Abstract: One of the basic concepts in marketing is the concept
of meeting customers- needs. Since customer satisfaction is essential
for lasting survival and development of a business, screening and
observing customer satisfaction and recognizing its underlying
factors must be one of the key activities of every business.
The purpose of this study is to recognize the drivers that effect
customer satisfaction in a business-to-business situation in order to
improve marketing activities. We conducted a survey in which 93
business customers of a manufacturer of Diesel Generator in Iran
participated and they talked about their ideas and satisfaction of
supplier-s services related to its products. We developed the measures
for drivers of satisfaction first by as investigative research (by means
of feedback from executives and customers of sponsoring firm). Then
based on these measures, we created a mail survey, and asked the
respondents to explain their opinion about the sponsoring firm which
was a supplier of diesel generator and similar products. Furthermore,
the survey required the participants to mention their functional areas
and their company features.
In Conclusion we found that there are three drivers for customer
satisfaction, which are reliability, information about product, and
commercial features. Buyers/users from different functional areas
attribute different degree of importance to the last two drivers. For
instance, people from buying and management areas believe that
commercial features are more important than information about
products. But people in engineering, maintenance and production
areas believe that having information about products is more
important than commercial aspects. Marketing experts should
consider the attribute of customers regarding information about the
product and commercial features to improve market share.
Abstract: Landslide susceptibility map delineates the potential
zones for landslide occurrence. Previous works have applied
multivariate methods and neural networks for mapping landslide
susceptibility. This study proposed a new approach to integrate
decision tree model and spatial cluster statistic for assessing landslide
susceptibility spatially. A total of 2057 landslide cells were digitized
for developing the landslide decision tree model. The relationships of
landslides and instability factors were explicitly represented by using
tree graphs in the model. The local Getis-Ord statistics were used to
cluster cells with high landslide probability. The analytic result from
the local Getis-Ord statistics was classed to create a map of landslide
susceptibility zones. The map was validated using new landslide data
with 482 cells. Results of validation show an accuracy rate of 86.1% in
predicting new landslide occurrence. This indicates that the proposed
approach is useful for improving landslide susceptibility mapping.
Abstract: In this paper, we have compared the performance of a Turbo and Trellis coded optical code division multiple access (OCDMA) system. The comparison of the two codes has been accomplished by employing optical orthogonal codes (OOCs). The Bit Error Rate (BER) performances have been compared by varying the code weights of address codes employed by the system. We have considered the effects of optical multiple access interference (OMAI), thermal noise and avalanche photodiode (APD) detector noise. Analysis has been carried out for the system with and without double optical hard limiter (DHL). From the simulation results it is observed that a better and distinct comparison can be drawn between the performance of Trellis and Turbo coded systems, at lower code weights of optical orthogonal codes for a fixed number of users. The BER performance of the Turbo coded system is found to be better than the Trellis coded system for all code weights that have been considered for the simulation. Nevertheless, the Trellis coded OCDMA system is found to be better than the uncoded OCDMA system. Trellis coded OCDMA can be used in systems where decoding time has to be kept low, bandwidth is limited and high reliability is not a crucial factor as in local area networks. Also the system hardware is less complex in comparison to the Turbo coded system. Trellis coded OCDMA system can be used without significant modification of the existing chipsets. Turbo-coded OCDMA can however be employed in systems where high reliability is needed and bandwidth is not a limiting factor.
Abstract: The purpose of this paper was to study motivation
factors affecting job performance effectiveness. This paper drew
upon data collected from an Internal Audit Staffs of Internal Audit
Line of Head Office of Krung Thai Public Company Limited.
Statistics used included frequency, percentage, mean and standard
deviation, t-test, and one-way ANOVA test. The finding revealed that
the majority of the respondents were female of 46 years of age and
over, married and live together, hold a bachelor degree, with an
average monthly income over 70,001 Baht. The majority of
respondents had over 15 years of work experience. They generally
had high working motivation as well as high job performance
effectiveness.
The hypotheses testing disclosed that employees with different
working status had different level of job performance effectiveness at
a 0.01 level of significance. Working motivation factors had an effect
on job performance in the same direction with high level. Individual
working motivation included working completion, reorganization,
working progression, working characteristic, opportunity,
responsibility, management policy, supervision, relationship with
their superior, relationship with co-worker, working position,
working stability, safety, privacy, working conditions, and payment.
