Abstract: This paper presents the development of a mobile
application for students at the Faculty of Information Technology,
Rangsit University (RSU), Thailand. RSU upgrades an enrollment
process by improving its information systems. Students can
download the RSU APP easily in order to access the RSU substantial
information. The reason of having a mobile application is to help
students to access the system regardless of time and place. The objectives of this paper include: 1. To develop an application
on iOS platform for those students at the Faculty of Information
Technology, Rangsit University, Thailand. 2. To obtain the students’
perception towards the new mobile app. The target group is those
from the freshman year till the senior year of the faculty of
Information Technology, Rangsit University. The new mobile application, called as RSU APP, is developed by
the department of Information Technology, Rangsit University. It
contains useful features and various functionalities particularly on
those that can give support to students. The core contents of the app
consist of RSU’s announcement, calendar, events, activities, and ebook.
The mobile app is developed on the iOS platform. The user
satisfaction is analyzed from the interview data from 81 interviewees
as well as a Google application like a Google form which 122
interviewees are involved. The result shows that users are satisfied
with the application as they score it the most satisfaction level at 4.67
SD 0.52. The score for the question if users can learn and use the
application quickly is high which is 4.82 SD 0.71. On the other hand,
the lowest satisfaction rating is in the app’s form, apps lists, with the
satisfaction level as 4.01 SD 0.45.
Abstract: Frozen shrimp industry plays an important role in the
development of production industry of the country. There has been a
continuing development to response the increasing demand; however,
there have been some problems in running the enterprises. The
purposes of this study are to: 1) investigate problems related to basic
factors in operating frozen shrimp industry based on the
entrepreneurs’ points of view. The enterprises involved in this study
were small and medium industry receiving Thai Frozen Foods
Association. 2) Compare the problems of the frozen shrimp industry
according to their sizes of operation in 3 provinces of the central
region Thailand. Population in this study consisted of 148 managers
from 148 frozen shrimp enterprises Thai Frozen Foods Association
which 77 were small size and 71 were medium size. The data were
analyzed to find percentage, arithmetic mean, standard deviation, and
independent sample T-test with the significant hypothesis at .05. The
results revealed that the problems of the frozen shrimp industries of
both size were in high level. The needs for government supporting
were in high level. The comparison of the problems and the basic
factors between the small and medium size enterprises showed no
statistically significant level. The problems that they mentioned
included raw materials, labors, production, marketing, and the need
for academic supporting from the government sector.
Abstract: Agricultural machinery industry plays an important
role in the industrial development especially the production industry
of the country. There has been continuing development responding to
the higher demand of the production. However, the problem in
agricultural machinery production still exists. Thus, the purpose of
this research is to investigate problems on fundamental factors of
industry based on the entrepreneurs’ point of view. The focus was on
the small and medium size industry receiving factory license type
number 0660 from the Department of Industrial Works. The
investigation was on the comparison between the management of the
small and medium size agricultural industry in 3 provinces in the
central region of Thailand. Population in this study consisted of 189
company managers or managing directors, of which 101 were from
the small size and 88 were from the medium size industry. The data
were analyzed to find percentage, arithmetic mean, and standard
deviation with independent sample T-test at the statistical
significance .05. The results showed that the small and medium size
agricultural machinery manufacturers in the central region of
Thailand reported high problems in every aspect. When compared the
problems on basic factors in running the business, it was found that
there was no statistically difference at .05 in managing of the small
and medium size agricultural machinery manufacturers. However,
there was a statistically significant difference between the small and
medium size agricultural machinery manufacturers on the aspect of
policy and services of the government. The problems reported by the
small and medium size agricultural machinery manufacturers were
the services on public tap water and the problem on politic and
stability of the country.
