Abstract: The present paper presents the discussion of scholars
concerning speech impact, peculiarities of its realization, speech
strategies and techniques in particular. Departing from the viewpoints
of many prominent linguists, the paper suggests that manipulative
argumentation be viewed as a most pervasive speech strategy with a
certain set of techniques which are to be found in modern American
political discourse. The precedence of their occurrence allows us to
regard them as pragmatic patterns of speech impact realization in
effective public speaking.