Abstract: According to the governmental data, the cases of oral
cancers doubled in the past 10 years. This had brought heavy burden to
the patients- family, the society, and the country. The literature
generally evidenced the betel nut contained particular chemicals that
can cause oral cancers. Research in Taiwan had also proofed that 90
percent of oral cancer patients had experience of betel nut chewing. It
is thus important to educate the betel-nut hobbyists to cease such a
hazardous behavior. A program was then organized to establish
several training classes across different areas specific to help ceasing
this particular habit. Purpose of this research was to explore the
attitude and intention toward ceasing betel-nut chewing before and
after attending the training classes. 50 samples were taken from a
ceasing class with average age at 45 years old with high school
education (54%). 74% of the respondents were male in service or
agricultural industries. Experiences in betel-nut chewing were 5-20
years with a dose of 1-20 pieces per day. The data had shown that 60%
of the respondents had cigarette smoking habit, and 30% of the
respondents were concurrently alcoholic dependent. Research results
indicated that the attitude, intentions, and the knowledge on oral
cancers were found significant different between before and after
attendance. This provided evidence for the effectiveness of the training
class. However, we do not perform follow-up after the class.
Noteworthy is the test result also shown that participants who were
drivers as occupation, or habitual smokers or alcoholic dependents
would be less willing to quit the betel-nut chewing. The test results
indicated as well that the educational levels and the type of occupation
may have significant impacts on an individual-s decisions in taking
betel-nut or substance abuse.
Abstract: Sustainable development is highly dependent on the
implementation of environmental education programs, which has as
its ultimate goal to produce environmentally literate citizens that
undertake environmentally friendly actions. Efforts on environmental
education along past years are now perceived on the increase of
citizens awareness on European countries and, particularly, in
Portugal. However, we still have a lack of information on the
prevalence of specific behaviors that contributes to sustainability,
influenced by a new attitude toward the environment. The
determination of pro-environmental behaviors prevalence in higher
education students is an important approach to understand to which
extend the next leading generation is, in practice, committed with the
goals of sustainable development. Therefore, present study evaluates
the prevalence of a specific set of behaviors (water savings, energy
savings, environmental criteria on shopping, and mobility) on the
University of Madeira students and discusses their commitment with
sustainable development.
Abstract: Sustainable energy usage has been recognized as one
of the important measure to increase the competitiveness of the
nation globally. Many strong emphases were given in the Ninth
Malaysia Plan (RMK9) to improve energy efficient especially to
government buildings. With this in view, a project to investigate the
potential of energy saving in selected building in Universiti Tun
Hussein Onn Malaysia (UTHM) was carried out. In this project, a
case study involving electric energy consumption of the academic
staff office building was conducted. The scope of the study include to
identify energy consumption in a selected building, to study energy
saving opportunities, to analyse cost investment in term of economic
and to identify users attitude with respect to energy usage. The
MS1525:2001, Malaysian Standard -Code of practice on energy
efficiency and use of renewable energy for non-residential buildings
was used as reference. Several energy efficient measures were
considered and their merits and priority were compared. Improving
human behavior can reduce energy consumption by 6% while
technical measure can reduce energy consumption by 44%. Two
economic analysis evaluation methods were applied; they are the
payback period method and net present value method.
Abstract: The purposes of this study are to study political
information exposure, politicians- perceptions, political attitudes and
political participations among people in Bangkok Metropolitan Area.
The sample consisted of 420 which were selected by using accidental sampling method. Questionnaires were administered to all of the
respondents to obtain the data for this research. T-test, one-way ANOVA and Pearson-s correlation coefficient were used to analyze the data. The findings are as follows: The difference in gender,
education, income and occupation has significantly effect upon political information exposures. The difference in age, income has
significantly effect upon politicians- perceptions. The difference in income has significantly effect upon political attitudes. The
difference in gender, income and occupation has significantly effect
upon political participations. There were a significantly relations between political information exposures, political attitudes, political
participations and between politicians- perceptions, political attitudes and political participations.