All of these factors related to job performance effectiveness in the
same direction with medium level.
Abstract: In this paper, a robust watermarking algorithm using
the wavelet transform and edge detection is presented. The efficiency
of an image watermarking technique depends on the preservation of
visually significant information. This is attained by embedding the
watermark transparently with the maximum possible strength. The
watermark embedding process is carried over the subband
coefficients that lie on edges, where distortions are less noticeable,
with a subband level dependent strength. Also, the watermark is
embedded to selected coefficients around edges, using a different
scale factor for watermark strength, that are captured by a
morphological dilation operation. The experimental evaluation of the
proposed method shows very good results in terms of robustness and
transparency to various attacks such as median filtering, Gaussian
noise, JPEG compression and geometrical transformations.
Abstract: Photoplethysmography is a simple measurement of the
variation in blood volume in tissue. It detects the pulse signal of heart
beat as well as the low frequency signal of vasoconstriction and
vasodilation. The transmission type measurement is limited to only a
few specific positions for example the index finger that have a short
path length for light. The reflectance type measurement can be
conveniently applied on most parts of the body surface. This study
analyzed the factors that determine the quality of reflectance
photoplethysmograph signal including the emitter-detector distance,
wavelength, light intensity, and optical properties of skin tissue.
Light emitting diodes (LEDs) with four different visible
wavelengths were used as the light emitters. A phototransistor was
used as the light detector. A micro translation stage adjusts the
emitter-detector distance from 2 mm to 15 mm.
The reflective photoplethysmograph signals were measured on
different sites. The optimal emitter-detector distance was chosen to
have a large dynamic range for low frequency drifting without signal
saturation and a high perfusion index. Among these four wavelengths,
a yellowish green (571nm) light with a proper emitter-detection
distance of 2mm is the most suitable for obtaining a steady and reliable
reflectance photoplethysmograph signal
Abstract: This paper is focused on issues of nonlinear dynamic process modeling and model-based predictive control of a fed-batch sugar crystallization process applying the concept of artificial neural networks as computational tools. The control objective is to force the operation into following optimal supersaturation trajectory. It is achieved by manipulating the feed flow rate of sugar liquor/syrup, considered as the control input. A feed forward neural network (FFNN) model of the process is first built as part of the controller structure to predict the process response over a specified (prediction) horizon. The predictions are supplied to an optimization procedure to determine the values of the control action over a specified (control) horizon that minimizes a predefined performance index. The control task is rather challenging due to the strong nonlinearity of the process dynamics and variations in the crystallization kinetics. However, the simulation results demonstrated smooth behavior of the control actions and satisfactory reference tracking.
Abstract: Deep cold rolling (DCR) is a cold working process, which easily produces a smooth and work-hardened surface by plastic deformation of surface irregularities. In the present study, the influence of main deep cold rolling process parameters on the surface roughness and the hardness of AISI 4140 steel were studied by using fractional factorial design of experiments. The assessment of the surface integrity aspects on work material was done, in terms of identifying the predominant factor amongst the selected parameters, their order of significance and setting the levels of the factors for minimizing surface roughness and/or maximizing surface hardness. It was found that the ball diameter, rolling force, initial surface roughness and number of tool passes are the most pronounced parameters, which have great effects on the work piece-s surface during the deep cold rolling process. A simple, inexpensive and newly developed DCR tool, with interchangeable collet for using different ball diameters, was used throughout the experimental work presented in this paper.
Abstract: The main aim of this study was to examine whether
people understand indicative conditionals on the basis of syntactic
factors or on the basis of subjective conditional probability. The
second aim was to investigate whether the conditional probability of
q given p depends on the antecedent and consequent sizes or derives
from inductive processes leading to establish a link of plausible cooccurrence
between events semantically or experientially associated.
These competing hypotheses have been tested through a 3 x 2 x 2 x 2
mixed design involving the manipulation of four variables: type of
instructions (“Consider the following statement to be true", “Read the
following statement" and condition with no conditional statement);
antecedent size (high/low); consequent size (high/low); statement
probability (high/low). The first variable was between-subjects, the
others were within-subjects. The inferences investigated were Modus
Ponens and Modus Tollens. Ninety undergraduates of the Second
University of Naples, without any prior knowledge of logic or
conditional reasoning, participated in this study.
