Abstract: Adapting various sensor devices to communicate
within sensor networks empowers us by providing range of
possibilities. The sensors in sensor networks need to know their
measurable belief of trust for efficient and safe communication. In this
paper, we suggested a trust model using fuzzy logic in sensor network.
Trust is an aggregation of consensus given a set of past interaction
among sensors. We applied our suggested model to sensor networks in
order to show how trust mechanisms are involved in communicating
algorithm to choose the proper path from source to destination.
Abstract: This research assesses the value of the brand personality and its influence on consumer-s decision making, through relational variables, after receiving a text message ad. An empirical study, in which 380 participants have received an SMS ad, confirms that brand personality does actually influence the brand trust as well as the attachment and commitment. The levels of sensitivity and involvement have an impact on the brand personality and the related variables to it.
Abstract: The number of the companies accepting RFID in Korea
has been increased continuously due to the domestic development of
information technology. The acceptance of RFID by companies in
Korea enabled them to do business with many global enterprises in a
much more efficient and effective way. According to a survey[33,
p76], many companies in Korea have used RFID for inventory or
distribution manages. But, the use of RFID in the companies in Korea
is in the early stages and its potential value hasn-t fully been realized
yet. At this time, it would be very important to investigate the factors
that affect RFID acceptance. For this study, many previous studies
were referenced and some RFID experts were interviewed. Through
the pilot test, four factors were selected - Security Trust, Employee
Knowledge, Partner Influence, Service Provider Trust - affecting
RFID acceptance and an extended technology acceptance
model(e-TAM) was presented with those factors. The proposed model
was empirically tested using data collected from employees in
companies or public enterprises. In order to analyze some
relationships between exogenous variables and four variables in TAM,
structural equation modeling(SEM) was developed and SPSS12.0 and
AMOS 7.0 were used for analyses. The results are summarized as
follows: 1) security trust perceived by employees positively
influences on perceived usefulness and perceived ease of use; 2)
employee-s knowledge on RFID positively influences on only
perceived ease of use; 3) a partner-s influence for RFID acceptance
positively influences on only perceived usefulness; 4) service provider
trust very positively influences on perceived usefulness and perceived
ease of use 5) the relationships between TAM variables are the same as
the previous studies.
Abstract: Trust management is one of the drawbacks in Peer-to-Peer (P2P) system. Lack of centralized control makes it difficult to control the behavior of the peers. Reputation system is one approach to provide trust assessment in P2P system. In this paper, we use fuzzy logic to model trust in a P2P environment. Our trust model combines first-hand (direct experience) and second-hand (reputation)information to allow peers to represent and reason with uncertainty regarding other peers' trustworthiness. Fuzzy logic can help in handling the imprecise nature and uncertainty of trust. Linguistic labels are used to enable peers assign a trust level intuitively. Our fuzzy trust model is flexible such that inference rules are used to weight first-hand and second-hand accordingly.
Abstract: Over the past few years, a number of efforts have
been exerted to build parallel processing systems that utilize the idle
power of LAN-s and PC-s available in many homes and corporations.
The main advantage of these approaches is that they provide cheap
parallel processing environments for those who cannot afford the
expenses of supercomputers and parallel processing hardware.
However, most of the solutions provided are not very flexible in the
use of available resources and very difficult to install and setup.
In this paper, a multi-level web-based parallel processing system
(MWPS) is designed (appendix). MWPS is based on the idea of
volunteer computing, very flexible, easy to setup and easy to use.
MWPS allows three types of subscribers: simple volunteers (single
computers), super volunteers (full networks) and end users. All of
these entities are coordinated transparently through a secure web site.
Volunteer nodes provide the required processing power needed by
the system end users. There is no limit on the number of volunteer
nodes, and accordingly the system can grow indefinitely. Both
volunteer and system users must register and subscribe. Once, they
subscribe, each entity is provided with the appropriate MWPS
components. These components are very easy to install.
Super volunteer nodes are provided with special components that
make it possible to delegate some of the load to their inner nodes.
These inner nodes may also delegate some of the load to some other
lower level inner nodes .... and so on. It is the responsibility of the
parent super nodes to coordinate the delegation process and deliver
the results back to the user.
MWPS uses a simple behavior-based scheduler that takes into
consideration the current load and previous behavior of processing
nodes. Nodes that fulfill their contracts within the expected time get a
high degree of trust. Nodes that fail to satisfy their contract get a
lower degree of trust.
MWPS is based on the .NET framework and provides the minimal
level of security expected in distributed processing environments.
Users and processing nodes are fully authenticated. Communications
and messages between nodes are very secure. The system has been
implemented using C#.
MWPS may be used by any group of people or companies to
establish a parallel processing or grid environment.
