Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Nowadays there is a growing interest in biofuel production in most countries because of the increasing concerns about hydrocarbon fuel shortage and global climate changes, also for enhancing agricultural economy and producing local needs for transportation fuel. Ethanol can be produced from biomass by the hydrolysis and sugar fermentation processes. In this study ethanol was produced without using expensive commercial enzymes from sugarcane bagasse. Alkali pretreatment was used to prepare biomass before enzymatic hydrolysis. The comparison between NaOH, KOH and Ca(OH)2 shows NaOH is more effective on bagasse. The required enzymes for biomass hydrolysis were produced from sugarcane solid state fermentation via two fungi: Trichoderma longibrachiatum and Aspergillus niger. The results show that the produced enzyme solution via A. niger has functioned better than T. longibrachiatum. Ethanol was produced by simultaneous saccharification and fermentation (SSF) with crude enzyme solution from T. longibrachiatum and Saccharomyces cerevisiae yeast. To evaluate this procedure, SSF of pretreated bagasse was also done using Celluclast 1.5L by Novozymes. The yield of ethanol production by commercial enzyme and produced enzyme solution via T. longibrachiatum was 81% and 50% respectively.
Abstract: The study is aimed to test causal relationship between
growth and unemployment, using time series data for Pakistan from
1972 to 2006. Growth is considered to be a pathway to decrease the
level of unemployment. Unemployment is a social and political
issue. It is a phenomenon where human resources are wasted leading
to deacceleration in growth. Johanson Cointegration shows that there
is long run relationship between growth and unemployment. For
short run dynamics and causality, the study utilizes Vector Error
Correction Model (VECM). The results of VECM indicate that there
is short and long run causal relation between growth and
unemployment including capital, labor and human capital as
explanatory variables.
Abstract: One of the essential components of much of DSP
application is noise cancellation. Changes in real time signals are
quite rapid and swift. In noise cancellation, a reference signal which
is an approximation of noise signal (that corrupts the original
information signal) is obtained and then subtracted from the noise
bearing signal to obtain a noise free signal. This approximation of
noise signal is obtained through adaptive filters which are self
adjusting. As the changes in real time signals are abrupt, this needs
adaptive algorithm that converges fast and is stable. Least mean
square (LMS) and normalized LMS (NLMS) are two widely used
algorithms because of their plainness in calculations and
implementation. But their convergence rates are small. Adaptive
averaging filters (AFA) are also used because they have high
convergence, but they are less stable. This paper provides the
comparative study of LMS and Normalized NLMS, AFA and new
enhanced average adaptive (Average NLMS-ANLMS) filters for noise
cancelling application using speech signals.
Abstract: Novel polystrene-bound Schiff bases and their Pt(IV)
complexes have been prepared from condensation reaction of
polystyrene-A-NH2 with 2-hydroxybenzaldehyde and 5-fluoro-3-
bromo-2-hydroxybenzaldehyde. The structures of Pt(IV) complexes
with polystyrene including Schiff bases have been determined by
elemental analyses, magnetic susceptibility, IR, 1H-NMR, UV-vis,
TG/DTA and AAS. The antibacterial and antifungal activities of the
synthesized compounds have been studied by the well-diffusion
method against some selected microorganisms: (Bacillus cereus spp.,
Listeria monocytogenes 4b, Micrococcus luteus, Staphylococcus
aureus, Staphylococcus epidermis, Brucella abortus, Escherichia
coli, Pseudomonas putida spp., Shigella dysenteria type 10,
Salmonella typhi H).
Abstract: Electronic voting (E-voting) using an internet has been
recently performed in some nations and regions. There is no spatial
restriction which a voter directly has to visit the polling place, but an
e-voting using an internet has to go together the computer in which the
internet connection is possible. Also, this voting requires an access
code for the e-voting through the beforehand report of a voter. To
minimize these disadvantages, we propose a method in which a voter,
who has the wireless certificate issued in advance, uses its own cellular
phone for an e-voting without the special registration for a vote. Our
proposal allows a voter to cast his vote in a simple and convenient way
without the limit of time and location, thereby increasing the voting
rate, and also ensuring confidentiality and anonymity.
