Abstract: Prosperity of electronic equipment in photocopying
environment not only has improved work efficiency, but also has
changed indoor air quality. Considering the number of photocopying
employed, indoor air quality might be worse than in general office
environments. Determining the contribution from any type of
equipment to indoor air pollution is a complex matter. Non-methane
hydrocarbons are known to have an important role on air quality due
to their high reactivity. The presence of hazardous pollutants in
indoor air has been detected in one photocopying shop in Novi Sad,
Serbia. Air samples were collected and analyzed for five days, during
8-hr working time in three time intervals, whereas three different
sampling points were determined. Using multiple linear regression
model and software package STATISTICA 10 the concentrations of
occupational hazards and microclimates parameters were mutually
correlated. Based on the obtained multiple coefficients of
determination (0.3751, 0.2389 and 0.1975), a weak positive
correlation between the observed variables was determined. Small
values of parameter F indicated that there was no statistically
significant difference between the concentration levels of nonmethane
hydrocarbons and microclimates parameters. The results
showed that variable could be presented by the general regression
model: y = b0 + b1xi1+ b2xi2. Obtained regression equations allow to
measure the quantitative agreement between the variables and thus
obtain more accurate knowledge of their mutual relations.
Abstract: With the growing of computer and network, digital
data can be spread to anywhere in the world quickly. In addition,
digital data can also be copied or tampered easily so that the security
issue becomes an important topic in the protection of digital data.
Digital watermark is a method to protect the ownership of digital data.
Embedding the watermark will influence the quality certainly. In this
paper, Vector Quantization (VQ) is used to embed the watermark into
the image to fulfill the goal of data hiding. This kind of watermarking
is invisible which means that the users will not conscious the existing
of embedded watermark even though the embedded image has tiny
difference compared to the original image. Meanwhile, VQ needs a lot
of computation burden so that we adopt a fast VQ encoding scheme by
partial distortion searching (PDS) and mean approximation scheme to
speed up the data hiding process.
The watermarks we hide to the image could be gray, bi-level and
color images. Texts are also can be regarded as watermark to embed.
In order to test the robustness of the system, we adopt Photoshop to
fulfill sharpen, cropping and altering to check if the extracted
watermark is still recognizable. Experimental results demonstrate that
the proposed system can resist the above three kinds of tampering in
general cases.
Abstract: During the post-Civil War era, the city of Nashville,
Tennessee, had the highest mortality rate in the United States. The
elevated death and disease rates among former slaves were
attributable to lack of quality healthcare. To address the paucity of
healthcare services, Meharry Medical College, an institution with the
mission of educating minority professionals and serving the
underserved population, was established in 1876.
Purpose: The social ecological framework and partial least squares
(PLS) path modeling were used to quantify the impact of
socioeconomic status and adverse health outcome on primary care
professionals serving the disadvantaged community. Thus, the study
results could demonstrate the accomplishment of the College’s
mission of training primary care professionals to serve in underserved
areas.
Methods: Various statistical methods were used to analyze alumni
data from 1975 – 2013. K-means cluster analysis was utilized to
identify individual medical and dental graduates in the cluster groups
of the practice communities (Disadvantaged or Non-disadvantaged
Communities). Discriminant analysis was implemented to verify the
classification accuracy of cluster analysis. The independent t-test was
performed to detect the significant mean differences of respective
clustering and criterion variables. Chi-square test was used to test if
the proportions of primary care and non-primary care specialists are
consistent with those of medical and dental graduates practicing in
the designated community clusters. Finally, the PLS path model was
constructed to explore the construct validity of analytic model by
providing the magnitude effects of socioeconomic status and adverse
health outcome on primary care professionals serving the
disadvantaged community.
Results: Approximately 83% (3,192/3,864) of Meharry Medical
College’s medical and dental graduates from 1975 to 2013 were
practicing in disadvantaged communities. Independent t-test confirmed the content validity of the cluster analysis model. Also, the
PLS path modeling demonstrated that alumni served as primary care
professionals in communities with significantly lower socioeconomic
status and higher adverse health outcome (p < .001). The PLS path
modeling exhibited the meaningful interrelation between primary
care professionals practicing communities and surrounding
environments (socioeconomic statues and adverse health outcome),
which yielded model reliability, validity, and applicability.
