Abstract: Since the initial creation of the Barbie doll in 1959, it
became a symbol of US society. Likewise, the Licca-chan, a Japanese
doll created in 1967, also became a Japanese symbolic doll of Japanese
society. Prior to the introduction of Licca-chan, Barbie was already
marketed in Japan but their sales were dismal. Licca-chan (an actual
name: Kayama Licca) is a plastic doll with a variety of sizes ranging
from 21.0 cm to 29.0 cm which many Japanese girls dream of having.
For over 35 years, the manufacturer, Takara Co., Ltd. has sold over 48
million dolls and has produced doll houses, accessories, clothes, and
Licca-chan video games for the Nintendo DS. Many First-generation
Licca-chan consumers still are enamored with Licca-chan, and go to
Licca-chan House, in an amusement park with their daughters. These
people are called Licca-chan maniacs, as they enjoy touring the
Licca-chan’s factory in Tohoku or purchase various Licca-chan
accessories. After the successful launch of Licca-chan into the
Japanese market, a mixed-like doll from the US and Japan, a doll,
JeNny, was later sold in the same Japanese market by Takara Co., Ltd.
in 1982.
Comparison of these cultural iconic dolls, Barbie and Licca-chan,
are analyzed in this paper. In fact, these dolls have concepts of girls’
dreams. By using concepts of mythology of Jean Baudrillard, these
dolls can be represented idealized images of figures in the products for
consumers, but at the same time, consumers can see products with
different perspectives, which can cause controversy.
Abstract: Qatar, a Gulf country highly dependent on its oil and
gas revenues – is looking to innovate, diversify, and ultimately reach
its aim of creating a knowledge economy to prepare for its post-oil
era. One area that the country is investing in is Contemporary Art,
and world renowned artists such as Damien Hirst and Richard Serra –
have been commissioned to design site-specific art for the public
spaces of the city of Doha as well as in more remote desert locations.
This research discusses the changing presence, role and context of
public art in Doha, both from a historical and cultural overview, and
the different forms and media as well as the typologies of urban and
public spaces in which the art is installed. It examines the process of
implementing site-specific artworks, looking at questions of scale,
history, social meaning and formal aesthetics. The methodologies
combine theoretical research on the understanding of public art and
its role and placement in public space, as well as empirical research
on contemporary public art projects in Doha, based on documentation
and interviews and as well as site and context analysis of the urban or
architectural spaces within which the art is situated. Surveys and
interviews – using social media - in different segments of the
contemporary Qatari society, including all nationalities and social
groups, are used to measure and qualify the impacts and effects on
the population.
Abstract: Malaysia is rich with historic buildings, particularly in
Penang and Malacca states. Restoration activities are increasingly
important as these states are recognized under UNESCO World
Heritage Sites. Restoration activities help to maintain the uniqueness
and value of a heritage building. However, increasing in restoration
activities has resulted in large quantities of waste. To cope with this
problem, the 3R concept (reduce, reuse and recycle) is introduced.
The 3R concept is one of the waste management hierarchies. This
concept is still yet to apply in the building restoration industry
compared to the construction industry. Therefore, this study aims to
promote the 3R concept in the heritage building restoration industry.
This study aims to examine the importance of 3R concept and to
identify challenges in applying the 3R concept in the heritage
building restoration industry. This study focused on contractors and
consultants who are involved in heritage restoration projects in
Penang. Literature review and interviews helps to reach the research
objective. Data that obtained is analyzed by using content analysis.
For the research, application of 3R concept is important to conserve
natural resources and reduce pollution problems. However, limited
space to organise waste is the obstruction during the implementation
of this concept. In conclusion, the 3R concept plays an important role
in promoting environmental conservation and helping in reducing the
construction waste.
Abstract: In this paper, extract of papaya leaves are used as a
natural dye and combined by variations of solvent concentration
applied on DSSC (Dye-Sensitized Solar Cell). Indonesian geographic
located on the equator line occasions the magnitude of the potential
to develop organic solar cells made from extracts of chlorophyll as a
substitute for inorganic materials or synthetic dye on DSSC material.