Abstract: Within the new world order, the term “crisis" is nowadays familiar to companies. Organizations are experiencing conditions which are surprising, uncertain, often adverse and usually unstable. The companies, who grasp the importance of transformation within the information age, have felt the need to develop modern methods to achieve the ability to thrive despite severe shocks. Through strategically managing human resource and developing appropriate elements of human resource system, companies can be assured for resolving the crisis. In this paper the role of HR system on resolving crisis has been evaluated. To help accomplish this, an insight on previous strategic HRM literature and an introduction to the elements and relationship within HR systems has been presented. It also reviews different attitude around resilience in literature. It continues by reviewing three elements central to developing an organization-s capacity for crisis resolving and it will demonstrate how designing proper elements of HR system can lead the organizations to possess the ability for passing through crisis. Finally it will evaluate an Iranian Insurance organization in case of one of the three central elements (specific cognitive ability) and observe how successful they were on developing an effective HR system to be ready for facing crisis.
Abstract: As the new industrial revolution advances in the
nanotechnology have been followed with interest throughout the
world and also in Turkey. Media has an important role in conveying
these advances to public, rising public awareness and creating
attitudes related to nanotechnology. As well as representing how a
subject is treated, media frames determine how public think about
this subject. In literature definite frames related to nanoscience and
nanotechnology such as process, regulation, conflict and risks were
mentioned in studies focusing different countries. So how
nanotechnology news is treated by which frames and in which news
categories in Turkey as a one of developing countries? In this study
examining different variables about nanotechnology that affect
public attitudes such as category, frame, story tone, source in Turkish
media via framing analysis developed in agenda setting studies was
aimed. In the analysis data between 2005 and 2009 obtained from the
first five national newspapers with wide circulation in Turkey will be
used. In this study the direction of the media about nanotechnology,
in which frames nanotechnologic advances brought to agenda were
reported as news, and sectoral, legal, economic and social scenes
reflected by these frames to public related to nanotechnology in
Turkey were planned.
Abstract: This study applied Theory of Planned Behaviour
(TPB) to explain the knowledge sharing behaviour among academic
staff at a Public Higher Education Institution (HEI) in Malaysia. The
main objectives of this study are; to identify the components that
influence knowledge sharing behaviour and to determine the levels of
knowledge sharing behaviour among academic staff. A total of 200
respondents were participated in answering questionnaires. The
findings of this study revealed that level of perceiving and
implementing knowledge sharing behaviour among academic staff at
a Public HEI in Malaysia exist but not openly or strongly practiced.
The findings were discussed and recommendations for the future
research were also addressed.
Abstract: The major purpose of this study is to use network and multimedia technologies to build a game-based learning system for junior high school students to apply in learning “World Geography" through the “role-playing" game approaches. This study first investigated the motivation and habits of junior high school students to use the Internet and online games, and then designed a game-based learning system according to situated and game-based learning theories. A teaching experiment was conducted to analyze the learning effectiveness of students on the game-based learning system and the major factors affecting their learning. A questionnaire survey was used to understand the students- attitudes towards game-based learning. The results showed that the game-based learning system can enhance students- learning, but the gender of students and their habits in using the Internet have no significant impact on learning. Game experience has a significant impact on students- learning, and the higher the experience value the better the effectiveness of their learning. The results of questionnaire survey also revealed that the system can increase students- motivation and interest in learning "World Geography".
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: The paper attempts a synthesis of problems relating to
municipal waste management in Nigeria and proposes a conceptual
knowledge management approach for tackling municipal waste
problems in cities across Nigeria. The application of knowledge
management approach and strategy is crucial for inculcating a change
of attitude towards improving the management of waste. The paper is
a review of existing literatures, information, policies and data on
municipal waste management in Nigeria. The inefficient management
of waste by individuals, households, consumers and waste
management companies can be attributed to inadequate information
on waste management benefits, lack of producers- involvement in
waste management as well as poor implementation of government
policies. The paper presents an alternative approach providing
solutions promoting efficient municipal waste management.
Abstract: The process of constructing a scale measuring the attitudes of youth toward violence on televisions is reported. A 30-item draft attitude scale was applied to a working group of 232 students attending the Faculty of Educational Sciences at Ankara University between the years 2005-2006. To introduce the construct validity and dimensionality of the scale, exploratory and confirmatory factor analysis was applied to the data. Results of the exploratory factor analysis showed that the scale had three factors that accounted for 58,44% (22,46% for the first, 22,15% for the second and 13,83% for the third factor) of the common variance. It is determined that the first factor considered issues related individual effects of violence on televisions, the second factor concerned issues related social effects of violence on televisions and the third factor concerned issues related violence on television programs. Results of the confirmatory factor analysis showed that all the items under each factor are fitting the concerning factors structure. An alpha reliability of 0,90 was estimated for the whole scale. It is concluded that the scale is valid and reliable.
