Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: Nowadays, the plant location selection has a critical
impact on the performance of numerous companies. In this paper, a
methodology is presented to solve this problem. The three decision
making methods, namely Delphi, AHP and improved VIKOR, are
hybridized in order to make the best use of information available
based on the decision makers or experts. In this respect, the aim of
using Delphi is to select the most influential criteria by a few decision
makers. The AHP is utilized to give weights of the selected criteria.
Finally, the improved VIKOR method is applied to rank alternatives.
At the end of paper, an application example demonstrates the
applicability of the proposed methodology.
Abstract: This paper presents a numerical analysis of the
seismic behaviour of earth dams. Analysis is conducted for the solid
phase. It may correspond to the response of the dam before water
filling. Analysis is conducted for a simple case which concerns the
elastic response of the dam. Numerical analyses are conducted using
the FLAC3D program. The behaviour of the Shell and core of the
dam and the foundation behaviour is assumed to be elastic. Result
shows the influence of the variation of the shear modulus of the core
and shell on the seismic amplification of the dam. It can be observed
that the variation of the shearing modulus of the core leads to a
moderate increase in the dynamic amplification and the increase in
the shell shearing modulus leads to a significant increase in the
dynamic amplification.
Abstract: In this paper, a delayed prototype model is studied. Regarding the delay as a bifurcation parameter, we prove that a sequence of Hopf bifurcations will occur at the positive equilibrium when the delay increases. Using the normal form method and center manifold theory, some explicit formulae are worked out for determining the stability and the direction of the bifurcated periodic solutions. Finally, Computer simulations are carried out to explain some mathematical conclusions.
Abstract: Transmission control protocol (TCP) Vegas detects
network congestion in the early stage and successfully prevents
periodic packet loss that usually occurs in TCP Reno. It has been
demonstrated that TCP Vegas outperforms TCP Reno in many
aspects. However, TCP Vegas suffers several problems that affect its
congestion avoidance mechanism. One of the most important
weaknesses in TCP Vegas is that alpha and beta depend on a good
expected throughput estimate, which as we have seen, depends on a
good minimum RTT estimate. In order to make the system more
robust alpha and beta must be made responsive to network conditions
(they are currently chosen statically). This paper proposes a modified
Vegas algorithm, which can be adjusted to present good performance
compared to other transmission control protocols (TCPs). In order to
do this, we use PSO algorithm to tune alpha and beta. The simulation
results validate the advantages of the proposed algorithm in term of
performance.
Abstract: The analysis to detect arrhythmias and life-threatening
conditions are highly essential in today world and this analysis
can be accomplished by advanced non-linear processing methods
for accurate analysis of the complex signals of heartbeat dynamics.
In this perspective, recent developments in the field of multiscale
information content have lead to the Microcanonical Multiscale
Formalism (MMF). We show that such framework provides several
signal analysis techniques that are especially adapted to the
study of heartbeat dynamics. In this paper, we just show first hand
results of whether the considered heartbeat dynamics signals have
the multiscale properties by computing local preticability exponents
(LPEs) and the Unpredictable Points Manifold (UPM), and thereby
computing the singularity spectrum.
Abstract: This paper presents a new classification algorithm using colour and texture for obstacle detection. Colour information is computationally cheap to learn and process. However in many cases, colour alone does not provide enough information for classification. Texture information can improve classification performance but usually comes at an expensive cost. Our algorithm uses both colour and texture features but texture is only needed when colour is unreliable. During the training stage, texture features are learned specifically to improve the performance of a colour classifier. The algorithm learns a set of simple texture features and only the most effective features are used in the classification stage. Therefore our algorithm has a very good classification rate while is still fast enough to run on a limited computer platform. The proposed algorithm was tested with a challenging outdoor image set. Test result shows the algorithm achieves a much better trade-off between classification performance and efficiency than a typical colour classifier.
Abstract: Mobile Ad hoc network consists of a set of mobile
nodes. It is a dynamic network which does not have fixed topology.
This network does not have any infrastructure or central
administration, hence it is called infrastructure-less network. The
change in topology makes the route from source to destination as
dynamic fixed and changes with respect to time. The nature of
network requires the algorithm to perform route discovery, maintain
route and detect failure along the path between two nodes [1]. This
paper presents the enhancements of ARA [2] to improve the
performance of routing algorithm. ARA [2] finds route between
nodes in mobile ad-hoc network. The algorithm is on-demand source
initiated routing algorithm. This is based on the principles of swarm
intelligence. The algorithm is adaptive, scalable and favors load
balancing. The improvements suggested in this paper are handling of
loss ants and resource reservation.
