An Evaluation of Drivers in Implementing Sustainable Manufacturing in India: Using DEMATEL Approach

Due to growing concern about environmental and
social consequences throughout the world, a need has been felt to
incorporate sustainability concepts in conventional manufacturing.
This paper is an attempt to identify and evaluate drivers in
implementing sustainable manufacturing in Indian context. Nine
possible drivers for successful implementation of sustainable
manufacturing have been identified from extensive review. Further,
Decision Making Trial and Evaluation Laboratory (DEMATEL)
approach has been utilized to evaluate and categorize these identified
drivers for implementing sustainable manufacturing in to the cause
and effect groups. Five drivers (Societal Pressure and Public
Concerns; Regulations and Government Policies; Top Management
Involvement, Commitment and Support; Effective Strategies and
Activities towards Socially Responsible Manufacturing and Market
Trends) have been categorized into the cause group and four drivers
(Holistic View in Manufacturing Systems; Supplier Participation;
Building Sustainable culture in Organization; and Corporate Image
and Benefits) have been categorized into the effect group. “Societal
Pressure and Public Concerns” has been found the most critical driver
and “Corporate Image and Benefits” as least critical or the most
easily influenced driver to implementing sustainable manufacturing
in Indian context. This paper may surely help practitioners in better
understanding of these drivers and their priorities towards effective
implementation of sustainable manufacturing.

• D. Garg
• S. Luthra
• A. Haleem

• Drivers
• Decision Making Trial and Evaluation Laboratory (DEMATEL)
• India
• Sustainable Manufacturing (SM).

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