Abstract: The objective of this research was to study the career
success and the satisfaction of female executives working for schools
in Bangkok, Thailand. This paper drew upon the survey data
collected from 68 female executives. The survey conducted in on
Bangkok schools. The statistics utilized in this paper included
percentage, mean, standard deviation as well as t-test. The findings
revealed that the majority of samples had more than 30 years of
experience, held a master degree, and had an average income of less
than 40,000 baht. The majority of respondents worked not more than
50 hours per week. In addition, the mean score revealed career
development was ranked as their number one career satisfaction and
having a job related to education was ranked as their number one job
satisfaction. Also, the mean score of all categories of satisfaction was
4.61 with standard deviation of 1.677 which indicated that female
executive level of satisfaction was high. In terms of the subjectivity
career success, the hypothesis testing’s result disclosed that female
executives with different married status had a difference in their job
satisfaction which was significant at the 0.05 confidence level.
Abstract: Thai and Vietnamese music had been influenced and inspired by the traditional Chinese music. Whereby the differences of the tuning systems as well as the music modes are obviously known . The research examined the character of musical instruments, songs and culture between Thai and Vietnamese. An analyzing of songs and modes and the study of tone vibration as well as timbre had been done accurately. This qualitative research is based on documentary and songs analysis, field study, interviews and focus group discussion of Thai and Vietnamese masters. The research aims are to examine the musical instruments and songs of both Thai and Vietnamese as well as the comparison of the sounding system between Thailand and Vietnam. The finding of the research has revealed that there are similarities in certain kinds of instruments but differences in the sound systems regarding songs and scale of Thailand and Vietnam. Both cultural musical instruments are diverse and synthetic combining native and foreign inspiring. An integral part of Vietnam has been highly impacted by Chinese musical convention. Korea, Mongolia and Japan music have also play an active and effectively influenced as their geographical related. Whereas Thailand has been influenced by Chinese and Indian traditional music. Both Thai and Vietnamese musical instruments can be divided into four groups: plucked strings, bowed strings, winds and percussion. Songs from both countries have their own characteristics. They are playing a role in touching people heart in ceremonies, social functions and an essential element of the native performing arts. The Vietnamese music melodies have been influenced by Chinese music and taken the same character as Chinese songs. Thai song has specific identity and variety showed in its unique melody. Pentatonic scales have effectively been used in composing Thai and Vietnamese songs, but in different implementing concept.
Abstract: The aim for this research is to deliberately discuss
how and why the contexts of culture are the main significant factors
which need to be considered when conducting the international
business oversea. As a consequence of understanding these various
factors, the researcher would be able to infer some suggestions to the
international organizations. With this in mind, the results of the
understanding in a national culture environment can support the
organizations to settle its international strategies which may be useful
to develop the national export and import effectiveness. This data
collecting methods will be concentrated upon 5-10 interviews from
the senior members and business officers in the international
company in Thailand by e-mail interview and analyses the individual
manager’s viewpoint. As well as, focus on the questionnaires which
the respondents were selected randomly around 100 samples from
UK and Thailand, together with providing a functional sample size
and comparable to data. The results of the study question the role of
national culture, which contributed to in international business
effectiveness and emphasize the positive and negative aspects, as
well as suggestions to business investors are informed.
Abstract: This study aims to initiate sustainable water management for tourist accommodations in Amphawa, Samut Songkram Province, Thailand. Wastewater generated by tourist accommodation was conducted in 10 homestays and resorts in Amphawa during August – October, 2011. The prominent parameters which are of pH, Dissolved Oxygen (DO), Biochemical Oxygen Demand (BOD), Fat Oil and Grease (FOG), Nitrate (No3-), and Phosphate (PO43-) were conducted monthly. The results revealed that some parameters were over national water quality standard (Class II). Especially, 90% of tourist accommodations have been recorded that FOG was over the standard of wastewater quality from accommodation (group I: total room of accommodation less than 200 rooms). Therefore, grease trap and natural treatment should be utilized in tourist accommodations in order to reduce the discharged of fat, oil, and grease from tourism activities. In addition, number of tourists also relate statistically with BOD and Nitrate at 0.05 level of significance.