Abstract: The purpose of this study is to revisit the concept of
rape as represented by professionals in the literature as well as its
perception (beliefs and attitudes) in the population at large and to
propose methodological improvements to its measurement tool. Rape
is a serious crime threatening its victim-s physical and mental health
and integrity; and as such is legally prosecuted in all modern
societies. The problem is not in accepting or rejecting rape as a
criminal act, but rather in the vagueness of its interpretations and
“justifications" maintained in the mentality of modern societies -
known in the literature as the phenomenon of "rape-myth". The rapemyth
can be studied from different perspectives: criminology,
sociology, ethics, medicine and psychology. Its investigation requires
rigorous scientific objectivity, free of passion (victims of rape are at
risk of emotional bias), free of activism (social activists, even if wellintentioned
are also biased), free of any pre-emptive assumptions or
prejudices. To apply a rigorous scientific procedure, we need a solid,
valid and reliable measurement. Rape is a form of heterosexual or
homosexual aggression, violently forcing the victim to give-in in the
sexual activity of the aggressor against her/his will. Human beings
always try to “understand" or find a reason justifying their acts.
Psychological literature provides multiple clinical and experimental
examples of it; just to mention the famous studies by Milgram on the
level of electroshock delivered by the “teacher" towards the “learner"
if “scientifically justifiable" or the studies on the behavior of
“prisoners" and the “guards" and many other experiments and field
observations. Sigmund Freud presented the phenomenon of
unconscious justification and called it rationalization. The multiple
justifications, rationalizations and repeated opinions about sexual
behavior contribute to a myth maintained in the society. What kind of
“rationale" our societies apply to “understand" the non-consensual
sexual behavior? There are many, just to mention few:
• Sex is a ludistic activity for both participants, therefore –
even if not consented – it should bring pleasure to both.
• Everybody wants sex, but only men are allowed to manifest
it openly while women have to pretend the opposite, thus men have
to initiate sexual behavior and women would follow.
• A person who strongly needs sex is free to manifest it and
struggle to get it; the person who doesn-t want it must not reveal
her/his sexual attraction and avoid risky situations; otherwise she/he
is perceived as a promiscuous seducer.
• A person who doesn-t fight against the sexual initiator
unconsciously accepts the rape (does it explain why homosexual
rapes are reported less frequently than rapes against women?).
• Women who are raped deserve it because their wardrobe is
very revealing and seducing and they ''willingly'' go to highly risky
places (alleys, dark roads, etc.).
• Men need to ventilate their sexual energy and if they are
deprived of a partner their urge to have sex is difficult to control.
• Men are supposed to initiate and insist even by force to have
sex (their testosterone makes them both sexual and aggressive).
The paper overviews numerous cultural beliefs about masculine
versus feminine behavior and their impact on the “rape myth".
Abstract: Aims of this research were to study Thai Buddhist temple festivals and Balinese Hindu temple festivals, to compare Thai Buddhist temple festival dress with Balinese Hindu temple festival dress, and to create the knowledge which can be useful for Thai attitudes and cultural perceptions, especially for Thai children and youth. The findings of the research disclosed that there are four temple festivals of Thai Buddhists in Thailand, namely Songkran Festival, Buddhist Lent Festival, Sart Thai Festival and End of Buddhist Lent Festival. In island of Bali, Indonesia, there are three Balinese Hindu temple festivals, namely Odalan Festival, Galungan Festival and Nyepi Festival. Thai Songkran Festival is similar to New Year Celebration in Balinese Nyepi Festival. Thai Songkran Festival and Sart Thai Festival have the same purpose as that of Balinese Galungan Festival in practice of dedicating merit to the spirits of deceased relatives. In these temple festivals, Thai Buddhist men will wear round collar outerwear and wide leg trousers or loincloths but will never wear headdresses, while Balinese Hindu men wear turbans or fabric headbands, shirts and Sarong, which are similar to Sarong of Thai Buddhist men in central and northern part of Thailand. Most of Thai Buddhist women wear Sarong like Balinese Hindu women but wear only round collar outerwear, while Balinese Hindu women wear diamond neck camisole as inner wear and shawl collar as outerwear.
