Abstract: The paper is intended to declare and apply ethics, i. e.
moral principles, rules in marketing environment. Ethical behavior of
selected pharmaceutical companies in the Slovak Republic is the
object of our research. The aim of our research is to determine
perception of ethical behavior of the pharmaceutical industry in
Slovakia by the medicine representatives in comparison with the
assessment of doctors and patients. The experimental sample
included 90 participants who were divided into three groups:
medicine representatives of the pharmaceutical companies (N=30),
doctors (N=30) and patients (N=30). The research method was a
Questionnaire of ethical behavior, created by us, that describes
individual areas included in the Code of ethics of the pharmaceutical
industry in Slovakia. The results showed influence of professional
status on ethical behavior perception, not gender. Higher perception
was indicated at patients rather than doctors and medicine
representatives.
Abstract: Creating shared value (CSV) is a newly introduced
concept whose essence and expressions, relationship to Corporate
social responsibility (CSR) and implications for the business and
society is now at the core of management and social responsibility
debates of the scientific world. The aim of the paper is to gain clearer
understanding of the CSR and CSV concepts, their implementation
and role in sustainable development of organizations in Latvia. In this
paper the authors discuss and compare the two conceptsand, based on
the results of Sustainability Index (SI) initiative and analysis of
publically available company information, evaluate their
implementation in Latvia and draw conclusions on the development
trends and potential of these approaches in Latvian market.
Abstract: Boon Rawd Brewery is a beer company based in
Thailand that has an exemplary image, both as a good employer and a
well-managed company with a strong record of social responsibility.
The most famous of the company’s products is Singha beer. To study
the company’s marketing strategy, a case study analysis was
conducted together with qualitative research methods. The study
analyzed the marketing strategy of Boon Rawd Brewery before the
liberalization of the liquor market in 2000. The company’s marketing
strategies consisted of the following: product line strategy, product
development strategy, block channel strategy, media strategy, trade
strategy, and consumer incentive strategy. Additionally, the company
employed marketing mix strategy based on the 4Ps: product, price,
promotion and place (of distribution).
Abstract: “Web of Trust" is one of the recognized goals for
Web 2.0. It aims to make it possible for the people to take
responsibility for what they publish on the web, including
organizations, businesses and individual users. These objectives,
among others, drive most of the technologies and protocols recently
standardized by the governing bodies. One of the great advantages of
Web infrastructure is decentralization of publication. The primary
motivation behind Web 2.0 is to assist the people to add contents for
Collective Intelligence (CI) while providing mechanisms to link
content with people for evaluations and accountability of
information. Such structure of contents will interconnect users and
contents so that users can use contents to find participants and vice
versa. This paper proposes conceptual information storage and
linking model, based on decentralized information structure, that
links contents and people together. The model uses FOAF, Atom,
RDF and RDFS and can be used as a blueprint to develop Web 2.0
applications for any e-domain. However, primary target for this
paper is online trust evaluation domain. The proposed model targets
to assist the individuals to establish “Web of Trust" in online trust
domain.
Abstract: The Corporate Social Responsibility (CSR) performance has garnered significant interest during the last two decades as numerous methodologies are proposed by Social Responsible Investment (SRI) indexes. The weight of each indicator is a crucial component of the CSR measurement procedures. Based on a previous study, the appropriate weight of each proposed indicator for the Greek telecommunication sector is specified using the rank reciprocal weighting. The Kendall-s Coefficient of Concordance and Spearman Correlation Coefficient non-parametric tests are adopted to determine the level of consensus among the experts concerning the importance rank of indicators. The results show that there is no consensus regarding the rank of indicators in most of stakeholders- domains. The equal weight for all indicators could be proposed as a solution for the lack of consensus among the experts. The study recommends three different equations concerning the adopted weight approach.