Abstract: The purpose of this research was to study the
motivation factors to influence the decision to choose Thai Fabric. A
multiple-stage sample was utilized to collect 400 samples from
working women who had diverse occupations all over Thailand. This
research was a quantitative analysis and questionnaire was used a tool
to collect data. Descriptive statistics used in this research included
percentage, average, and standard deviation and inferential statistics
included hypothesis testing of one way ANOVA.
The research findings revealed that demographic factors and social
factors had an influence to the positive idea of wearing Thai fabric (F
= 5.377, P value < 0.05). The respondents who had the age over 41
years old had a better positive idea of wearing Thai fabric than other
groups. Moreover, the findings revealed that age had influenced the
positive idea of wearing Thai fabric (F = 3.918, P value < 0.05). The
respondents who had the age over 41 years old also had stronger
believe that wearing Thai fabric to work and social gatherings are
socially acceptable than other groups.
Abstract: This research was conducted in the Lower Ping River
Basin downstream of the Bhumibol Dam and the Lower Wang River
Basin in Tak Province, Thailand. Most of the tributary streams of the
Ping can be considered as ungauged catchments. There are 10-
pumping station installation at both river banks of the Ping in Tak
Province. Recently, most of them could not fully operate due to the
water amount in the river below the level that would be pumping,
even though included water from the natural river and released flow
from the Bhumibol Dam. The aim of this research was to increase the
performance of those pumping stations using weir projects in the
Ping. Therefore, the river analysis system model (HEC-RAS) was
applied to study the hydraulic behavior of water surface profiles in
the Ping River with both cases of existing conditions and proposed
weirs during the violent flood in 2011 and severe drought in 2013.
Moreover, the hydrologic modeling system (HMS) was applied to
simulate lateral streamflow hydrograph from ungauged catchments of
the Ping. The results of HEC-RAS model calibration with existing
conditions in 2011 showed best trial roughness coefficient for the
main channel of 0.026. The simulated water surface levels fitted to
observation data with R2 of 0.8175. The model was applied to 3
proposed cascade weirs with 2.35 m in height and found surcharge
water level only 0.27 m higher than the existing condition in 2011.
Moreover, those weirs could maintain river water levels and increase
of those pumping performances during less river flow in 2013.
Abstract: The purpose of this research was to study the
influence of learning efficiency on local accountants’ job
performance effectiveness. This paper drew upon the survey data
collected from 335 local accountants survey conducted at Nakhon
Ratchasima province, Thailand. The statistics utilized in this paper
included percentage, mean, standard deviation, and regression
analysis. The findings revealed that the majority of samples were
between 31-40 years old, married, held an undergraduate degree, and
had an average income between 10,000-15,000 baht. The majority of
respondents had less than five years of accounting experience and
worked for local administrations. The overall learning efficiency
score was in the highest level while the local accountants’ job
performance effectiveness score was also in the high level. The
hypothesis testing’s result disclosed that learning efficiency factors
which were knowledge, Skill, and Attitude had an influence on local
accountants’ job the performance effectiveness.
Abstract: The genre of fantasy depicts a world of imagine that triggers popular interest from a created view of world, and a fantasy is defined as a story that illustrates a world of imagine where scientific or horror elements are stand in its center. This study is not focused on the narrative of the fantasy, i.e. not on the adventurous story, but is concentrated on the image of the fantasy to work on its relationship with intended themes and differences among cultures due to meanings of materials. As for films, we have selected some films in the 2000's that are internationally recognized as expressing unique images of fantasy containing the theme of love in them. The selected films are 5 pieces including two European films, Amelie from Montmartre (2001) and The Science of Sleep (2005) and three Asian films, Citizen Dog from Thailand (2004), Memories of Matsuko from Japan (2006), and I'm a Cyborg, but That's OK from Korea (2006). These films share some common characteristics to the effect that they give tiny lessons and feelings for life with expressions of fantasy images as if they were fairy tales for adults and that they lead the audience to reflect on their days and revive forgotten dreams of childhood. We analyze the images of fantasy in each of the films on the basis of the elements of Mise-en-Scène (setting and props, costume, hair and make-up, facial expressions and body language, lighting and color, positioning of characters, and objects within a frame).
