Abstract: The paper deals with behaviour of the segment 50+ in
the financial market in the Czech Republic. This segment could be
said as the strong market power and it can be a crucial business
potential for financial business units. The main defined objective of
this paper is analysis of the customers´ behaviour of the segment 50-
60 years in the financial market in the Czech Republic and proposal
making of the suitable marketing approach to satisfy their demands in
the area of product, price, distribution and marketing communication
policy. This paper is based on data from one part of primary
marketing research. Paper determinates the basic problem areas as
well as definition of financial services marketing, defining the
primary research problem, hypothesis and primary research
methodology. Finally suitable marketing approach to selected sub
segment at age of 50-60 years is proposed according to marketing
research findings.
Abstract: Game theory is the study of how people interact and
make decisions to handle competitive situations. It has mainly been
developed to study decision making in complex situations. Humans
routinely alter their behaviour in response to changes in their social
and physical environment. As a consequence, the outcomes of
decisions that depend on the behaviour of multiple decision makers
are difficult to predict and require highly adaptive decision-making
strategies. In addition to the decision makers may have preferences
regarding consequences to other individuals and choose their actions
to improve or reduce the well-being of others. Nash equilibrium is a
fundamental concept in the theory of games and the most widely used
method of predicting the outcome of a strategic interaction in the
social sciences. A Nash Equilibrium exists when there is no unilateral
profitable deviation from any of the players involved. On the other
hand, no player in the game would take a different action as long as
every other player remains the same.
Abstract: In this study, the root of the name Lykaonia and the geographical area defined as Lykaonia Region are mentioned. In this context, information concerning the settlements of Paleolithic Age, Neolithic Age and Chalcolithic Age are given place. Particularly the settlements belonging to Classical Age are localized and brief information about the history of these settlements is provided. In the light of this information, roads of Antique period in the region are evaluated.
Abstract: This paper deals with current strategic challenges
related to the reshaping of the basic conditions of corporate operations.
Through the experimental analysis of some domestic corporations, it
presents how and to what extent Hungarian corporations are prepared
for the current strategic challenges. The study examines how strategic
directions and answer opportunities have changed in the following
interrelated areas in the past five years: economic globalization,
corporate sustainability, IT applications, labor force diversity and
ethical competences. The conclusions of the empirical survey give a
reliable basis on which economic organizations and enterprises can
formulate their strategy.
Abstract: There has been a significant decline in active travel
and a massive increase in the use of car dependent travel in many
countries during the past two decades. Evidential risks for people’s
physical and mental health problems are correlated with this
increased use of motorized travel. These health related problems
range from overweight and obesity to increased air pollution. In
response to these rising concerns health professionals, traffic planers,
local authorities and others have introduced a variety of initiatives to
counterbalance the dominance of cars for daily journeys.
However, the nature of travel behavior change interventions,
which aim to reduce car use, are very complex and challenging
regarding their interactions with human behavior. To change travel
behavior at least two aspects have to be taken into consideration.
First, how to alter attitudes and perceptions toward the sustainable
and healthy modes of travel, in competition with experiences of
private car use. And second, how to make these behavior change
processes irreversible and sustainable. There are no comprehensive
models available to guide policy interventions to increase the level of
success of travel behavior change interventions across both these
dimensions.
A comprehensive theoretical framework is required in the effort to
optimize how to facilitate and guide the processes of data collection
and analysis to achieve the best possible guidelines for policy
makers. Regarding the gaps in the travel behavior change research
literature, this paper attempted to identify and suggest a
multidimensional framework in order to facilitate planning the
implemented travel behavior change interventions. A structured
mixed-method model is suggested to improve the analytic power of
the results according to the complexity of human behavior.
In order to recognize people’s attitudes towards a specific travel
mode, the Theory of Planned Behavior (TPB) was operationalized.
But in order to capture decision making processes the Transtheoretical
model of Behavior Change (TTM) was also used.