Abstract: The growing importance of sustainability in corporate
policies represents a great opportunity for workers to gain more
consideration, with great benefits to their well being. Sustainable
work is believed to be one which improves the organization-s
performance and fosters professional development as well as
workers- health. In a multiple case study based on document
research, information was sought about work activities and their
sustainability or corporate social responsibility (CSR) policies, as
disseminated by corporations. All the companies devoted attention to
work activities and delivered a good amount of information about
them. Nevertheless, the information presented was generic; all the
actions developed were top-down and there was no information about
the impact of changes aimed at sustainability on the workers-
activities. It was found that the companies seemed to be at an early
stage. In the future, they need to show more commitment through
concrete goals: they must be aware that workers contribute directly to
the corporations- sustainability. This would allow room for
Ergonomics and Work Psychodynamics to be incorporated and to be
useful for both companies and society, so as to promote and ensure
work sustainability.
Abstract: There is a growing body of evidence to support the
proposition of product take back for remanufacturing particularly
within the context of Extended Producer Responsibility (EPR).
Remanufacturing however presents challenges unlike that of
traditional manufacturing environments due to its high levels of
uncertainty which may further distract organizations from
considering its potential benefits. This paper presents a novel
modeling approach for evaluating the uncertainty of part failures
within the remanufacturing process and its impact on economic and
environmental performance measures. This paper presents both the
theoretical modeling approach and an example of its use in
application.
Abstract: Design, as an area of knowledge, is subject to changes that affect it through different approaches, both theoretical and practical; its include matters related with responsibility, environment, social worries, and things alike. Commensurately, such contemporary aspects open room for social initiatives. This scenario begins to be looked at, especially in creative communities. Such proposal for a systemic approach of design is seen as a way to involve the stakeholders in the processes of investigation and of social innovation, which can decisively contribute for the development of traditional local communities. As a theoretical basis for the research, this paper outlines some especial features of design and social innovation, in their particular and in their complementary aspects, as well as in the way they relate with each other.
Abstract: In the frame of the European Union project entitled EU-Families and Adolescents Quit Tobacco (www.eufaqt.eu) focus group analysis has been carried out in Hungary to acquire qualitative information on attitudes towards smoking in groups of adolescents, parents and educators, respectively. It rendered to identify methods for smoking prevention/ intervention with family approach. The results explored the role of the family in smoking behaviour. Teachers do not feel responsibility in prevention or cessation of smoking. Adolescents are not aware of the addictive effect of the cigarette. Water pipe is popular among adolescent, therefore spreading of more information needed on the harmful effects of water pipe. We outlined the requirement for professionals to provide interventions. Partnership of EU-FAQT project has worked out antismoking interventions for adolescents and their families conducted by psychologists to ensure skill development to prevent and quit tobacco.
Abstract: Phishing scheme is a new emerged security issue of
E-Commerce Crime in globalization. In this paper, the legal scaffold
of Malaysia, United States and United Kingdom are analyzed and
followed by discussion on critical issues that rose due to phishing
activities. The result revealed that inadequacy of current legal
framework is the main challenge to govern this epidemic. However,
lack of awareness among consumers, crisis on merchant-s
responsibility and lack of intrusion reports and incentive arrangement
contributes to phishing proliferating. Prevention is always better than
curb. By the end of this paper, some best practices for consumers and
corporations are suggested.
Abstract: Corporate social responsibility (CSR) can be defined as the management of social, environmental, economical and ethical concepts and firms sensivities to the expectations of the social stakeholders. CSR is seen as an important competitive advantage in the textile sector because this sector has an important impact on the environment and it is labor extensive. Textile sector has a strong advantage when compared with other sectors in Turkey due to its low labor costs and abundancy of raw materials. Turkey was a producer and an exporter of cotton, and an importer of fiber, clothes and dresses until 1950s. After 1950s, Turkey has begun to export fiber, ready-made clothes and become one of the most important textile producers in the world recently. CSR practices of the textile firms that are quoted in Istanbul Stock Exchange and these firms sensivities to their internal and external stakeholders and environment will be presented in this study.