Abstract: The ASEAN Economic Community (AEC) is the goal
of regional economic integration by 2015. In the region, tourism is an
activity that is important, especially as a source of foreign currency, a
source of employment creation and a source of income bringing to the
region. Given the complexity of the issues entailing the concept of
sustainable tourism, this paper tries to assess tourism sustainability
with the ASEAN, based on a number of quantitative indicators for all
the ten economies, Thailand, Myanmar, Laos, Vietnam, Malaysia,
Singapore, Indonesia, Philippines, Cambodia, and Brunei. The
methodological framework will provide a number of benchmarks of
tourism activities in these countries. They include identification of the
dimensions; for example, economic, socio-ecologic, infrastructure
and indicators, method of scaling, chart representation and evaluation
on Asian countries. This specification shows that a similar level of
tourism activity might introduce different implementation in the
tourism activity and might have different consequences for the socioecological
environment and sustainability. The heterogeneity of
developing countries exposed briefly here would be useful to detect
and prepare for coping with the main problems of each country in
their tourism activities, as well as competitiveness and value creation
of tourism for ASEAN economic community, and will compare with
other parts of the world.
Abstract: This research aimed to investigate the relationship
between attitude towards marketing mix, brand image and consumer
behavior of the passengers of low-cost airlines service. This study
employed by quantitative research and the questionnaire was used to
collect the data from 400 sampled of the passengers who have ever
used the low-cost airline services based in Bangkok, Thailand. The
descriptive statistics and Pearson’s correlation analysis were used to
analyze data. The research results revealed that the attitude of the marketing mix
of the low-cost airline services including product, price, place,
promotion and process had related to the consumer behavior on the
aspects of duration of service and frequency of service. While, the
brand image of the low cost airline including the characteristics of
organization, service quality and company identity had related to the
consumer behavior on duration of service, frequency of service and
cost of service at the significant statistically acceptable levels.
Abstract: This study aims to investigate the relationships
between human resource management and entrepreneurship in the
view of owner-managers and employees, and among employees with
in the SME in Thailand. The research method used qualitative
method to confirm the phenomenology interest with top management
position which women are regarding their career path by using
purposive sampling method. The results showed that human
resources management has positive relate with the corporate
entrepreneurship are including the recruitment process, training
worker, professional career development and reward system impact
to entrepreneur’s knowledge and innovation of corporate
entrepreneurship in respectively to bring a very reliable way. Then,
the key informant suggested that women’s career experiences
predisposed them to find an alternative route for entrepreneurship,
despite having achieved top management. The understanding factors
that successfully contribute to the development of women
entrepreneurs from career development perspective are critical
endeavour for any type of organization as well.
Abstract: The purpose of this research is to investigate the
marketing mix that is perceived to be important for the small sized
hotels in Pattaya. This research provides insights through a review of
the marketing activities performed by the small sized hotels. Nine
owners & marketing manager of small sized hotels and resorts, all
local Chonburi people, were selected for an in-depth interview. The
research suggests that seven marketing mixes (e.g. Product, Price,
Place, Promotion, People, Physical Evidence and Process) were
commonly used by these hotels, however, three types – People, Price
and Physical Evidence were considered most important by the
owners.
Abstract: This investigation is focused on using of Mon dance
in Pathum Thani Province’s tradition and has the following
objectives: 1) to study the background of Mon dance in Pathum
Thani Province; 2) to study Mon dance in Pathum Thani Province;
and 3) to study of using Mon dance in Pathum Thani province’s
tradition. This qualitative research was conducted in Pathum Thani
province (in the central of Thailand). Data was collected from
documentary study and field data by means of observation, interview,
and group discussion. Workshops were also held with a total of 100
attendees, comprised of 20 key informants, 40 casual informants and
40 general informants. Data was validated using the triangulation
technique and the findings are presented using the descriptive
analysis. The results of the study show that the historical background
of Mon dance in Pathum Thani Province initiated during the war
evacuation from Martaban (south of Burma) to settle down in Sam
Khok, Pathum Thani Province in Ayutthaya period to Rattanakosin.
The study found that Mon dance typically consists of 12-13 dancing
process. The melodies have 12-13 songs. Piphat Mon (Mon
traditional music ensemble) is used in the performance. Performers
are dressed in Mon traditional costumes. The performers are 6-12
women and depending on the employer’s demands. Length of the
performance varies from the duration of music orchestration. Rituals
and customs performed are paying homage to teachers before the
performance. The offerings are composed of flowers, incense sticks,
candles, money gifts which are well arranged on a tray with pedestal,
and also liquors, tobaccos and pure water for asking propitiousness.