Abstract: This paper examines the implementation of RC5 block cipher for digital images along with its detailed security analysis. A complete specification for the method of application of the RC5 block cipher to digital images is given. The security analysis of RC5 block cipher for digital images against entropy attack, bruteforce, statistical, and differential attacks is explored from strict cryptographic viewpoint. Experiments and results verify and prove that RC5 block cipher is highly secure for real-time image encryption from cryptographic viewpoint. Thorough experimental tests are carried out with detailed analysis, demonstrating the high security of RC5 block cipher algorithm.
Abstract: Cellular networks provide voice and data services to the users with mobility. To deliver services to the mobile users, the cellular network is capable of tracking the locations of the users, and allowing user movement during the conversations. These capabilities are achieved by the location management. Location management in mobile communication systems is concerned with those network functions necessary to allow the users to be reached wherever they are in the network coverage area. In a cellular network, a service coverage area is divided into smaller areas of hexagonal shape, referred to as cells. The cellular concept was introduced to reuse the radio frequency. Continued expansion of cellular networks, coupled with an increasingly restricted mobile spectrum, has established the reduction of communication overhead as a highly important issue. Much of this traffic is used in determining the precise location of individual users when relaying calls, with the field of location management aiming to reduce this overhead through prediction of user location. This paper describes and compares various location management schemes in the cellular networks.
Abstract: In unsupervised segmentation context, we propose a bi-dimensional hidden Markov chain model (X,Y) that we adapt to the image segmentation problem. The bi-dimensional observed process Y = (Y 1, Y 2) is such that Y 1 represents the noisy image and Y 2 represents a noisy supplementary information on the image, for example a noisy proportion of pixels of the same type in a neighborhood of the current pixel. The proposed model can be seen as a competitive alternative to the Hilbert-Peano scan. We propose a bayesian algorithm to estimate parameters of the considered model. The performance of this algorithm is globally favorable, compared to the bi-dimensional EM algorithm through numerical and visual data.
Abstract: This paper mathematically analyses the varying
magnitude of production loss, which may occur due to idle time (inprocess
waiting time and traveling time) on a linear walking worker
assembly line. Within this flexible and reconfigurable assembly
system, each worker travels down the line carrying out each
assembly task at each station; and each worker accomplishes the
assembly of a unit from start to finish and then travels back to the
first station to start the assembly of a new product. This strategy of
system design attempts to combine the flexibility of the U-shaped
moving worker assembly cell with the efficiency of the conventional
fixed worker assembly line. The paper aims to evaluate the effect of
idle time that may offset the labor efficiency of each walking worker
providing an insight into the mechanism of such a flexible and
reconfigurable assembly system.
Abstract: Aspect of visual perception occupies a central position
in shaping the physical structure of a city. This paper discusses the
visual characteristics of utopian cities and their impact on the shaping
of real urban structures. Utopian examples of cities will not be
discussed in terms of social and sociological conditions, but rather
the emphasis is on urban utopias and ideal cities that have achieved
or have had potential impact on the shape of the physical structure of
Nikšić. It is a Renaissance-Baroque period with a touch of classicism.
The paper’s emphasis is on the physical dimension, not excluding the
importance of social equilibrium, studies of which are dating back to
Aristotle, Plato, Thomas More, Robert Owen, Tommaso Campanella
and others. The emphasis is on urban utopias and their impact on the
development of sustainable physical structure of a real city in the
context of visual perception. In the case of Nikšić, this paper
identifies the common features of a real city and a utopian city, as
well as criteria for sustainable urban development in the context of
visual achievement.
Abstract: In this paper, backup and recovery technique for Peer
to Peer applications, such as a distributed asynchronous Web-Based
Training system that we have previously proposed. In order to
improve the scalability and robustness of this system, all contents and
function are realized on mobile agents. These agents are distributed
to computers, and they can obtain using a Peer to Peer network
that modified Content-Addressable Network. In the proposed system,
although entire services do not become impossible even if some
computers break down, the problem that contents disappear occurs
with an agent-s disappearance. As a solution for this issue, backups
of agents are distributed to computers. If a failure of a computer is
detected, other computers will continue service using backups of the
agents belonged to the computer.