Conclusion: This study applied social ecological theory and
analytic modeling approaches to assess the attainment of Meharry
Medical College’s mission of training primary care professionals to
serve in underserved areas, particularly in communities with low
socioeconomic status and high rates of adverse health outcomes. In
summary, the majority of medical and dental graduates from Meharry
Medical College provided primary care services to disadvantaged
communities with low socioeconomic status and high adverse health
outcome, which demonstrated that Meharry Medical College has
fulfilled its mission. The high reliability, validity, and applicability of
this model imply that it could be replicated for comparable
universities and colleges elsewhere.
Abstract: Crosstalk among interconnects and printed-circuit
board (PCB) traces is a major limiting factor of signal quality in highspeed
digital and communication equipments especially when fast
data buses are involved. Such a bus is considered as a planar
multiconductor transmission line. This paper will demonstrate how
the finite difference time domain (FDTD) method provides an exact
solution of the transmission-line equations to analyze the near end
and the far end crosstalk. In addition, this study makes it possible to
analyze the rise time effect on the near and far end voltages of the
victim conductor. The paper also discusses a statistical analysis,
based upon a set of several simulations. Such analysis leads to a
better understanding of the phenomenon and yields useful
information.
Abstract: Theory of Mind (ToM) refers to the ability to infer
another’s mental state. With appropriate ToM, one can behave well in
social interactions. A growing body of evidence has demonstrated that
patients with temporal lobe epilepsy (TLE) may damage ToM by
affecting on regions of the underlying neural network of ToM.
However, the question of whether there is cerebral laterality for ToM
functions remains open. This study aimed to examine whether there is
cerebral lateralization for ToM abilities in TLE patients. Sixty-seven
adult TLE patients and 30 matched healthy controls (HC) were
recruited. Patients were classified into right (RTLE), left (LTLE), and
bilateral (BTLE) TLE groups on the basis of a consensus panel review
of their seizure semiology, EEG findings, and brain imaging results.
All participants completed an intellectual test and four tasks measuring
basic and advanced ToM. The results showed that, on all ToM tasks,
(1) each patient group performed worse than HC; (2) there were no
significant differences between LTLE and RTLE groups; and (3) the
BTLE group performed the worst. It appears that the neural network
responsible for ToM is distributed evenly between the cerebral
hemispheres.
Abstract: Present study is carried out on six lane divided urban
arterial road in Patna and Pune city of India. Both the road having
distinct differences in terms of the vehicle composition and the road
side parking. Arterial road in Patan city has 33% of non-motorized
mode, whereas Pune arterial road dominated by 65% of Two wheeler.
Also road side parking is observed in Patna city. The field studies
using videography techniques are carried out for traffic data
collection. Data are extracted for one minute duration for vehicle
composition, speed variation and flow rate on selected arterial road of
the two cities. Speed flow relationship is developed and capacity is
determine. Equivalency factor in terms of dynamic car unit is
determine to represent the vehicle is single unit. The variation in the
capacity due to side friction, presence of non motorized traffic and
effective utilization of lane width is compared at concluding remarks.
Abstract: Breast cancer is considered as a substantial health
concern and practicing mammography screening [MS] is important in
minimizing its related morbidity. So it is essential to have a better
understanding of breast cancer screening behaviors of women and
factors that influence utilization of them. The aim of this study is to
identify the factors that are linked to MS behaviors among the
Egyptian women. A cross-sectional descriptive design was carried
out to provide a snapshot of the factors that are linked to MS
behaviors. A convenience sample of 311 women was utilized and all
eligible participants admitted to the Women Imaging Unit who are 40
years of age or above, coming for mammography assessment, not
pregnant or breast feeding and who accepted to participate in the
study were included. A structured questionnaire was developed by
the researchers and contains three parts; Socio-demographic data;
Motivating factors associated with MS; and association between MS
and model of behavior change. The analyzed data indicated that most
of the participated women (66.6%) belonged to the age group of 40-
49.A high proportion of participants (58.1%) of group having
previous MS influenced by their neighbors to practice MS, whereas
32.7 % in group not having previous MS were influenced by family
members which indicated significant differences (P
Abstract: Availability of different genetic tests after completion
of Human Genome Project increases the physicians’ responsibility to
keep themselves update on the potential implementation of these
genetic tests in their daily practice. However, due to numbers of
barriers, still many of physicians are not either aware of these tests or
are not willing to offer or refer their patients for genetic tests. This
study was conducted an anonymous, cross-sectional, mailed-based
survey to develop a primary data of Malaysian physicians’ level of
knowledge and perception of gene profiling. Questionnaire had 29
questions. Total scores on selected questions were used to assess the
level of knowledge. The highest possible score was 11. Descriptive
statistics, one way ANOVA and chi-squared test was used for
statistical analysis. Sixty three completed questionnaires were
returned by 27 general practitioners (GPs) and 36 medical specialists.