Dye serves as absorbing photons which are then converted into
electrical energy. A conductive coated glass layer called TCO
(Transparent Conductive Oxide) is used as a substrate of electrode.
TiO2 nanoparticles as binding dye molecules, redox couple iodide/
tri-iodide as the electrolyte and carbon as the counter electrode in the
DSSC are used. TiO2 nanoparticles, organic dyes, electrolytes, and
counter electrode are arranged and combined with the layered
structure of the photo-catalyst absorption layer. Dye absorption
measurements using a spectrophotometer at 400-800 nm light
spectrum produces a total amount of chlorophyll 80.076 mg/l. The
test cell at 7 watt LED light with 5000 lux luminescence was
obtained Voc and Isc of 235.5 mV and 14 μA, respectively.
Abstract: Corrosion inhibitors are widely used in concrete
industry to reduce the corrosion rate of steel rebar which is present in
contact with aggressive environments. The present work aims to
using Zamzam water from well located within the Masjid al-Haram
in Mecca, Saudi Arabia 20 m (66 ft) east of the Kaaba, the holiest
place in Islam as corrosion inhibitor for steel in rain water and
simulated acid rain. The effect of Zamzam water was investigated by
electrochemical impedance spectroscopy (EIS) and Potentiodynamic
polarization techniques in Department of Civil Engineering - IUT
Saint-Nazaire, Nantes University, France. Zamzam water is
considered to be one of the most important steel corrosion inhibitor
which is frequently used in different industrial applications. Results
showed that zamzam water gave a very good inhibition for steel
corrosion in rain water and simulated acid rain.
Abstract: The exposure to outdoor air pollution causes lung
cancer and increases the risk of bladder cancer. Because air pollution
in urban areas is mainly caused by transportation, it is necessary to
evaluate pollutant exhaust emissions from vehicles during their realworld
use. Nevertheless their evaluation and reduction is a key
problem, especially in the cities, that account for more than 50% of
world population.
A particular attention was given to the slope variability along the
streets during each journey performed by the instrumented vehicle.
In this paper we dealt with the problem of describing a
quantitatively approach for the reconstruction of GPS coordinates and
altitude, in the context of correlation study between driving cycles /
emission / geographical location, during an experimental campaign
realized with some instrumented cars.
Finally the slope analysis can be correlated to the emission and
consumption values in a specific road position, and it could be
evaluated its influence on their behaviour.
Abstract: Life Cycle Cost (LCC) is one of the goals and key
pillars of the construction management science because it comprises
many of the functions and processes necessary, which assist
organisations and agencies to achieve their goals. It has therefore
become important to design and control assets during their whole life
cycle, from the design and planning phase through to disposal phase.
LCCA is aimed to improve the decision making system in the
ownership of assets by taking into account all the cost elements
including to the asset throughout its life.
Current application of LCC approach is impractical during
misunderstanding of the advantages of LCC. This main objective of
this research is to show a different relationship between capital cost
and long-term running costs. One hundred and thirty eight actual
building projects in United Kingdom (UK) were used in order to
achieve and measure the above-mentioned objective of the study. The
result shown that LCC is one of the most significant tools should be
considered on the decision making process.
