Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: This research presented in this paper is an on-going
project of an application of neural network and fuzzy models to
evaluate the sociological factors which affect the educational
performance of the students in Sri Lanka. One of its major goals is to
prepare the grounds to device a counseling tool which helps these
students for a better performance at their examinations, especially at
their G.C.E O/L (General Certificate of Education-Ordinary Level)
examination. Closely related sociological factors are collected as raw
data and the noise of these data are filtered through the fuzzy
interface and the supervised neural network is being utilized to
recognize the performance patterns against the chosen social factors.
Abstract: In this research, the diffusion of innovation regarding
smartphone usage is analysed through a consumer behaviour theory.
This research aims to determine whether a pattern surrounding the
diffusion of innovation exists. As a methodology, an empirical study
of the switch from a conventional cell phone to a smartphone was
performed. Specifically, a questionnaire survey was completed by
general consumers, and the situational and behavioural characteristics
of switching from a cell phone to a smartphone were analysed. In
conclusion, we found that the speed of the diffusion of innovation, the
consumer behaviour characteristics, and the utilities of the product
vary according to the stage of the product life cycle.
Abstract: The utilization of cheese whey as a fermentation
substrate to produce bio-ethanol is an effort to supply bio-ethanol
demand as a renewable energy. Like other process systems, modeling
is also required for fermentation process design, optimization and
plant operation. This research aims to study the fermentation process
of cheese whey by applying mathematics and fundamental concept in
chemical engineering, and to investigate the characteristic of the
cheese whey fermentation process. Steady state simulation results for
inlet substrate concentration of 50, 100 and 150 g/l, and various
values of hydraulic retention time, showed that the ethanol
productivity maximum values were 0.1091, 0.3163 and 0.5639 g/l.h
respectively. Those values were achieved at hydraulic retention time
of 20 hours, which was the minimum value used in this modeling.
This showed that operating reactor at low hydraulic retention time
was favorable. Model of bio-ethanol production from cheese whey
will enhance the understanding of what really happen in the
fermentation process.
Abstract: This research aims to study the lead pollution in the air of Babylon governorate that resulted generally from vehicles exhausts in addition to industrial and human activities.Vehicles number in Babylon governorate increased significantly after year 2003 that resulted with increase in lead emissions into the air.Measurement of lead emissions was done in seven stations distributed randomly in Babylon governorate. These stations where located in Industrial (Al-Sena'ay) Quarter, 60 street (near to Babylon sewer directorate), 40 Street (near to the first intersection), Al-Hashmia city, Al-Mahaweel city, , Al- Musayab city in addition to another station in Sayd Idris village belong to Abugharaq district (Agricultural station for comparison). The measured concentrations in these stations were compared with the standard limits of Environmental Protection Agency EPA (2 μg /m3). The results of this study showed that the average of lead concentrations ,in Babylon governorate during year 2010, was (3.13 μg/m3) which was greater than standard limits (2 μg/m3). The maximum concentration of lead was (6.41 μg / m3) recorded in the Industrial (Al-Sena'ay) Quarter during April month, while the minimum concentrations was (0.36 μg / m3) recorded in the agricultural station (Abugharaq) during December month.
Abstract: Matrix metalloproteinase-3 (MMP3) is key member
of the MMP family, and is known to be present in coronary
atherosclerotic. Several studies have demonstrated that MMP-3
5A/6A polymorphism modify each transcriptional activity in allele
specific manner. We hypothesized that this polymorphism may play
a role as risk factor for development of coronary stenosis. The aim of
our study was to estimate MMP-3 (5A/6A) gene polymorphism on
interindividual variability in risk for coronary stenosis in an Iranian
population.DNA was extracted from white blood cells and genotypes
were obtained from coronary stenosis cases (n=95) and controls
(n=100) by PCR (polymerase chain reaction) and restriction
fragment length polymorphism techniques. Significant differences
between cases and controls were observed for MMP3 genotype
frequencies (X2=199.305, p< 0.001); the 6A allele was less
frequently seen in the control group, compared to the disease group
(85.79 vs. 78%, 6A/6A+5A/6A vs. 5A/5A, P≤0.001). These data
imply the involvement of -1612 5A/6A polymorphism in coronary
stenosis, and suggest that probably the 6A/6A MMP-3 genotype is a
genetic susceptibility factor for coronary stenosis.
Abstract: Dynamic Causal Modeling (DCM) functional
Magnetic Resonance Imaging (fMRI) is a promising technique to
study the connectivity among brain regions and effects of stimuli
through modeling neuronal interactions from time-series
neuroimaging. The aim of this study is to study characteristics of a
mirror neuron system (MNS) in elderly group (age: 60-70 years old).
