Abstract: Despite the relatively large number of studies that
have examined the use of appeals in advertisements, research on the
use of appeals in green advertisements is still underdeveloped and
needs to be investigated further, as it is definitely a tool for marketers
to create illustrious ads. In this study, content analysis was employed
to examine the nature of green advertising appeals and to match the
appeals with the green advertisements. Two different types of green
print advertisings, product orientation and organizational image
orientation were used. Thirty highly educated participants with
different backgrounds were asked individually to ascertain three
appeals out of thirty-four given appeals found among forty real green
advertisements. To analyze participant responses and to group them
based on common appeals, two-step K-mean clustering is used. The
clustering solution indicates that eye-catching graphics and
imaginative appeals are highly notable in both types of green ads.
Depressed, meaningful and sad appeals are found to be highly used in
organizational image orientation ads, whereas, corporate image,
informative and natural appeals are found to be essential for product
orientation ads.
Abstract: On-line handwritten scripts are usually dealt with pen tip traces from pen-down to pen-up positions. Time evaluation of the pen coordinates is also considered along with trajectory information. However, the data obtained needs a lot of preprocessing including filtering, smoothing, slant removing and size normalization before recognition process. Instead of doing such lengthy preprocessing, this paper presents a simple approach to extract the useful character information. This work evaluates the use of the counter- propagation neural network (CPN) and presents feature extraction mechanism in full detail to work with on-line handwriting recognition. The obtained recognition rates were 60% to 94% using the CPN for different sets of character samples. This paper also describes a performance study in which a recognition mechanism with multiple thresholds is evaluated for counter-propagation architecture. The results indicate that the application of multiple thresholds has significant effect on recognition mechanism. The method is applicable for off-line character recognition as well. The technique is tested for upper-case English alphabets for a number of different styles from different peoples.
Abstract: The modified Claus process is commonly used in oil
refining and gas processing to recover sulfur and destroy
contaminants formed in upstream processing. A Claus furnace feed
containing a relatively low concentration of H2S may be incapable of
producing a stable flame. Also, incomplete combustion of
hydrocarbons in the feed can lead to deterioration of the catalyst in
the reactors due to soot or carbon deposition. Therefore, special
consideration is necessary to achieve the appropriate overall sulfur
recovery. In this paper, some configurations available to treat lean
acid gas streams are described and the most appropriate ones are
studied to overcome low H2S concentration problems. As a result,
overall sulfur recovery is investigated for feed preheating and hot gas
configurations.
Abstract: Application of pesticides in the paddy fields has
deleterious effects on non-target organisms including cyanobacteria
which are photosynthesizing and nitrogen fixing micro-organisms
contributing significantly towards soil fertility and crop yield.
Pesticide contamination in the paddy fields has manifested into a
serious global environmental concern. To study the effect of one such
pesticide, three cyanobacterial strains; Anabaena fertilissima,
Aulosira fertilissima and Westiellopsis prolifica were selected for
their stress responses to an Organochlorine insecticide - 6, 7, 8, 9, 10,
10-hexachloro-1, 5, 5a, 6, 9, 9a-hexahydro-6, 9-methano-2, 4, 3-
benzodioxathiepine-3-oxide, with reference to their photosynthesic
pigments-chlorophyll-a and carotenoids as well as accessory
pigments-phycobiliproteins (phycocyanin, allophycocyanin and
phycoerythrin), stress induced biochemical metabolites like
carbohydrates, proteins, amino acids, phenols and enzymes-nitrate
reductase, glutamine synthetase and succinate dehydrogenase. All
the three cyanobacterial strains were adversely affected by the
insecticide doses and inhibition was dose dependent. Reduction in
photosynthetic and accessory pigments, metabolites, nitrogen fixing
and respiratory enzymes of the test organisms were accompanied
with an initial increase in their total protein at lower Organochlorine
doses. On the other hand, increased amount of phenols in all the
insecticide treated concentrations was indicative of stressed activities
of the organisms.
Abstract: Due to the legacy of apartheid segregation South Africa remains a divided society where most voters live in politically homogenous social environments. This paper argues that political discussion within one’s social context plays a primary role in shaping political attitudes and vote choice. Using data from the Comparative National Elections Project 2004 and 2009 South African post-election surveys, the paper explores the extent of social context partisan homogeneity in South Africa and finds that voters are not overly embedded in homogenous social contexts. It then demonstrates the consequences of partisan homogeneity on voting behavior. Homogenous social contexts tend to encourage stronger partisan loyalties and fewer defections in vote choice while voters in more heterogeneous contexts show less consistency in their attitudes and behaviour. Finally, the analysis shows how momentous sociopolitical events at the time of a particular election can change the social context, with important consequences for electoral outcomes.
