Abstract: The objective of the article was to identify the impacts of gamification on customers' behaviour. The most important applications of games in marketing and mechanisms of gamification are presented in the article. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research studies using auditory survey methods were carried out among 176 young respondents, who are potential targets of gamification. The studies confirmed a huge participation of young people in customer loyalty programs with relatively low participation in other gamificationbased marketing activities. The research findings clearly indicate that gamification mechanisms are the most attractive.
Abstract: Entrepreneurs face different sort of difficulties
especially with customers, organizations and employees. Emotional
intelligence which is the ability to understand and control the
emotions is an important factor to help entrepreneurs end up
challenges to the result they prefer. So it is assumed that
entrepreneurs especially those who have passed the first challenging
years of starting a new business, have high emotional intelligence. In
this study the Iranian established entrepreneurs have been surveyed.
According to Iran Gem 2014 report the percentage of established
entrepreneur in Iran is 10.92%. So by using Cochran sample formula
(1%) 96 Iranian established entrepreneurs have been selected and
Emotional intelligence appraisal questionnaire distributed to them.
The SPSS19 result shows high emotional intelligence in Iranian
established entrepreneurs.
Abstract: The paper presents a new method for efficient
innovation process management. Even though the innovation
management methods, tools and knowledge are well established and
documented in literature, most of the companies still do not manage it
efficiently. Especially in SMEs the front end of innovation - problem
identification, idea creation and selection - is often not optimally
performed. Our eMIPS methodology represents a sort of "umbrella
methodology" - a well-defined set of procedures, which can be
dynamically adapted to the concrete case in a company. In daily
practice, various methods (e.g. for problem identification and idea
creation) can be applied, depending on the company's needs. It is
based on the proactive involvement of the company's employees
supported by the appropriate methodology and external experts. The
presented phases are performed via a mixture of face-to-face
activities (workshops) and online (eLearning) activities taking place
in eLearning Moodle environment and using other e-communication
channels. One part of the outcomes is an identified set of
opportunities and concrete solutions ready for implementation. The
other also very important result is connected to innovation
competences for the participating employees related with concrete
tools and methods for idea management. In addition, the employees
get a strong experience for dynamic, efficient and solution oriented
managing of the invention process. The eMIPS also represents a way
of establishing or improving the innovation culture in the
organization. The first results in a pilot company showed excellent
results regarding the motivation of participants and also as to the
results achieved.
Abstract: This paper presents dynamic models of distributed
generators (DG) and investigates dynamic behavior of the DG units
in the micro grid system. The DG units include photovoltaic and fuel
cell sources. The voltage source inverter is adopted since the
electronic interface which can be equipped with its controller to keep
stability of the micro grid during small signal dynamics. This paper
also introduces power management strategies and implements the DG
load sharing concept to keep the micro grid operation in gridconnected
and islanding modes of operation. The results demonstrate
the operation and performance of the photovoltaic and fuel cell as
distributed generators in a micro grid. The entire control system in
the micro grid is developed by combining the benefits of the power
control and the voltage control strategies. Simulation results are all
reported, confirming the validity of the proposed control technique.
Abstract: Control of honey frauds is needed in Ecuador to
protect bee keepers and consumers because simple syrups and new
syrups with eucalyptus are sold as genuine honeys. Authenticity of
Ecuadorian commercial honeys was tested with a vortex emulsion
consisting on one volume of honey:water (1:1) dilution, and two
volumes of diethyl ether. This method allows a separation of phases
in one minute to discriminate genuine honeys that form three phase
and fake honeys that form two phases; 34 of the 42 honeys analyzed
from five provinces of Ecuador were genuine. This was confirmed
with 1H NMR spectra of honey dilutions in deuterated water with an
enhanced amino acid region with signals for proline, phenylalanine
and tyrosine. Classic quality indicators were also tested with this
method (sugars, HMF), indicators of fermentation (ethanol, acetic
acid), and residues of citric acid used in the syrup manufacture. One
of the honeys gave a false positive for genuine, being an admixture of
genuine honey with added syrup, evident for the high sucrose.
Sensory analysis was the final confirmation to recognize the honey
groups studied here, namely honey produced in combs by Apis
mellifera, fake honey, and honey produced in cerumen pots by
Geotrigona, Melipona, and Scaptotrigona. Chloroform extractions of
honey were also done to search lipophilic additives in NMR spectra.
This is a valuable contribution to protect honey consumers, and to
develop the beekeeping industry in Ecuador.
Abstract: This paper presents a part of the project solving which
is dedicated to the identification of the hazardous waste with the most
critical production within the Czech Republic with the aim to study
and find the optimal composition of the cement matrix that will
ensure maximum content disposal of chosen hazardous waste. In the
first stage of project solving – which represents this paper – a specific
hazardous waste was chosen, its properties were identified and
suitable solidification agents were chosen. Consequently
solidification formulas and testing methodology was proposed.