Responders’ age ranges from 24 to 55 years old (mean 30.2 ± 6.4).
About 40% of the participants rated themselves as having poor level
of knowledge in genetics in general whilst 60% believed that they
have fair level of knowledge; however, almost half (46%) of the
respondents felt that they were not knowledgeable about available
genetic tests. A majority (94%) of the responders were not aware of
any lab or company which is offering gene profiling services in
Malaysia. Only 4% of participants were aware of using gene profiling
for detection of dosage of some drugs. Respondents perceived greater
utility of gene profiling for breast cancer (38%) compared to the
colorectal familial cancer (3%). The score of knowledge ranged from
2 to 8 (mean 4.38 ± 1.67). Non- significant differences between score
of knowledge of GPs and specialists were observed, with score of
4.19 and 4.58 respectively. There was no significant association
between any demographic factors and level of knowledge. However,
those who graduated between years 2001 to 2005 had higher level of
knowledge. Overall, 83% of participants showed relatively high level
of perception on value of gene profiling to detect patient’s risk of
disease. However, low perception was observed for both statements
of using gene profiling for general population in order to alter their
lifestyle (25%) as well as having the full sequence of a patient
genome for the purpose of determining a patient’s best match for
treatment (18%). The lack of clinical guidelines, limited provider
knowledge and awareness, lack of time and resources to educate
patients, lack of evidence-based clinical information and cost of tests
were the most barriers of ordering gene profiling mentioned by
physicians. In conclusion Malaysian physicians who participate in
this study had mediocre level of knowledge and awareness in gene
profiling. The low exposure to the genetic questions and problems
might be a key predictor of lack of awareness and knowledge on
available genetic tests. Educational and training workshop might be useful in helping Malaysian physicians incorporate genetic profiling
into practice for eligible patients.
Abstract: Technology, multimedia in Open Educational
Resources, can contribute positively to student performance in an
online instructional environment. Student performance data of past
four years were obtained from an online course entitled Applied
Calculus (MA139). This paper examined the data to determine
whether multimedia (independent variable) had any impact on
student performance (dependent variable) in online math learning,
and how students felt about the value of the technology. Two groups
of student data were analyzed, group 1 (control) from the online
applied calculus course that did not use multimedia instructional
materials, and group 2 (treatment) of the same online applied calculus
course that used multimedia instructional materials. For the MA139
class, results indicate a statistically significant difference (p = .001)
between the two groups, where group 1 had a final score mean of
56.36 (out of 100), group 2 of 70.68. Additionally, student
testimonials were discussed in which students shared their experience
in learning applied calculus online with multimedia instructional
materials.
Abstract: Introduction: Researchers globally have strived to explore diverse factors that augment the continuation and uptake of family planning methods. Clients’ satisfaction is one of the core determinants facilitating continuation of family planning methods. There is a major debate yet scanty evidence to contrast public and private sectors with respect to client satisfaction. The objective of this study is to compare quality-of-care provided by public and private sectors of Pakistan through a client satisfaction lens. Methods: We used Pakistan Demographic Heath Survey 2012-13 dataset on 3133 women. Ten different multivariate models were made. to explore the relationship between client satisfaction and dependent outcome after adjusting for all known confounding factors and results are presented as OR and AOR (95% CI). Results: Multivariate analyses showed that clients were less satisfied in contraceptive provision from private sector as compared to public sector (AOR 0.92, 95% CI 0.63-1.68) even though the result was not statistically significant. Clients were more satisfied from private sector as compared to the public sector with respect to other determinants of quality-of-care follow-up care (AOR 3.29, 95% CI 1.95-5.55), infection prevention (AOR 2.41, 95% CI 1.60-3.62), counseling services (AOR 2.01, 95% CI 1.27-3.18, timely treatment (AOR 3.37, 95% CI 2.20-5.15), attitude of staff (AOR 2.23, 95% CI 1.50-3.33), punctuality of staff (AOR 2.28, 95% CI 1.92-4.13), timely referring (AOR 2.34, 95% CI 1.63-3.35), staff cooperation (AOR 1.75, 95% CI 1.22-2.51) and complications handling (AOR 2.27, 95% CI 1.56-3.29). Discussion: Public sector has successfully attained substantial satisfaction levels with respect to provision of contraceptives, but it contrasts previous literature from a multi country studies. Our study though in is concordance with a study from Tanzania where public sector was more likely to offer family planning services to clients as compared to private facilities. Conclusion: In majority of the developing countries, public sector is more involved in FP service provision; however, in Pakistan clients’ satisfaction in private sector is more, which opens doors for public-private partnerships and collaboration in the near future.
