Abstract: This paper explain about analysis and design a business directory for micro-scale businesses, small and medium enterprises (SMEs). Business Directory, if implemented will facilitate and optimize the access of SMEs to ease suppliers access to marketing. Business Directory will be equipped with the power of geocoding, so each location can be easily viewed SMEs on the map. The map will be constructed by using the functionality of a webbased Google Maps API. The information presented in the form of multimedia that can be more interesting and interactive. The method used to achieve the goal are: observation; interviews; modeling and classifying business directory for SMEs.
Abstract: The study aimed to identify the logical structure of
data and particularities of developing and testing a website designed
for selling farm products through online auctions.
The research is based on a short literature review in the field and
exploratory trials of some successful models from other industries, in
order to identify the advantages of using such tool, as well as the
optimal structure and functionality of an auction portal. In the last
part, the study focuses on the results of testing the website by the
potential beneficiaries.
Conclusions of the study underlines that the particularities of some
agricultural products could raise difficulties in the process of selling
them through online auctions, but the use of such system it is
perceived to bring significant improvements in the supply chain.
The results of scientific investigations require a more detailed
study regarding the importance of using quality standards for
agricultural products sold via online auction, the impact that
implementation of an online payment system could have on trade
with agricultural products and problems which could arise in using
the website in different countries.
Abstract: Consumer behaviour analysis represents an important
field of study in marketing. Particularly strategy development for
marketing and communications will be more focused and effective
when marketers have an understanding of the motivations, behaviour
and psychology of consumers. While materialism has been found to
be one of the important elements in consumer behaviour, compulsive
consumption represents another aspect that has recently attracted
more attention. This is because of the growing prevalence of
dysfunctional buying that has raised concern in consumer societies.
Present studies and analyses on origins and motivations of
compulsive buying have mainly focused on either individual factors
or groups of related factors and hence a need for a holistic view
exists. This paper provides a comprehensive perspective on
compulsive consumption and establishes relevant propositions
keeping the family life cycle stages as a reference for the incidence of
chronic consumer states and their influence on compulsive
consumption.
Abstract: This study assessed fish marketing as panacea towards
sustainable agriculture in Ogun State, Nigeria. Multi-stage sampling
technique was used in the selection of 150 fish marketers for this
study. Descriptive statistics were used for the objectives while
Product Pearson Moment Correlation was used to test the hypothesis.
Result of the findings revealed that the mean age of the respondents
was 38.60 years. Majority (93.33%) of the respondents had
acceptable levels of formal education. Many (44.00%) of the
respondents had spent 1-5 years in fish marketing. The average
quantity of fish sold in a day was 94.10kg. However, efficient fish
marketing were hindered by inadequate processing equipment,
storage rooms and ice holding facilities (86.67%). There was a
significant relationship between socio-economic characteristics and
profit realized from fish marketing (p < 0.05). It was recommended
that storage and warehousing facilities should be provided to the fish
marketers in the study area.
Abstract: Colour choice has become a common strategy and
correlates highly with marketing. Three broad functions can be
identified for colour in a building context especially applied in
marketing communications, which are its role as an important
parameter in illumination designs, its capacity to influence the visual
appearance of a building in a predictable manner and as an aesthetic
function. The review of literatures shows that colour has an impact on
online marketing communications, and relations between colour, web
and marketing communications.
Abstract: The main objective of the paper has been represented
by the identification of the changes that occurred in the competitive
environment and their impact on the strategic marketing management
of companies in B2B market. At Romania-s level there has not yet
been done a similar research that studies change management in
crises on business to business field. In order to answer to the paper-s
objectives, a qualitative marketing research (in-depth structured
interview) was conducted, within the top management of 27
companies in Romanian business to business field. The main results
of the research highlight the necessity of a management of change, as
a result of the crises, as follows: changes in the corporate objectives
(from development objectives to maintaining objectives), changes
market segmentation and in competitive advantages, changes at the
level of market strategies and of the marketing mix.
Abstract: In this paper, we present the information life cycle, and analyze the importance of managing the corporate application portfolio across this life cycle. The approach presented here does not correspond just to the extension of the traditional information system development life cycle. This approach is based in the generic life cycle employed in other contexts like manufacturing or marketing. In this paper it is proposed a model of an information system life cycle, supported in the assumption that a system has a limited life. But, this limited life may be extended. This model is also applied in several cases; being reported here two examples of the framework application in a construction enterprise, and in a manufacturing enterprise.
Abstract: This study investigates CO2 mitigation by methanol
synthesis from flue gas CO2 and H2 generation through water
electrolysis. Electrolytic hydrogen generation is viable provided that
the required electrical power is supplied from renewable energy
resources; whereby power generation from renewable resources is yet
commercial challenging. This approach contribute to zero-emission,
moreover it produce oxygen which could be used as feedstock for
chemical process. At ZPC, however, oxygen would be utilized
through partial oxidation of methane in autothermal reactor (ATR);
this makes ease the difficulties of O2 delivery and marketing. On the
other hand, onboard hydrogen storage and consumption; in methanol
plant; make the project economically more competitive.
Abstract: Text data mining is a process of exploratory data
analysis. Classification maps data into predefined groups or classes.