Abstract: Complexity, as a theoretical background has made it
easier to understand and explain the features and dynamic behavior
of various complex systems. As the common theoretical background
has confirmed, borrowing the terminology for design from the
natural sciences has helped to control and understand urban
complexity. Phenomena like self-organization, evolution and
adaptation are appropriate to describe the formerly inaccessible
characteristics of the complex environment in unpredictable bottomup
systems. Increased computing capacity has been a key element in
capturing the chaotic nature of these systems.
A paradigm shift in urban planning and architectural design has
forced us to give up the illusion of total control in urban
environment, and consequently to seek for novel methods for
steering the development. New methods using dynamic modeling
have offered a real option for more thorough understanding of
complexity and urban processes. At best new approaches may renew
the design processes so that we get a better grip on the complex
world via more flexible processes, support urban environmental
diversity and respond to our needs beyond basic welfare by liberating
ourselves from the standardized minimalism.
A complex system and its features are as such beyond human
ethics. Self-organization or evolution is either good or bad. Their
mechanisms are by nature devoid of reason. They are common in
urban dynamics in both natural processes and gas. They are features
of a complex system, and they cannot be prevented. Yet their
dynamics can be studied and supported.
The paradigm of complexity and new design approaches has been
criticized for a lack of humanity and morality, but the ethical
implications of scientific or computational design processes have not
been much discussed. It is important to distinguish the (unexciting)
ethics of the theory and tools from the ethics of computer aided
processes based on ethical decisions. Urban planning and architecture
cannot be based on the survival of the fittest; however, the natural
dynamics of the system cannot be impeded on grounds of being
“non-human".
In this paper the ethical challenges of using the dynamic models
are contemplated in light of a few examples of new architecture and
dynamic urban models and literature. It is suggested that ethical
challenges in computational design processes could be reframed
under the concepts of responsibility and transparency.
Abstract: This study investigates the relationship between 10
year bond value, Yen/U.S dollar exchange rate, non-farm payrolls (all
employs) and crude oil to U.S. Dow Jones Sustainability Index. A
GARCH model is used to test these relationships for the period
January 1st 1999 to January 31st 2008 using monthly data. Results
show that an increase of the 10 year bond and non farm payrolls (all
employs) lead to an increase of the D.J.S.I returns. On the contrary
the volatility of the Yen/U.S dollar exchange rates as well as the
increase of crude oil returns has negative effects on the U.S D.J.S.I
returns. This study aims at assisting investors to understand the
influences certain macroeconomic indicators have on the companies-
stock returns as reported by the D.J.S.I.
Abstract: With today's fast lifestyles and busy schedule, nuclear
families are becoming popular. Thus, the elderly members of these
families are often neglected. This has lead to the popularity of the
concept of Community living for the aged. The elders reside at a
centre, which is controlled by the MANAGER. The manager takes
responsibility of the functioning of the centre which includes taking
care of 'residents' at the centre along with managing the daily chores
of the centre, which he accomplishes with the help of a number of
staff members and volunteers Often the Manager is not an employee
but a volunteer. In such cases especially, time is an important
constraint. A system, which provides an easy and efficient manner of
managing the working of an old age home in detail, will prove to be
of great benefit. We have developed a P.C. based organizer used to
monitor the various activities of an old age home. It is an effective
and easy-to-use system which will enable the manager to keep an
account of all the residents, their accounts, staff members, volunteers,
the centre-s logistic requirements etc. It is thus, a comprehensive
'Organizer' for Old Age Homes.