Abstract: Reliability of long-term storage products is related to
the availability of the whole system, and the evaluation of storage life
is of great necessity. These products are usually highly reliable and
little failure information can be collected. In this paper, an analytical
method based on data from accelerated storage life test is proposed to
evaluate the reliability index of the long-term storage products. Firstly,
singularities are eliminated by data normalization and residual
analysis. Secondly, with the preprocessed data, the degradation path
model is built to obtain the pseudo life values. Then by life distribution
hypothesis, we can get the estimator of parameters in high stress levels
and verify failure mechanism consistency. Finally, the life distribution
under the normal stress level is extrapolated via the acceleration model
and evaluation of the actual average life is available. An application
example with the camera stabilization device is provided to illustrate
the methodology we proposed.
Abstract: Microalgae Meyerella planktonica is a potential
biofuel source because it can grow in bulk in either autotrophic or
heterotrophic condition. However, the quantitative growth of this
algal type is still low as it tends to precipitates on the bottom.
Besides, the lipid concentration is still low when grown in
autotrophic condition. In contrast, heterotrophic condition can
enhance the lipid concentration. The combination of autotrophic
condition and agitation treatment was conducted to increase the
density of the culture. On the other hand, a heterotrophic condition
was set up to raise the lipid production. A two-stage experiment
was applied to increase the density at the first step and to increase
the lipid concentration in the next step. The autotrophic condition
resulted higher density but lower lipid concentration compared to
heterotrophic one. The agitation treatment produced higher density
in both autotrophic and heterotrophic conditions. The two-stage
experiment managed to enhance the density during the autotrophic
stage and the lipid concentration during the heterotrophic stage.
The highest yield was performed by using 0.4% v/v glycerol as a
carbon source (2.9±0.016 x 10^6 cells w/w) attained 7 days after the
heterotrophic stage began. The lipid concentration was stable
starting from day 7.
Abstract: Exact solution of an unsteady MHD flow of elasticoviscous
fluid through a porous media in a tube of spherical cross
section under the influence of magnetic field and constant pressure
gradient has been obtained in this paper. Initially, the flow is
generated by a constant pressure gradient. After attaining the steady
state, the pressure gradient is suddenly withdrawn and the resulting
fluid motion in a tube of spherical cross section by taking into
account of the porosity factor and magnetic parameter of the
bounding surface is investigated. The problem is solved in two-stages
the first stage is a steady motion in tube under the influence of a
constant pressure gradient, the second stage concern with an unsteady
motion. The problem is solved employing separation of variables
technique. The results are expressed in terms of a non-dimensional
porosity parameter (K), magnetic parameter (m) and elasticoviscosity
parameter (β), which depends on the Non-Newtonian
coefficient. The flow parameters are found to be identical with that of
Newtonian case as elastic-viscosity parameter and magnetic
parameter tends to zero and porosity tends to infinity. It is seen that
the effect of elastico-viscosity parameter, porosity parameter and
magnetic parameter of the bounding surface has significant effect on
the velocity parameter.
Abstract: Taiwan is a hyper endemic area for the Hepatitis B
virus (HBV). The estimated total number of HBsAg carriers in the
general population who are more than 20 years old is more than 3
million. Therefore, a case record review is conducted from January
2003 to June 2007 for all patients with a diagnosis of acute hepatitis
who were admitted to the Emergency Department (ED) of a
well-known teaching hospital. The cost for the use of medical
resources is defined as the total medical fee. In this study, principal
component analysis (PCA) is firstly employed to reduce the number of
dimensions. Support vector regression (SVR) and artificial neural
network (ANN) are then used to develop the forecasting model. A total
of 117 patients meet the inclusion criteria. 61% patients involved in
this study are hepatitis B related. The computational result shows that
the proposed PCA-SVR model has superior performance than other
compared algorithms. In conclusion, the Child-Pugh score and
echogram can both be used to predict the cost of medical resources for
patients with acute hepatitis in the ED.
Abstract: The performance of box-type solar cookers has been
reported by several researchers but little attention was paid to the
effect of the type of insulation material on the energy and exergy
efficiency of these cookers. This research aimed at evaluating the
energy and exergy efficiencies of the box-type cookers containing
different insulation materials. Energy and exergy efficiencies of five
box-type solar cookers insulated with maize cob, air (control), maize
husk, coconut coir and polyurethane foam respectively were obtained
over a period of three years. The cookers were evaluated using water
heating test procedures in determining the energy and exergy
analysis. The results were subjected to statistical analysis using
ANOVA. The result shows that the average energy input for the five
solar cookers were: 245.5, 252.2, 248.7, 241.5 and 245.5J
respectively while their respective average energy losses were: 201.2,
212.7, 208.4, 189.1 and 199.8J. The average exergy input for five
cookers were: 228.2, 234.4, 231.1, 224.4 and 228.2J respectively
while their respective average exergy losses were: 223.4, 230.6,
226.9, 218.9 and 223.0J. The energy and exergy efficiency was
highest in the cooker with coconut coir (37.35 and 3.90%
respectively) in the first year but was lowest for air (11 and 1.07%
respectively) in the third year. Statistical analysis showed significant
difference between the energy and exergy efficiencies over the years.