Results suggest that people understand conditionals in a syntactic
way rather than in a probabilistic way, even though the perception of
the conditional probability of q given p is at least partially involved in
the conditionals- comprehension. They also showed that, in presence
of a conditional syllogism, inferences are not affected by the
antecedent or consequent sizes. From a theoretical point of view these
findings suggest that it would be inappropriate to abandon the idea
that conditionals are naturally understood in a syntactic way for the
idea that they are understood in a probabilistic way.
Abstract: Human always tried to create a suitable situation for their life according to environmental conditions. In fact, geography has an important role in the shape of our living area. Iran also as a four-season country has different climate type: hot and humid, hot and dry, mid and humid, and cold; therefore, we can find different architecture styles in Iran. Gilan-s traditional architecture is a suitable sample of sustainable construction in Iran. Because the main factors of every dwelling are the climatic, social, economic and cultural effects which demonstrate the interaction between environment and people settlement. This paper was determined the interaction between environmental factors and the rural dwellings in the Gilan province. Also, traditional village (city) of Masouleh as a rare sample of rural and sustainable architecture was introduced.
Abstract: The aim of this paper is to provide a better
understanding of the implementation of Project Management
practices by UiTM contractors to ensure project success. A
questionnaire survey was administered to 120 UiTM contractors in
Malaysia. The purpose of this method was to gather information on
the contractors- project background and project management skills. It
was found that all of the contractors had basic knowledge and
understanding of project management skills. It is suggested that a
reasonable project plan and an appropriate organizational structure
are influential factors for project success. It is recommended that the
contractors need to have an effective program of work and up to date
information system are emphasized.
Abstract: In the micro and nano-technology industry, the
«clean-rooms» dedicated to manufacturing chip, are equipped with
the most sophisticated equipment-tools. There use a large number of
resources in according to strict specifications for an optimum
working and result. The distribution of «utilities» to the production is
assured by teams who use a supervision tool.
The studies show the interest to control the various parameters of
production or/and distribution, in real time, through a reliable and
effective supervision tool. This document looks at a large part of the
functions that the supervisor must assure, with complementary
functionalities to help the diagnosis and simulation that prove very
useful in our case where the supervised installations are complexed
and in constant evolution.
Abstract: The objective of the research is to study and compare
response surface designs: Central composite designs (CCD), Box-
Behnken designs (BBD), Small composite designs (SCD), Hybrid
designs, and Uniform shell designs (USD) over sets of reduced models
when the design is in a spherical region for 3 and 4 design variables.
The two optimality criteria ( D and G ) are considered which larger
values imply a better design. The comparison of design optimality
criteria of the response surface designs across the full second order
model and sets of reduced models for 3 and 4 factors based on the
two criteria are presented.
Abstract: The current of professional bicycle pedal-s
manufacturing model mostly used casting, forging, die-casting
processing methods, so the paper used 7075 aluminum alloy which is
to produce the bicycle parts most commonly, and employs the
rigid-plastic finite element (FE) DEFORMTM 3D software to simulate
and to analyze the professional bicycle pedal design. First we use Solid
works 2010 3D graphics software to design the professional bicycle
pedal of the mold and appearance, then import finite element (FE)
DEFORMTM 3D software for analysis. The paper used rigid-plastic
model analytical methods, and assuming mode to be rigid body. A
series of simulation analyses in which the variables depend on
different temperature of forging billet, friction factors, forging speed,
mold temperature are reveal to effective stress, effective strain, damage
and die radial load distribution for forging bicycle pedal. The analysis
results hope to provide professional bicycle pedal forming mold
references to identified whether suit with the finite element results for
high-strength design suitability of aluminum alloy.
Abstract: This study describes the relationship between motivation factors and academic performance among distance education students enrolled in a postgraduate nursing course. Students (n=96) participated in a survey that assesses student's motivational orientations from a cognitive perspective using a selfadministered questionnaire based on Pintrich-s Motivation Strategies for Learning Questionnaire (MLSQ). Results showed students- motivational factors are highest on task value (6.44, 0.71); followed by intrinsic goal orientation (6.20, 0.76), control beliefs (6.02, 0.89); extrinsic goal orientation (5.85, 1.13); self-efficacy for learning and performance (5.62, 0.84), and finally, test anxiety (4.21, 1.37). Weak positive correlations were found between academic performance and intrinsic goal orientation (r=0.13), extrinsic goal orientation (r=0.04), task value (r=0.09), control beliefs (r=0.02), and self-efficacy (r=0.05), while there was weak negative correlation with test anxiety (r=-0.04). Conclusions from the study indicate the need to focus on improving tasks and targeting intrinsic goal orientations of students to courses since these were positively correlated with academic performance and downplay the use of tests since these were negatively correlated with academic performance.