Abstract: Remarkable changes, like the progress in the ability to understand others' minds, can be identified in several socio-cognitive dimensions between age four and seven. Recently, the parenting attitudes have been considerate as one of the potential extrinsic modifiers of these important developmental aspects. The aim of present study is to explore the relationship among authoritarian parenting attitudes and individual differences in Theory of Mind performance. The study included ninety-two Costarrican preschoolers. Six False-belief tasks, an Advanced Theory of Mind test and the Parenting Attitudes Inventory were used. The results demonstrate that participants with high and low Authoritarian Parenting Received differ in their performance on First and Second Order False-belief tasks, but not in Advanced Theory of Mind tasks. Theoretical considerations about possible explanations regarding these results are discussed and methodological limitations are considered to shed light over future directions.
Abstract: The purpose of this research was to study the inspector performance by using computer based training (CBT). Visual inspection task was printed circuit board (PCB) simulated on several types of defects. Subjects were 16 undergraduate randomly selected from King Mongkut-s University of Technology Thonburi and test for 20/20. Then, they were equally divided on performance into two groups (control and treatment groups) and were provided information before running the experiment. Only treatment group was provided feedback information after first experiment. Results revealed that treatment group was showed significantly difference at the level of 0.01. The treatment group showed high percentage on defects detected. Moreover, the attitude of inspectors on using the CBT to inspection was showed on good. These results have been showed that CBT could be used for training to improve inspector performance.
Abstract: Location-based services (LBS) exploit the known
location of a user to provide services dependent on their geographic
context and personalized needs [1].
The development and arrival of broadband mobile data networks
supported with mobile terminals equipped with new location
technologies like GPS have finally created opportunities for
implementation of LBS applications. But, from the other side,
collecting location information data in general raises privacy
concerns.
This paper presents results from two surveys of LBS acceptance in
Croatia. The first survey was administered on 181 students, and the
second extended survey involved pattern of 180 Croatian citizens.
We developed questionnaire which consists of descriptions of 15
different applications with scale which measures perceptions and
attitudes of users towards these applications.
We report the results to identify potential commercial applications
for LBS in B2C segment. Our findings suggest that some types of
applications like emergency&safety services and navigation have
significantly higher rate of acceptance than other types.
Abstract: In the normal operation conditions of a pico satellite,
conventional Unscented Kalman Filter (UKF) gives sufficiently good
estimation results. However, if the measurements are not reliable
because of any kind of malfunction in the estimation system, UKF
gives inaccurate results and diverges by time. This study, introduces
Robust Unscented Kalman Filter (RUKF) algorithms with the filter
gain correction for the case of measurement malfunctions. By the use
of defined variables named as measurement noise scale factor, the
faulty measurements are taken into the consideration with a small
weight and the estimations are corrected without affecting the
characteristic of the accurate ones. Two different RUKF algorithms,
one with single scale factor and one with multiple scale factors, are
proposed and applied for the attitude estimation process of a pico
satellite. The results of these algorithms are compared for different
types of measurement faults in different estimation scenarios and
recommendations about their applications are given.
Abstract: Food mileage is one of the important issues concerning environmental sustainability. In this research we have utilized a prototype platform with iterative user-centered testing. With these findings we successfully demonstrate the use of the context of persuasive methods to influence users- attitudes towards the sustainable concept.
Abstract: This paper presents the outcomes of a qualitative
study which aims to investigate the pedagogical potentials of serious
games in the preparation of future teachers. The authors discuss the
existing problems and barriers associated with the organization of
teaching practices in Bulgaria as part of the pre-service teacher
training, as well as the attitudes and perceptions of the interviewed
academics, teachers and trainees concerning the integration of serious
games in the teaching practicum. The study outcomes strongly
confirm the positive attitudes of the respondents to the introduction
of virtual learning environments for the development of professional
skills of future teachers as a supplement to the traditional forms of
education. Through the inclusion of serious games it is expected to
improve the quality of practical training of pre-service teachers as
they overcome many of the problems identified in the existing
teaching practices. The outcomes of the study will inform the design
of the educational simulation software which is part of the project
SimAula Tomorrow's Teachers Training.