Abstract: This paper addresses a current problem that occurs among Thai internet service providers with regard to bandwidth network quality management. The IPSTAR department of Telecom Organization of Thailand public company (TOT); the largest internet service provider in Thailand, is the case study to analyze the problem that exists. The Internet bandwidth network quality management (iBWQM) framework is mainly applied to the problem that has been found. Bandwidth management policy (BMP) and quality of service (QoS) are two antecedents of iBWQM. This paper investigates internet user behavior, marketing demand and network operation views in order to determine bandwidth management policy (e.g. quota management, scheduling and malicious management). The congestion of bandwidth is also analyzed to enhance quality of service (QoS). Moreover, the iBWQM framework is able to improve the quality of service and increase bandwidth utilization, minimize complaint rate concerns to slow speed, and provide network planning guidelines through Thai Internet services providers.
Abstract: The purposes of this research were to study the citizen
participation in preventing illegal drugs in one of a poor and small
community of Bangkok, Thailand and to compare the level of
participation and concern of illegal drugs problem by using
demographic variables. This paper drew upon data collected from a
local citizens survey conducted in Bangkok, Thailand during summer
of 2012. A total of 200 respondents were elicited as data input for,
and one way ANOVA test. The findings revealed that the overall
citizen participation was in the level of medium. The mean score
showed that benefit from the program was ranked as the highest and
the decision to participate was ranked as second while the follow-up
of the program was ranked as the lowest.
In terms of the difference in demographic such as gender, age,
level of education, income, and year of residency, the hypothesis
testing’s result disclosed that there were no difference in their level
of participation. However, difference in occupation showed a
difference in their level of participation and concern which was
significant at the 0.05 confidence level.
Abstract: Organochlorine pesticides (OCPs) are known to be
persistent and bioaccumulative toxicants that may cause reproductive
impairments in wildlife as well as human. The current study uses the
snail-eating turtle Malayemys macrocephala, a long-lived animal
commonly distribute in rice field habitat in central part of Thailand,
as a sentinel to monitor OCP contamination in environment. The
nest soil, complete clutch of eggs, and blood of the turtle were
collected from agricultural areas in the Chao Phraya River Basin,
Thailand during the nesting season of 2007-2008. The novel
methods for tissue extraction by an accelerated solvent extractor
(ASE, for egg) and liquid-liquid extraction (for blood) have been
developed. The nineteen OCP residues were analyzed by gas
chromatography with micro-electron captured detector (GC-μECD).
The validated methods have met requirements of the AOAC
standard. The results indicated that significant amounts of OCPs are
still contaminated in nest soil and eggs of the turtle even though the
OCPs had been banned in this area for many years. This suggested
the potential risk to health of wildlife as well as human in the area.
Abstract: By means of Contractor Iteration Method, we solve and visualize the Lane-Emden(-Fowler) equation Δu + up = 0, in Ω, u = 0, on ∂Ω. It is shown that the present method converges quadratically as Newton’s method and the computation of Contractor Iteration Method is cheaper than the Newton’s method.
Abstract: Medical services are usually provided in hospitals; however, in developing country, some rural residences have fewer opportunities to access in healthcare services due to the limitation of transportation communication. Therefore, in Thailand, there are charitable organizations operating to provide medical treatments to these people by shifting the medical services to operation sites; this is commonly known as mobile medical service. Operation routing is important for the organization to reduce its transportation cost in order to focus more on other important activities; for instance, the development of medical apparatus. VRP is applied to solve the problem of high transportation cost of the studied organization with the searching techniques of saving algorithm to find the minimum total distance of operation route and satisfy available time constraints of voluntary medical staffs.
Abstract: This study aimed to investigate the influence of selected antecedents, which were tourists’ satisfaction towards attractions in Bangkok, perceived value of the attractions, feelings of engagement with the attractions, acquaintance with the attractions, push factors, pull factors and motivation to seek novelty, on foreign tourist’s loyalty towards tourist attractions in Bangkok. By using multi stage sampling technique, 400 international tourists were sampled. After that, Semi Structural Equation Model was utilized in the analysis stage by LISREL. The Semi Structural Equation Model of the selected antecedents of tourist’s loyalty attractions had a correlation with the empirical data through the following statistical descriptions: Chi- square = 3.43, df = 4, P- value = 0.48893; RMSEA = 0.000; CFI = 1.00; CN = 1539.75; RMR = 0.0022; GFI = 1.00 and AGFI = 0.98. The findings indicated that all antecedents were able together to predict the loyalty of the foreign tourists who visited Bangkok at 73 percent.