For the use of Mon dance in Pathum Thani Province’s tradition, it is
found that the dance is commonly performed in the funeral
ceremonial tradition at present because the physical postures of the
performance are considered graceful and exquisite. In addition, as for
its value, it has long been believed since the ancient times that Mon
dance was a sacred thing considered as the dignity and glorification
especially for funeral ceremonies of priest or royal hierarchy classes.
However, Mon dance has continued to be used in the traditions
associated with Mon people activities in Pathum Thani Province for
instance customary welcome for honor guest and Songkran festival.
Abstract: The ultimate purpose of this investigation was to
determine the teachers’ opinions as well as students’ opinions
towards the Adapted English Lessons. The subjects of the study were
5 Thai teachers, who teach English, and 85 Grade 10 mixed-ability
students at Triamudom Suksa Pattanakarn Ratchada School,
Bangkok, Thailand. The research instruments included questionnaires
and the informal interview. The data from the research instruments
was collected and analyzed concerning linguistic principles of
minimal pair and articulatory phonetics as well as teaching
techniques of mimicry-memorization; vocabulary substitution drills,
language pattern drills, reading comprehension exercise, practicing
listening, speaking and writing skill and communicative activities;
informal talk and free writing. The data was statistically compiled
according to an arithmetic percentage. The results showed that the
teachers and students have very highly positive opinions towards
adapting linguistic principles for teaching and learning phonological
accuracy. Teaching techniques provided in the Adapted English
Lessons can be used efficiently in the classroom. The teachers and
students have positive opinions towards them too.
Abstract: Main purpose of this study is to identify the impact of
government expenditure on economic growth in Asian Countries.
Consequently, main objective is to analyze whether government
expenditure causes economic growth in Asian countries vice versa
and then scrutinizing long-run equilibrium relationship exists
between them. The study completely based on secondary data. The
methodology being quantitative that includes econometrical
techniques of cointegration, panel fixed effects model and granger
causality in the context of panel data of Asian countries; Singapore,
Malaysia, Thailand, South Korea, Japan, China, Sri Lanka, India and
Bhutan with 44 observations in each country, totaling to 396
observations from 1970 to 2013. The model used is the random
effects panel OLS model. As with the above methodology, the study
found the fascinating outcome. At first, empirical findings exhibit a
momentous positive impact of government expenditure on Gross
Domestic Production in Asian region. Secondly, government
expenditure and economic growth indicate a long-run relationship in
Asian countries. In conclusion, there is a unidirectional causality
from economic growth to government expenditure and government
expenditure to economic growth in Asian countries. Hence the study
is validated that it is in line with the Keynesian theory and Wagner’s
law as well. Consequently, it can be concluded that role of
government would play a vital role in economic growth of Asian
Countries. However; if government expenditure did not figure out
with the economy’s needs it might be considerably inspiration the
economy in a negative way so that society bears the costs.
Abstract: This paper describes the development of a boundary
fitted nested grid (BFNG) model to compute tsunami propagation of
2004 Indonesian tsunami in Southern Thailand coastal waters. We
develop a numerical model employing the shallow water nested
model and an orthogonal boundary fitted grid to investigate the
tsunami impact on the Southern Thailand due to the Indonesian
tsunami of 2004. Comparisons of water surface elevation obtained
from numerical simulations and field measurements are made.
Abstract: The influence of physicochemical water quality
parameters on the abundance and diversity of caddisfly larvae was
studied in seven sampling stations in Mae Tao and Mae Ku
watersheds, Mae Sot District, Tak Province, northern Thailand. The
streams: MK2 and MK8 as reference site, and impacted streams
(MT1-MT5) were sampled bi-monthly during July 2011 to May
2012. A total of 4,584 individual of caddisfly larvae belonging to 10
family and 17 genera were found. The larvae of family
Hydropsychidae were the most abundance, followed by
Philopotamidae, Odontoceridae, and Leptoceridae, respectively. The
genus Cheumatopsyche, Hydropsyche, and Chimarra were the most
abundance genera in this study. Results of CCA ordination showed
the total dissolved solids, sulfate, water temperature, dissolved
oxygen and pH were the most important physicochemical factors to
affect distribution of caddisflies communities. Changes in the
caddisfly fauna may indicate changes in physicochemical factors
owing to agricultural pollution, urbanization, or other human
activities. Results revealed that the order Trichoptera, identified to
species or genus, can be potentially used to assess environmental
water quality status in freshwater ecosystems.
