of meat diet with 54 items and 6
categories of desserts with 19 items.
Abstract: The quantitative study of cell mechanics is of
paramount interest, since it regulates the behaviour of the living cells
in response to the myriad of extracellular and intracellular
mechanical stimuli. The novel experimental techniques together with
robust computational approaches have given rise to new theories and
models, which describe cell mechanics as combination of
biomechanical and biochemical processes. This review paper
encapsulates the existing continuum-based computational approaches
that have been developed for interpreting the mechanical responses of
living cells under different loading and boundary conditions. The
salient features and drawbacks of each model are discussed from both
structural and biological points of view. This discussion can
contribute to the development of even more precise and realistic
computational models of cell mechanics based on continuum
approaches or on their combination with microstructural approaches,
which in turn may provide a better understanding of
mechanotransduction in living cells.
Abstract: The purpose of this study is to evaluate the English
version and a Malay translation of the 21-item Learner Awareness
Questionnaire for its application to assess student learning in higher
education. The Learner Awareness Questionnaire, originally written
in English, is a quantitative measure of how and why students learn.
The questionnaire gives an indication of the process and motives to
learn using four scales: survival, establishing stability, approval and
loving to learn. Data in the present study came from 680 university
students enrolled in various programmes in Malaysia. The Malay
version of the questionnaire supported a similar four factor structure
and internal consistency to the English version. The four factors of
the Malay version also showed moderate to strong correlations with
those of the English versions. The results suggest that the Malay
version of the questionnaire is similar to the English version.
However, further refinement to the questions is needed to strengthen
the correlations between the two questionnaires.