Abstract: This paper studied the synthesis of monoacylglycerol (monolaurin) by glycerolysis of coconut oil and crude glycerol, catalyzed by Carica papaya lipase. Coconut oil obtained from cold pressed extraction method and crude glycerol obtained from the biodiesel plant in Department of Chemistry, Uttaradit Rajabhat University, Thailand which used oils were used as raw materials for biodiesel production through transesterification process catalyzed by sodium hydroxide. The influences of the following variables were studied: (i) type of organic solvent, (ii) molar ratio of substrate, (iii) reaction temperature, (iv) reaction time, (v) lipase dosage, and (vi) initial water activity of enzyme. High yields in monoacylglycerol (58.35%) were obtained with molar ratio of glycerol to oil at 8:1 in ethanol, temperature was controlled at 45oC for 36 hours, the amount of enzyme used was 20 wt% of oil and initial water activity of enzyme at 0.53.
Abstract: This study is a descriptive-normative research. It
attempted to investigate the restaurants’ firm performance in terms of
the customers and restaurant personnel’s degree of satisfaction. A
total of 12 restaurants in Bangkok, Thailand that offer Thai cuisine
were included in this study. It involved 24 stockholders/managers,
120 subordinates and 360 customers. General Managers and
restaurants’ stockholders, 10 staffs, and 30 costumers for each
restaurant were chosen for random sampling. This study found that
respondents are slightly satisfied with their work environment but are
generally satisfied with the accessibility to transportation, to malls,
convenience, safety, recreation, noise-free, and attraction; customers
find the Quality of Food in most Thai Cuisines like services, prices of
food, sales promotion, and capital and length of service satisfactory.
Therefore, both stockholder-related and personnel-related factors
which are influenced by restaurant, personnel, and customer-related
factors are partially accepted whereas; customer-related factors which
are influenced by restaurant, personnel and customer-related factors
are rejected.
Abstract: The purpose of this research was to study five vital
factors related to employees’ job performance. A total of 250
respondents were sampled from employees who worked at a public
warehouse organization, Bangkok, Thailand. Samples were divided
into two groups according to their work experience. The average
working experience was about 9 years for group one and 28 years for
group two. A questionnaire was utilized as a tool to collect data.
Statistics utilized in this research included frequency, percentage,
mean, standard deviation, t-test analysis, one way ANOVA, and
Pearson Product-moment correlation coefficient. Data were analyzed
by using Statistical Package for the Social Sciences. The findings
disclosed that the majority of respondents were female between 23-
31 years old, single, and hold an undergraduate degree. The average
income of respondents was less than 30,900 baht. The findings also
revealed that the factors of organization chart awareness, job process
and technology, internal environment, employee loyalty, and policy
and management were ranked as medium level. The hypotheses
testing revealed that difference in gender, age, and position had
differences in terms of the awareness of organization chart, job
process and technology, internal environment, employee loyalty, and
policy and management in the same direction with low level.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.
Abstract: This research aims to study the preferable tourism and
the elements of choosing tourist destination from domestic tourist in
Bangkok and the nearby areas in Thailand.The data were collected by
using 1249 set of questionnaires, in mid-August 2012. The result
illustrates that religious destinations are the most preferable places
for the tourist. The average expense per travel is approximately 47
USD a time. Travellers travel based on the advertisement in the
television and internet and their decisions is based on the reputation
of the destinations.
The result on a place dimension demonstrates the neatness and
well managed location play a crucial role on tourist destination.
Gender, age, marriage status and their origins are affecting their
spending and travelling behaviour. The researcher reckon that
providing the area of arcade, selling the souvenir and promoting
tourism among a young professional group would be an important
key follow the income distribution policy, including managing the
destination to welcome the family group, which the result is to
identified as the highest spending.
Abstract: An investigation of the process of deformation hardening and evolution of deformation defect medium in dispersion-hardened materials with face centered cubic matrices and nanoparticles was done. Mathematical model including balance equation for the deformation defects was used.