Consequently, the combination of these two theories (TTM and TPB)
has resulted in a synthesis with appropriate concepts to identify and
design an implemented travel behavior change interventions.
Abstract: This paper outlines the basic installation and operation of magnetic inductive flow velocity sensors on large underground cooling water pipelines. Research on the effects of cathodic protection as well as into other factors that might influence the overall performance of the meter is presented in this paper. The experiments were carried out on an immersion type magnetic meter specially used for flow measurement of cooling water pipeline. An attempt has been made in this paper to outline guidelines that can ensure accurate measurement related to immersion type magnetic meters on underground pipelines.
Abstract: In review the generalized data about different methods
of synthesis of biological activity halogenated di-, tri- and tetrahydroxyanthraquinones
is presented. The basic regularity of a
synthesis is analyzed. Action of temperature, pH, solubility, catalysts
and other factors on a reaction product yield is revealed.
Abstract: Maize constitutes a major agrarian production for use
by the vast population but despite its economic importance; it has not
been produced to meet the economic needs of the country. Achieving
optimum yield in maize can meaningfully be supported by land
suitability analysis in order to guarantee self-sufficiency for future
production optimization. This study examines land suitability for
maize production through the analysis of the physicochemical
variations in soil properties and other land attributes over space using
a Geographic Information System (GIS) framework.
Physicochemical parameters of importance selected include slope,
landuse, physical and chemical properties of the soil, and climatic
variables. Landsat imagery was used to categorize the landuse,
Shuttle Radar Topographic Mapping (SRTM) generated the slope and
soil samples were analyzed for its physical and chemical components.
Suitability was categorized into highly, moderately and marginally
suitable based on Food and Agricultural Organisation (FAO)
classification, using the Analytical Hierarchy Process (AHP)
technique of GIS. This result can be used by small scale farmers for
efficient decision making in the allocation of land for maize
production.
Abstract: Analysis of the properties of coconut (Cocos nucifera)
and its oil was evaluated in this work using standard analytical
techniques. The analyses carried out include proximate composition
of the fruit, extraction of oil from the fruit using different process
parameters and physicochemical analysis of the extracted oil. The
results showed the percentage (%) moisture, crude lipid, crude
protein, ash and carbohydrate content of the coconut as 7.59, 55.15,
5.65, 7.35 and 19.51 respectively. The oil from the coconut fruit was
odourless and yellowish liquid at room temperature (30oC). The
treatment combinations used (leaching time, leaching temperature
and solute: solvent ratio) showed significant differences (P
Abstract: The aim of this work is to build a model based on
tissue characterization that is able to discriminate pathological and
non-pathological regions from three-phasic CT images. With our
research and based on a feature selection in different phases, we are
trying to design a neural network system with an optimal neuron
number in a hidden layer. Our approach consists of three steps:
feature selection, feature reduction, and classification. For each
region of interest (ROI), 6 distinct sets of texture features are
extracted such as: first order histogram parameters, absolute gradient,
run-length matrix, co-occurrence matrix, autoregressive model, and
wavelet, for a total of 270 texture features. When analyzing more
phases, we show that the injection of liquid cause changes to the high
relevant features in each region. Our results demonstrate that for
detecting HCC tumor phase 3 is the best one in most of the features
that we apply to the classification algorithm. The percentage of
detection between pathology and healthy classes, according to our
method, relates to first order histogram parameters with accuracy of
85% in phase 1, 95% in phase 2, and 95% in phase 3.
Abstract: The Cone Penetration Test (CPT) is a common in-situ
test which generally investigates a much greater volume of soil more
quickly than possible from sampling and laboratory tests. Therefore,
it has the potential to realize both cost savings and assessment of soil
properties rapidly and continuously. The principle objective of this
paper is to demonstrate the feasibility and efficiency of using
artificial neural networks (ANNs) to predict the soil angle of internal
friction (Φ) and the soil modulus of elasticity (E) from CPT results
considering the uncertainties and non-linearities of the soil. In
addition, ANNs are used to study the influence of different
parameters and recommend which parameters should be included as
input parameters to improve the prediction. Neural networks discover
relationships in the input data sets through the iterative presentation
of the data and intrinsic mapping characteristics of neural topologies.