These results reiterate the importance of a good insulating material
for a box-type solar cooker.
Abstract: Verification of vented wooden façade system with
bonded joints is presented in this paper. The potential of bonded
joints is studied and described in more detail. The paper presents the results of an experimental and theoretical research about the effects of freeze cycling on the bonded joint. For the purpose of tests spruce
timber profiles were chosen for the load bearing substructure. Planks from wooden plastic composite and Siberian larch are representing facade cladding. Two types of industrial polyurethane adhesives intended for structural bonding were selected. The article is focused on the preparation as well as on the subsequent curing and conditioning of test samples. All test samples were subjected to 15 cycles that represents sudden temperature changes, i.e. immersion in a water bath at (293.15 ± 3) K for 6 hours and subsequent freezing to (253.15 ± 2) K for 18 hours. Furthermore, the retention of bond strength between substructure and cladding wastested and strength in shear was determined under tensile stress.Research data indicate that little, if any, damage to the bond results from freezingcycles. Additionally, the suitability of selected group of adhesives in combination with timber substructure was confirmed.
Abstract: Depositional environment and source potential of the
different organic-rich levels of Devonian age (up to 990m thick) from
the onshore EC-1 well (Southern Tunisia) were investigated based on
the analysis of more than 130 cutting samples by different
geochemical techniques (Rock-Eval pyrolysis, GC-MS). The
obtained results including Rock Eval Pyrolysis data and biomarker
distribution (terpanes, steranes and aromatics) have been used to
describe the depositional environment and to assess the thermal
maturity of the Devonian organic matter. These results show that the
Emsian deposits exhibit poor to fair TOC contents. The associated
organic matter is composed of mixed kerogen (type II/III), as
indicated by the predominance of C29 steranes over C27 and C28
homologous, that was deposited in a slightly reduced environment
favoring organic matter preservation. Thermal maturity assessed from
Tmax, TNR and MPI-1 values shows a mature stage of organic
matter. The Middle Devonian (Eifelian) shales are rich in type II
organic matter that was deposited in an open marine depositional
environment. The TOC values are high and vary between 2 and 7%
indicating good to excellent source rock. The relatively high HI
values (reaching 547 mg HC/g TOC) and the low values of t19/t23
tricyclic terpane ratio (< 0.2) confirm the marine origin of the organic
matter (type II). During the Upper Devonian, the organic matter was
deposited under variable redox conditions, oxic to suboxic which is
clearly indicated by the low C35/C34 hopanes ratio, immature to
marginally mature with the vitrinite reflectance ranging from 0.5 to
0.7 Ro and Tmax value of 426°C-436 °C and the TOC values range
between 0.8% to 4%.
Abstract: Employer branding is considered as a useful tool for
addressing the global-local problem facing complex organisations
that have operations scattered across the globe and face challenges of
dealing with the local environment alongside. Despite being an
established field of study within the Western developed world, there
is little empirical evidence concerning the relevance of employer
branding to global companies that operate in the under-developed
economies. This paper fills this gap by gaining rich insight into the
implementation of employer branding programs in a foreign
multinational operating in Pakistan dealing with the global-local
problem. The study is qualitative in nature and employs semistructured
and focus group interviews with senior/middle managers
and local frontline employees to deeply examine the phenomenon in
case organisation. Findings suggest that authenticity is required in
employer brands to enable them to respond to the local needs thereby
leading to the resolution of the global-local problem. However, the
role of signaling theory is key to the development of authentic
employer brands as it stresses on the need to establish an efficient and
effective signaling environment where in signals travel in both
directions (from signal designers to receivers and backwards) and
facilitate firms with the global-local problem. The paper also
identifies future avenues of research for the employer branding field.
Abstract: Specific leaf area (SLA; cm2leaf g-1leaf) the ratio of leaf
area to leaf dry mass is a key ecophysiological parameter influencing
leaf physiology, photosynthesis, and whole plant carbon gain and
also can be used as a rapid and diagnostic tool. In this study, two
species of soluble inorganic selenium forms, selenite (Se^IV) and
selenate (Se^VI) at different concentrations were investigated on maize
plants that were growing in nutrient solutions during 2 weeks and at
the end of the experiment, amounts of SLA for first and second
leaves of maize were measured. In accordance with the results we
observed that our regarded Se concentrations in both forms of Se^IV
and Se^VI were not effective on maize plants’ SLA significantly
although high level of 3 mg.kg-1 Se^IV had negative affect on growth
of the samples that had been treated by it but about Se^VI samples we
did not observe this state and our different considered Se^VI
concentrations were not toxic for maize plants.
