Abstract: This paper has its objectives to reveal contents and personality suitable to women’s newspapers. The research methodology employed in this study is the questionnaire which is derived from a literature review related to newspapers, graphic elements method for print media design and 12 sample sizes of different daily newspapers. In order to acquire an in-depth understanding and comprehensible view of desirable for a women’s newspaper design, graphic elements that related to that personality as well as other preferable elements for a women’s newspaper, including seven editorial Many Thai newspapers were offer a women’s documentary and column space. With its feminine looks, most of them appeared with warm tones and friendly mood through their headlines, contents, illustrations and graphics. The study found that most desirable personalities for a women’s newspaper design in Thailand are: Modern, Chic and Natural. Each personality has significant graphic elements as follows: 1. Modern: significant elements of modern personality comprises of the composition with graduation pattern which creates attractiveness by using an anomalous alignment layout grid and outstanding structure to create focal points and dynamic movement. Dark to black color that has narrowed, limited hue coupled with bright color tones. The round shape of the Thai font style was suitable for this concept. Such Thai fonts have harmonious proportion and consistent stroke with the urban-polite look. 2. Chic: significant elements of chic personality comprises of the proper composition with distinctive scale, using rhythmic repetition and a contrast of scale to draw in reader attention. Vivid and bright color tones with extensive hues coupled with similar color tones and round shape of the Thai font style with a light stroke and consistent line. 3. Natural: significant elements of natural personality comprises of the proper composition using rhythmic repetition that creates a focal point through striking images and harmonious perspective. Warm color tones with restricted hues that appear to look natural. Duo tone color was suitable through the gradually increasing gradient. The Thai style with hand writing font was suitable through the inconsistent stroke. There are 10 types of daily content that were revealed to be the most desirable for Thai women readers, these are: Daily News, Economics News, Education News, Entertainment News, International news, Political News, Public Health News, Scientific News, Social News and Sports News. As well, there are 16 topics identified as very desirable for Thai women readers, such as: Art and Culture, Automobile, Classified, Special Scoop, Editorial, Advertisement, Entertainment, Health and Quality of Life, History, Horoscope, Lifestyle and Fashion, Literature, Nature - Environment and Tourism, Night Life, Stars and Jet Set Gossip, Women’s Issue.
Abstract: The growth of Thai society in western style in the
middle of Rattanakosin period can be defined as modernization
/civilization. These terms had an influence on the development of the
country in the reign of King Rama V owing to the governance
reform, and cultures influenced by the West. Those were passed on
until the reign of King Rama VI. The preference was not only for the
renovation of architecture and arts based on Thai customs reflecting
the prosperity and beauty of handicrafts but also for the acceptance of
westernization. The remain of this acceptance includes the concept of
such value as gentlemanly behavior like that in Victorian Era of the
United Kingdom, and the support of women’s status. Moreover, the
wide spread of modernization leads to the movement to change the
country’s governance system from absolute monarchy to democracy
by a group of people called Rattanakosin Era (R.E.) 130 party.
Abstract: This qualitative research has 2 objectives: to study
marketing management of the cultural learning center in
Suansunandha Rajabhat University and to suggest guidelines to
improve its marketing management. This research is based on a case
study of the Arts and Culture Office in Suansunandha Rajabhat
University, Bangkok.
This research found the Art and Culture Office has no formal
marketing management. However, the marketing management is
partly covered in the overall business plan, strategic plan, and action
plan. The process can be divided into 5 stages. The marketing
concept has long been introduced to its policy but not apparently put
into action due to inflexible system. Some gaps are found in the
process.
The research suggests the Art and Culture Office implement the
concept of marketing orientation, meeting the needs and wants of its
target customers and adapt to the changing situation. Minor
guidelines for improvement are provided.
Abstract: Petroglyphs, stone sculptures, burial mounds, and
other memorial religious structures are ancient artifacts which find
reflection in contemporary world culture, including the culture of
Kazakhstan. In this article, the problem of the influence of ancient
artifacts on contemporary culture is researched, using as an example
Kazakhstan-s sculpture and painting. The practice of creating
petroglyphs, stone sculptures, and memorial religious structures was
closely connected to all fields of human existence, which fostered the
formation of and became an inseparable part of a traditional
worldview. The ancient roots of Saka-Sythian and Turkic nomadic
culture have been studied, and integrated into the foundations of the
contemporary art of Kazakhstan. The study of the ancient cultural
heritage of Kazakhstan by contemporary artists, sculptors and
architects, as well as the influence of European art and cultures on the
art of Kazakhstan are furthering the development of a new national
art.