Abstract: The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.
Abstract: Fast development of technologies, economic globalization and many other external circumstances stimulate company’s competitiveness. One of the major trends in today’s business is the shift to the exploitation of the Internet and electronic environment for entrepreneurial needs. Latest researches confirm that e-environment provides a range of possibilities and opportunities for companies, especially for micro-, small- and medium-sized companies, which have limited resources. The usage of e-tools raises the effectiveness and the profitability of an organization, as well as its competitiveness.
In the electronic market, as in the classic one, there are factors, such as globalization, development of new technology, price sensitive consumers, Internet, new distribution and communication channels that influence entrepreneurship. As a result of eenvironment development, e-commerce and e-marketing grow as well.
Objective of the paper: To describe and identify factors influencing company’s competitiveness in e-environment.
Research methodology: The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, statistics method, factor analysis in SPSS 20 environment, etc. The theoretical and methodological background of the research is formed by using scientific researches and publications, such as that from mass media and professional literature; statistical information from legal institutions as well as information collected by the authors during the surveying process.
Research result: The authors detected and classified factors influencing competitiveness in e-environment.
In this paper, the authors presented their findings based on theoretical, scientific, and field research. Authors have conducted a research on e-environment utilization among Latvian enterprises.
Abstract: This paper argues that increased uncertainty, in certain
situations, may actually encourage investment. Since earlier studies
mostly base their arguments on the assumption of geometric Brownian
motion, the study extends the assumption to alternative stochastic
processes, such as mixed diffusion-jump, mean-reverting process, and
jump amplitude process. A general approach of Monte Carlo
simulation is developed to derive optimal investment trigger for the
situation that the closed-form solution could not be readily obtained
under the assumption of alternative process. The main finding is that
the overall effect of uncertainty on investment is interpreted by the
probability of investing, and the relationship appears to be an invested
U-shaped curve between uncertainty and investment. The implication
is that uncertainty does not always discourage investment even under
several sources of uncertainty. Furthermore, high-risk projects are not
always dominated by low-risk projects because the high-risk projects
may have a positive realization effect on encouraging investment.
Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
Abstract: This study aims to examine the factors affecting
knowledge sharing behavior in knowledge-based electronic communities (e-communities) because quantity and quality of
knowledge shared among the members play a critical role in the community-s sustainability. Past research has suggested three
perspectives that may affect the quantity and quality of knowledge
shared: economics, social psychology, and social ecology. In this
study, we strongly believe that an economic perspective may be suitable to validate factors influencing newly registered members-
knowledge contribution at the beginning of relationship development.
Accordingly, this study proposes a model to validate the factors influencing members- knowledge sharing based on Transaction Cost
Theory. By doing so, we may empirically test our hypotheses in various types of e-communities to determine the generalizability of our research models.
Abstract: The objective of the present study was to examine the
dose-response relationships between antioxidant parameters and liver
contaminant levels of Kazakhstan light crude oil (KLCO) in albino
rats. The animals were repeatedly exposed, by intraperitoneal
injection, to low dosages (0.5–1.5 ml/kg) of KLCO. Rats exposed to
these doses levels did not show any apparent symptoms of
intoxication. Serum aminotransferases increased significantly
(p
Abstract: The impact of a proposed pier on tidal current
alteration was evaluated. The proposed pier location was in Salad
Bay on Koa Kood Island, Trat province, Thailand, and was designed
to accommodate passenger ships with a draft of less than 2 m. The
study began with collecting necessary data, including bathymetric,
water elevation and tidal current characteristics. The impact was
assessed using a software package (MIKE21). Although the results
showed that the pier would affect the existing current pattern, the
change was determined to be insignificant, as the design of the piles
for the pier provided sufficient spacing to let the current flow as
freely as possible. Consequences of the altered current, such as
seabed erosion, water stagnation, sediment deposition and
navigational risk were assessed. Environmental mitigation measures
might be necessary if the impacts were considered unacceptable.
Abstract: This paper invites to dialogue and reflections on
innovation and entrepreneurship by presenting concepts of innovation
leading to the introduction of a complex theoretical framework;
Cooperative Innovation (CO-IN). CO-IN is a didactic model
enhancing and scaffolding processes of cooperation creating
innovation drawing on a Scandinavian tradition.
CO-IN is based on a cross-sectorial and multidisciplinary
approach. We introduce the concept of complementarity to help
capture the validity of diversity and we suggest the concept of “the
space in between" to understand the creation of identity as a
collective mind. We see dialogue and the use of multi modal
techniques as essential tools for conceptualizations giving possibility
for clarification of the complexity and diversity leading to decision
making based on knowledge as commons.
