Abstract: The goal of this paper is to identify the main
differences in the way men and women perceive TV ads. This paper
is based on a research project conducted partly as a review of relevant
papers, which deals with gender influence on the cognitive process
and postmodern perception of advertising. In addition to that,
qualitative research was conducted by means of interviews and
structured questionnaires. Furthermore, data acquired from the
research were used to evaluate our objectives and hypotheses. The
goal of this paper is to compare women's and men's perception of
advertisement. Although women are able to perceive more details
than men, men are more susceptible to sexual appeals in advertising.
Significant differences were also found in the perception of sexual
appeals in the context of gender.
Abstract: The rapid development technology and widespread
Internet make business environment changing a lot. In order to stand in
the global market and to keep subsistence, “changing” is unspoken
rule for the company’s survival. The purpose of this paper is building
up change model by using SWOT, strategy map, KPI and change
management theory. The research findings indicate that the company
needs to deal with employee’s resistance emotion firstly before
building up change model. The ways of providing performance
appraisal reward, consulting and counseling mechanisms that will
great help to achieve reducing staff negative emotions and motivate
staff’s efficiencies also. To revise strategy map, modify corporate
culture, and improve internal operational processes which is based on
change model. Through the change model, the increasing growth rate
of net income helps company to achieve the goals and be a leading
brand of precision machinery industry.
Abstract: For schools to be desirable places in which to work, it
is necessary for principals to recognise their teachers’ emotions, and
be sensitive to their needs. This necessitates that principals are
capable to correctly identify their emotionally intelligent behaviours
(EIBs) they need to use in order to be successful leaders. They also
need to have knowledge of their emotional intelligence and be able to
identify the factors and situations that evoke emotion at an
interpersonal level. If a principal is able to do this, then the control
and understanding of emotions and behaviours of oneself and others
could improve vastly. This study focuses on the interpersonal EIBS
of principals affecting the job satisfaction of teachers. The correlation
coefficients in this quantitative study strongly indicate that there is a
statistical significance between the respondents’ level of job
satisfaction, the rating of their principals’ EIBs and how they believe
their principals’ EIBs will affect their sense of job satisfaction. It can
be concluded from the data obtained in this study that there is a
significant correlation between the sense of job satisfaction of
teachers and their principals’ interpersonal EIBs. This means that the
more satisfied a teacher is at school, the more appropriate and
meaningful a principal’s EIBs will be. Conversely, the more
dissatisfied a teacher is at school the less appropriate and less
meaningful a principal’s interpersonal EIBs will be. This implies that
the leaders’ EIBs can be construed as one of the major factors
affecting the job satisfaction of employees.
Abstract: This research will give the introductory ideas for
cultural adaption of B2C E-Service design in Germany. By the
intense competition of E-Service development, many companies have
realized the importance of understanding the emotional and cultural
characteristics of their customers. Ignoring customers’ needs and
requirements throughout the E-Service design can lead to faults,
mistakes, and gaps. The term of E-Service usability now is changed
not only to develop high quality E-Services, but also to be extended
to include customer satisfaction and provide for them to feel local.
Abstract: This paper proposes that in the course of evolution
pitch structure became a human specific tool of communication the
function of which is to induce emotional states such as uncertainty
and cohesion. By the means of eliciting these emotions during
collective music performance people are able to unconsciously give
cues concerning social acceptance. This is probably one of the
reasons why in all cultures people collectively perform tonal music. It
is also suggested that tonal pitch structure had been invented socially
before it became an evolutionary innovation of hominines. It means
that a predisposition to tonally organize pitches evolved by the means
of ‘Baldwin effect’ – a process in which natural selection transforms
the learned response of an organism into the instinctive response. In
the proposed, hypothetical evolutionary scenario of the emergence of
tonal pitch structure social forces such as a need for closer
cooperation play the crucial role.
Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: Psychopathic disorders are taking an important part in
judge sentencing, especially in Canada. First, we will see how this
phenomenon can be illustrated by the high proportion of psychopath
offenders incarcerated in North American prisons. Many decisions in
Canadians courtrooms seem to point out that psychopathy is often
used as a strong argument by the judges to preserve public safety.
The fact that psychopathy is often associated with violence,
recklessness and recidivism, could explain why many judges consider
psychopathic disorders as an aggravating factor. Generally, the judge
reasoning is based on Article 753 of Canadian Criminal Code related
to dangerous offenders, which is used for individuals who show a
pattern of repetitive and persistent aggressive behaviour. Then we
will show how, with cognitive neurosciences, the psychopath’s
situation in courtrooms would probably change. Cerebral imaging
and news data provided by the neurosciences show that emotional
and volitional functions in psychopath’s brains are impaired.
Understanding these new issues could enable some judges to
recognize psychopathic disorders as a mitigating factor. Finally, two
important questions ought to be raised in this article: can exploring
psychopaths ‘brains really change the judge sentencing in Canadian
courtrooms? If yes, can judges consider psychopathy more as a
mitigating factor than an aggravating factor?
