Abstract: Since China has entered an era of mass tourism, there has been a fundamental change in the way Chinese people approach and perceive the image of other countries. With the advent of the new media era, social networking sites such as Sina Weibo have become a tool for many foreign governmental organizations to spread and promote their national image. Among them, the Japan National Tourism Organization (JNTO) was one of the first foreign official tourism agencies to register with Sina Weibo and actively implement communication activities. Due to historical and political reasons, cognition of Japan's national image by the Chinese has always been complicated and contradictory. However, since 2015, China has become the largest source of tourists visiting Japan. This clearly indicates that the broadening of Japan's national image in China has been effective and has value worthy of reference in promoting a positive Chinese perception of Japan and encouraging Japanese tourism. Within this context and using the method of content analysis in media studies through content mining software, this study analyzed how JNTO’s Sina Weibo accounts have constructed and spread Japan's national image. This study also summarized the characteristics of its content and form, and finally revealed the strategy of JNTO in building its international image. The findings of this study not only add a tourism-based perspective to traditional national image communications research, but also provide some reference for the effective international dissemination of national image in the future.
Abstract: The use of eXtensible Markup Language (XML) in
web, business and scientific databases lead to the development of
methods, techniques and systems to manage and analyze XML data.
Semi-structured documents suffer due to its heterogeneity and
dimensionality. XML structure and content mining represent
convergence for research in semi-structured data and text mining. As
the information available on the internet grows drastically, extracting
knowledge from XML documents becomes a harder task. Certainly,
documents are often so large that the data set returned as answer to a
query may also be very big to convey the required information. To
improve the query answering, a Semantic Tree Based Association
Rule (STAR) mining method is proposed. This method provides
intentional information by considering the structure, content and the
semantics of the content. The method is applied on Reuter’s dataset
and the results show that the proposed method outperforms well.
Abstract: Nowadays, the Web has become one of the most
pervasive platforms for information change and retrieval. It collects
the suitable and perfectly fitting information from websites that one
requires. Data mining is the form of extracting data’s available in the
internet. Web mining is one of the elements of data mining
Technique, which relates to various research communities such as
information recovery, folder managing system and simulated
intellects. In this Paper we have discussed the concepts of Web
mining. We contain generally focused on one of the categories of
Web mining, specifically the Web Content Mining and its various
farm duties. The mining tools are imperative to scanning the many
images, text, and HTML documents and then, the result is used by
the various search engines. We conclude by presenting a comparative
table of these tools based on some pertinent criteria.
Abstract: The emergence of the Internet has brewed the
revolution of information storage and retrieval. As most of the
data in the web is unstructured, and contains a mix of text,
video, audio etc, there is a need to mine information to cater to
the specific needs of the users without loss of important
hidden information. Thus developing user friendly and
automated tools for providing relevant information quickly
becomes a major challenge in web mining research. Most of
the existing web mining algorithms have concentrated on
finding frequent patterns while neglecting the less frequent
ones that are likely to contain outlying data such as noise,
irrelevant and redundant data. This paper mainly focuses on
Signed approach and full word matching on the organized
domain dictionary for mining web content outliers. This
Signed approach gives the relevant web documents as well as
outlying web documents. As the dictionary is organized based
on the number of characters in a word, searching and retrieval
of documents takes less time and less space.
Abstract: The rapid expansion of the web is causing the
constant growth of information, leading to several problems such as
increased difficulty of extracting potentially useful knowledge. Web
content mining confronts this problem gathering explicit information
from different web sites for its access and knowledge discovery.
Query interfaces of web databases share common building blocks.
After extracting information with parsing approach, we use a new
data mining algorithm to match a large number of schemas in
databases at a time. Using this algorithm increases the speed of
information matching. In addition, instead of simple 1:1 matching,
they do complex (m:n) matching between query interfaces. In this
paper we present a novel correlation mining algorithm that matches
correlated attributes with smaller cost. This algorithm uses Jaccard
measure to distinguish positive and negative correlated attributes.
After that, system matches the user query with different query
interfaces in special domain and finally chooses the nearest query
interface with user query to answer to it.
Abstract: With the rapid growth in business size, today's businesses orient towards electronic technologies. Amazon.com and e-bay.com are some of the major stakeholders in this regard. Unfortunately the enormous size and hugely unstructured data on the web, even for a single commodity, has become a cause of ambiguity for consumers. Extracting valuable information from such an everincreasing data is an extremely tedious task and is fast becoming critical towards the success of businesses. Web content mining can play a major role in solving these issues. It involves using efficient algorithmic techniques to search and retrieve the desired information from a seemingly impossible to search unstructured data on the Internet. Application of web content mining can be very encouraging in the areas of Customer Relations Modeling, billing records, logistics investigations, product cataloguing and quality management. In this paper we present a review of some very interesting, efficient yet implementable techniques from the field of web content mining and study their impact in the area specific to business user needs focusing both on the customer as well as the producer. The techniques we would be reviewing include, mining by developing a knowledge-base repository of the domain, iterative refinement of user queries for personalized search, using a graphbased approach for the development of a web-crawler and filtering information for personalized search using website captions. These techniques have been analyzed and compared on the basis of their execution time and relevance of the result they produced against a particular search.
Abstract: With the enormous growth on the web, users get easily
lost in the rich hyper structure. Thus developing user friendly and
automated tools for providing relevant information without any
redundant links to the users to cater to their needs is the primary task
for the website owners. Most of the existing web mining algorithms
have concentrated on finding frequent patterns while neglecting the
less frequent one that are likely to contain the outlying data such as
noise, irrelevant and redundant data. This paper proposes new
algorithm for mining the web content by detecting the redundant
links from the web documents using set theoretical(classical
mathematics) such as subset, union, intersection etc,. Then the
redundant links is removed from the original web content to get the
required information by the user..