Abstract: With the development of the Polyvinyl chloride
(PVC) products in many applications, the challenge of investigating
the raw material composition and reducing the cost have both
become more and more important. Considerable research has been
done investigating the effect of additives on the PVC products. Most
of the PVC composites research investigates only the effect of
single/few factors, at a time. This isolated consideration of the input
factors does not take in consideration the interaction effect of the
different factors. This paper implements a mixture experimental
design approach to find out a cost-effective PVC composition for the
production of electrical-insulation cables considering the ASTM
Designation (D) 6096. The results analysis showed that a minimum
cost can be achieved through using 20% virgin PVC, 18.75%
recycled PVC, 43.75% CaCO3 with participle size 10 microns, 14%
DOP plasticizer, and 3.5% CPW plasticizer. For maximum UTS the
compound should consist of: 17.5% DOP, 62.5% virgin PVC, and
20.0% CaCO3 of particle size 5 microns. Finally, for the highest
ductility the compound should be made of 35% virgin PVC, 20%
CaCO3 of particle size 5 microns, and 45.0% DOP plasticizer.
Abstract: The use of externally bonded Carbon Fiber
Reinforced Polymer (CFRP) reinforcement has proven to be an
effective technique to strengthen steel structures. An experimental
study on CFRP bonded steel plate with double strap joint has been
conducted and specimens are tested under tensile loadings. An
empirical model has been developed using stress-based approach to
predict ultimate capacity of the CFRP bonded steel structure. The
results from the model are comparable with the experimental result
with a reasonable accuracy.
Abstract: In this work the numerical simulation of transient heat
transfer in a cylindrical probe is done. An experiment was conducted
introducing a steel cylinder in a heating chamber and registering its
surface temperature along the time during one hour. In parallel, a
mathematical model was solved for one dimension transient heat
transfer in cylindrical coordinates, considering the boundary
conditions of the test. The model was solved using finite difference
method, because the thermal conductivity in the cylindrical steel bar
and the convection heat transfer coefficient used in the model are
considered temperature dependant functions, and both conditions
prevent the use of the analytical solution. The comparison between
theoretical and experimental results showed the average deviation is
below 2%. It was concluded that numerical methods are useful in
order to solve engineering complex problems. For constant k and h,
the experimental methodology used here can be used as a tool for
teaching heat transfer in mechanical engineering, using mathematical
simplified models with analytical solutions.
Abstract: An analytical solution for dispersion of a solute in the
peristaltic motion of a couple stress fluid in the presence of magnetic
field with both homogeneous and heterogeneous chemical reactions is
presented. The average effective dispersion coefficient has been found
using Taylor-s limiting condition and long wavelength approximation.
The effects of various relevant parameters on the average effective
coefficient of dispersion have been studied. The average effective
dispersion coefficient tends to decrease with magnetic field parameter,
homogeneous chemical reaction rate parameter and amplitude ratio
but tends to increase with heterogeneous chemical reaction rate
parameter.
Abstract: For decades financial economists have been attempted to determine the optimal investment policy by recognizing the option value embedded in irreversible investment whose project value evolves as a geometric Brownian motion (GBM). This paper aims to examine the effects of the optimal investment trigger and of the misspecification of stochastic processes on investment in real options applications. Specifically, the former explores the consequence of adopting optimal investment rules on the distributions of corporate value under the correct assumption of stochastic process while the latter analyzes the influence on the distributions of corporate value as a result of the misspecification of stochastic processes, i.e., mistaking an alternative process as a GBM. It is found that adopting the correct optimal investment policy may increase corporate value by shifting the value distribution rightward, and the misspecification effect may decrease corporate value by shifting the value distribution leftward. The adoption of the optimal investment trigger has a major impact on investment to such an extent that the downside risk of investment is truncated at the project value of zero, thereby moving the value distributions rightward. The analytical framework is also extended to situations where collection lags are in place, and the result indicates that collection lags reduce the effects of investment trigger and misspecification on investment in an opposite way.
Abstract: Compliance requires an effective communication
within an enterprise as well as towards a company-s external
environment. This requirement commences with the
implementation of compliance within large scale compliance
projects and still persists in the compliance reporting within
standard operations. On the one hand the understanding of
compliance necessities within the organization is promoted.
On the other hand reduction of asymmetric information with
compliance stakeholders is achieved. To reach this goal, a
central reporting must provide a consolidated view of different
compliance efforts- statuses. A concept which could be
adapted for this purpose is the balanced scorecard by Kaplan /
Norton. This concept has not been analyzed in detail
concerning its adequacy for a holistic compliance reporting
starting in compliance projects until later usage in regularly
compliance operations.
At first, this paper evaluates if a holistic compliance
reporting can be designed by using the balanced scorecard
concept. The current status of compliance reporting clearly
shows that scorecards are generally accepted as a compliance
reporting tool and are already used for corporate governance
reporting. Additional specialized compliance IT - solutions
exist in the market. After the scorecard-s adequacy is
thoroughly examined and proofed, an example strategy map as
the basis to derive a compliance balanced scorecard is defined.
This definition answers the question on proceeding in
designing a compliance reporting tool.