Abstract: EEG correlates of mathematical and trait anxiety level
were studied in 52 healthy Russian-speakers during execution of
error-recognition tasks with lexical, arithmetic and algebraic
conditions. Event-related spectral perturbations were used as a
measure of brain activity. The ERSP plots revealed alpha/beta
desynchronizations within a 500-3000 ms interval after task onset
and slow-wave synchronization within an interval of 150-350 ms.
Amplitudes of these intervals reflected the accuracy of error
recognition, and were differently associated with the three conditions.
The correlates of anxiety were found in theta (4-8 Hz) and beta2 (16-
20 Hz) frequency bands. In theta band the effects of mathematical
anxiety were stronger expressed in lexical, than in arithmetic and
algebraic condition. The mathematical anxiety effects in theta band
were associated with differences between anterior and posterior
cortical areas, whereas the effects of trait anxiety were associated
with inter-hemispherical differences. In beta1 and beta2 bands effects
of trait and mathematical anxiety were directed oppositely. The trait
anxiety was associated with increase of amplitude of
desynchronization, whereas the mathematical anxiety was associated
with decrease of this amplitude. The effect of mathematical anxiety
in beta2 band was insignificant for lexical condition but was the
strongest in algebraic condition. EEG correlates of anxiety in theta
band could be interpreted as indexes of task emotionality, whereas
the reaction in beta2 band is related to tension of intellectual
resources.
Abstract: In this study, the signal of brain electrical activities of
the sixteen students selected from the Department of Electrical and
Energy at Usak University have been recorded during a lecturer
performed happiness emotions for the first group and anger emotions
for the second group in different time while the groups were in the
classroom separately. The attention and meditation data extracted
from the recorded signals have been analyzed and evaluated toward
the teacher’s specific emotion states simultaneously. Attention levels
of students who are under influence of happiness emotions of the
lecturer have a positive trend and attention levels of students who are
under influence of anger emotions of the lecturer have a negative
trend. The meditation or mental relaxation levels of students who are
under influence of happiness emotions of the lecturer are 34.3%
higher comparing with the mental relaxation levels of students who
are under influence of anger emotions of the lecturer.
Abstract: In this paper, the actuality of the study, and the role of
subjective well-being problem in modern psychology and the
comprehending of subjective well-being by current students is
defined. The purpose of this research is to educe peculiarities of
comprehending of subjective well-being by students with various
levels of emotional intelligence. Methods of research are adapted
Russian-Language questionnaire of K. Riff 'The scales of
psychological well-being'; emotional intelligence questionnaire of D.
V. Lusin. The research involved 72 students from different
universities and disciplines aged between 18 and 24. Analyzing the
results of the studies, it can be concluded that the understanding of
happiness in different groups of students with high and low levels of
overall emotional intelligence is different, as well as differentiated by
gender. Students with a higher level of happiness possess more
capacity and higher need to control their emotions, to cause and
maintain the desired emotions and control something undesirable.
Abstract: This paper shows the connection between emoticons and politeness in written computer-mediated communication. It studies if there are some differences in the use of emoticon between Czech and English written tweets. The assumptions about the use of emoticons were based on the use of greetings and thanks in real, faceto-face situations. The first assumption, that welcome greeting phrase would be accompanied by positive emoticon, was correct. But for the farewell greeting are both positive and negative emoticons possible. The results show lower frequency of negative emoticons in this context. There were also quite often found both positive and negative emoticon in the same tweet. The expression of gratitude is associated with positive emotions. The results show that emoticons accompany polite phrases of greeting and thanks very often both in Czech and English. The use of emoticons with studied polite phrases shows that emoticons have become an integral part of these phrases.
Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: This paper investigates and compares the community
support for tourism development between two groups of minority
ethnic descendants in Malacca, Malaysia, namely the Baba-Nyonya
and Portuguese. A descriptive research design using a quantitative
method with self-reported and self-administered questionnaires
through across-sectional approach was applied. Through the
descriptive and inferential statistics, some significantly useful
insights pertaining to the issue investigated were obtained. The
research outcomes indicate that the sense of community is somewhat
more effective in small communities in terms of togetherness,
closeness and a sense of belonging compared to the slightly bigger
minority group. In addition, the sense of community attributes
through membership, influence, integration and shared emotional
connections contributes to community participation in tourism
development regardless of which ethnic group one belongs to.
Abstract: The aim of the current study was to develop and
validate a Response to Stressful Situations Scale (RSSS) for the
Portuguese population. This scale assesses the degree of stress
experienced in scenarios that can constitute positive, negative and
more neutral stressors, and also describes the physiological,
emotional and behavioral reactions to those events according to their
intensity. These scenarios include typical stressor scenarios relevant
to patients with schizophrenia, which are currently absent from most
scales, assessing specific risks that these stressors may bring on
subjects, which may prove useful in non-clinical and clinical
populations (i.e. Patients with mood or anxiety disorders,
schizophrenia). Results from Principal Components Analysis and
Confirmatory Factor Analysis of two adult samples from general
population allowed to confirm a three-factor model with good fit
indices: χ2 (144)= 370.211, p = 0.000; GFI = 0.928; CFI = 0.927; TLI =
0.914, RMSEA = 0.055, P(rmsea ≤0.005) = .096; PCFI = .781.