Abstract: Cortisol is essential to the regulation of the immune
system and yawning is a pathological symptom of multiple sclerosis
(MS). Electromyography activity (EMG) in the jaw muscles typically
rises when the muscles are moved and with yawning is highly
correlated with cortisol levels in healthy people. Saliva samples from
59 participants were collected at the start and after yawning, or at the
end of the presentation of yawning-provoking stimuli, in the absence
of a yawn, together with EMG data and questionnaire data: Hospital
Anxiety and Depression Scale, Yawning Susceptibility Scale,
General Health Questionnaire, demographic, health details. Exclusion
criteria: chronic fatigue, diabetes, fibromyalgia, heart condition, high
blood pressure, hormone replacement therapy, multiple sclerosis,
stroke. Significant differences were found between the saliva cortisol
samples for the yawners, t (23) = -4.263, p = 0.000, as compared with
the non-yawners between rest and post-stimuli, which was nonsignificant.
Significant evidence was found to support the Thompson
Cortisol Hypothesis suggesting that rises in cortisol levels are
associated with yawning. Further research is exploring the use of
cortisol as an early diagnostic tool for MS. Ethics approval granted
and professional code of conduct, confidentiality, and safety issues
are approved therein.
Abstract: Family has a crucial role in maintaining the
physical, social and mental health of the children. Most of the
mental and anxiety problems of children reflect the complex
interpersonal situations among family members, especially parents.
In other words, anxiety problems of the children are correlated
with deficit relationships of family members and improper
childrearing styles. The parental child rearing styles leads to
positive and negative consequences which affect the children’s
mental health. Therefore, the present research was aimed to
compare the parental childrearing styles and anxiety of children
with stuttering and normal population. It was also aimed to study
the relationship between parental child rearing styles and anxiety
of children. The research sample included 54 boys with stuttering
and 54 normal boys who were selected from the children (boys) of
Tehran, Iran in the age range of 5 to 8 years in 2013. In order to
collect data, Baum-rind Childrearing Styles Inventory and Spence
Parental Anxiety Inventory were used. Appropriate descriptive
statistical methods and multivariate variance analysis and t test for
independent groups were used to test the study hypotheses.
Statistical data analyses demonstrated that there was a significant
difference between stuttering boys and normal boys in anxiety (t =
7.601, p< 0.01); but there was no significant difference between
stuttering boys and normal boys in parental childrearing styles (F =
0.129). There was also not found significant relationship between
parental childrearing styles and children anxiety (F = 0.135, p<
0.05). It can be concluded that the influential factors of children’s
society are parents, school, teachers, peers and media. So, parental
childrearing styles are not the only influential factors on anxiety of
children, and other factors including genetic, environment and
child experiences are effective in anxiety as well. Details are
discussed.
Abstract: This paper presents effects of the mean operating
pressure on the optimal operating frequency based on temperature
differences across stack ends in a thermoacoustic refrigerator. In
addition to the length of the resonance tube, components of the
thermoacoustic refrigerator have an influence on the operating
frequency due to their acoustic properties, i.e., absorptivity,
reflectivity and transmissivity. The interference of waves incurs and
distorts the original frequency generated by the driver so that the
optimal operating frequency differs from the designs. These acoustic
properties are not parameters in the designs and be very complicated
to infer their responses. A prototype thermoacoustic refrigerator is
constructed and used to investigate its optimal operating frequency
compared to the design at various operating pressures. Helium and air
are used as working fluids during the experiments. The results
indicate that the optimal operating frequency of the prototype
thermoacoustic refrigerator using helium is at 6 bar and 490Hz or
approximately 20% away from the design frequency. The optimal
operating frequency at other mean pressures differs from the design
in an unpredictable manner, however, the optimal operating
frequency and pressure can be identified by testing.
