Abstract: Today advertising is actively penetrating into many spheres of our lives. We cannot imagine the existence of a lot of economic activities without advertising. That mostly concerns trade and services. Everyone of us should look better into the everyday communication and carefully consider the amount and the quality of the information we receive as well as its influence on our behaviour. Special attention should be paid to the young generation. Theoretical and practical research has proved the ever growing influence of information (especially the one contained in advertising) on a society; on its economics, culture, religion, politics and even people-s private lives and behaviour. Children have plenty of free time and, therefore, see a lot of different advertising. Though education of children is in the hands of parents and schools, advertising makers and customers should think with responsibility about the selection of time and transmission channels of child targeted advertising. The purpose of the present paper is to investigate the influence of advertising upon consumer views and behaviour of children in different age groups. The present investigation has clarified the influence of advertising as a means of information on a certain group of society, which in the modern information society is the most vulnerable – children. In this paper we assess children-s perception and their understanding of advertising.
Abstract: People at workplace always face with stress and feel it in their lives. There are many factors that create stress and mobbing is one of them. Mobbing is a psychological terror, conducted systematically toward an individual by others at the same workplace. Mobbing started to become a famous subject last years in U.S and Europe. In Turkey, it is a new concept not because it does not occur, because of human nature that does not allow confessing it. Mobbing is being ignored by people, organizations and also government in our country. The focus of this study will be mobbing in Turkey by examining the workplace mobbing among Turkish academicians. There are other studies about mobbing in Turkey but none of them studied academy. Because mobbing methods change according to sectors and occupations, it is important to analyze each sector to understand the methods used in mobbing and the reactions of victims to these actions. The concept is analyzed in detail before focusing on mobbing at universities. This paper will be unique because there is no information about this specific subject in Turkish literature. In this paper, both qualitative and quantitative methods will be used to describe the mobbing at Turkish academic environment.
Abstract: Devices in a pervasive computing system (PCS) are characterized by their context-awareness. It permits them to provide proactively adapted services to the user and applications. To do so, context must be well understood and modeled in an appropriate form which enhance its sharing between devices and provide a high level of abstraction. The most interesting methods for modeling context are those based on ontology however the majority of the proposed methods fail in proposing a generic ontology for context which limit their usability and keep them specific to a particular domain. The adaptation task must be done automatically and without an explicit intervention of the user. Devices of a PCS must acquire some intelligence which permits them to sense the current context and trigger the appropriate service or provide a service in a better suitable form. In this paper we will propose a generic service ontology for context modeling and a context-aware service adaptation based on a service oriented definition of context.
Abstract: The national economy development affects the vehicle
ownership which ultimately increases fuel consumption. The rise of
the vehicle ownership is dominated by the increasing number of
motorcycles. This research aims to analyze and identify the
characteristics of fuel consumption, the city transportation system,
and to analyze the relationship and the effect of the city
transportation system on the fuel consumption. A multivariable
analysis is used in this study. The data analysis techniques include: a
Multivariate Multivariable Analysis by using the R software. More
than 84% of fuel on Java is consumed in metropolitan and large
cities. The city transportation system variables that strongly effect the
fuel consumption are population, public vehicles, private vehicles and
private bus. This method can be developed to control the fuel
consumption by considering the urban transport system and city
tipology. The effect can reducing subsidy on the fuel consumption,
increasing state economic.
Abstract: In this paper the influence of heterogeneous traffic on
the temporal variation of ambient PM10, PM2.5 and PM1
concentrations at a busy arterial route (Sardar Patel Road) in the
Chennai city has been analyzed. The hourly PM concentration, traffic
counts and average speed of the vehicles have been monitored at the
study site for one week (19th-25th January 2009). Results indicated
that the concentrations of coarse (PM10) and fine PM (PM2.5 and
PM1) concentrations at SP road are having similar trend during peak
and non-peak hours, irrespective of the days. The PM concentrations
showed daily two peaks corresponding to morning (8 to 10 am) and
evening (7 to 9 pm) peak hour traffic flow. The PM10 concentration is
dominated by fine particles (53% of PM2.5 and 45% of PM1). The
high PM2.5/PM10 ratio indicates that the majority of PM10 particles
originate from re-suspension of road dust. The analysis of traffic flow
at the study site showed that 2W, 3W and 4W are having similar
diurnal trend as PM concentrations. This confirms that the 2W, 3W
and 4W are the main emission source contributing to ambient PM
concentration at SP road. The speed measurement at SP road showed
that the average speed of 2W, 3W, 4W, LCV and HCV are 38, 40,
38, 40 and 38 km/hr and 43, 41, 42, 40 and 41 km/hr respectively for
the weekdays and weekdays.