General Regression Neural Network (GRNN) is one of the powerful
neural network architectures which is utilized in this study. A large
amount of field and experimental data including CPT results, plate
load tests, direct shear box, grain size distribution and calculated data
of overburden pressure was obtained from a large project in the
United Arab Emirates. This data was used for the training and the
validation of the neural network. A comparison was made between
the obtained results from the ANN's approach, and some common
traditional correlations that predict Φ and E from CPT results with
respect to the actual results of the collected data. The results show
that the ANN is a very powerful tool. Very good agreement was
obtained between estimated results from ANN and actual measured
results with comparison to other correlations available in the
literature. The study recommends some easily available parameters
that should be included in the estimation of the soil properties to
improve the prediction models. It is shown that the use of friction
ration in the estimation of Φ and the use of fines content in the
estimation of E considerable improve the prediction models.
Abstract: Concrete is found to undergo degradation when
subjected to elevated temperatures and loose substantial amount of its
strength. The loss of strength in concrete is mainly attributed to
decomposition of C-S-H and release of physically and chemically
bound water, which begins when the exposure temperature exceeds
100°C. When such a concrete comes in contact with moisture, the
cement paste is found rehydrate and considerable amount of strength
lost is found to recover. This paper presents results of an
experimental program carried out to investigate the effect of recuring
on strength gain of OPC concrete specimens subjected to elevated
temperatures from 200°C to 800°C, which were subjected to
retention time of two hours and four hours at the designated
temperature. Strength recoveries for concrete subjected to 7
designated elevated temperatures are compared. It is found that the
efficacy of recuring as a measure of strength recovery reduces with
increase in exposure temperature.
Abstract: Nic Pizzolatto’s True Detective offers profound
mythological and philosophical ramblings for audiences with literary
sensibilities. An American Sothern Gothic with its Bayon landscape
of the Gulf Coast of Louisiana, where two detectives Rustin Cohle
and Martin Hart begin investigating the isolated murder of Dora
Lange, only to discover an entrenched network of perversion and
corruption, offers an existential outlook. The proposed research paper
shall attempt to investigate the pervasive themes of gothic and
existentialism in the music of the first season of the series.
Abstract: Although there had been a many studies that shows
the impact of air pollution on physical health, comparatively less was
known of human behavioral responses and annoyance impacts.
Annoyance caused by air pollution is a public health problem because
it can be an ambient stressor causing stress and disease and can affect
quality of life. The objective of this work is to evaluate the
annoyance caused by air pollution in two different industrialized
urban areas, Dunkirk (France) and Vitoria (Brazil). The populations
of these cities often report feeling annoyed by dust. Surveys were
conducted, and the collected data were analyzed using statistical
analyses. The results show that sociodemographic variables,
importance of air quality, perceived industrial risk, perceived air
pollution and occurrence of health problems play important roles in
the perceived annoyance. These results show the existence of a
common problem in geographically distant areas and allow
stakeholders to develop prevention strategies.
Abstract: The purpose of this presentation is to describe an interdisciplinary teaching program that integrates physical education concepts using a philosophical approach. The presentation includes a review of: a) the philosophy of American education, b) the philosophy of sports and physical education, c) the interdisciplinary physical education program, d) professional development programs, (e) the Success of this physical education program, f) future of physical education. This unique interdisciplinary program has been implemented in an urban school physical education discipline in East Orange, New Jersey for over 10 years.
During the program the students realize that the bodies go through different experiences. The body becomes a place where a child can recognize in an enjoyable way to express and perceive particular feelings or mental states. Children may distinguish themselves to have high abilities in the social or other domains but low abilities in the field of athletics.