Twenty volunteers were MRI scanned with visual stimuli to study a
functional brain network. DCM was employed to determine the
mechanism of mirror neuron effects. The results revealed major
activated areas including precentral gyrus, inferior parietal lobule,
inferior occipital gyrus, and supplementary motor area. When visual
stimuli were presented, the feed-forward connectivity from visual
area to conjunction area was increased and forwarded to motor area.
Moreover, the connectivity from the conjunction areas to premotor
area was also increased. Such findings can be useful for future
diagnostic process for elderly with diseases such as Parkinson-s and
Alzheimer-s.
Abstract: This paper proposes a new solution to string matching problem. This solution constructs an inverted list representing a string pattern to be searched for. It then uses a new algorithm to process an input string in a single pass. The preprocessing phase takes 1) time complexity O(m) 2) space complexity O(1) where m is the length of pattern. The searching phase time complexity takes 1) O(m+α ) in average case 2) O(n/m) in the best case and 3) O(n) in the worst case, where α is the number of comparing leading to mismatch and n is the length of input text.
Abstract: The primary purpose of this article is an attempt to
find the implication of globalization on education. Globalization has
an important role as a process in the economical, political, cultural
and technological dimensions in the life of the contemporary human
being and has been affected by it. Education has its effects in this
procedure and while influencing it through educating global citizens
having universal human features and characteristics, has been
influenced by this phenomenon too. Nowadays, the role of education
is not just to develop in the students the knowledge and skills
necessary for the new kinds of jobs. If education wants to help
students be prepared of the new global society, it has to make them
engaged productive and critical citizens for the global era, so that
they can reflect about their roles as key actors in a dynamic often
uneven, matrix of economic and cultural exchanges. If education
wants to reinforce and raise the national identity, the value system
and the children and teenagers, it should make them ready for living
in the global era of this century. The used method in this research is
documentary and analyzing the documents. Studies in this field show
globalization has influences on the processes of the production,
distribution and consuming of knowledge. The happening of this
event in the information era has not only provide the necessary
opportunities for the exchanges of education worldwide but also has
privileges for the developing countries which enables them to
strengthen educational bases of their society and have an important
step toward their future.
Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.
Abstract: This study aims to examine the determinants of
purchase intention in C2C e-commerce. Specifically the role of
instant messaging in the C2C e-commerce contextis investigated. In
addition to instant messaging, we brought in two antecedents of
purchase intention - trust and customer satisfaction - to establish a
theoretical research model. Structural equation modeling using
LISREL was used to analyze the data.We discussed the research
findings and suggested some implications for researchers and
practitioners.
Abstract: This paper presents a hand vein authentication system
using fast spatial correlation of hand vein patterns. In order to
evaluate the system performance, a prototype was designed and a
dataset of 50 persons of different ages above 16 and of different
gender, each has 10 images per person was acquired at different
intervals, 5 images for left hand and 5 images for right hand. In
verification testing analysis, we used 3 images to represent the
templates and 2 images for testing. Each of the 2 images is matched
with the existing 3 templates. FAR of 0.02% and FRR of 3.00 %
were reported at threshold 80. The system efficiency at this threshold
was found to be 99.95%. The system can operate at a 97% genuine
acceptance rate and 99.98 % genuine reject rate, at corresponding
threshold of 80. The EER was reported as 0.25 % at threshold 77. We
verified that no similarity exists between right and left hand vein
patterns for the same person over the acquired dataset sample.
Finally, this distinct 100 hand vein patterns dataset sample can be
accessed by researchers and students upon request for testing other
methods of hand veins matching.
Abstract: This paper introduces a framework based on the collaboration of multi agent and hyper-heuristics to find a solution of the real single machine production problem. There are many techniques used to solve this problem. Each of it has its own advantages and disadvantages. By the collaboration of multi agent system and hyper-heuristics, we can get more optimal solution. The hyper-heuristics approach operates on a search space of heuristics rather than directly on a search space of solutions. The proposed framework consists of some agents, i.e. problem agent, trainer agent, algorithm agent (GPHH, GAHH, and SAHH), optimizer agent, and solver agent. Some low level heuristics used in this paper are MRT, SPT, LPT, EDD, LDD, and MON
Abstract: This paper proposes an improvement method of classification
efficiency in a classification model. The model is used
in a risk search system and extracts specific labels from articles
posted at bulletin board sites. The system can analyze the important
discussions composed of the articles. The improvement method
introduces ensemble learning methods that use multiple classification
models. Also, it introduces expressions related to the specific labels
into generation of word vectors. The paper applies the improvement
method to articles collected from three bulletin board sites selected
by users and verifies the effectiveness of the improvement method.
