Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: The sub-task pattern in terms of deviations and defects
should be identified and understood in order to improve the quality of
practices in construction projects. Therefore, sub-task susceptibility
to exposure to deviations and defects has been evaluated and
classified via six classifications proposed in this study. Thirty-four
case studies of specific sub-tasks (from compression members in
constructed concrete structures) were collected from seven
construction projects in order to examine the study’s proposed
classifications. The study revealed that the sub-task has a high
sensitivity to deviation, where 91% of the cases were recorded as
deviations; however, only 19% of cases were recorded as defects.
Other findings were that the actual work during the execution process
is a high source of deviation for this sub-task (74%), while only 26%
of the source of deviation was due to both design documentation and
the actual work. These findings significantly imply that the study’s
proposed classifications could be used to determine the pattern of
each sub-task and develop proactive actions to overcome issues of
sub-task deviations and defects.
Abstract: Life Cycle Cost (LCC) is one of the goals and key
pillars of the construction management science because it comprises
many of the functions and processes necessary, which assist
organisations and agencies to achieve their goals. It has therefore
become important to design and control assets during their whole life
cycle, from the design and planning phase through to disposal phase.
LCCA is aimed to improve the decision making system in the
ownership of assets by taking into account all the cost elements
including to the asset throughout its life.
Current application of LCC approach is impractical during
misunderstanding of the advantages of LCC. This main objective of
this research is to show a different relationship between capital cost
and long-term running costs. One hundred and thirty eight actual
building projects in United Kingdom (UK) were used in order to
achieve and measure the above-mentioned objective of the study. The
result shown that LCC is one of the most significant tools should be
considered on the decision making process.
Abstract: This paper presents the design analysis of saddle
support of a horizontal pressure vessel. Since saddle have the vital
role to support the pressure vessel and to maintain its stability, it
should be designed in such a way that it can afford the vessel load
and internal pressure of the vessel due to liquid contained in the
vessel. A model of horizontal pressure vessel and saddle support is
created in ANSYS. Stresses are calculated using mathematical
approach and ANSYS software. The analysis reveals the zone of high
localized stress at the junction part of the pressure vessel and saddle
support due to operating conditions. The results obtained by both the
methods are compared with allowable stress value for safe designing.
Abstract: There are several methods to monitor software
projects and the objective for monitoring is to ensure that the
software projects are developed and delivered successfully. A
performance measurement is a method that is closely associated with
monitoring and it can be scrutinized by looking at two important
attributes which are efficiency and effectiveness both of which are
factors that are important for the success of a software project.
Consequently, a successful steering is achieved by monitoring and
controlling a software project via the performance measurement
criteria and metrics. Hence, this paper is aimed at identifying the
performance measurement criteria and the metrics for monitoring the
performance of a software project by using the Goal Question
Metrics (GQM) approach. The GQM approach is utilized to ensure
that the identified metrics are reliable and useful. These identified
metrics are useful guidelines for project managers to monitor the
performance of their software projects.
Abstract: Natural gas, as one of the most important sources of
energy for many of the industrial and domestic users all over the
world, has a complex, huge supply chain which is in need of heavy
investments in all the phases of exploration, extraction, production,
transportation, storage and distribution. The main purpose of supply
chain is to meet customers’ need efficiently and with minimum cost.
In this study, with the aim of minimizing economic costs, different
levels of natural gas supply chain in the form of a multi-echelon,
multi-period fuzzy linear programming have been modeled. In this
model, different constraints including constraints on demand
satisfaction, capacity, input/output balance and presence/absence of a
path have been defined. The obtained results suggest efficiency of the
recommended model in optimal allocation and reduction of supply
chain costs.
Abstract: The phased-array ultrasound transducer types are
utilities for medical ultrasonography as well as optical imaging.
However, their discontinuity characteristic limits the applications due
to the artifacts contaminated into the reconstructed images. Because
of the effects of the ultrasound pressure field pattern to the echo
ultrasonic waves as well as the optical modulated signal, the side
lobes of the focused ultrasound beam induced by discontinuity of the
phased-array ultrasound transducer might the reason of the artifacts.
In this paper, a simple method in approach of numerical simulation
was used to investigate the limitation of discontinuity of the elements
in phased-array ultrasound transducer and their effects to the
ultrasound pressure field. Take into account the change of ultrasound
pressure field patterns in the conditions of variation of the pitches
between elements of the phased-array ultrasound transducer, the
appropriated parameters for phased-array ultrasound transducer
design were asserted quantitatively.
Abstract: Recently, an increasing number of researchers have
been focusing on working out realistic solutions to sustainability
problems. As sustainability issues gain higher importance for
organisations, the management of such decisions becomes critical.