We introduce the didactic design and present our empirical
findings from an innovation workshop in Argentina. In a final
paragraph we reflect on the design as a support of the development of
common ground, collective mind and collective action and the
creation of knowledge as commons to facilitate innovation and
entrepreneurship.
Abstract: Any decision-making is based on certain theory. Taking
the public rental housing in Chongqing municipality as an example,
this essay states that the stakeholder theory can provide innovative
criteria and evaluation methods for Public Private Partnership (PPP)
projects. It gives an analysis of how to choose decision-making criteria
for different stakeholders in the PPP model and what measures to take
to meet the criteria to form “symbiotic" decision-making mode
through contracts and to boost the application of PPP model in
large-scale public programs in China.
Abstract: An experimental investigation was performed on pulp
liquid flow in straight ducts with a square cross section. Fully
developed steady flow was visualized and the fiber concentration was
obtained using a light-section method developed by the author et al.
The obtained results reveal quantitatively, in a definite form, the
distribution of the fiber concentration. From the results and
measurements of pressure loss, it is found that the flow characteristics
of pulp liquid in ducts can be classified into five patterns. The
relationships among the distributions of mean and fluctuation of fiber
concentration, the pressure loss and the flow velocity are discussed,
and then the features for each pattern are extracted. The degree of
nonuniformity of the fiber concentration, which is indicated by the
standard deviation of its distribution, is decreased from 0.3 to 0.05
with an increase in the velocity of the tested pulp liquid from 0.4 to
0.8%.
Abstract: The purpose of this study attempts to emphasize the factors relating to intra-family relationships (order point of view) on violence against the women, For this purpose a survey technique on the sample size amounted 100 women of married of city of Ilam in country of Iran were considered. For measurement of violence against the women , the CTS scaled has been used .violence against the women be measured in four dimension ( emotional violence, psycho violence, physical violence, neglect violence). highest violence was related to emotional violence and after are as follow respectively : physical violence and neglect violence. The results showed that women have experienced the violence more than once during the last year, degree of order in family is high. Explanation result indicated that the order variables in family including collective thinking, empathy and communal co-circumstance have significant effects on violence against the women. Via multiple regression analysis variables of empathy, religious tenet and education of husband had significant effect on violence against women. In other words relationships among family effect on violence in family.
Abstract: This work discusses an innovative methodology for
deployment of service quality characteristics. Four groups of organizational features that may influence the quality of services are identified: human resource, technology, planning, and organizational
relationships. A House of Service Quality (HOSQ) matrix is built to
extract the desired improvement in the service quality characteristics
and to translate them into a hierarchy of important organizational
features. The Mean Square Error (MSE) criterion enables the
pinpointing of the few essential service quality characteristics to be
improved as well as selection of the vital organizational features. The
method was implemented in an engineering supply enterprise and
provides useful information on its vital service dimensions.
Abstract: Enterprise Wide Information Systems (EWIS)
implementation involves the entire business and will require changes
throughout the firm. Because of the scope, complexity and
continuous nature of ERP, the project-based approach to managing
the implementation process resulted in failure rates of between 60%
and 80%. In recent years ERP systems have received much attention.
The organizational relevance and risk of ERP projects make it
important for organizations to focus on ways to make ERP
implementation successful. Once these systems are in place,
however, their performance depends on the identified macro
variables viz. 'Business Process', 'Decision Making' and 'Individual
/ Group working'. The questionnaire was designed and administered.
The responses from 92 organizations were compiled. The
relationship of these variables with EWIS performance is analyzed
using inferential statistical measurements. The study helps to
understand the performance of model presented. The study suggested
in keeping away from the calamities and thereby giving the
necessary competitive edge. Whenever some discrepancy is
identified during the process of performance appraisal care has to be
taken to draft necessary preventive measures. If all these measures
are taken care off then the EWIS performance will definitely deliver
the results.
Abstract: Data mining is an extraordinarily demanding field referring to extraction of implicit knowledge and relationships, which are not explicitly stored in databases. A wide variety of methods of data mining have been introduced (classification, characterization, generalization...). Each one of these methods includes more than algorithm. A system of data mining implies different user categories,, which mean that the user-s behavior must be a component of the system. The problem at this level is to know which algorithm of which method to employ for an exploratory end, which one for a decisional end, and how can they collaborate and communicate. Agent paradigm presents a new way of conception and realizing of data mining system. The purpose is to combine different algorithms of data mining to prepare elements for decision-makers, benefiting from the possibilities offered by the multi-agent systems. In this paper the agent framework for data mining is introduced, and its overall architecture and functionality are presented. The validation is made on spatial data. Principal results will be presented.