The goal of this program for the individuals is to discover new skills, develop and demonstrate age appropriate mastery level at different tasks, therefore the program consists of 9 to 12 sports, including many game. Each successful experience increases the awareness ability. Engaging in sports and physical activities are social movements involving groups of children in situations such as teams, friends, and recreational settings, which serve as a primary socializing agent for teaching interpersonal skills. As a result of this presentation the audience will reflect and explore how to structure a physical education program to integrate interdisciplinary subjects with philosophical concepts.
Abstract: It is likely that robots will cross the boundaries of
industry into households over the next decades. With demographic
challenges worldwide, the future ageing populations will require the
introduction of assistive technologies capable of providing, care,
human dignity and quality of life through the aging process. Robotics
technology has a high potential for being used in the areas of social
and healthcare by promoting a wide range of activities such as
entertainment, companionship, supervision or cognitive and physical
assistance. However such close Human Robotics Interaction (HRI)
encompass a rich set of ethical scenarios that need to be addressed
before Socially Assistive Robots (SARs) reach the global markets.
Such interactions with robots may seem a worthy goal for many
technical/financial reasons but inevitably require close attention to
the ethical dimensions of such interactions. This article investigates
the current HRI benchmark of social success. It revises it according
to the ethical principles of beneficence, non-maleficence and justice
aligned with social care ethos. An extension of such benchmark is
proposed based on an empirical study of HRIs conducted with elderly
groups.
Abstract: In review the generalized data about different methods
of synthesis of biological activity aminated hydroxyanthraquinones is
presented. The basic regularity of a synthesis is analyzed. Action of
temperature, pH, solubility, catalysts and other factors on a reaction
product yield is revealed.
Abstract: The paper deals with the problems of the actual
behavior, failure mechanism and load-carrying capacity of the special
bolt connection developed and intended for the assembly connections
of truss main girders of perspective railway temporary steel bridges.
Within the framework of this problem solution, several types of
structural details of assembly joints have been considered as the
conceptual structural design. Based on the preliminary evaluation of
advantages or disadvantages of these ones, in principle two basic
structural configurations – so-called “tooth” and “splice-plate”
connections have been selected for the subsequent detailed
investigation. This investigation is mainly based on the experimental
verification of the actual behavior, strain and failure mechanism and
corresponding strength of the connection, and on its numerical
modeling using FEM. This paper is focused only on the cyclic
loading (fatigue) tests results of “splice-plate” connections and their
evaluation, which have already been finished. Simultaneously with
the fatigue tests, the static loading tests have been realized too, but
these ones, as well as FEM numerical modeling, are not the subject of
this paper.
Abstract: In this article a comparison was made between Cu and
TiO2 supported catalysts on activated carbon for ozone
decomposition reaction. The activated carbon support in the case of
TiO2/AC sample was prepared by physicochemical pyrolysis and for
Cu/AC samples the supports are chemically modified carbons. The
prepared catalysts were synthesized by impregnation method. The
samples were annealed in two different regimes- in air and under
vacuum. To examine adsorption efficiency of the samples BET
method was used. All investigated catalysts supported on chemically
modified carbons have higher specific surface area compared to the
specific surface area of TiO2 supported catalysts, varying in the range
590÷620 m2/g. The method of synthesis of the precursors had
influenced catalytic activity.
Abstract: The objective of this study was to assess whether
living in proximity to a roofing fiber cement factory in southern
Thailand was associated with physical, mental, social, and spiritual
health domains measured in a self-reported health risk assessment
(HRA) questionnaire. A cross-sectional study was conducted among
community members divided into two groups: near population (living
within 0-2km of factory) and far population (living within 2-5km of
factory) (N=198). A greater proportion of those living far from the
factory (65.34%) reported physical health problems than the near
group (51.04%) (p =0.032). This study has demonstrated that the near
population group had higher proportion of participants with positive
ratings on mental assessment (30.34%) and social health impacts
(28.42%) than far population group (10.59% and 16.67%,
respectively) (p