Abstract: The objective of this research is to calculate the
optimal inventory lot-sizing for each supplier and minimize the total
inventory cost which includes joint purchase cost of the products,
transaction cost for the suppliers, and holding cost for remaining
inventory. Genetic algorithms (GAs) are applied to the multi-product
and multi-period inventory lot-sizing problems with supplier
selection under storage space. Also a maximum storage space for the
decision maker in each period is considered. The decision maker
needs to determine what products to order in what quantities with
which suppliers in which periods. It is assumed that demand of
multiple products is known over a planning horizon. The problem is
formulated as a mixed integer programming and is solved with the
GAs. The detailed computation results are presented.
Abstract: Fractional delay FIR filters design method based on
the differential evolution algorithm is presented. Differential evolution
is an evolutionary algorithm for solving a global optimization problems in the continuous search space. In the proposed approach,
an evolutionary algorithm is used to determine the coefficients of
a fractional delay FIR filter based on the Farrow structure. Basic
differential evolution is enhanced with a restricted mating technique,
which improves the algorithm performance in terms of convergence
speed and obtained solution. Evolutionary optimization is carried out by minimizing an objective function which is based on the amplitude
response and phase delay errors. Experimental results show that the proposed algorithm leads to a reduction in the amplitude response and phase delay errors relative to those achieved with the Least-Squares
method.
Abstract: Gene, principal unit of inheritance, is an ordered
sequence of nucleotides. The genes of eukaryotic organisms include
alternating segments of exons and introns. The region of
Deoxyribonucleic acid (DNA) within a gene containing instructions
for coding a protein is called exon. On the other hand, non-coding
regions called introns are another part of DNA that regulates gene
expression by removing from the messenger Ribonucleic acid (RNA)
in a splicing process. This paper proposes to determine splice
junctions that are exon-intron boundaries by analyzing DNA
sequences. A splice junction can be either exon-intron (EI) or intron
exon (IE). Because of the popularity and compatibility of the
artificial neural network (ANN) in genetic fields; various ANN
models are applied in this research. Multi-layer Perceptron (MLP),
Radial Basis Function (RBF) and Generalized Regression Neural
Networks (GRNN) are used to analyze and detect the splice junctions
of gene sequences. 10-fold cross validation is used to demonstrate
the accuracy of networks. The real performances of these networks
are found by applying Receiver Operating Characteristic (ROC)
analysis.
Abstract: Twist drills are geometrical complex tools and thus various researchers have adopted different mathematical and experimental approaches for their simulation. The present paper acknowledges the increasing use of modern CAD systems and using the API (Application Programming Interface) of a CAD system, drilling simulations are carried out. The developed DRILL3D software routine, creates parametrically controlled tool geometries and using different cutting conditions, achieves the generation of solid models for all the relevant data involved (drilling tool, cut workpiece, undeformed chip). The final data derived, consist a platform for further direct simulations regarding the determination of cutting forces, tool wear, drilling optimizations etc.
Abstract: Online trading is an alternative to conventional shopping method. People trade goods which are new or pre-owned before. However, there are times when a user is not able to search the items wanted online. This is because the items may not be posted as yet, thus ending the search. Conventional search mechanism only works by searching and matching search criteria (requirement) with data available in a particular database. This research aims to match current search requirements with future postings. This would involve the time factor in the conventional search method. A Car Matching Alert System (CMAS) prototype was developed to test the matching algorithm. When a buyer-s search returns no result, the system saves the search and the buyer will be alerted if there is a match found based on future postings. The algorithm developed is useful and as it can be applied in other search context.
Abstract: The aim of the paper is based on detailed analysis of
literary sources and carried out research to develop a model
development and implementation of innovation strategy in the
business. The paper brings the main results of the authors conducted
research on a sample of 462 respondents that shows the current
situation in the Slovak enterprises in the use of innovation strategy.
Carried out research and analysis provided the base for a model
development and implementation of innovation strategy in the
business, which is in the paper in detail, step by step explained with
emphasis on the implementation process. Implementing the
innovation strategy is described a separate model. Paper contains
recommendations for successful implementation of innovation
strategy in the business. These recommendations should serve mainly
business managers as valuable tool in implementing the innovation
strategy.