Abstract: The purpose of the present work is to review some
data for the management challenges that the aquaculture industry in
Greece is currently facing. The results indicate that Greek
aquaculture fish farms apply Human Resources Management (HRM)
practices which can increase motivation, commitment and job
satisfaction of their personnel. In turn, these practices can increase
the productivity of the business. The Greek fish farms appear to
invest in research and technological innovation with a good record in
research activities and the generation of patents. Interestingly, the
results of the present work were carried out during the period of the
recent economic crisis in Greece. Several sectors of the Greek
economy were severely affected by the financial problems of the
Greek government and the Greek banks. Under the adverse
economical conditions created by the Greek economic crisis, even the
Greek aquaculture industry, which historically is considered as a
thriving national exporting business sector, experienced harsh
economic and market conditions. As a result of the global, European
and national economic crisis, consumption of fish dropped while
companies had to hold most of their stocked fish in order to regulated
the flow to the market and the price. This occurred at a time where
Banks in Greece had their own financial crisis – banking crisis -
which resulted in limited access to lending for the all business sectors
of the national economy including the Greek aquaculture industry. In
spite of these economic conditions, the Greek aquaculture industry,
after a series of mergers and acquisitions, has now stabilized
production and exhibits very good prospects for future growth.
Evidently, the firms had to cut salaries and on some occasions even
pay their staff in arrears. Nevertheless, the results presented in this
paper indicate that during the economic crisis, the surveyed fish
farms maintained their HRM practices, investing in their human
capital and technological input. In fact, human capital and
technological input are the ticket for future success of companies in
any business sector.
Abstract: Load Forecasting plays a key role in making today's
and future's Smart Energy Grids sustainable and reliable. Accurate
power consumption prediction allows utilities to organize in advance
their resources or to execute Demand Response strategies more
effectively, which enables several features such as higher
sustainability, better quality of service, and affordable electricity
tariffs. It is easy yet effective to apply Load Forecasting at larger
geographic scale, i.e. Smart Micro Grids, wherein the lower available
grid flexibility makes accurate prediction more critical in Demand
Response applications. This paper analyses the application of
short-term load forecasting in a concrete scenario, proposed within the
EU-funded GreenCom project, which collect load data from single
loads and households belonging to a Smart Micro Grid. Three
short-term load forecasting techniques, i.e. linear regression, artificial
neural networks, and radial basis function network, are considered,
compared, and evaluated through absolute forecast errors and training
time. The influence of weather conditions in Load Forecasting is also
evaluated. A new definition of Gain is introduced in this paper, which
innovatively serves as an indicator of short-term prediction
capabilities of time spam consistency. Two models, 24- and
1-hour-ahead forecasting, are built to comprehensively compare these
three techniques.
Abstract: Copper being one of the major intrinsic residual
impurities in steel possesses the tendency to induce severe
microstructural distortions if not controlled within certain limits.
Hence, this paper investigates the effect of this element on the
mechanical properties of construction steel with a view to ascertain
its safe limits for effective control. The experiment entails collection
of statistically scheduled samples of hot rolled profiles with varied
copper concentrations in the range of 0.12-0.39 wt. %. From these
samples were prepared standard test specimens subjected to tensile,
impact, hardness and microstructural analyses. Results show a rather
huge compromise in mechanical properties as the specimens
demonstrated 54.3%, 74.2% and 64.9% reduction in tensile strength,
impact energy and hardness respectively as copper content increases
from 0.12 wt. % to 0.39 wt. %. The steel’s abysmal performance is
due to the severe distortion of the microstructure occasioned by the
development of incoherent complex compounds which weaken the
pearlite reinforcing phase. It is concluded that the presence of copper
above 0.22 wt. % is deleterious to construction steel performance.
Abstract: In recent years in Italy the progress of the automobile industry, in the field of reduction of emissions values, is very remarkable. Nevertheless their evaluation and reduction is a key problem, especially in the cities, that account for more than 50% of world population. In this paper we dealt with the problem of describing a quantitatively approach for the reconstruction of GPS coordinates and altitude, in the context of correlation study between driving cycles / emission / geographical location, during an experimental campaign realized with some instrumented cars.
Abstract: The research about Formal Thai National Costume in the reign of King Bhumibol Adulyadej is an applied research that aimed to study the accurate knowledge concerning to Thai national costume in the reign of King Rama IX, also to study origin of all costumes in the reign of King Rama IX and to study the style, material used, and using accasion. This research methodology which are collect quanlitative data through observation, document, and photograph from key informant of costume in the reign of King Rama IX and from another who related to this field.