Knowledge representation is a fundamental issue of complex
knowledge based systems. Many types of sustainability problems
would benefit from models based on experts’ knowledge. Cognitive
maps have been used for analyzing and aiding decision making. A
cognitive map can be made of almost any system or problem. A
fuzzy cognitive map (FCM) can successfully represent knowledge
and human experience, introducing concepts to represent the essential
elements and the cause and effect relationships among the concepts to
model the behaviour of any system. Integrated waste management
systems (IWMS) are complex systems that can be decomposed to
non-related and related subsystems and elements, where many factors
have to be taken into consideration that may be complementary,
contradictory, and competitive; these factors influence each other and
determine the overall decision process of the system. The goal of the
present paper is to construct an efficient IWMS which considers
various factors. The authors’ intention is to propose an expert based
system design approach for implementing expert decision support in
the area of IWMSs and introduces an appropriate methodology for
the development and analysis of group FCM. A framework for such a
methodology consisting of the development and application phases is
presented.
Abstract: 3D part library is an ideal approach to reuse the
existing design and thus facilitates the modeling process, which will
enhance the efficiency. In this paper, we implemented the thought on
the SolidWorks platform. The system supports the functions of type
and parameter selection, 3D template driving and part assembly.
Finally, BOM is exported in Excel format. Experiment shows that our
method can satisfy the requirement of die and mold designers.
Abstract: In this paper, snow samples containing dust particles
from several sampling points around the city of Ostrava were
analyzed. The pH values of sampled snow were measured and solid
particles analyzed. Particle size, zeta potential and content of selected
heavy metals were determined in solid particles. The pH values of
most samples lay in the slightly acid region. Mean values of particle
size ranged from 290.5 to 620.5 nm. Zeta potential values varied
between -5 and -26.5 mV. The following heavy metal concentration
ranges were found: copper 0.08-0.75 mg/g, lead 0.05-0.9 mg/g,
manganese 0.45-5.9 mg/g and iron 25.7-280.46 mg/g. The highest
values of copper and lead were found in the vicinity of busy
crossroads, and on the contrary, the highest levels of manganese and
iron were detected close to a large steelworks. The proportion
between pH values, zeta potentials, particle sizes and heavy metal
contents was established. Zeta potential decreased with rising pH
values and, simultaneously, heavy metal content in solid particles
increased. At the same time, higher metal content corresponded to
lower particle size.
Abstract: In this paper two approaches to joint signal detection,
time of arrival (ToA) and angle of arrival (AoA) estimation in
multi-element antenna array are investigated. Two scenarios were
considered: first one, when the waveform of the useful signal
is known a priori and, second one, when the waveform of the
desired signal is unknown. For first scenario, the antenna array
signal processing based on multi-element matched filtering (MF)
with the following non-coherent detection scheme and maximum
likelihood (ML) parameter estimation blocks is exploited. For second
scenario, the signal processing based on the antenna array elements
covariance matrix estimation with the following eigenvector analysis
and ML parameter estimation blocks is applied. The performance
characteristics of both signal processing schemes are thoroughly
investigated and compared for different useful signals and noise
parameters.
Abstract: The Port of Townsville conducts regular annual
maintenance dredging to maintain depths of its harbor basin and
approach channels for the navigational safety of the vessels against
the natural accumulation of marine sediments. In addition to the
regular maintenance dredging, the port undertakes emergency
dredging in cases where large quantities of sediments are mobilized
and deposited in port waters by cyclone or major flood events. The
maintenance dredging material derived from the port may be
disposed at sea or on land in accordance with relevant state and
commonwealth regulations. For the land disposal, the dredged mud
slurry is hydraulically placed into containment ponds and left to
undergo sedimentation and self-weight consolidation to form fill
material for land reclamation. This paper provides an overview of the
maintenance dredging at the Port of Townsville and emphasis on
maintenance dredging requirements, sediment quality, bathymetry,
dredging methods used, and dredged material disposal options.
Abstract: Identification and selection of appropriate product and
manufacturing technologies are key factors for competitiveness and
market success of technology-based companies. Therefore, many
companies perform technology intelligence (TI) activities to ensure
the identification of evolving technologies at the right time.
Technology monitoring is one of the three base activities of TI,
besides scanning and scouting.
As the technological progress is accelerating, more and more
technologies are being developed. Against the background of limited
resources it is therefore necessary to focus TI activities. In this paper
we propose a concept for defining appropriate search fields for
technology monitoring. This limitation of search space leads to more
concentrated monitoring activities. The concept will be introduced
and demonstrated through an anonymized case study conducted
within an industry project at the Fraunhofer Institute for Production
Technology IPT.
The described concept provides a customized monitoring
approach, which is suitable for use in technology-oriented companies.
It is shown in this paper that the definition of search fields and search
tasks are suitable methods to define topics of interest and thus to
align monitoring activities. Current as well as planned product,
production and material technologies and existing skills, capabilities
and resources form the basis for derivation of relevant search areas.
To further improve the concept of technology monitoring the
proposed concept should be extended during future research e.g. by
the definition of relevant monitoring parameters.