Abstract: This research aims to identify traditional Mon cuisines
as well as gather and classify traditional cuisines of Mon
communities in Bangkok. The studying of this research is used by
methodology of the quantitative research. Using the questionnaire as
the method in collecting information from sampling totally amount of
450 persons analyzed via frequency, percentage and mean value. The
results showed that a variety of traditional Mon cuisines of Bangkok
could split into 6 categories of meat diet with 54 items and 6
categories of desserts with 19 items.
Abstract: The separation of Hg (II) from produced water by
hollow fiber contactors (HFC) was investigation. This system
included of two hollow fiber modules in the series connecting. The
first module used for the extraction reaction and the second module
for stripping reaction. Aliquat336 extractant was fed from the organic
reservoirs into the shell side of the first hollow fiber module and
continuous to the shell side of the second module. The organic liquid
was continuously feed recirculate and back to the reservoirs. The feed
solution was pumped into the lumen (tube side) of the first hollow
fiber module. Simultaneously, the stripping solution was pumped in
the same way in tube side of the second module. The feed and
stripping solution was fed which had a countercurrent flow. Samples
were kept in the outlet of feed and stripping solution at 1 hour and
characterized concentration of Hg (II) by Inductively Couple Plasma
Atomic Emission Spectroscopy (ICP-AES). Feed solution was
produced water from natural gulf of Thailand. The extractant was
Aliquat336 dissolved in kerosene diluent. Stripping solution used was
nitric acid (HNO3) and thiourea (NH2CSNH2). The effect of carrier
concentration and type of stripping solution were investigated.
Results showed that the best condition were 10 % (v/v) Aliquat336
and 1.0 M NH2CSNH2. At the optimum condition, the extraction and
stripping of Hg (II) were 98% and 44.2%, respectively.
Abstract: Agro-industry is one of major industries that have
strong impacts on national economic incomes, growth, stability, and
sustainable development. Moreover, this industry also has strong
influences on social, cultural and political issues. Furthermore, this
industry, as producing primary and secondary products, is facing
challenges from such diverse factors such as demand inconsistency,
intense international competition, technological advancements and
new competitors. In order to maintain and to improve industry’s
competitiveness in both domestics and international markets, science
and technology are key factors. Besides hard sciences and
technologies, modern industrial engineering concepts such as Just in
Time (JIT) Total Quality Management (TQM), Quick Response
(QR), Supply Chain Management (SCM) and Lean can be very
effective to support to increase efficiency and effectiveness of these
agricultural products on world stage. Onion is one of Thailand’s
major export products which bring back national incomes. But, it is
also facing challenges in many ways. This paper focused its interests
in onion packing process and its related activities such as storage and
shipment from one of major packing plant and storage in Mae Wang
District, Chiang Mai, Thailand, by applying Toyota Production
System (TPS) or Lean concepts, to improve process capability
throughout the entire packing and distribution process which will be
profitable for the whole onion supply chain. And it will be beneficial
to other related agricultural products in Thailand and other ASEAN
countries.
Abstract: The past two decades, Thailand faced the natural
disasters, for instance, Gay typhoon in 1989, tsunami in 2004, and
huge flood in 2011. The disaster management in Thailand was
improved both structure and mechanism for cope with the natural
disaster since 2007. However, the natural disaster management in
Thailand has various problems, for examples, cooperation between
related an organizations have not unity, inadequate resources, the
natural disaster management of public sectors not proactive, people
has not awareness the risk of the natural disaster, and communities
did not participate in the natural disaster management.