Abstract: Chloride induced corrosion of steel reinforcement is
the main cause of deterioration of reinforced concrete marine
structures. This paper investigates the relative performance of
alternative repair options with respect to the deterioration of
reinforced concrete bridge elements in marine environments. Focus is
placed on the initiation phase of reinforcement corrosion. A
laboratory study is described which involved exposing concrete
samples to accelerated chloride-ion ingress. The study examined the
relative efficiencies of two repair methods, namely Ordinary Portland
Cement (OPC) concrete and a concrete which utilised Ground
Granulated Blastfurnace Cement (GGBS) as a partial cement
replacement. The mix designs and materials utilised were identical to
those implemented in the repair of a marine bridge on the South East
coast of Ireland in 2007. The results of this testing regime serve to
inform input variables employed in probabilistic modelling of
deterioration for subsequent reliability based analysis to compare the
relative performance of the studied repair options.
Abstract: One of the biggest drawbacks of the wireless
environment is the limited bandwidth. However, the users sharing
this limited bandwidth have been increasing considerably. SDMA
technique which entails using directional antennas allows to increase
the capacity of a wireless network by separating users in the medium.
In this paper, it has been presented how the capacity can be enhanced
while the mean delay is reduced by using directional antennas in
wireless networks employing TDMA/FDD MAC. Computer
modeling and simulation of the wireless system studied are realized
using OPNET Modeler. Preliminary simulation results are presented
and the performance of the model using directional antennas is
evaluated and compared consistently with the one using
omnidirectional antennas.
Abstract: Human amniotic membrane (HAM) is a useful
biological material for the reconstruction of damaged ocular surface.
The processing and preservation of HAM is critical to prevent the
patients undergoing amniotic membrane transplant (AMT) from cross
infections. For HAM preparation human placenta is obtained after an
elective cesarean delivery. Before collection, the donor is screened
for seronegativity of HCV, Hbs Ag, HIV and Syphilis. After
collection, placenta is washed in balanced salt solution (BSS) in
sterile environment. Amniotic membrane is then separated from the
placenta as well as chorion while keeping the preparation in BSS.
Scrapping of HAM is then carried out manually until all the debris is
removed and clear transparent membrane is acquired. Nitrocellulose
membrane filters are then placed on the stromal side of HAM, cut
around the edges with little membrane folded towards other side
making it easy to separate during surgery. HAM is finally stored in
solution of glycerine and Dulbecco-s Modified Eagle Medium
(DMEM) in 1:1 ratio containing antibiotics. The capped borosil vials
containing HAM are kept at -80°C until use. This vial is thawed to
room temperature and opened under sterile operation theatre
conditions at the time of surgery.
Abstract: Lean manufacturing is a production philosophy made
popular by Toyota Motor Corporation (TMC). It is globally known as
the Toyota Production System (TPS) and has the ultimate aim of
reducing cost by thoroughly eliminating wastes or muda. TPS
embraces the Just-in-time (JIT) manufacturing; achieving cost
reduction through lead time reduction. JIT manufacturing can be
achieved by implementing Pull system in the production.
Furthermore, TPS aims to improve productivity and creating
continuous flow in the production by arranging the machines and
processes in cellular configurations. This is called as Cellular
Manufacturing Systems (CMS). This paper studies on integrating the
CMS with the Pull system to establish a Big Island-Pull system
production for High Mix Low Volume (HMLV) products in an
automotive component industry. The paper will use the build-in JIT
system steps adapted from TMC to create the Pull system production
and also create a shojinka line which, according to takt time, has the
flexibility to adapt to demand changes simply by adding and taking
out manpower. This will lead to optimization in production.
