Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: Maturity models, used descriptively to explain
changes in reality or normatively to guide managers to make
interventions to make organizations more effective and efficient, are
based on the principles of statistical quality control and PDCA
continuous improvement (Plan, Do, Check, Act). Some frameworks
developed over the concept of maturity models include COBIT,
CMM, and ITIL.
This paper presents some limitations of traditional maturity
models, most of them related to the mechanistic and reductionist
principles over which those models are built. As systems theory helps
the understanding of the dynamics of organizations and
organizational change, the development of a systemic maturity model
can help to overcome some of those limitations.
This document proposes a systemic maturity model, based on a
systemic conceptualization of organizations, focused on the study of
the functioning of the parties, the relationships among them, and their
behavior as a whole. The concept of maturity from the system theory
perspective is conceptually defined as an emergent property of the
organization, which arises as a result of the degree of alignment and
integration of their processes. This concept is operationalized through
a systemic function that measures the maturity of organizations, and
finally validated by the measuring of maturity in some organizations.
For its operationalization and validation, the model was applied to
measure the maturity of organizational Governance, Risk and
Compliance (GRC) processes.
Abstract: The use of mobile phones is growing tremendously all
over the world. In Tanzania there are a number of operators licensed
by Tanzania Communications Regulatory Authority (TCRA) aiming
at attracting customers into their networks. So far
telecommunications market competition has been very stiff. Various
measures are being taken by mobile operators to survive in the
market. Such measure include introducing of different air time
bundles on daily, weekly and monthly at lower tariffs. Other
measures include the introduction of normal tariff, tourist package
and one network. Despite of all these strategies, there is a dynamic
competition in the market which needs to be explored. Some
influences which attract customers to choose a certain mobile
operator are of particular interest. This paper is investigating if the
network effects and Quality of Services (QoS) influence mobile
customers in selection of their mobile network operators. Seventy
seven students from high learning institutions in Dodoma
Municipality in Tanzania participated in responding to prepared
questionnaires. The data was analyzed using Statistical Package for
Social Science (SPSS) Software. The results indicate that, network
coverage does influence customers in selection of mobile operators.
In addition, this paper proposes further research in some areas
especially where the study came up with different findings from what
the theory has in place.
Abstract: The primary purpose of this paper is to explain the
impact of successful classroom management on the academic
achievements of students, the importance of positive relationship
between teacher and students, among students, between teacher and
parents. Effective communication plays an important role to
encourage students study hard and learn materials which are covered
by the teacher in the class. Friendly relationships among students
other than their preferred friends help them to have team working and
be socialized. In addition, a well-organized classroom arrangement
enhances students learning. As the consequence of successful
classroom management students should feel responsibility and need
to feel it. The one who is responsible to provide a comfortable
environment and help students learn is the manager of the classroom
who is named Teacher.
Abstract: In today’s era, it is no news that organizations should
demonstrate honest conduct as well as ethical administration.
Therefore, the concept of corporate social responsibility
(subsequently CSR) has created its tag upon the company’s focal
point as well as marketing communications, and will continue in the
future. The importance of CSR has increased in the last decade, and
this concept has attracted global attention. The notion of CSR has
strategic significance for many organizations. However, businesses
are not adapting the activities of CSR that benefit to all of its
stakeholders (including society). The main reason is the practitioners
are unfortunately unable to comprehend its importance; and
therefore, the activities of the CSR are so detached from the business
activities. Hence, it is required to develop an understanding that the
activities of CSR are not only beneficial for the society but it also
benefit to business. This paper focuses on the concept of strategic
CSR, and develops a theoretical framework that will help
practitioners to filter and chose the activities of CSR that are strategic
in nature.
Abstract: The objective of this study was to determine effect of
dietary essential oil (EO) compounds, which contained
cinnamaldehyde, eugenol, peppermint, coriander, cumin, lemongrass,
and an organic carrier on feed intake, milk composition, and rumen
fermentation of dairy cows during heat exposure. Thirty-two Holstein
cows (days in milk= 60 ± 5) were assigned to one of two treatment
groups: a Control and EO fed. The experiment lasted 28 days. Dry
matter intake (DMI) was measured daily while and milk production
was measured weekly. Our result showed that DMI and milk yield
was decreased (P < 0.01) in control cows relative to EO cows.