The formal Thai national costume of the reign of King Bhumibol Adulyadej originated from the visit of His Majesty the King to Europe and America in 1960. Since Thailand had no traditional national costume; Her Majesty the Queen initiated the idea to create formal Thai national costumes. In 1964, Her Majesty the Queen selected 8 styles of formal Thai national costume. Later, Her Majesty the Queen confered another 3 formal Thai national costume for men. There are 8 styles of formal Thai national costume for women: Thai Ruean Ton, Thai Chit Lada, Thai Amarin, Thai Borom Phiman, Thai Siwalia, Thai Chakkri, Thai Dusit, and Thai Chakkraphat. There are 3 styles of formal Thai national costume for men: short-sleeve shirt, long-sleeve shirt, and long-sleeve shirt with breechcloth. The costume is widely used in formal ceremony such as greeting ceremony for official foreign visitors, wedding ceremony, or other auspicious ceremonies. Now a day, they are always used as a bridal gown as well. The formal Thai national costume is valuable art that shows Thai identity and, should be preserved for the next generation.
Abstract: In the past, the most comprehensively adopted light
source was incandescent light bulbs, but with the appearance of LED
light sources, traditional light sources have been gradually replaced by
LEDs because of its numerous superior characteristics. However,
many of the standards do not apply to LEDs as the two light sources
are characterized differently. This also intensifies the significance of
studies on LEDs. As a Kansei design study investigating the visual
glare produced by traffic arrows implemented with LEDs, this study
conducted a semantic analysis on the styles of traffic arrows used in
domestic and international occasions. The results will be able to
reduce drivers’ misrecognition that results in the unsuccessful arrival
at the destination, or in traffic accidents. This study started with a
literature review and surveyed the status quo before conducting
experiments that were divided in two parts. The first part involved a
screening experiment of arrow samples, where cluster analysis was
conducted to choose five representative samples of LED displays. The
second part was a semantic experiment on the display of arrows using
LEDs, where the five representative samples and the selected ten
adjectives were incorporated. Analyzing the results with
Quantification Theory Type I, it was found that among the
composition of arrows, fletching was the most significant factor that
influenced the adjectives. In contrast, a “no fletching” design was
more abstract and vague. It lacked the ability to convey the intended
message and might bear psychological negative connotation including
“dangerous,” “forbidden,” and “unreliable.” The arrow design
consisting of “> shaped fletching” was found to be more concrete and
definite, showing positive connotation including “safe,” “cautious,”
and “reliable.” When a stimulus was placed at a farther distance, the
glare could be significantly reduced; moreover, the visual evaluation
scores would be higher. On the contrary, if the fletching and the shaft
had a similar proportion, looking at the stimuli caused higher
evaluation at a closer distance. The above results will be able to be
applied to the design of traffic arrows by conveying information
definitely and rapidly. In addition, drivers’ safety could be enhanced
by understanding the cause of glare and improving visual
recognizability.
Abstract: Microalgae due to the ability to accumulate high levels of practically valuable polyunsaturated fatty acids attract attention as a promising raw material for commercial products. The features of the growth processes of cells green protococcal microalgae Oocystis rhomboideus, Scenedesmus obliquus, Dictyochlorella globosa at cultivation in different nutritional mediums were determined. For the rapid accumulation of biomass, combined with high productivity of total lipids fraction yield recommended to use the Fitzgerald medium (Scenodesmus obliquus, Oocystis rhomboideus) and/or Bold medium (Dictyochlorella globosa). Productivity of lipids decreased in sequence Dictyochlorella globosa > Scenodesmus obliquus > Oocystis rhomboideus. The bulk of fatty acids fraction of the total lipids is unsaturated fatty acids, which accounts for 70 to 83% of the total number of fatty acids. The share of monoenic acids accounts from 18 to 34%, while the share of unsaturated fatty acids - from 44 to 62% of the total number of unsaturated fatty acids fraction. Among the unsaturated acids dominate α-linolenic acid (C18:3n-3), hexadecatetraenic acid (C16:4) and linoleic acid (C18:2).