Abstract: Grid computing provides a virtual framework for
controlled sharing of resources across institutional boundaries.
Recently, trust has been recognised as an important factor for
selection of optimal resources in a grid. We introduce a new method
that provides a quantitative trust value, based on the past interactions
and present environment characteristics. This quantitative trust value
is used to select a suitable resource for a job and eliminates run time
failures arising from incompatible user-resource pairs. The proposed
work will act as a tool to calculate the trust values of the various
components of the grid and there by improves the success rate of the
jobs submitted to the resource on the grid. The access to a resource
not only depend on the identity and behaviour of the resource but
also upon its context of transaction, time of transaction, connectivity
bandwidth, availability of the resource and load on the resource. The
quality of the recommender is also evaluated based on the accuracy
of the feedback provided about a resource. The jobs are submitted for
execution to the selected resource after finding the overall trust value
of the resource. The overall trust value is computed with respect to
the subjective and objective parameters.
Abstract: Emotion recognition is an important research field that finds lots of applications nowadays. This work emphasizes on recognizing different emotions from speech signal. The extracted features are related to statistics of pitch, formants, and energy contours, as well as spectral, perceptual and temporal features, jitter, and shimmer. The Artificial Neural Networks (ANN) was chosen as the classifier. Working on finding a robust and fast ANN classifier suitable for different real life application is our concern. Several experiments were carried out on different ANN to investigate the different factors that impact the classification success rate. Using a database containing 7 different emotions, it will be shown that with a proper and careful adjustment of features format, training data sorting, number of features selected and even the ANN type and architecture used, a success rate of 85% or even more can be achieved without increasing the system complicity and the computation time
Abstract: This paper presents an alternate approach that uses
artificial neural network to simulate the flood level dynamics in a
river basin. The algorithm was developed in a decision support
system environment in order to enable users to process the data. The
decision support system is found to be useful due to its interactive
nature, flexibility in approach and evolving graphical feature and can
be adopted for any similar situation to predict the flood level. The
main data processing includes the gauging station selection, input
generation, lead-time selection/generation, and length of prediction.
This program enables users to process the flood level data, to
train/test the model using various inputs and to visualize results. The
program code consists of a set of files, which can as well be modified
to match other purposes. This program may also serve as a tool for
real-time flood monitoring and process control. The running results
indicate that the decision support system applied to the flood level
seems to have reached encouraging results for the river basin under
examination. The comparison of the model predictions with the
observed data was satisfactory, where the model is able to forecast
the flood level up to 5 hours in advance with reasonable prediction
accuracy. Finally, this program may also serve as a tool for real-time
flood monitoring and process control.
Abstract: Customarily, the LMTD correction factor, FT, is used
to screen alternative designs for a heat exchanger. Designs with
unacceptably low FT values are discarded. In this paper, authors have
proposed a more fundamental criterion, based on feasibility of a
multipass exchanger as the only criteria, followed by economic
optimization. This criterion, coupled with asymptotic energy targets,
provide the complete optimization space in a heat exchanger network
(HEN), where cost-optimization of HEN can be performed with only
Heat Recovery Approach temperature (HRAT) and number-of-shells
as variables.
Abstract: In the package design industry, there are a lot of tacit knowledge resided within each designer. The objectives are to capture them and compile it to be used as a teaching resource and to create a video clip of package design process as well as to evaluate its quality and learning effectiveness. Interview were used as a technique for capturing knowledge in brand design concept, differentiation, recognition, rank of recognition factor, consumer survey, knowledge about marketing, research, graphic design, the effect of color, and law and regulation. Video clip about package design were created. The clip consisted of both the speech and clip of actual process. The quality of the video in term of media was ranked as good while the content was ranked as excellent. The students- score on post-test was significantly greater than that of pretest (p>0.001).