Furthermore, supplementation with EO was associated with a
decrease in the molar proportion of propionate (P < 0.05) and
increase (P < 0.05) in acetate to propionate ratio. In conclusion, EO
supplementations in diets can be useful nutritional modification to
alleviate for the decrease DMI and milk production during heat
exposure in lactating dairy cows.
Abstract: In this paper, the influence of upstream structures on the flow patternaround and inside the wind-catcher is experimentally investigated by smoke flow visualization techniques. Wind-catchers are an important part of natural ventilation in residential buildings or public places such as shopping centers, libraries, etc. Wind-catchers might be also used in places of high urban densities; hence their potential to provide natural ventilation is dependent on the presence of upstream structures. In this study, the two-sided wind-catcher model was based on a real wind-catcher observed in the city of Yazd, Iran. The present study focuses on the flow patterns around and inside the isolated two-sided wind-catcher, and on a two-sided wind-catcher in the presence of an upstream structure. The results show that the presence of an upstream structure influences the airflow pattern force and direction. Placing a high upstream structure reverses the airflow direction inside the wind-catcher.
Abstract: Existing methods of data mining cannot be applied on
spatial data because they require spatial specificity consideration, as
spatial relationships.
This paper focuses on the classification with decision trees, which
are one of the data mining techniques. We propose an extension of
the C4.5 algorithm for spatial data, based on two different approaches
Join materialization and Querying on the fly the different tables.
Similar works have been done on these two main approaches, the
first - Join materialization - favors the processing time in spite of
memory space, whereas the second - Querying on the fly different
tables- promotes memory space despite of the processing time.
The modified C4.5 algorithm requires three entries tables: a target
table, a neighbor table, and a spatial index join that contains the
possible spatial relationship among the objects in the target table and
those in the neighbor table. Thus, the proposed algorithms are applied
to a spatial data pattern in the accidentology domain.
A comparative study of our approach with other works of
classification by spatial decision trees will be detailed.
Abstract: To elucidate the material characteristics of single
crystals of pure aluminum and copper, the respective relations between
crystallographic orientations and microstructures were examined,
along with bending and mechanical properties. The texture
distribution was also analysed. Bending tests were performed in a
SEM apparatus while its behaviors were observed. Some analytical
results related to crystal direction maps, inverse pole figures, and
textures were obtained from electron backscatter diffraction (EBSD)
analyses.
Abstract: In this paper a novel design of aerostatic thrust bearing
is proposed and is analyzed numerically. The capillary restrictor and
bearing disk are made of elastomer like silicone and PU. The
viscoelasticity of elastomer helps the capillary expand for more air
flux and at the same time, allows conicity of the bearing surface to
form when the air pressure is enhanced. Therefore the bearing has the
better ability of passive compensation. In the present example, as
compared with the typical model, the new designs can nearly double
the load capability and offer four times static stiffness.
Abstract: This paper represents performance of particle swarm
optimisation (PSO) algorithm based integral (I) controller and
proportional-integral controller (PI) for interconnected hydro-thermal
automatic generation control (AGC) with generation rate constraint
(GRC) and Thyristor controlled phase shifter (TCPS) in series with
tie line. The control strategy of TCPS provides active control of
system frequency. Conventional objective function integral square
error (ISE) and another objective function considering square of
derivative of change in frequencies of both areas and change in tie
line power are considered. The aim of designing the objective
function is to suppress oscillation in frequency deviations and change
in tie line power oscillation. The controller parameters are searched
by PSO algorithm by minimising the objective functions. The
dynamic performance of the controllers I and PI, for both the
objective functions, are compared with conventionally optimized I
controller.
Abstract: The exposure to outdoor air pollution causes lung
cancer and increases the risk of bladder cancer. Because air pollution
in urban areas is mainly caused by transportation, it is necessary to
evaluate pollutant exhaust emissions from vehicles during their realworld
use. Nevertheless their evaluation and reduction is a key
problem, especially in the cities, that account for more than 50% of
world population.