Abstract: The problem of toughening in brittle materials
reinforced by fibers is complex, involving all of the mechanical
properties of fibers, matrix and the fiber/matrix interface, as well as
the geometry of the fiber. Development of new numerical methods
appropriate to toughening simulation and analysis is necessary. In
this work, we have performed simulations and analysis of toughening
in brittle matrix reinforced by randomly distributed fibers by means
of the discrete elements method. At first, we put forward a
mechanical model of toughening contributed by random fibers. Then
with a numerical program, we investigated the stress, damage and
bridging force in the composite material when a crack appeared in the
brittle matrix. From the results obtained, we conclude that: (i) fibers
of high strength and low elasticity modulus are beneficial to
toughening; (ii) fibers of relatively high elastic modulus compared to
the matrix may result in substantial matrix damage due to spalling
effect; (iii) employment of high-strength synthetic fibers is a good
option for toughening. We expect that the combination of the discrete
element method (DEM) with the finite element method (FEM) can
increase the versatility and efficiency of the software developed. The
present work can guide the design of ceramic composites of high
performance through the optimization of the parameters.
Abstract: Fixed-geometry hydrodynamic journal bearings are
one of the best supporting systems for several applications of rotating
machinery. Cylindrical journal bearings present excellent loadcarrying
capacity and low manufacturing costs, but they are subjected
to the oil-film instability at high speeds. An attempt of overcoming
this instability problem has been the development of non-circular
journal bearings. This work deals with an analysis of oil-lubricated
elliptical journal bearings using the finite element method. Steadystate
and dynamic performance characteristics of elliptical bearings
are rendered by zeroth- and first-order lubrication equations obtained
through a linearized perturbation method applied on the classical
Reynolds equation. Four-node isoparametric rectangular finite
elements are employed to model the bearing thin film flow. Curves of
elliptical bearing load capacity and dynamic force coefficients are
rendered at several operating conditions. The results presented in this
work demonstrate the influence of the bearing ellipticity on its
performance at different loading conditions.
Abstract: This paper discusses the value theory in cultural
heritage and the value theory in environmental economics. Two
economic views of the value theory are compared, within the field of
cultural heritage maintenance and within the field of the environment.
The main aims are to find common features in these two differently
structured theories under the layer of differently defined terms as well
as really differing features of these two approaches; to clear the
confusion which stems from different terminology as in fact these
terms capture the same aspects of reality; and to show possible
inspiration these two perspectives can offer one another. Another aim
is to present these two value systems in one value framework. First,
important moments of the value theory from the economic
perspective are presented, leading to the marginal revolution of (not
only) the Austrian School. Then the theory of value within cultural
heritage and environmental economics are explored. Finally,
individual approaches are compared and their potential mutual
inspiration searched for.
Abstract: The main purpose of this paper is to determine the
applicability of the constitutional social rights in the so-called
horizontal relations, i.e. the relations between private entities.
Nowadays the constitutional rights are more and more often violated
by private entities and not only by the state. The private entities
interfere with the privacy of individuals, limit their freedom of
expression or disturb their peaceful gatherings. International
corporations subordinate individuals in a way which may limit their
constitutional rights. These new realities determine the new role of
the constitution in protecting human rights.
The paper will aim at answering two important questions. Firstly,
are the private entities obliged to respect the constitutional social
rights of other private entities and can they be liable for violation of
these rights? Secondly, how the constitutional social rights can
receive horizontal effect? Answers to these questions will have a
significant meaning for the popularisation of the practice of applying
the Constitution among the citizens as well as for the courts which
settle disputes between them.
Abstract: This study analyzes the innovative orientation of the
Croatian entrepreneurs. Innovative orientation is represented by the
perceived extent to which an entrepreneur’s product or service or
technology is new, and no other businesses offer the same product.
The sample is extracted from the GEM Croatia Adult Population
Survey dataset for the years 2003-2013. We apply descriptive
statistics, t-test, Chi-square test and logistic regression. Findings
indicate that innovative orientations vary with personal, firm, meso
and macro level variables, and between different stages in
entrepreneurship process. Significant predictors are occupation of the
entrepreneurs, size of the firm and export aspiration for both early
stage and established entrepreneurs. In addition, fear of failure,
expecting to start a new business and seeing an entrepreneurial career
as a desirable choice are predictors of innovative orientation among
early stage entrepreneurs.