Objective of this study is to find the methods for capacity building
in the natural disaster management of Thailand. The concept and
information about the capacity building and the natural disaster
management of Thailand were reviewed and analyzed by classifying
and organizing data. The result found that the methods for capacity
building in the natural disaster management of Thailand should be
consist of 1) link operation and information in the natural disaster
management between nation, province, local and community levels,
2) enhance competency and resources of public sectors which relate
to the natural disaster management, 3) establish proactive natural
disaster management both planning and implementation, 4)
decentralize the natural disaster management to local government
organizations, 5) construct public awareness in the natural disaster
management to community, 6) support Community Based Disaster
Risk Management (CBDRM) seriously, and 7) emphasis on
participation in the natural disaster management of all stakeholders.
Abstract: This study aimed to examine the management and
development of forest tourism Kamchanoad. Ban Dung, Udon Thani
sustainability. Data were collected by means of qualitative research
including in-depth interviews, semi- structured, and then the data
were summarized and discussed in accordance with the objectives.
And make a presentation in the form of lectures. The target
population for the study consisted of 16 people, including
representatives from government agencies, community leaders and
the community. The results showed that Guidelines for the
Management and Development of Forest Tourism Kamchanoad
include management of buildings and infrastructure such as roads,
water, electricity, toilets. Other developments are the establishment
of a service center that provides information and resources to
facilitate tourists.; nature trails and informative signage to educate
visitors on the path to the jungle Kamchanoad; forest activities for
tourists who are interested only in occasional educational activities
such as vegetation, etc.; disseminating information on various aspects
of tourism through various channels in both Thailand and English, as
well as a web site to encourage community involvement in the
planning and management of tourism together with the care and
preservation of natural resources and preserving the local cultural
tourist area of Kamchanoad.
Abstract: Nowadays, it is a globalization era which social media
plays an important role to the lifestyle as an information source, tools
to connect people together and etc. This research is object to find out
about the significant level of the social media as a distribution
channel to the agriculture product of Thailand. In this research, the
agriculture product is the Rice Berry which is the cross-bred unmilled
rice producing dark violet grain, is a combination of Hom Nin Rice
and Thai Jasmine/ Fragrant Rice 105. Rice Berry has a very high
nutrition and nice aroma so the product is in the growth stage of the
product cycle. The problem for the Rice Berry product in Thailand is
the production and the distribution channel. This study is to confirm
that the social media is another option as the distribution channel for
the product which is not a mass production product. This will be the
role model for the other niche market product to select the
distribution channel.
Abstract: The English competence of Thai people was examined
in the context of knowledge of English in everyday life for Small and
Medium Entrepreneurs (SMEs), and also integrated with Second
language acquisition (SLA) students’ classroom. Second language
acquisition was applied to the results of the questionnaires and
interview forms. Levels of the need on English used for SME
entrepreneurs in Thailand, satisfaction on joining the street classroom
project were shown to be significantly high for some certain language
functions and satisfaction. Finding suggests that the language
functions on etiquette for professional use is essential and useful
because lesson learned can be used in the real situation for their
career. Implications for the climate of the street classroom are
discussed.
Abstract: The objectives of study are the following: To study
the way of life in terms of one hundred years co-existence of the
Muslim and local community in this area 2) To analyze factors affect
to this community with happy co-existence. The study requires
quantitative research to study a history together with the study of
humanity. The result of this study showed that the area of Petchburi
7 community is an ancient area which has owned by the Muslim for
almost 100 years. There is a sanctuary as & center of unity. Later
Bangkok becomes developed and provides more infrastructures like
motorway and other transportation: however, the owners of lands in
this community still keep their lands and build many buildings to run
business. With this purpose, there are many non-Muslim people come
to live here with co-existence. Not only are they convenient to work
but also easy to transport by sky train. There are factors that make
them live harmonious as following: 1) All Muslims in this area are
strict to follow their rules and allocate their community for business.
2) All people, who come and live here, are middle-aged and working
men and women. They, rent rooms closed to their work. 3) There are
Muslim food and desserts, especially Roti, the popular fried flour,
and local Chachak, tea originated from the south of Thailand. All
these food and desserts are famous for working men and women to
home and join after work 4) All Muslim in this area are independent
to lead their own lives although a society changes rapidly.