A particular attention was given to the slope variability along the
streets during each journey performed by the instrumented vehicle.
In this paper we dealt with the problem of describing a
quantitatively approach for the reconstruction of GPS coordinates and
altitude, in the context of correlation study between driving cycles /
emission / geographical location, during an experimental campaign
realized with some instrumented cars.
Finally the slope analysis can be correlated to the emission and
consumption values in a specific road position, and it could be
evaluated its influence on their behaviour.
Abstract: Quality control helps industries in improvements of its
product quality and productivity. Statistical Process Control (SPC) is
one of the tools to control the quality of products that turning practice
in bringing a department of industrial engineering process under
control. In this research, the process control of a turning
manufactured at workshops machines. The varying measurements
have been recorded for a number of samples of a rice polished
cylinder obtained from a number of trials with the turning practice.
SPC technique has been adopted by the process is finally brought
under control and process capability is improved.
Abstract: Due to growing concern about environmental and
social consequences throughout the world, a need has been felt to
incorporate sustainability concepts in conventional manufacturing.
This paper is an attempt to identify and evaluate drivers in
implementing sustainable manufacturing in Indian context. Nine
possible drivers for successful implementation of sustainable
manufacturing have been identified from extensive review. Further,
Decision Making Trial and Evaluation Laboratory (DEMATEL)
approach has been utilized to evaluate and categorize these identified
drivers for implementing sustainable manufacturing in to the cause
and effect groups. Five drivers (Societal Pressure and Public
Concerns; Regulations and Government Policies; Top Management
Involvement, Commitment and Support; Effective Strategies and
Activities towards Socially Responsible Manufacturing and Market
Trends) have been categorized into the cause group and four drivers
(Holistic View in Manufacturing Systems; Supplier Participation;
Building Sustainable culture in Organization; and Corporate Image
and Benefits) have been categorized into the effect group. “Societal
Pressure and Public Concerns” has been found the most critical driver
and “Corporate Image and Benefits” as least critical or the most
easily influenced driver to implementing sustainable manufacturing
in Indian context. This paper may surely help practitioners in better
understanding of these drivers and their priorities towards effective
implementation of sustainable manufacturing.
Abstract: This paper discusses the potential benefits of an
interactive multimedia information representation in enhancing
students’ critical thinking aligned with history reasoning in learning
history amongst Secondary School students in Malaysia. Two modes
of multimedia information representation were implemented;
chronologic and thematic information representations. A qualitative
study of an unstructured interview was conducted among two history
teachers, one history education lecturer, two i-think experts, and five
students from Form Four secondary school. The interview was to
elicit their opinions on the implementation of thinking maps and
interactive multimedia information representation in history learning.
The key elements of the interactive multimedia (e.g. multiple media,
user control, interactivity and use of timelines and concept maps)
were then considered to improve the learning process. Findings of the
preliminary investigation reveal that the interactive multimedia
information representations have the potential benefits to be
implemented as an instructional resource in enhancing students’
higher order thinking skills (HOTs). This paper concludes by giving
suggestions for future work.
Abstract: India holds 17.5% of the world’s population but has
only 2% of the total geographical area of the world where 27.35% of
the area is categorized as wasteland due to lack of or less
groundwater. So there is a demand for excessive groundwater for
agricultural and non agricultural activities to balance its growth rate.
With this in mind, an attempt is made to find the groundwater
potential zone in Gomukhi Nadhi sub basin of Vellar River basin,
TamilNadu, India covering an area of 1146.6 Sq.Km consists of 9
blocks from Peddanaickanpalayam to Virudhachalam in the sub
basin. The thematic maps such as Geology, Geomorphology,
Lineament, Landuse and Landcover and Drainage are prepared for
the study area using IRS P6 data. The collateral data includes rainfall,
water level, soil map are collected for analysis and inference. The
digital elevation model (DEM) is generated using Shuttle Radar
Topographic Mission (SRTM) and the slope of the study area is
obtained. ArcGIS 10.1 acts as a powerful spatial analysis tool to find
out the ground water potential zones in the study area by means of
weighted overlay analysis. Each individual parameter of the thematic
maps are ranked and weighted in accordance with their influence to
increase the water level in the ground. The potential zones in the
study area are classified viz., Very Good, Good, Moderate, Poor with
its aerial extent of 15.67, 381.06, 575.38, 174.49 Sq.Km respectively.