Further data analysis of the scale revealed that RSSS is an adequate
assessment tool of stress response in adults to be used in further
research and clinical settings, with good psychometric characteristics,
adequate divergent and convergent validity, good temporal stability
and high internal consistency.
Abstract: OPEN_EmoRec_II is an open multimodal corpus with
experimentally induced emotions. In the first half of the experiment,
emotions were induced with standardized picture material and in the
second half during a human-computer interaction (HCI), realized
with a wizard-of-oz design. The induced emotions are based on the
dimensional theory of emotions (valence, arousal and dominance).
These emotional sequences - recorded with multimodal data (facial
reactions, speech, audio and physiological reactions) during a
naturalistic-like HCI-environment one can improve classification
methods on a multimodal level.
This database is the result of an HCI-experiment, for which 30
subjects in total agreed to a publication of their data including the
video material for research purposes*. The now available open
corpus contains sensory signal of: video, audio, physiology (SCL,
respiration, BVP, EMG Corrugator supercilii, EMG Zygomaticus
Major) and facial reactions annotations.
Abstract: OPEN_EmoRec_II is an open multimodal corpus with
experimentally induced emotions. In the first half of the experiment,
emotions were induced with standardized picture material and in the
second half during a human-computer interaction (HCI), realized
with a wizard-of-oz design. The induced emotions are based on the
dimensional theory of emotions (valence, arousal and dominance).
These emotional sequences - recorded with multimodal data (facial
reactions, speech, audio and physiological reactions) during a
naturalistic-like HCI-environment one can improve classification
methods on a multimodal level.
This database is the result of an HCI-experiment, for which 30
subjects in total agreed to a publication of their data including the
video material for research purposes*. The now available open
corpus contains sensory signal of: video, audio, physiology (SCL,
respiration, BVP, EMG Corrugator supercilii, EMG Zygomaticus
Major) and facial reactions annotations.
Abstract: Entrepreneurs face different sort of difficulties
especially with customers, organizations and employees. Emotional
intelligence which is the ability to understand and control the
emotions is an important factor to help entrepreneurs end up
challenges to the result they prefer. So it is assumed that
entrepreneurs especially those who have passed the first challenging
years of starting a new business, have high emotional intelligence. In
this study the Iranian established entrepreneurs have been surveyed.
According to Iran Gem 2014 report the percentage of established
entrepreneur in Iran is 10.92%. So by using Cochran sample formula
(1%) 96 Iranian established entrepreneurs have been selected and
Emotional intelligence appraisal questionnaire distributed to them.
The SPSS19 result shows high emotional intelligence in Iranian
established entrepreneurs.
Abstract: Neuroplasticity or the flexibility of the neural system
is the ability of the brain to adapt to the lack or deterioration of sense
and the capability of the neural system to modify itself through
changing shape and function. Not only have studies revealed that
neuroplasticity does not end in childhood, but also they have proven
that it continues till the end of life and is not limited to the neural
system and covers the cognitive system as well. In the field of
cognition, neuroplasticity is defined as the ability to change old
thoughts according to new conditions and the individuals' differences
in using various styles of cognitive regulation inducing several social,
emotional and cognitive outcomes. This paper attempts to discuss and
define major theories and principles of neuroplasticity and elaborate
on nature or nurture.
Abstract: Code- mixing in spontaneous speech has been widely
discussed, but not in virtual situations; especially in context of the
third language learning students. Thus, this study is an attempt to
explore the linguistic characteristics of the mixing of Japanese,
English and Thai in a mobile Line chat room by students with their
background of English as L2, Japanese as L3 and Thai as mother
tongue. The result found that insertion of Thai content words is a very
common linguistic phenomenon embedded with the other two
languages in the sentences. As chatting is to be ‘relational’ or
‘interactional’, it affected the style of lexical choices to be speech-like,
more personal and emotionally-related. A personal pronoun in
Japanese is often mixed into the sentences. The Japanese
sentence-final question particle か “ka” was added to the end of the
sentence based on Thai grammar rules. Some unique characteristics
were created while chatting.
Abstract: In the second decade of the XXI century the role of
tourism destination attractiveness is becoming increasingly important
for destination management. Competition in tourism market moves
from ordinary service quality to provision of unforgettable emotional
experience for tourists. The main purpose of the present study is to
identify the perception of the tourism destinations based on the
number of factors related to its tourist attractiveness.
The content analysis method was used to analyze the on-line
tourist feedback data immensely available in Social Media and in
travel related sites. The collected data made it possible to procure the
information which is necessary to understand the perceived
attractiveness of the destinations and key destination appeal factors
that are important for Russian leisure travelers.
Results of the present study demonstrate key attractiveness factors
or destination ‘properties’ that were unveiled as the most important
for Russian leisure tourists. The study targeted five main Spanish
tourism destinations that initially were determined by in-depth
interview with a number of Russian nationals who had visited Spain
at least once.
The research results can be useful for Spanish Tourism
Organization Representation office in Russia as well as for the other
national tourism organizations in order to promote their respective
destinations for Russian travelers focusing on main attractiveness
factors identified in this study.