Abstract: Renewable water resources are crucial production
variables in arid and semi-arid regions where intensive agriculture is
practiced to meet ever-increasing demand for food and fiber. This is
crucial for the Dez and Moghan command areas where water delivery
problems and adverse environmental issues are widespread. This
paper aims to identify major problems areas using on-farm surveys of
200 farmers, agricultural extensionists and water suppliers which was
complemented by secondary data and field observations during 2010-
2011 cultivating season. The SPSS package was used to analyze and
synthesis data. Results indicated inappropriate canal operations in
both schemes, though there was no unanimity about the underlying
causes. Inequitable and inflexible distribution was found to be rooted
in deficient hydraulic structures particularly in the main and
secondary canals. The inadequacy and inflexibility of water
scheduling regime was the underlying causes of recurring pest and
disease spread which often led to the decline of crop yield and
quality, although these were not disputed, the water suppliers were
not prepared to link with the deficiencies in the operation of the main
and secondary canals. They rather attributed these to the prevailing
salinity; alkalinity, water table fluctuations and leaching of the
valuable agro-chemical inputs from the plants- route zone with farreaching
consequences. Examples of these include the pollution of
ground and surface resources due to over-irrigation at the farm level
which falls under the growers- own responsibility. Poor irrigation
efficiency and adverse environmental problems were attributed to
deficient and outdated farming practices that were in turn rooted in
poor extension programs and irrational water charges.
Abstract: Employees commitments of vision and mission of
organization is effected due to manager’s executes by approach of
leadership The leaders who have attributions like vision, confidence
and correctitude, sharing and participation, creativeness, progressive
learning –improvement and responsibility are effective to increase
organizational commitment if they are sensitive to expectation and
requirement of employees in an organization. Studies about
organizational commitment appear results that employees who have
strong organizational commitment have the most contribution. In this
study, “Leadership” and “Organizational Commitment” conduct
surveys to 31 employees of Ahmet Özdemir Nak. Tic. San. A.Ş.
which has operations in road and railway transportation sector. It is
analyzed the effects of leadership approach to organizational
commitment deals with result of survey.
Abstract: The lack of inclusive housing in Australia contributes
to the marginalization and exclusion of people with disability and
older people from family and community life. The Australian
government has handed over the responsibility of increasing the
supply of inclusive housing to the housing industry through an agreed
national access standard and a voluntary strategy. Voluntary
strategies have not been successful in other constituencies and little is
known about what would work in Australia today. Findings from a
research project into the voluntariness of the housing industry
indicate that a reliable and consistent supply is unlikely without an
equivalent increase in demand. The strategy has, however, an
important role to play in the task of changing housing industry
practices towards building more inclusive communities.
Abstract: There are four challenges of sustainable development
and in corporate level sustainability management-s role is to answer
for ecological sustainability challenge, social sustainability challenge,
economic sustainability challenges to environment and social
management and integration challenge of corporate sustainable
challenges by the help of different concepts, methods, instruments,
which are in the toolbox of sustainability management. These
instruments, concepts have different relevance in these challenges,
and according to different literatures environmental management is
outside of social and integration challenge. Main aim of this paper is
to represent the answer for the question that: is it true that social and
integration point of view is outside of the concept environmental
accounting? Using literature review and primer research at the end of
the paper the answer will be confirmed.
Abstract: The original idea for a feature film may come from a
writer, director or a producer. Director is the person responsible for
the creative aspects, both interpretive and technical, of a motion
picture production in a film. Director may be shot discussing his
project with his or her cowriters, members of production staff, and
producer, and director may be shown selecting locales or
constructing sets. All these activities provide, of course, ways of
externalizing director-s ideas about the film. A director sometimes
pushes both the film image and techniques of narration to new artistic
limits, but main responsibility of director is take the spectator to an
original opinion in his philosophical approach. Director tries to find
an artistic angle in every scene and change screenplay into an
effective story and sets his film on a spiritual and philosophical base.
Abstract: Medical negligence disputes in Malaysia are mainly resolved through litigation by using the tort system. The tort system, being adversarial in nature has subjected parties to litigation hazards such as delay, excessive costs and uncertainty of outcome. The dissatisfaction of the tort system in compensating medically injured victims has created various alternatives to litigation. Amongst them is the implementation of a no-fault compensation system which would allow compensation to be given without the need of proving fault on the medical personnel. Instead, the community now bears the burden of compensating and at the end, promotes collective responsibility. For Malaysia, introducing a no-fault system would provide a tempting solution and may ultimately, achieve justice for the medical injured victims. Nevertheless, such drastic change requires a great deal of consideration to determine the suitability of the system and whether or not it will eventually cater for the needs of the Malaysian population