Abstract: According to the density of the chips, designers are
trying to put so any facilities of computational and storage on single
chips. Along with the complexity of computational and storage
circuits, the designing, testing and debugging become more and more
complex and expensive. So, hardware design will be built by using
very high speed hardware description language, which is more
efficient and cost effective. This paper will focus on the
implementation of 32-bit ALU design based on Verilog hardware
description language. Adder and subtracter operate correctly on both
unsigned and positive numbers. In ALU, addition takes most of the
time if it uses the ripple-carry adder. The general strategy for
designing fast adders is to reduce the time required to form carry
signals. Adders that use this principle are called carry look- ahead
adder. The carry look-ahead adder is to be designed with combination
of 4-bit adders. The syntax of Verilog HDL is similar to the C
programming language. This paper proposes a unified approach to
ALU design in which both simulation and formal verification can
co-exist.
Abstract: Object: Review recent publications of patient safety
culture to investigate the relationship between leadership behavior,
safety culture, and safety performance in the healthcare industry.
Method: This study is a cross-sectional study, 350 questionnaires were
mailed to hospital workers with 195 valid responses obtained, and a
55.7% valid response rate. Confirmatory factor analysis (CFA) was
carried out to test the factor structure and determine if the composite
reliability was significant with a factor loading of >0.5, resulting in an
acceptable model fit. Results: Through the analysis of One-way
ANOVA, the results showed that physicians significantly have more
negative patient safety culture perceptions and safety performance
perceptions than non- physicians. Conclusions: The path analysis
results show that leadership behavior affects safety culture and safety
performance in the health care industry. Safety performance was
affected and improved with contingency leadership and a positive
patient safety organization culture. The study suggests improving
safety performance by providing a well-managed system that
includes: consideration of leadership, hospital worker training
courses, and a solid safety reporting system.
Abstract: Today-s economy is in a permanent change, causing
merger and acquisitions and co operations between enterprises. As a
consequence, process adaptations and realignments result in systems
integration and software development projects. Processes and
procedures to execute such projects are still reliant on craftsman-ship
of highly skilled workers. A generally accepted, industrialized
production, characterized by high efficiency and quality, seems
inevitable.
In spite of this, current concepts of software industrialization are
aimed at traditional software engineering and do not consider the
characteristics of systems integration. The present work points out
these particularities and discusses the applicability of existing
industrial concepts in the systems integration domain. Consequently
it defines further areas of research necessary to bring the field of
systems integration closer to an industrialized production, allowing a
higher efficiency, quality and return on investment.
Abstract: Emerging adulthood, the new period which is
especially prevalent in the developed or industrialized countries
during ages 18 to 29, is a new conceptualization proposed by Arnett.
Intimacy is a superordinate concept which includes intimate
interaction and intimate relationship. This study includes two
proceses which are scale development and conduction of gender
differences about markers of starting romantic intimacy among
Turkish emerging adults. In first process, Markers of Starting
Romantic Intimacy Scale, with 17 items and 5 factors, was developed
using by 220 participants. In the second step, the scale was
administered to 318 Turkish male and female emerging adults
between ages 22 and 25. Results show that there is no significant
difference between gender and total score of the scale. With respect
to gender, there are significant differences between gender and in
four subscales which are self perception, affective and cognitive
intimacy, self knowledge and romantic verbalizations. Moreover,
there is no significant relationship between gender and behavioral
intimacy subscale.
Abstract: Electrophoretic motion of a liquid droplet within an
uncharged cylindrical pore is investigated theoretically in this study. It
is found that the boundary effect in terms of the reduction of droplet
mobility (droplet velocity per unit strength of the applied electric field)
is very significant when the double layer surrounding the droplet is
thick, and diminishes as it gets very thin. Moreover, the viscosity ratio
of the ambient fluid to the internal one, σ, is a crucial factor in
determining its electrophoretic behavior. The boundary effect is less
significant as the viscosity ratio gets high. Up to 70% mobility
reduction is observed when this ratio is low (σ = 0.01), whereas only
40% reduction when it is high (σ = 100). The results of this study can
be utilized in various fields of biotechnology, such as a biosensor or a
lab-on-a-chip device.
Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.