Abstract: Pesticides and drugs used in agriculture and veterinary
medicine may end up in aquatic environments and bioaccumulate in
the food chain, thus causing serious problems for fauna and human
health. For determination of the toxic effects of atrazine herbicide on
Caspian kutum, Rutilus frisii kutum larvae, the 96-h LC50 of atrazine
was measured for newly hatched larvae as 18.53 ppm. Toxicity of
atrazine herbicide on Caspian kutum larvae was investigated using
concentrations: 9.25ppm, 4.62 ppm and 2.31 ppm for 7 days.
Comparison of the length, weight and condition factor showed that
no significant differences between atrazine exposed and control
groups. The concentration of Na+, K+, Ca2+, Mg2+ and Cl- in whole
body of larvae in control and atrazine exposure groups were
measured and the results showed that concentrations of all these ions
is higher in atrazine exposure group than control group. It is obvious
from this study that atrazine negatively affects osmoregulation
process and changes ion compositions of the body even at sublethal
concentration and acute exposure but have no effects on growth
parameters of the body.
Abstract: Taro Scarab beetles (Papuana uninodis, Coleoptera:
Scarabaeidae) inflict severe damage on important root crops and
plants such as Taro or Cocoyam, yam, sweet potatoes, oil palm and
coffee tea plants across Africa and Asia resulting in economic
hardship and starvation in some nations. Scoliid wasps and
Metarhizium anisopliae fungus - bio-control agents; are shown to be
able to control the population of Scarab beetle adults and larvae using
a newly created simulation model based on non-linear ordinary
differential equations that track the populations of the beetle life
cycle stages: egg, larva, pupa, adult and the population of the scoliid
parasitoid wasps, which attack beetle larvae. In spite of the challenge
driven by the longevity of the scarab beetles, the combined effect of
the larval wasps and the fungal bio-control agent is able to control
and drive down the population of both the adult and the beetle eggs
below the environmental carrying capacity within an interval of 120
days, offering the long term prospect of a stable and eco-friendly
environment; where the population of scarab beetles is: regulated by
parasitoid wasps and beneficial soil saprophytes.
Abstract: The presence of endocrine-disrupting compounds,
such as bisphenol A (BPA), in the environment can cause serious
health problems. However, there are controversial opinions. This
study investigated the reproductive, metabolic, oxidative and
immunologic-disrupting effects of bisphenol A in male rabbits.
Rabbits were divided into five groups. The first four rabbit groups
were administered oral BPA (1, 10, 50, or 100 mg/kg/day) for ten
weeks. The fifth group was administered corn oil as the vehicle. BPA
significantly decreased serum testosterone, estradiol and the free
androgen index (FAI) and significantly increased sex hormone
binding globulin (SHBG) compared with the placebo group. The
higher doses of BPA showed a significant decrease in follicular
stimulating hormone (FSH) and luteinizing hormone (LH). A
significant increase in blood glucose levels was identified in the BPA
groups. The non-significant difference in insulin levels is a novel
finding. The cumulative testicular toxicity of BPA was clearly
demonstrated by the dose-dependent decrease in absolute testes
weight, primary measures of semen quality and a significant increase
in testicular malonaldehyde (MDA). Moreover, BPA significantly
decreased total antioxidant capacity (TAC) and significantly
increased immunoglobulin G (IgG) at the highest concentration. Our
results suggest that BPA, especially at higher doses, is associated
with many adverse effects on metabolism, oxidative stress, immunity,
sperm quality and markers of androgenic action.
Abstract: A series of polystyrene (PS) nanoparticles were
prepared by grafting polystyrene from both aggregated silica and
colloidally dispersed silica nanoparticles using atom-transfer radical
polymerisation (ATRP). Cross-linking and macroscopic gelation
were minimised by using a miniemulsion system. The thermal and
mechanical behaviour of the nanocomposites have been examined by
differential scanning calorimetry (DSC) and dynamic mechanical
thermal analysis (DMTA).