Abstract: In this paper, a design methodology to implement low-power and high-speed 2nd order recursive digital Infinite Impulse Response (IIR) filter has been proposed. Since IIR filters suffer from a large number of constant multiplications, the proposed method replaces the constant multiplications by using addition/subtraction and shift operations. The proposed new 6T adder cell is used as the Carry-Save Adder (CSA) to implement addition/subtraction operations in the design of recursive section IIR filter to reduce the propagation delay. Furthermore, high-level algorithms designed for the optimization of the number of CSA blocks are used to reduce the complexity of the IIR filter. The DSCH3 tool is used to generate the schematic of the proposed 6T CSA based shift-adds architecture design and it is analyzed by using Microwind CAD tool to synthesize low-complexity and high-speed IIR filters. The proposed design outperforms in terms of power, propagation delay, area and throughput when compared with MUX-12T, MCIT-7T based CSA adder filter design. It is observed from the experimental results that the proposed 6T based design method can find better IIR filter designs in terms of power and delay than those obtained by using efficient general multipliers.
Abstract: The Lattice Boltzmann Method (LBM) with double populations is applied to solve the steady-state laminar natural convective heat transfer in a triangular cavity filled with water. The bottom wall is heated, the vertical wall is cooled, and the inclined wall is kept adiabatic. The buoyancy effect was modeled by applying the Boussinesq approximation to the momentum equation. The fluid velocity is determined by D2Q9 LBM and the energy equation is discritized by D2Q4 LBM to compute the temperature field. Comparisons with previously published work are performed and found to be in excellent agreement. Numerical results are obtained for a wide range of parameters: the Rayleigh number from to and the inclination angle from 0° to 360°. Flow and thermal fields were exhibited by means of streamlines and isotherms. It is observed that inclination angle can be used as a relevant parameter to control heat transfer in right-angled triangular enclosures.
Abstract: Corrugated wire mesh laminates (CWML) are a class
of engineered open cell structures that have potential for applications
in many areas including aerospace and biomedical engineering. Two
different methods of fabricating corrugated wire mesh laminates from
stainless steel, one using a high temperature Lithobraze alloy and the
other using a low temperature Eutectic solder for joining the
corrugated wire meshes are described herein. Their implementation is
demonstrated by manufacturing CWML samples of 304 and 316
stainless steel (SST). It is seen that due to the facility of employing
wire meshes of different densities and wire diameters, it is possible to
create CWML laminates with a wide range of effective densities. The
fabricated laminates are tested under uniaxial compression. The
variation of the compressive yield strength with relative density of the
CWML is compared to the theory developed by Gibson and Ashby for
open cell structures [22]. It is shown that the compressive strength of
the corrugated wire mesh laminates can be described using the same
equations by using an appropriate value for the linear coefficient in the
Gibson-Ashby model.
Abstract: This paper represents an investigation on how exploiting multiple transmit antennas by OFDM based wireless LAN subscribers can mitigate physical layer error rate. Then by comparing the Wireless LANs that utilize spatial diversity techniques with the conventional ones it will reveal how PHY and TCP throughputs behaviors are ameliorated. In the next step it will assess the same issues based on a cellular context operation which is mainly introduced as an innovated solution that beside a multi cell operation scenario benefits spatio-temporal signaling schemes as well. Presented simulations will shed light on the improved performance of the wide range and high quality wireless LAN services provided by the proposed approach.
Abstract: The aim of the present study was to develop and
validate an inexpensive and simple high performance liquid
chromatographic (HPLC) method for the determination of colistin
sulfate. Separation of colistin sulfate was achieved on a ZORBAX
Eclipse XDB-C18 column using UV detection at λ=215 nm. The
mobile phase was 30 mM sulfate buffer (pH 2.5):acetonitrile(76:24).
An excellent linearity (r2=0.998) was found in the concentration
range of 25 - 400 μg/mL. Intra- day and inter-day precisions of
method (%RSD, n=3) were less than 7.9%.The developed and
validated method was applied to determination of the content of
colistin sulfate in medicated premix and animal feed sample.The
recovery of colistin from animal feed was satisfactorily ranged from
90.92 to 93.77%. The results demonstrated that the HPLC method
developed in this work is appropriate for direct determination of
colistin sulfate in commercial medicated premixes and animal feed.
