Abstract: The aims of this research were twofold: 1) to brand identity design of Creative Agriculture Community Enterprise, Bang Khonthi District, Samut Songkhram Province and 2) to study the level of tourist satisfaction towards brand identity design of Creative Agriculture Community Enterprise, Bang Khonthi District, Samut Songkhram Province. tourist satisfaction was measured using six criteria: clear brand positioning, likeable brand personality, memorable logo, attractive color palette, professional typography and on-brand supporting graphics. The researcher utilized a probability sampling method via simple random sampling. The sample consisted of 30 tourists in the Creative Agriculture Community Enterprise. Statistics utilized for data analysis were percentage, mean, and standard deviation. The results suggest that tourist had high levels of satisfaction towards all six criteria of the brand identity design that was designed to target them. This study proposes that specifically brand identity designed of Creative Agriculture Community Enterprise could also be implemented with other real media already available on the market.
Abstract: This research aims to develop ways of lodging
business management of Bang Khonthi community in Samut
Songkram province that are appropriate with the cultural context of
the Bang Khonthi community.
Eight lodging business owners were interviewed. It was found that
lodging business that are family business must be done with passion,
correct understanding of self, culture, nature, Thai way of life,
thorough, professional development, environmentally concerned,
building partnerships with various networks both community level,
and public sector and business cohorts. Public relations should be
done through media both traditional and modern outlets, such as
websites and social networks to provide customers convenience,
security, happiness, knowledge, love and value when travel to Bang
Khonthi. This will also help them achieve sustainability in business,
in line with the 10 Home Stay Standard Thailand.
Suggestions for operators are as follows: Operators need to
improve their public relations work. They need to use technology in
public relations such as the internet. Management standards must be
improved. Souvenir and local products shops should be arranged in
the compound. Product pricing must be set accordingly. They need to
join hands to help each other. Quality of the business operation
should be raised to meet the standards. Educational measures to
reduce the impact caused by tourism on the community such as
efforts to reduce energy consumption.
Abstract: The results of the study on the project evaluation to
develop the competencies, capabilities, and skills in repairing
computers of people in Jompluak Local Municipality, Bang Khonthi
District, Samut Songkram Province showed that the overall result
was good (4.33). When considering on each aspect, it was found that
the highest one was on process evaluation (4.60) followed by product
evaluation (4.50) and the least one was on feeding factor (3.97).
When considering in details, it was found that: 1) the context aspect
was high (4.23) with the highest item on the arrangement of the
training situation (4.67) followed by the appropriateness of the target
(4.30) and the least aspect was on the project cooperation (3.73). 2)
The evaluation of average overall primary factor or feeding factor
showed high value (4.23) while the highest aspect was on the
capability of the trainers (4.47) followed by the suitable venue (4.33)
while the least aspect was on the insufficient budget (3.47). 3) The
average result of process evaluation was very high (4.60). The
highest aspect was on the follow-op supervision (4.70) followed by
responsibility of each project staffs (4.50) while the least aspect was
on the present situation and the problems of the community (4.40). 4)
The overall result of the product evaluation was very high (4.50). The
highest aspect was on the diversity of the activities and the
community integration (4.67) followed by project target achievement
(4.63) while the least aspect was on continuation and regularity of the
activities (4.33). The trainees reported high satisfaction on the project
management at very high level (43.33%) while 40% reported high
level and 16.67% reported moderate level. Suggestions for the project
were on the additional number of the computer sets (37.78%)
followed by longer training period especially on computer skills
(43.48%).
Abstract: The objectives of this research are to search the
management pattern of Bang Khonthi lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Samut Songkram style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and information
are collected by informal discussions with 8 managers and 400
questionnaires. A mixed methods of both qualitative research and
quantitative research are used. Bent Flyvbjerg-s phronesis is utilized
for this analysis. Our research will prove that sufficient economy can
help small business firms to solve their problems. We think that the
results of our research will be a financial model to solve many
problems of the entrepreneurs and this way will can be a model for
other provinces of Thailand.