Abstract: This study aims to investigate how much both son and
daughter trust their father and what are the underlying reasons they
trust their father. The results revealed five main reasons why
Malaysian adolescents trust their father. Those reasons are related to
the role of father, father-child relationship, father-s characteristics,
father-s nurturing nature and father-s attitude and behavior. A total of
1022 students (males = 241, females = 781) from one of public
university in Sabah, Malaysia participated in the study. The
participants completed open-ended questionnaires developed by Kim
(2008), asking how much the adolescents trust their father, and the
reasons why they trust their father. The data was analysed by using
the indigenous psychology method proposed by [1] Findings of this
study revealed the pattern of trust towards father for both Malaysian
male and female adolescents. The results contributed new
information about Malaysian adolescents- trust towards their father
form the indigenous context. The implications of finding will be
discussed.
Abstract: Web-based technologies have created numerous
opportunities for electronic word-of-mouth (eWOM) communication.
There are many factors that affect customer adoption and decisionmaking
process. However, only a few researches focus on some
factors such as the membership time of forum and propensity to trust.
Using a discrete-time event simulation to simulate a diffusion model
along with a consumer decision model, the study shows the effect of
each factor on adoption of opinions on on-line discussion forum. The
purpose of this study is to examine the effect of factor affecting
information adoption and decision making process. The model is
constructed to test quantitative aspects of each factor. The simulation
study shows the membership time and the propensity to trust has an
effect on information adoption and purchasing decision. The result of
simulation shows that the longer the membership time in the
communities and the higher propensity to trust could lead to the
higher demand rates because consumers find it easier and faster to
trust the person in the community and then adopt the eWOM. Other
implications for both researchers and practitioners are provided.
Abstract: The recent development of Information and Communication Technology (ICT) enables new ways of "democratic" decision-making such as a page-ranking system, which estimates the importance of a web page based on indirect trust on that page shared by diverse group of unorganized individuals. These kinds of "democracy" have not been acclaimed yet in the world of real politics. On the other hand, a large amount of data about personal relations including trust, norms of reciprocity, and networks of civic engagement has been accumulated in a computer-readable form by computer systems (e.g., social networking systems). We can use these relations as a new type of social capital to construct a new democratic decision-making system based on a delegation network. In this paper, we propose an effective decision-making support system, which is based on empowering someone's vote whom you trust. For this purpose, we propose two new techniques: the first is for estimating entire vote distribution from a small number of votes, and the second is for estimating active voter choice to promote voting using a delegation network. We show that these techniques could increase the voting ratio and credibility of the whole decision by agent-based simulations.
Abstract: With the development of the Internet, E-commerce is
growing at an exponential rate, and lots of online stores are built up to
sell their goods online. A major factor influencing the successful
adoption of E-commerce is consumer-s trust. For new or unknown
Internet business, consumers- lack of trust has been cited as a major
barrier to its proliferation. As web sites provide key interface for
consumer use of E-Commerce, we investigate the design of web site to
build trust in E-Commerce from a design science approach. A
conceptual model is proposed in this paper to describe the ontology of
online transaction and human-computer interaction. Based on this
conceptual model, we provide a personalized webpage design
approach using Bayesian networks learning method. Experimental
evaluation are designed to show the effectiveness of web
personalization in improving consumer-s trust in new or unknown
online store.
Abstract: The Siemens Healthcare Sector is one of the world's
largest suppliers to the healthcare industry and a trendsetter in
medical imaging and therapy, laboratory diagnostics, medical
information technology, and hearing aids.
Siemens offers its customers products and solutions for the entire
range of patient care from a single source – from prevention and
early detection to diagnosis, and on to treatment and aftercare. By
optimizing clinical workflows for the most common diseases,
Siemens also makes healthcare faster, better, and more cost effective.
The optimization of clinical workflows requires a
multidisciplinary focus and a collaborative approach of e.g. medical
advisors, researchers and scientists as well as healthcare economists.
This new form of collaboration brings together experts with deep
technical experience, physicians with specialized medical knowledge
as well as people with comprehensive knowledge about health
economics.
As Charles Darwin is often quoted as saying, “It is neither the
strongest of the species that survive, nor the most intelligent, but the
one most responsive to change," We believe that those who can
successfully manage this change will emerge as winners, with
valuable competitive advantage.
Current medical information and knowledge are some of the core
assets in the healthcare industry. The main issue is to connect
knowledge holders and knowledge recipients from various
disciplines efficiently in order to spread and distribute knowledge.
Abstract: Centrally controlled authentication and authorization services can provide enterprise with an increase in security, more flexible access control solutions and an increased users' trust. By using redirections, users of all Web-based applications within an organization are authenticated at a single well known and secure Web site and using secure communication protocol. Users are first authenticated at the central server using their domain wide credentials before being redirected to a particular Web-based application. The central authentication server will then provide others with pertinence authorization related particulars and credentials of the authenticated user to the specific application. The trust between the clients and the server hosts is established by secure session keys exchange. Case- studies are provided to demonstrate the usefulness and flexibility of the proposed solution.