Abstract: This paper explores the effects of gamification on
lower secondary school students’ motivation and engagement in the
classroom. Two-group posttest-only experimental design were
employed to study the influence of gamification teaching method
(GTM) when compared with conventional teaching method (CTM)
on 60 lower secondary school students. The Student Engagement
Instrument (SEI) and Intrinsic Motivation Inventory (IMI) were used
to assess students’ intrinsic motivation and engagement level towards
the respective teaching method. Finding indicates that students who
completed the GTM lesson were significantly higher in intrinsic
motivation to learn than those from the CTM. Although the result
were insignificant and only marginal difference in the engagement
mean, GTM still show better potential in raising student’s
engagement in class when compared with CTM. This finding proves
that the GTM is likely to solve the current issue of low motivation to
learn and low engagement in class among lower secondary school
students in Malaysia. On the other hand, despite being not significant,
higher mean indicates that CTM positively contribute to higher peer
support for learning and better teacher and student relationship when
compared with GTM. As a conclusion, gamification approach is
flexible and can be adapted into many learning content to enhance the
intrinsic motivation to learn and to some extent, encourage better
student engagement in class.
Abstract: In this paper the effect of wall waviness of side walls
in a two-dimensional wavy enclosure is numerically investigated.
Two vertical wavy walls and straight top wall are kept isothermal and
the bottom wall temperature is higher and spatially varying with
cosinusoidal temperature distribution. A computational code based on
Finite-volume approach is used to solve governing equations and
SIMPLE method is used for pressure velocity coupling. Test is
performed for several different numbers of undulations. The Prandtl
number was kept constant and the Ra number denotes that the flow is
laminar. Temperature and velocity fields are determined. Therefore,
according to the obtained results a correlation is proposed for average
Nusselt number as a function of number of side wall waves. The
results indicate that the Nusselt number is highly affected by number
of waves and increasing it decreases the wavy walls Nusselt number;
although the Nusselt number is not highly affected by surface
waviness when the number of undulations is below one.
Abstract: A relationship between face and signature biometrics
is established in this paper. A new approach is developed to predict
faces from signatures by using artificial intelligence. A multilayer
perceptron (MLP) neural network is used to generate face details
from features extracted from signatures, here face is the physical
biometric and signatures is the behavioural biometric. The new
method establishes a relationship between the two biometrics and
regenerates a visible face image from the signature features.
Furthermore, the performance efficiencies of our new technique are
demonstrated in terms of minimum error rates compared to published
work.
Abstract: Age ratings are very helpful in providing parents with
relevant information for the purchase and use of digital technologies
by the children; this is why the non-definition of age ratings for the
use of ICTs by children in schools is a major concern; and this
problem serves as a motivation for this study whose aim is to
examine the factors affecting the perceptions of educators on the
learners’ youngest age for the introduction of ICTs in schools. This
aim is achieved through two types of research objectives: the
identification and design of theories and models on age ratings, and
the empirical testing of such theories and models in a survey of
educators from the Camperdown district of the South African
KwaZulu-Natal province. A questionnaire is used for the collection
of the data of this survey whose validity and reliability is checked in
SPSS prior to its descriptive and correlative quantitative analysis. The
main hypothesis supporting this research is the association between
the demographics of educators, their personality, and their
perceptions on the learners’ youngest age for the introduction of ICTs
in schools; as claimed by existing research; except that the present
study looks at personality from three dimensions: self-actualized
personalities, fully functioning personalities, and healthy
personalities. This hypothesis was fully confirmed by the empirical
study conducted by this research except for the demographic factor
where only the educators’ grade or class was found to be associated
with the personality of educators.
Abstract: In this study, we develop a performance evaluation
model based on a multi-attribute utility approach aiming at reaching
the sustainable banking (SB) status. This model is built accounting
for various banks’ stakeholders in a win-win paradigm. In addition, it
offers the opportunity for adopting a global measure of performance
as an indication of a bank’s sustainability degree. This measure is
referred to as banking sustainability performance index (BSPI). This
index may constitute a basis for ranking banks. Moreover, it may
constitute a bridge between the assessment types of financial and
extra-financial rating agencies. A real application is performed on
three French banks.
Abstract: This paper is devoted to the study of a viscous
incompressible flow around a circular cylinder performing harmonic
oscillations, especially the steady streaming phenomenon. The
research methodology is based on the asymptotic explanation method
combined with the computational bifurcation analysis. The research
approach develops Schlichting and Wang decomposition method.
Present studies allow to identify several regimes of the secondary
streaming with different flow structures. The results of the research
are in good agreement with experimental and numerical simulation
data.
Abstract: The theoretical approach is developed to describe the
change of drops in the atmosphere of own steam and buffer gas under
irradiation. It is shown that the irradiation influences on size of stable
droplet and on the conditions under which the droplet exists. Under
irradiation the change of drop becomes more complex: the not
monotone and periodical change of size of drop becomes possible.
All possible solutions are represented by means of phase portrait. It is
found all qualitatively different phase portraits as function of critical
parameters: rate generation of clusters and substance density.