Abstract: The paper reports the preparation and photocatalytic
activity of ZnO/SnO2 and SnO2 nanoparticles. These nanoparticles
were synthesized by hydrothermal method. The products were
characterized by X-ray diffraction (XRD) and scanning electron
microscopy (SEM). Their grain sizes are about 50-100 nm. The
photocatalytic activities of these materials were investigated for
congo red removal from aqueous solution under UV light irradiation.
It was shown that the use of ZnO/SnO2 as photocatalyst have better
photocatalytic activity for degradation of congo red than SnO2 or
TiO2 (anatase, particle size: 30nm) alone.
Abstract: Most real world systems express themselves formally
as a set of nonlinear algebraic equations. As applications grow, the
size and complexity of these equations also increase. In this work, we
highlight the key concepts in using the homotopy analysis method
as a methodology used to construct efficient iteration formulas for
nonlinear equations solving. The proposed method is experimentally
characterized according to a set of determined parameters which
affect the systems. The experimental results show the potential and
limitations of the new method and imply directions for future work.
Abstract: The Želazny Most tailing pond is one of the largest
facilities worldwide for waste disposal from the copper mines located
in South-West Poland. A potential failure of the dam would allow
more than 10 million cubic meters of contaminated slurry to flow to
the valley, causing immense environmental problems to the
surrounding area. Thus, the determination of the strength properties
of the dam's soils and their variability is of utmost importance.
An extensive site investigation consisting of more than 480 cone
penetration tests (CPTs) with or without pore water pressure
measurements were conducted within a period of 13 years to study
the mechanical properties of the tailings body. The present work
investigates the point variability of the soil strength parameters
(effective friction angle
Abstract: This paper introduces the application of seismic wave method in earthquake prediction and early estimation. The advantages of the seismic wave method over the traditional earthquake prediction method are demonstrated. An example is presented in this study to show the accuracy and efficiency of using the seismic wave method in predicting a medium-sized earthquake swarm occurred in Wencheng, Zhejiang, China. By applying this method, correct predictions were made on the day after this earthquake swarm started and the day the maximum earthquake occurred, which provided scientific bases for governmental decision-making.
Abstract: Nowadays, one of the most important problems of the
metropolises and the world large cities is the habitant traffic difficulty
and lack of sufficient parking site for the vehicles. Esfahan city as the
third metropolis of Iran has encountered with the vehicles parkingplace
problems in the most parts of fourteen regions of the city. The
non principled and non systematic dispersal and lack of parking sites
in the city has created an unfavorable status for its traffic and has
caused the air and sound pollutions increase; in addition, it wastes the
most portions of the citizenship and travelers' charge and time in
urban pathways and disturbs their mental and psychical calmness,
thus leads to their intensive dissatisfaction. In this study, by the usage
of AHP model in GIS environment, the effective criteria in selecting
the public parking sites have been combined with each other, and the
results of the created layers overlapping represent the parking
utilitarian vastness and widths. The achieved results of this research
indicate the pretty appropriate public parking sites selection in region
number 3 of Esfahan; but inconsequential dispersal and lack of these
parking sites in this region have caused abundant transportation
problems in Esfahan city.
Abstract: Transmission network expansion planning (TNEP) is a basic part of power system planning that determines where, when and how many new transmission lines should be added to the network. Up till now, various methods have been presented to solve the static transmission network expansion planning (STNEP) problem. But in all of these methods, lines adequacy rate has not been considered at the end of planning horizon, i.e., expanded network misses adequacy after some times and needs to be expanded again. In this paper, expansion planning has been implemented by merging lines loading parameter in the STNEP and inserting investment cost into the fitness function constraints using genetic algorithm. Expanded network will possess a maximum adequacy to provide load demand and also the transmission lines overloaded later. Finally, adequacy index could be defined and used to compare some designs that have different investment costs and adequacy rates. In this paper, the proposed idea has been tested on the Garvers network. The results show that the network will possess maximum efficiency economically.