Abstract: The Council of European Union (EU Council) has
stressed on several occasions the need for a concerted,
comprehensive and effective solution to delinquency problems in EU
communities. In the context of establishing a European Forensic
Science Area and the development of forensic science infrastructure
in Europe, EU Council believes that forensic science can significantly
contribute to the efficiency of law enforcement, crime prevention and
combating crimes. Lithuanian scientists have consolidated to
implement a project named “Conception of the vision for European
Forensic Science 2020 implementation in Lithuania” (the project is
funded for the period of 1 March 2014 - 31 December 2016) with the
objective to create a conception of implementation of the vision for
European Forensic Science 2020 in Lithuania by 1) evaluating the
current status of Lithuania’s forensic system and opportunities for its
improvement; 2) analysing achievements and knowledge in
investigation of crimes listed in conclusions of EU Council on the
vision for European Forensic Science 2020 including creation of a
European Forensic Science Area and the development of forensic
science infrastructure in Europe: trafficking in human beings,
organised crime and terrorism; 3) analysing conceptions of
criminalistics, which differ in different EU member states due to the
variety of forensic schools, and finding means for their
harmonization. Apart from the conception of implementation of the
vision for European Forensic Science 2020 in Lithuania, the Project
is expected to suggest provisions that will be relevant to other EU
countries as well. Consequently, the presented conception of
implementation of vision for European Forensic Science 2020 in
Lithuania could initiate a project for a common vision of European
Forensic Science and contribute to the development of the EU as an
area of freedom, security and justice. The article presents main ideas
of the project of the conception of the vision for European Forensic
Science 2020 of EU Council and analyses its legal background, as
well as prospects of and challenges for its implementation in
Lithuania and the EU.
Abstract: It is widely assumed that the case of Customs Supply Chain is classified as a complex system, due to not only the variety and large number of actors, but also their complex structural links, and the interactions between these actors, that’s why this system is subject to various types of Risks. The economic, political and social impacts of those risks are highly detrimental to countries, businesses and the public, for this reason, Risk management in the customs supply chain is becoming a crucial issue to ensure the sustainability, security and safety. The main characteristic of customs risk management approach is determining which goods and means of transport should be examined? To what extend? And where future compliance resources should be directed? The purposes of this article are, firstly to deal with the concept of customs supply chain, secondly present our risk management approach based on Cross Activity Based Costing (ABC) Method as an interactive tool to support decision making in customs risk management. Finally, analysis of case study of Moroccan customs to putting theory into practice and will thus draw together the various elements of a structured and efficient risk management approach.
Abstract: At present, it is widely-known that free radicals are the causes of illness such as cancers, coronary heart disease, Alzheimer’s disease and aging. One method of protection from free radical is the consumption of antioxidant-containing foods or herbs. Several analytical methods have been used for qualitative and quantitative determination of antioxidants. This project aimed to evaluate antioxidant activity of ethanolic and aqueous extracts from cabbage (Brassicca oleracea L. var. capitata L.) measured by DPPH and Hydroxyl radical scavenging method. The results show that averaged antioxidant activity measured in ethanolic extract (µmol Ascorbic acid equivalent/g fresh mass) were 7.316 ± 0.715 and 4.66 ± 1.029 as determined by DPPH and Hydroxyl radical scavenging activity assays respectively. Averaged antioxidant activity measured in aqueous extract (µmol Ascorbic acid equivalent/g fresh mass) were 15.141 ± 2.092 and 4.955 ± 1.975 as determined by DPPH and Hydroxyl radical scavenging activity assays respectively.