Abstract: The purposes of this study are 1) to study the effects
of participatory error correction process and 2) to find out the
students’ satisfaction of such error correction process. This study is a
Quasi Experimental Research with single group, in which data is
collected 5 times preceding and following 4 experimental studies of
participatory error correction process including providing coded
indirect corrective feedback in the students’ texts with error treatment
activities. Samples include 52 2nd year English Major students,
Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat
University. Tool for experimental study includes the lesson plan of
the course; Reading and Writing English for Academic Purposes II,
and tools for data collection include 5 writing tests of short texts and
a questionnaire. Based on formative evaluation of the students’
writing ability prior to and after each of the 4 experiments, the
research findings disclose the students’ higher scores with statistical
difference at 0.00. Moreover, in terms of the effect size of such
process, it is found that for mean of the students’ scores prior to and
after the 4 experiments; d equals 0.6801, 0.5093, 0.5071, and 0.5296
respectively. It can be concluded that participatory error correction
process enables all of the students to learn equally well and there is
improvement in their ability to write short texts. Finally the students’
overall satisfaction of the participatory error correction process is in
high level (Mean = 4.39, S.D. = 0.76).
Abstract: The performance of box-type solar cookers has been
reported by several researchers but little attention was paid to the
effect of the type of insulation material on the energy and exergy
efficiency of these cookers. This research aimed at evaluating the
energy and exergy efficiencies of the box-type cookers containing
different insulation materials. Energy and exergy efficiencies of five
box-type solar cookers insulated with maize cob, air (control), maize
husk, coconut coir and polyurethane foam respectively were obtained
over a period of three years. The cookers were evaluated using water
heating test procedures in determining the energy and exergy
analysis. The results were subjected to statistical analysis using
ANOVA. The result shows that the average energy input for the five
solar cookers were: 245.5, 252.2, 248.7, 241.5 and 245.5J
respectively while their respective average energy losses were: 201.2,
212.7, 208.4, 189.1 and 199.8J. The average exergy input for five
cookers were: 228.2, 234.4, 231.1, 224.4 and 228.2J respectively
while their respective average exergy losses were: 223.4, 230.6,
226.9, 218.9 and 223.0J. The energy and exergy efficiency was
highest in the cooker with coconut coir (37.35 and 3.90%
respectively) in the first year but was lowest for air (11 and 1.07%
respectively) in the third year. Statistical analysis showed significant
difference between the energy and exergy efficiencies over the years.
These results reiterate the importance of a good insulating material
for a box-type solar cooker.
Abstract: Our globalizing world has become almost a small
village and everyone can access any information at any time.
Everyone lets each other know who does whatever in which place.
We can learn which social events occur in which place in the world.
From the perspective of education, the course notes that a lecturer use
in lessons in a university in any state of America can be examined by
a student studying in a city of Africa or the Far East. This dizzying
communication we have mentioned happened thanks to fast
developments in computer and internet technologies. While these
developments occur in the world, Turkey that has a very large young
population and whose electronic infrastructure rapidly improves has
also been affected by these developments. Nowadays, mobile devices
have become common and thus, it causes to increase data traffic in
social networks. This study was carried out on students in the
different age groups in Selcuk University Vocational School of
Technical Sciences, the Department of Computer Technology.
Students’ opinions about the use of internet and social media were
obtained. The features such as using the Internet and social media
skills, purposes, operating frequency, accessing facilities and tools,
social life and effects on vocational education and so forth were
explored. The positive effects and negative effects of both internet
and social media use on the students in this department and findings
are evaluated from different perspectives and results are obtained. In
addition, relations and differences were found out statistically.
Abstract: The mechanisms underlying the association between
obesity and asthma may be related to a decreased immunological
tolerance induced by a defective function of regulatory T cells
(Tregs). The aim of this study is to establish the potential link
between these diseases and CD4+, CD25+ FoxP3+ Tregs as well as T
helper cells (Ths) in children. This is a prospective case control
study. Obese (n:40), asthmatic (n:40), asthmatic obese (n:40) and
healthy children (n:40), who don't have any acute or chronic diseases,
were included in this study. Obese children were evaluated according
to WHO criteria. Asthmatic patients were chosen based on GINA
criteria. Parents were asked to fill up the questionnaire. Informed
consent forms were taken. Blood samples were marked with CD4+,
CD25+ and FoxP3+ in order to determine Tregs and Ths by flow
cytometric method. Statistical analyses were performed. p≤0.05 was
chosen as meaningful threshold. Tregs exhibiting anti-inflammatory
nature were significantly lower in obese (0,16%; p≤0,001), asthmatic
(0,25%; p≤0,01) and asthmatic obese (0,29%; p≤0,05) groups than
the control group (0,38%). Ths were counted higher in asthma group
than the control (p≤0,01) and obese (p≤0,001) groups. T cell
immunity plays important roles in obesity and asthma pathogeneses.