Abstract: In recent years fuel cell vehicles are rapidly appearing
all over the globe. In less than 10 years, fuel cell vehicles have gone
from mere research novelties to operating prototypes and demonstration
models. At the same time, government and industry in development
countries have teamed up to invest billions of dollars in partnerships
intended to commercialize fuel cell vehicles within the early
years of the 21st century.
The purpose of this study is evaluation of model and performance
of fuel cell hybrid electric vehicle in different drive cycles. A fuel
cell system model developed in this work is a semi-experimental
model that allows users to use the theory and experimental relationships
in a fuel cell system. The model can be used as part of a complex
fuel cell vehicle model in advanced vehicle simulator (ADVISOR).
This work reveals that the fuel consumption and energy efficiency
vary in different drive cycles. Arising acceleration and speed in a
drive cycle leads to Fuel consumption increase. In addition, energy
losses in drive cycle relates to fuel cell system power request. Parasitic
power in different parts of fuel cell system will increase when
power request increases. Finally, most of energy losses in drive cycle
occur in fuel cell system because of producing a lot of energy by fuel
cell stack.
Abstract: Ascorbic acid (AA), commonly known as vitamin C, is essential for normal functioning of the body and maintenance of metabolic integrity. Among its various roles are as an antioxidant, a cofactor in collagen formation and other reactions, as well as reducing physical stress and maintenance of the immune system. Recent collaborative research between the Australian Defence Science and Technology Organisation (DSTO) in Scottsdale, Tasmania and RMIT University has sought to overcome the problems arising from the inherent instability of ascorbic acid during processing and storage of foods. The recent work has demonstrated the potential of microencapsulation by spray drying as a means to enhance retention. The purpose of this current study has been focused upon the influence of spray drying conditions on the properties of encapsulated ascorbic acid. The process was carried out according to a central composite design. Independent variables were: inlet temperature (80-120° C) and feed flow rate (7-14 mL/minute). Process yield, ascorbic acid loss, moisture content, water activity and particle size distribution were analysed as responses. The results have demonstrated the potential of microencapsulation by spray drying as a means to enhance retention. Vitamin retention, moisture content, water activity and process yield were influenced positively by inlet air temperature and negatively by feed flow rate.
Abstract: The freezing point of milk is in important indicator of
the milk quality. The freezing point of milk is determined primarily
to prove milk adulteration with water and to determine the amount of
water in it. Chemical composition and properties of milk, thermal
treatment and presence of any substance can influence freezing point
of product. There are different substances, which can be added to
milk with main purpose to prolong shelf-life of raw milk. There are
detergent, preservatives, formaldehyde, hydrogen peroxide,
antibiotics, sodium carbonate, and hydrogen peroxide. Therefore the
aim of the present study was to determine freezing point of milk,
skimmed milk, pasteurized milk and milk with different substances
(formaldehyde, antibiotics, sodium carbonate, hydrogen peroxide,
disinfectant, and detergent) in different concentrations. The thermal
treatment and different undesirable substances presence in milk have
significant influence on freezing point of it.
Abstract: This contribution was developed from a research
within the doctoral thesis. Its object was to create multimedia
materials for sport gymnastics. Consequently we surveyed the
influence of its practical application on the efficiency of schooling at
a university. We verified the prescribed hypothesis of the efficiency
of the teaching process using the method of single-factor experiment,
where the entrance independent variable was the change of system of
tuition and the outgoing dependent variable was the change of level
of acquired motor skills. The results confirmed the positive impact of
using multimedia materials on the efficiency of the teaching process.
Further, with the aid of questionnaires, we evaluated how the tested
subjects perceive the innovative methods in sport gymnastics. The
responses showed that the students rate the application of multimedia
materials very positively.
Abstract: The conventional assessment of human semen is a
highly subjective assessment, with considerable intra- and interlaboratory
variability. Computer-Assisted Sperm Analysis (CASA)
systems provide a rapid and automated assessment of the sperm
characteristics, together with improved standardization and quality
control. However, the outcome of CASA systems is sensitive to the
method of experimentation. While conventional CASA systems use
digital microscopes with phase-contrast accessories, producing
higher contrast images, we have used raw semen samples (no
staining materials) and a regular light microscope, with a digital
camera directly attached to its eyepiece, to insure cost benefits and
simple assembling of the system. However, since the accurate finding
of sperms in the semen image is the first step in the examination and
analysis of the semen, any error in this step can affect the outcome of
the analysis. This article introduces and explains an algorithm for
finding sperms in low contrast images: First, an image enhancement
algorithm is applied to remove extra particles from the image. Then,
the foreground particles (including sperms and round cells) are
segmented form the background. Finally, based on certain features
and criteria, sperms are separated from other cells.