Abstract: This study presents a new model of the human image quality assessment process: the aim is to highlightthe foundations of the image quality metrics proposed in literature, by identifyingthe cognitive/physiological or mathematical principles of their development and the relation with the actual human quality assessment process. The model allows to createa novel categorization of objective and subjective image quality metrics. Our work includes an overview of the most used or effectiveobjective metrics in literature, and, for each of them, we underline its main characteristics, with reference to the rationale of the proposed model and categorization. From the results of this operation, we underline a problem that affects all the presented metrics: the fact that many aspects of human biasesare not taken in account at all. We then propose a possible methodology to address this issue.
Abstract: The present study consisted of an applied test in meat
system to assess the effectiveness of three bio agents bacteriocinproducing
strains: Lm24: Lactobacillus sakei, Lm14and Lm25:
Pediococcus spp. Two tests were carried out: The ex situ test was
intended for three batches added with crude bacteriocin solutions at
12.48 AU/ml for Lm25 and 8.4 AU/ml for Lm14 and Lm24. However, the
in situ one consisted of four batches; three of them inoculated with
one bacteriocinogenic Lm25, Lm14, Lm24, respectively. The fourth one
was used in mixture: Lm14+m24 at approximately of 107 CFU/ml. The
two used tests were done in the presence of the pathogen
St. aureus ATCC 6538, as a test strain at 103 CFU/ml. Another batch
served as a positive or a negative control was used too. The
incubation was performed at 7°C. Total viable counts, staphylococci
and lactic acid bacteria, at the beginning and at selected times with
interval of three days were enumerated. Physico-chemical
determinations (except for in situ test): pH, dry mater, sugars, fat and
total protein, at the beginning and at end of the experiment, were
done, according to the international norms. Our results confirmed the
ex situ effectiveness. Furthermore, the batches affected negatively the
total microbial load over the incubation days, and showed a
significant regression in staphylococcal load at day seven, for Lm14,
Lm24, and Lm25 of 0.73, 2.11, and 2.4 log units. It should be noticed
that, at the last day of culture, staphylococcal load was nil for the
three batches. In the in situ test, the cultures displayed less inhibitory
attitude and recorded a decrease in staphylococcal load, for Lm14,
Lm24, Lm25, Lm14+m24 of 0.73, 0.20, 0.86, 0.032 log units. Therefore,
physicochemical analysis for Lm14, Lm24, Lm25, Lm14+m24 showed an
increase in pH from 5.50 to 5.77, 6.18, 5.96, 7.22, a decrease in dry
mater from 7.30% to 7.05%, 6.87%, 6.32%, 6.00%.This result
reflects the decrease in fat ranging from 1.53% to 1.49%, 1.07%,
0.99%, 0.87%; and total protein from 6.18% to 5.25%, 5.56%,
5.37%, 5.5%. This study suggests that the use of selected strains as
Lm25 could lead to the best results and would help in preserving and
extending the shelf life of lamb meat.
Abstract: The continued rise of e-commerce is the main driver of the rapid growth of global online purchase. Consumers can nearly buy everything they want at one occasion through online shopping. The purchase behavior models which focus on single product category are insufficient to describe online shopping behavior. Therefore, analysis of multi-category purchase gets more and more popular. For example, market basket analysis explores customers’ buying tendency of the association between product categories. The information derived from market basket analysis facilitates to make cross-selling strategies and product recommendation system.
To detect the association between different product categories, we use the market basket analysis with the multidimensional scaling technique to build an associated map which describes how likely multiple product categories are bought at the same time. Besides, we also build an inter-purchase time model for associated products to describe how likely a product will be bought after its associated product is bought. We classify inter-purchase time behaviors of multi-category products into nine types, and use a mixture regression model to integrate those behaviors under our assumptions of purchase sequences. Our sample data is from comScore which provides a panelist-label database that captures detailed browsing and buying behavior of internet users across the United States. Finding the inter-purchase time from books to movie is shorter than the inter-purchase time from movies to books. According to the model analysis and empirical results, this research finally proposes the applications and recommendations in the management.