Decreased numbers of Tregs found in obese, asthmatic and asthmatic
obese children may help to elucidate some questions in
pathophysiology of these diseases. For HOMA-IR levels, any
significant difference was not noted between control and obese
groups, but statistically higher values were found for obese
asthmatics. The values obtained in all groups were found to be below
the critical cut off points. This finding has made the statistically
significant difference observed between Tregs of obese, asthmatic,
obese asthmatic and control groups much more valuable. These
findings will be useful in diagnosis and treatment of these disorders
and future studies are needed. The production and propagation of
Tregs may be promising in alternative asthma and obesity treatments.
Abstract: Increasing prevalence of childhood obesity has
increased the interest in early and late indicators of gaining weight.
Cell blood counts may be indicators of pro-inflammatory states. The
aim was to evaluate associations of hematological parameters,
including hematocrit (HTC), hemoglobin, blood cell counts and their
indices with the degree of obesity in pediatric population. A total of
249; -139 morbidly obese (MO), 82 healthy normal weight (NW) and
28 overweight (OW) children were included into the scope of the
study. WHO BMI-for age percentiles were used to form age- and sexmatched
groups. Informed consent forms and the Ethics Committee
approval were obtained. Anthropometric measurements were
performed. Hematological parameters were determined. Statistical
analyses were performed using SPSS. The degree for statistical
significance was p≤0.05. Significant differences (p=0.000) between
waist-to-hip ratios and head-to- neck ratios (hnrs) of MO and NW
children were detected. A significant difference between hnrs of OW
and MO children (p=0.000) was observed. Red cell distribution width
(RDW) was higher in OW children than NW group (p=0.030). Such
finding couldn’t be detected between MO and NW groups. Increased
RDW was prominent in OW children. The decrease in mean
corpuscular hemoglobin concentration (MCHC) values in MO
children was sharper than the values in OW children (p=0.006 vs
p=0.042) compared to those in NW group. Statistically higher HTC
levels were observed between MO-NW (p=0.014), but none between
OW-NW. Though the cause-effect relationship between obesity and
erythrocyte indices still needs further investigation, alterations in
RDW, HTC, MCHC during obesity may be of significance in the
early life.
Abstract: Long Distance Truck Drivers (LDTDs) have been
found to be a high risk group in the spread of HIV/AIDS globally;
perhaps, due to their high Sexual Risk Behaviours (SRBs).
Interventions for reducing SRBs in trucking population have not been
fully exploited. A quasi-experimental control group pretest-posttest
design was used to assess the efficacy of psycho-education and
behavioural skills training in reducing SRBs among LDTDs. Sixteen
drivers rivers were randomly assigned into either experimental or
control groups using balloting technique. Questionnaire was used as
an instrument for data collection. Repeated measures t-test and
independent t-test were used to test hypotheses. Intervention had
significant effect on the SRBs among LDTDs at post-test (t{7}=
6.01, p
Abstract: In the past researchers have questioned the
effectiveness of ethics training in higher education. Also, there are
observations that support the view that ethical behaviour (range of
actions)/ethical decision making models used in the past make use of
vignettes to explain ethical behaviour. The understanding remains in
the perspective that these vignettes play a limited role in determining
individual intentions and not actions. Some authors have also agreed
that there are possibilities of differences in one’s intentions and
actions. This paper makes an attempt to fill those gaps by evaluating
real actions rather than intentions. In a way this study suggests the
use of an experiential methodology to explore Berlo’s model of
communication as an action along with orchestration of various
principles. To this endeavor, an attempt was made to use
conversational analysis in the pursuance of evaluating ethical
decision making behaviour among students and middle level
managers. The process was repeated six times with the set of an
average of 15 participants. Similarities have been observed in the
behaviour of students and middle level managers that calls for
understanding that both the groups of individuals have no cognizance
of their actual actions. The deliberations derived out of conversation
were taken a step forward for meta-ethical evaluations to portray a
clear picture of ethical behaviour among participants. This study
provides insights for understanding demonstrated unconscious human
behaviour which may fortuitously be termed both ethical and
unethical.