Abstract: Grasslands of Iran are encountered with a vast
desertification and destruction. Some legumes are plants of forage
importance with high palatability. Studied legumes in this project are
Onobrychis, Medicago sativa (alfalfa) and Trifolium repens. Seeds
were cultivated in research field of Kaboutarabad (33 km East of
Isfahan, Iran) with an average 80 mm. annual rainfall. Plants were
cultivated in a split plot design with 3 replicate and two water
treatments (weekly irrigation, and under stress with same amount per
15 days interval). Water entrance to each plots were measured by
Partial flow. This project lasted 20 weeks. Destructive samplings
(1m2 each time) were done weekly. At each sampling plants were
gathered and weighed separately for each vegetative parts. An Area
Meter (Vista) was used to measure root surface and leaf area. Total
shoot and root fresh and dry weight, leaf area index and soil coverage
were evaluated too. Dry weight was achieved in 750c oven after 24
hours. Statgraphic and Harvard Graphic software were used to
formulate and demonstrate the parameters curves due to time. Our
results show that Trifolium repens has affected 60 % and Medicago
sativa 18% by water stress. Onobrychis total fresh weight was
reduced 45%. Dry weight or Biomass in alfalfa is not so affected by
water shortage. This means that in alfalfa fields we can decrease the
irrigation amount and have some how same amount of Biomass.
Onobrychis show a drastic decrease in Biomass. The increases in
total dry matter due to time in studied plants are formulated. For
Trifolium repens if removal or cattle entrance to meadows do not
occurred at perfect time, it will decrease the palatability and water
content of the shoots. Water stress in a short period could develop the
root system in Trifolium repens, but if it last more than this other
ecological and soil factors will affect the growth of this plant. Low
level of soil water is not so important for studied legume forges. But
water shortage affect palatability and water content of aerial parts.
Leaf area due to time in studied legumes is formulated. In fact leaf
area is decreased by shortage in available water. Higher leaf area
means higher forage and biomass production. Medicago and
Onobrychis reach to the maximum leaf area sooner than Trifolium
and are able to produce an optimum soil cover and inhibit the
transpiration of soil water of meadows. Correlation of root surface to
Total biomass in studied plants is formulated. Medicago under water
stress show a 40% decrease in crown cover while at optimum
condition this amount reach to 100%. In order to produce forage in
areas without soil erosion Medicago is the best choice even with a
shortage in water resources. It is tried to represent the growth
simulation of three famous Forage Legumes. By growth simulation
farmers and range managers could better decide to choose best plant
adapted to water availability without designing different time and
labor consuming field experiments.
Abstract: Creative design requires new approaches to assessment
in vocational and technological education. To date, there has been little
discussion on instruments used to evaluate dies produced by students
in vocational and technological education. Developing a generic
instrument has been very difficult due to the diversity of creative
domains, the specificity of content, and the subjectivity involved in
judgment. This paper presents an instrument for measuring the
creativity in the design of products by expanding the Consensual
Assessment Technique (CAT). The content-based scale was evaluated
for content validity by 5 experts. The scale comprises 5 criteria:
originality; practicability; precision; aesthetics; and exchangeability.
Nine experts were invited to evaluate the dies produced by 38 college
students who enrolled in a Product Design and Development course.
To further explore the degree of rater agreement, inter-rater reliability
was calculated for each dimension using Kendall's coefficient of
concordance test. The inter-judge reliability scores achieved
significance, with coefficients ranging from 0.53 to 0.71.
Abstract: Biometrics, which refers to identifying an individual
based on his or her physiological or behavioral characteristics, has
the capability to reliably distinguish between an authorized person
and an imposter. Signature verification systems can be categorized as
offline (static) and online (dynamic). This paper presents a neural
network based recognition of offline handwritten signatures system
that is trained with low-resolution scanned signature images.