It is often referred to as supervised learning because the classes are
determined before examining the data. This paper describes proposed
radial basis function Classifier that performs comparative crossvalidation
for existing radial basis function Classifier. The feasibility
and the benefits of the proposed approach are demonstrated by means
of data mining problem: direct Marketing. Direct marketing has
become an important application field of data mining. Comparative
Cross-validation involves estimation of accuracy by either stratified
k-fold cross-validation or equivalent repeated random subsampling.
While the proposed method may have high bias; its performance
(accuracy estimation in our case) may be poor due to high variance.
Thus the accuracy with proposed radial basis function Classifier was
less than with the existing radial basis function Classifier. However
there is smaller the improvement in runtime and larger improvement
in precision and recall. In the proposed method Classification
accuracy and prediction accuracy are determined where the
prediction accuracy is comparatively high.
Abstract: "Bazaar" is a Persian word from the language of Iranians of 2500 years ago which has entered the languages of other countries. “Bazaar", the trading or marketing place with the architectural principles and concerns, was formed in Iran because of the long experience of marketing. This has become a valuable inheritance of Islamic ideological civilization and Iranian advanced architecture and a model of Islamic-marketing places with spectacular elements and parts, and the place for economical, social and cultural exchanges. “Bazaars" are found in cities of Iran and many Islamic countries in west of Asia and north of Africa. With the stable structure and function as a symbol of social values, this place has become the economic center and the illustration of stable architecture and advanced principles. “Bazaars" as the heart of Iranian cities economy with several major and minor rows of shops, in closed and open areas, along a fixed line or branches with beautiful arcs, patios, and frameworks are among the main national inheritance of Iran and one of the important Iranian architectural treasures because of its Iranian nobility.
Abstract: Innovation is being view from four areas of
innovation, product, service, technology, and marketing. Whereas
customer loyalty is composed of customer expectation, perceived
quality, perceived value, corporate image, customer satisfaction,
customer trust/confidence, customer commitment, customer
complaint, and customer loyalty. This study aimed to investigate the
influence of innovation factors to customer loyalty to GSM in the
telecom companies where use of products and services. Structural
Equation Modeling (SEM) using to analyze innovation factors. It was
found the factor of innovation have significant influence on customer
loyalty.
Abstract: Web intelligence, if made personal, can fuel the process of building communications around the interests and preferences of each individual customer or prospect, by providing specific behavioral insights about each individual. To become fully efficient, Web intelligence must reach a stage of a high-level maturity, passing throughout a process that involves five steps: (1) Web site analysis; (2) Web site and advertising optimization; (3) Segment targeting; (4) Interactive marketing (online only); and (5) Interactive marketing (online and offline). Discussing these steps in detail, the paper uncovers the real gold mine that is personal-level Web intelligence.
Abstract: Most people know through experience and intuition what the word „sport“ means. Sport includes a combination of these configurations when it involves team competitions, tournaments, or matches in dual sports or individual sports. Sport management - it is an area of professional endeavor in which a variety of sport-related managerial careers exist and it is also an area of academic professional preparation. Exists three unique aspects of sport management: sport marketing, sport enterprise financial structures and sport industry career paths. The aim of the paper was to highlight the growing importance of sport in contemporary society, especially to emphasize its socio-economic benefits and refer to the development of sport management and marketing. The article has shown that sport contributes 2-3% to gross domestic product in the Czech Republic and that the demand for experts, specialists educated for the sports manager profession is growing.
Abstract: Groundwater has become the most dependable source
of fresh water for agriculture, domestic and industrial uses in the past
few decades. This wide use of groundwater if left uncontrolled and
unseen will lead to overexploitation causing sea water intrusion in the
coastal areas and illegal water marketing. Several Policies and Acts
have been enacted to regulate and manage the use of this valuable
resource. In spite of this the over extraction of groundwater beyond
the recharging capacity of aquifers and depletion in the quality of
groundwater is continuing. The current study aims at reviewing the
Acts and Policies existing in the State of Tamil Nadu and in the
National level regarding groundwater regulation and management.
Further an analysis is made on the rights associated with the usage of
groundwater resources and the gaps in these policies have been
analyzed. Some suggestions are made to reform the existing
groundwater policies for better management and regulation of the
resource.
Abstract: People from different cultures favor web pages
characterized by the values of their culture and, therefore, tend to
prefer different characteristics of a website according to their cultural
values in terms of navigation, security, product information, customer
service, shopping and design tools. For a company aiming to
globalize its market it is useful to implement country specific cultural
interfaces and different web sites for countries with different cultures.
This paper, following the conclusions proposed by two models of
Hall and Hofstede, and the studies of Marcus and Gould, defines,
through an empirical analysis, the guidelines of web design for both
the Scandinavian countries and Malaysia.
Abstract: The paper presents the service learning project titled
DicDucFac (idea-leadership-product), that was planned and
conducted by the team of information sciences students. It was
planned as a workshop dealing with the application of modern social
media (Facebook, YouTube, Gmail) for the purposes of selfpromotion,
free advertising via social networks and marketing own
ideas and/or products in the virtual world. The workshop was
organized for highly-skilled computer literate unemployed youth.
These youth, as final beneficiaries, will be able to apply what they
learned in this workshop to “the real world“, increasing their chances
for employment and self-employment. The results of the project
reveal that the basic, active-learning principles embodied in our
teaching approach allow students to learn more effectively and gain
essential life skills (from computer applications to teamwork) that
can only be learned by doing. It also shows that our students received
the essentials of professional ethics and citizenship through direct,
personal engagement in professional activities and the life of the
community.