Abstract: The present paper presents the discussion of scholars
concerning speech impact, peculiarities of its realization, speech
strategies and techniques in particular. Departing from the viewpoints
of many prominent linguists, the paper suggests that manipulative
argumentation be viewed as a most pervasive speech strategy with a
certain set of techniques which are to be found in modern American
political discourse. The precedence of their occurrence allows us to
regard them as pragmatic patterns of speech impact realization in
effective public speaking.
Abstract: The article is devoted to the problem of political
discourse and its reflection on mass cognition. This article is
dedicated to describe the myth as one of the main features of political
discourse. The dominance of an expressional and emotional
component in the myth is shown. Precedent phenomenon plays an
important role in distinguishing the myth from the linguistic point of
view. Precedent phenomena show the linguistic cognition, which is
characterized by their fame and recognition. Four types of myths
such as master myths, a foundation myth, sustaining myth,
eschatological myths are observed. The myths about the national idea
are characterized by national specificity. The main aim of the
political discourse with the help of myths is to influence on the mass
consciousness in order to motivate the addressee to certain actions so
that the target purpose is reached owing to unity of forces.