Abstract: Debates on residential satisfaction topic have been
vigorously discussed in family house setting. Nonetheless, less or
lack of attention was given to survey on student residential
satisfaction in the campus house setting. This study, however, tried to
fill in the gap by focusing more on the relationship between students-
socio-economic backgrounds and student residential satisfaction with
their on-campus student housing facilities. Two-stage cluster
sampling method was employed to classify the respondents. Then,
self-administered questionnaires were distributed face-to-face to the
students. In general, it was confirmed that the students- socioeconomic
backgrounds have significantly influence the students-
satisfaction with their on-campus student housing facilities. The main
influential factors were revealed as the economic status, sense of
sharing, and the ethnicity of roommates. Likewise, this study could
also provide some useful feedback for the universities administration
in order to improve their student housing facilities.
Abstract: This paper highlights the controversial socioscientific
issues and their misconceptions in Nigeria as well as in some other
low literate societies around the world. It states the relevance of the
issues or problems in Nigeria, which might be neutral or absent in
other countries. The need to understand the issues and how such an
understanding can contribute to the achievement of the Millennium
Development Goals (MDGs) is also being discussed. The paper
concludes by suggesting the responsibilities of science teachers to
remove the misconceptions surrounding the socioscientific issues.
Abstract: This paper presents a simple three phase power flow
method for solution of three-phase unbalanced radial distribution
system (RDN) with voltage dependent loads. It solves a simple
algebraic recursive expression of voltage magnitude, and all the data
are stored in vector form. The algorithm uses basic principles of
circuit theory and can be easily understood. Mutual coupling between
the phases has been included in the mathematical model. The
proposed algorithm has been tested with several unbalanced radial
distribution networks and the results are presented in the article. 8-
bus and IEEE 13 bus unbalanced radial distribution system results
are in agreements with the literature and show that the proposed
model is valid and reliable.
Abstract: Recent environmental turbulence including financial
crisis, intensified competitive forces, rapid technological change and
high market turbulence have dramatically changed the current
business climate. The managers firms have to plan and decide what
the best approaches that best fit their firms in order to pursue superior
performance. This research aims to examine the influence of strategic
reasoning and top level managers- individual characteristics on the
effectiveness of organizational improvisation and firm performance.
Given the lack of studies on these relationships in the previous
literature, there is significant contribution to the body of knowledge
as well as for managerial practices. 128 responses from top
management of technology-based companies in Malaysia were used
as a sample. Three hypotheses were examined and the findings
confirm that (a) there is no relationship between intuitive reasoning
and organizational improvisation but there is a link between rational
reasoning and organizational improvisation, (b) top level managers-
individual characteristics as a whole affect organizational
improvisation; and (c) organizational improvisation positively affects
firm performance. The theoretical and managerial implications were
discussed in the conclusions.
Abstract: Fault detection determines faultexistence and detecting
time. This paper discusses two layered fault detection methods to
enhance the reliability and safety. Two layered fault detection methods
consist of fault detection methods of component level controllers and
system level controllers. Component level controllers detect faults by
using limit checking, model-based detection, and data-driven
detection and system level controllers execute detection by stability
analysis which can detect unknown changes. System level controllers
compare detection results via stability with fault signals from lower
level controllers. This paper addresses fault detection methods via
stability and suggests fault detection criteria in nonlinear systems. The
fault detection method applies tothe hybrid control unit of a military
hybrid electric vehicleso that the hybrid control unit can detect faults
of the traction motor.
Abstract: The paper deals with the development of portable aerosol concentrator and its application for the determination of nitrites and nitrates. The device enables the continuous trapping of pollutants in the air. An extensive literature search has been elaborated which aims at the development of samplers and the possibilities of their application in the continuous determination of volatile organic compounds. The practical part of the paper is focused on the development of the portable aerosol concentrator. The device using the Aerosol Enrichment Unit has been experimentally verified and subsequently realized. It operates on the principle of equilibrium accumulation of pollutants from the gaseous phase using absorption liquid polydisperse aerosol. The device has been applied for monitoring nitrites and nitrates in the air. The chemiluminescence detector was used for detection; the achieved detection limit for nitrites was 28 ng/m3 and for nitrates 78 ng/m3.
Abstract: In this paper we introduce an effective ECG compression algorithm based on two dimensional multiwavelet transform. Multiwavelets offer simultaneous orthogonality, symmetry and short support, which is not possible with scalar two-channel wavelet systems. These features are known to be important in signal processing. Thus multiwavelet offers the possibility of superior performance for image processing applications. The SPIHT algorithm has achieved notable success in still image coding. We suggested applying SPIHT algorithm to 2-D multiwavelet transform of2-D arranged ECG signals. Experiments on selected records of ECG from MIT-BIH arrhythmia database revealed that the proposed algorithm is significantly more efficient in comparison with previously proposed ECG compression schemes.