Abstract: Speckled images arise when coherent microwave,
optical, and acoustic imaging techniques are used to image an object, surface or scene. Examples of coherent imaging systems include synthetic aperture radar, laser imaging systems, imaging sonar
systems, and medical ultrasound systems. Speckle noise is a form of object or target induced noise that results when the surface of the object is Rayleigh rough compared to the wavelength of the illuminating radiation. Detection and estimation in images corrupted
by speckle noise is complicated by the nature of the noise and is not
as straightforward as detection and estimation in additive noise. In
this work, we derive stochastic models for speckle noise, with an emphasis on speckle as it arises in medical ultrasound images. The
motivation for this work is the problem of segmentation and tissue classification using ultrasound imaging. Modeling of speckle in this
context involves partially developed speckle model where an underlying Poisson point process modulates a Gram-Charlier series
of Laguerre weighted exponential functions, resulting in a doubly
stochastic filtered Poisson point process. The statistical distribution of partially developed speckle is derived in a closed canonical form.
It is observed that as the mean number of scatterers in a resolution cell is increased, the probability density function approaches an
exponential distribution. This is consistent with fully developed speckle noise as demonstrated by the Central Limit theorem.
Abstract: Wireless sensor networks (WSN) consists of many
sensor nodes that are placed on unattended environments such as
military sites in order to collect important information.
Implementing a secure protocol that can prevent forwarding forged
data and modifying content of aggregated data and has low delay
and overhead of communication, computing and storage is very
important. This paper presents a new protocol for concealed data
aggregation (CDA). In this protocol, the network is divided to
virtual cells, nodes within each cell produce a shared key to send
and receive of concealed data with each other. Considering to data
aggregation in each cell is locally and implementing a secure
authentication mechanism, data aggregation delay is very low and
producing false data in the network by malicious nodes is not
possible. To evaluate the performance of our proposed protocol, we
have presented computational models that show the performance
and low overhead in our protocol.
Abstract: DSTATCOM is one of the equipments for voltage sag mitigation in power systems. In this paper a new control method for balanced and unbalanced voltage sag mitigation using DSTATCOM is proposed. The control system has two loops in order to regulate compensator current and load voltage. Delayed signal cancellation has been used for sequence separation. The compensator should protect sensitive loads against different types of voltage sag. Performance of the proposed method is investigated under different types of voltage sags for linear and nonlinear loads. Simulation results show appropriate operation of the proposed control system.
Abstract: The equations governing the flow of an electrically conducting, incompressible viscous fluid over an infinite flat plate in the presence of a magnetic field are investigated using the homotopy perturbation method (HPM) with Padé approximants (PA) and 4th order Runge–Kutta method (4RKM). Approximate analytical and numerical solutions for the velocity field and heat transfer are obtained and compared with each other, showing excellent agreement. The effects of the magnetic parameter and Prandtl number on velocity field, shear stress, temperature and heat transfer are discussed as well.
Abstract: Response Surface Methodology (RSM) is a powerful
and efficient mathematical approach widely applied in the
optimization of cultivation process. Cellulase enzyme production by
Trichoderma reesei RutC30 using agricultural waste rice straw and
banana fiber as carbon source were investigated. In this work,
sequential optimization strategy based statistical design was
employed to enhance the production of cellulase enzyme through
submerged cultivation. A fractional factorial design (26-2) was applied
to elucidate the process parameters that significantly affect cellulase
production. Temperature, Substrate concentration, Inducer
concentration, pH, inoculum age and agitation speed were identified
as important process parameters effecting cellulase enzyme synthesis.
The concentration of lignocelluloses and lactose (inducer) in the
cultivation medium were found to be most significant factors. The
steepest ascent method was used to locate the optimal domain and a
Central Composite Design (CCD) was used to estimate the quadratic
response surface from which the factor levels for maximum
production of cellulase were determined.