Abstract: This paper describes the performance of TCP Vegas
over the wireless IPv6 network. The performance of TCP Vegas is
evaluated using network simulator (ns-2). The simulation experiment
investigates how packet spacing affects the network delay, network
throughput and network efficiency of TCP Vegas. Moreover, we
investigate how the variable FTP packet sizes affect the network
performance. The result of the simulation experiment shows that as
the packet spacing is implements, the network delay is reduces,
network throughput and network efficiency is optimizes. As the FTP
packet sizes increase, the ratio of delay per throughput decreases.
From the result of experiment, we propose the appropriate packet size
in transmitting file transfer protocol application using TCP Vegas
with packet spacing enhancement over wireless IPv6 environment in
ns-2. Additionally, we suggest the appropriate ratio in determining
the appropriate RTT and buffer size in a network.
Abstract: Realistic 3D face model is more precise in representing
pose, illumination, and expression of face than 2D face model so that it
can be utilized usefully in various applications such as face recognition,
games, avatars, animations, and etc.
In this paper, we propose a 3D face modeling method based on 3D
dense morphable shape model. The proposed 3D modeling method
first constructs a 3D dense morphable shape model from 3D face scan
data obtained using a 3D scanner. Next, the proposed method extracts
and matches facial landmarks from 2D image sequence containing a
face to be modeled, and then reconstructs 3D vertices coordinates of
the landmarks using a factorization-based SfM technique. Then, the
proposed method obtains a 3D dense shape model of the face to be
modeled by fitting the constructed 3D dense morphable shape model
into the reconstructed 3D vertices. Also, the proposed method makes a
cylindrical texture map using 2D face image sequence. Finally, the
proposed method generates a 3D face model by rendering the 3D dense
face shape model using the cylindrical texture map. Through building
processes of 3D face model by the proposed method, it is shown that
the proposed method is relatively easy, fast and precise.
Abstract: Electronic commerce is growing rapidly with on-line
sales already heading for hundreds of billion dollars per year. Due to
the huge amount of money transferred everyday, an increased
security level is required. In this work we present the architecture of
an intelligent speaker verification system, which is able to accurately
verify the registered users of an e-commerce service using only their
voices as an input. According to the proposed architecture, a
transaction-based e-commerce application should be complemented
by a biometric server where customer-s unique set of speech models
(voiceprint) is stored. The verification procedure requests from the
user to pronounce a personalized sequence of digits and after
capturing speech and extracting voice features at the client side are
sent back to the biometric server. The biometric server uses pattern
recognition to decide whether the received features match the stored
voiceprint of the customer who claims to be, and accordingly grants
verification. The proposed architecture can provide e-commerce
applications with a higher degree of certainty regarding the identity
of a customer, and prevent impostors to execute fraudulent
transactions.
Abstract: In this paper, an analysis of a target location estimation
system using the best linear unbiased estimator (BLUE) for high
performance radar systems is presented. In synthetic environments,
we are here concerned with three key elements of radar system
modeling, which makes radar systems operates accurately in strategic
situation in virtual ground. Radar Cross Section (RCS) modeling
is used to determine the actual amount of electromagnetic waves
that are reflected from a tactical object. Pattern Propagation Factor
(PPF) is an attenuation coefficient of the radar equation that contains
the reflection from the surface of the earth, the diffraction, the
refraction and scattering by the atmospheric environment. Clutter is
the unwanted echoes of electronic systems. For the data fusion of
output results from radar detection in synthetic environment, BLUE
is used and compared with the mean values of each simulation results.
Simulation results demonstrate the performance of the radar system.
