Abstract: Westudy a dual-channel supply chain under
decentralized setting in which manufacturer sells to retailer and to
customers directly usingan online channel. A customer chooses the
purchase-channel based on price and service quality. Also, to buy
product from the retail store, the customer incurs a transportation cost
influenced by the fluctuating gasoline cost. Both companies are under
the revenue sharing contract. In this contract the retailer share a
portion of the revenue to the manufacturer while the manufacturer
will charge the lower wholesales price. The numerical result shows
that the effects of gasoline costs, the revenue sharing ratio and the
wholesale price play an important role in determining optimal prices.
The result shows that when the gasoline price fluctuatesthe optimal
on-line priceis relatively stable while the optimal retail price moves
in the opposite direction of the gasoline prices.
Abstract: Web-based technologies have created numerous
opportunities for electronic word-of-mouth (eWOM) communication.
There are many factors that affect customer adoption and decisionmaking
process. However, only a few researches focus on some
factors such as the membership time of forum and propensity to trust.
Using a discrete-time event simulation to simulate a diffusion model
along with a consumer decision model, the study shows the effect of
each factor on adoption of opinions on on-line discussion forum. The
purpose of this study is to examine the effect of factor affecting
information adoption and decision making process. The model is
constructed to test quantitative aspects of each factor. The simulation
study shows the membership time and the propensity to trust has an
effect on information adoption and purchasing decision. The result of
simulation shows that the longer the membership time in the
communities and the higher propensity to trust could lead to the
higher demand rates because consumers find it easier and faster to
trust the person in the community and then adopt the eWOM. Other
implications for both researchers and practitioners are provided.