Abstract: A lot of recent research have spoken on the relation
between the increase of the homocysteinemia and some kinds of
cancer . For that, our study was based on the research of a possible
relation between the increase of the concentration of this amino-acid
in the plasma and the appearance of the disease of the Acute
Lymphoblastic Leukaemia in a part of Algerian children with Berber
origin in the East of Algeria . The study has done on 47 ill persons
with an average age of (09±06 ) years , with whom the disease has
diagnosed by blood and marrow examination in the hospital of blood
diseases in the CHU of Batna, and on 194 healthy witnesses of the
same age. The two groups were benefited by a dosage of the
concentration of the homocysteine vitamin B9 ,vitamin B12 , and
also of the study of special polymorphisms of indispensable enzymes
in the metabolism of this acid , and that by the use of the method (
Light cycler ) Real time PCR , on the following enzymes : MS (
C2756G ), MSR ( A66G ) ,MTHFR1 ( C677T ) and MTHFR2
(A1298C). The obtained results have revealed that the rate of the
homozygote muted genotype is the less frequent in the two groups ,
and that exist at list one genotype of each enzyme in the ill group and
in which the percentage exceed with remarkable way the same
genotype in the healthy group and we notice specially the muted
genotype GG of -the methionine synthetase-and the form TT of the
enzyme – methyline tetra hydrofolate reductase – We notice the
existence of considerable number of genotypes in the ill group lied
with characteristic increase of this Amino-acid ,and that for the
reduction of the biologic activity of these enzymes which become
inefficient in the transfer of the homocysteine into the methionine
and cause the diminution of the biologic activity of these enzymes
and with consequence the reduction of the percentage of methylic
radicals in the DNA of studied genes and that lead to the increase of
the activity and the capacity of transcription , and it-s so probably
that this last one is one of the factors of this disease especially if we
know that the specific check-up of vitamins is normal and similar in
the two groups , which ovoid the hypothesis of the reduction of
vitamins . We notice also that the heterozygote genotype is the less in
the sick category except the MTHFR2. Wild genotype is more
frequent in the witness group except MSR. Even these results are
partials; they open a new way in the genetic diagnosis of this
malicious disease which allow a precocious diagnosis and the use of
an effective and appropriated treatment in the same time.
Abstract: Facing the concern of the population to its environment and to climatic change, city planners are now considering the urban climate in their choices of planning. The urban climate, representing different urban morphologies across central Bangkok metropolitan area (BMA), are used to investigates the effects of both the composition and configuration of variables of urban morphology indicators on the summer diurnal range of urban climate, using correlation analyses and multiple linear regressions. Results show first indicate that approximately 92.6% of the variation in the average maximum daytime near-surface air temperature (Ta) was explained jointly by the two composition variables of urban morphology indicators including open space ratio (OSR) and floor area ratio (FAR). It has been possible to determine the membership of sample areas to the local climate zones (LCZs) using these urban morphology descriptors automatically computed with GIS and remote sensed data. Finally result found the temperature differences among zones of large separation, such as the city center could be respectively from 35.48±1.04ºC (Mean±S.D.) warmer than the outskirt of Bangkok on average for maximum daytime near surface temperature to 28.27±0.21ºC for extreme event and, can exceed as 8ºC. A spatially disaggregation of urban thermal responsiveness map would be helpful for several reasons. First, it would localize urban areas concerned by different climate behavior over summer daytime and be a good indicator of urban climate variability. Second, when overlaid with a land cover map, this map may contribute to identify possible urban management strategies to reduce heat wave effects in BMA.
Abstract: Intuitionistic fuzzy sets as proposed by Atanassov,
have gained much attention from past and latter researchers for
applications in various fields. Similarity measures between
intuitionistic fuzzy sets were developed afterwards. However, it does
not cater the conflicting behavior of each element evaluated. We
therefore made some modification to the similarity measure of IFS
by considering conflicting concept to the model. In this paper, we
concentrate on Zhang and Fu-s similarity measures for IFSs and
some examples are given to validate these similarity measures. A
simple modification to Zhang and Fu-s similarity measures of IFSs
was proposed to find the best result according to the use of degree of
indeterminacy. Finally, we mark up with the application to real
decision making problems.
Abstract: The effectiveness of consuming a nutrient fortified oat drink on iron, zinc, vitamin A and vitamin C status was assessed among a cohort of school-aged Filipino children. Ultimate study implementation permitted only a within-subject comparison of change in nutritional status after four months of consuming a nutrient fortified oat drink. Thirty-eight anemic children (5-8 years) consumed an oat drink fortified with iron as NaFeEDTA, zinc, vitamin A and vitamin C for 120 days. Height, weight, serum nutrient levels, anemia status and dietary intake were assessed pre and post intervention. Thirty-four anemic children completed the intervention. After 4 months of intervention, prevalence of anemia decreased by 68% and significant improvements in iron and vitamin A status were observed. Results demonstrate the effectiveness of the fortified oat drink in alleviating anemia in young children and highlight the value of fortification programs
Abstract: The paper presents a multimodal approach for biometric authentication, based on multiple classifiers. The proposed solution uses a post-classification biometric fusion method in which the biometric data classifiers outputs are combined in order to improve the overall biometric system performance by decreasing the classification error rates. The paper shows also the biometric recognition task improvement by means of a carefully feature selection, as much as not all of the feature vectors components support the accuracy improvement.