Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: The aim of this study was to evaluate the effect of preexercise glycerol hyperhydration on endurance performance in a heat chamber designed to simulate the World Championship Distance (WCD) duathlon (10km run, 40km ride, 5 km run). Duathlons are often performed in hot and humid conditions and as a result hydration is a major issue. Glycerol enhances the body’s capacity for fluid retention by inducing hyperhydration, which is theorized to improve thermoregulatory and cardiovascular responses, and thereby improve performance. Six well-trained athletes completed the testing protocol in a heat chamber at the La Trobe University Exercise Physiology Laboratory. Each testing session was approximately 4.5 hours in duration (2 hours of pre-exercise glycerol hyper-hydration followed by approximately 2.5 hours of exercise). The results showed an increased water retention pre-exercise and an improved overall performance of 2.04% was achieved by subjects ingesting the glycerol solution.
Abstract: This paper reports a new application of material accounting techniques to characterise and quantify material stocks and flows at the “neighbourhood" scale. The study area is the main campus of the University of New South Wales in Sydney, Australia. The system boundary is defined by the urban structural unit (USU), a typological construct devised to facilitate assessment of the metabolism of urban systems. A streamlined material flow analysis (MFA) was applied to quantify the stocks and flows of key construction materials within the campus USU over time, drawing on empirical data from a major campus development project. The results are reviewed to assess the efficacy of the method in supporting urban environmental evaluation and design practice, for example to facilitate estimation of significant impacts such as greenhouse gas emissions. It is concluded that linking a service (in this case, teaching students) enabled by a given product (university buildings) to the amount of materials used in creating that product offers a potential way to reduce the environmental impact of that service, through more efficient use of materials.
Abstract: The pollutant removal efficiency of the Intermittently
Decanted Extended Aeration (IDEA) wastewater treatment system at
Curtin University Sarawak Campus, and conventional activated
sludge wastewater treatment system at a local resort, Resort A, is
monitored. The influent and effluent characteristics are tested during
wet and dry weather conditions, and peak and off peak periods. For
the wastewater treatment systems at Curtin Sarawak and Resort A,
during dry weather and peak season, it was found that the BOD5
concentration in the influent is 121.7mg/L and 80.0mg/L
respectively, and in the effluent, 18.7mg/L and and 18.0mg/L
respectively. Analysis of the performance of the IDEA treatment
system showed that the operational costs can be minimized by 3%, by
decreasing the number of operating cycles. As for the treatment
system in Resort A, by utilizing a smaller capacity air blower, a
saving of 12% could be made in the operational costs.
Abstract: This survey highlights a number of important issues
which relate to the needs to counseling for distance learners studying
at the School of Distance Education in University science Malaysia
(DEUSM) according to their gender. Data were obtained by selfreport
questionnaire that had been developed by the researchers in
counseling and educational psychology and interviews were take
place. 116 voluntary respondents complete the Questionnaire and
returned it back during new student-s registration week.64% of the
respondents were female and 52% were males that means
55%ofthem were females and 45% were males. The data was
analyzed to find out the frequencies of respondents agreements of the
items. The average of the female was 18 and the average of the male
was 19.6 by using t- test there is no significant values between the
genders. The findings show that respondents have needs for
counseling. (22) Significant needs for mails (DEUSM) the highest
was their families complain about the amount of time they spend at
work. (11) Significant needs for females the highest was they
convinced themselves that they only need 4 to 5 hours of sleep per
night.
Abstract: In this paper, FinFET devices are analyzed with
emphasis on sub-threshold leakage current control. This is achieved
through proper biasing of the back gate, and through the use of
asymmetric work functions for the four terminal FinFET devices. We
are also examining different configurations of multiplexers and XOR
gates using transistors of symmetric and asymmetric work functions.
Based on extensive characterization data for MUX circuits, our
proposed configuration using symmetric devices lead to leakage
current and delay improvements of 65% and 47% respectively
compared to results in the literature. For XOR gates, a 90%
improvement in the average leakage current is achieved by using
asymmetric devices. All simulations are based on a 25nm FinFET
technology using the University of Florida UFDG model.
Abstract: This article investigated the validity of C-test and Cloze test which purport to measure general English proficiency. To provide empirical evidence pertaining to the validity of the interpretations based on the results of these integrative language tests, their criterion-related validity was investigated. In doing so, the test of English as a foreign language (TOEFL) which is an established, standardized, and internationally administered test of general English proficiency was used as the criterion measure. Some 90 Iranian English majors participated in this study. They were seniors studying English at a university in Tehran, Iran. The results of analyses showed that there is a statistically significant correlation among participants- scores on Cloze test, C-test, and the TOEFL. Building on the findings of the study and considering criterion-related validity as the evidential basis of the validity argument, it was cautiously deducted that these tests measure the same underlying trait. However, considering the limitations of using criterion measures to validate tests, no absolute claims can be made as to the construct validity of these integrative tests.
Abstract: School experiences, family bonding and self-concept
had always been a crucial factor in influencing all aspects of a
student-s development. The purpose of this study is to develop and to
validate a priori model of self-concept among students. The study
was tested empirically using Structural Equation Modeling (SEM)
and Confirmatory Factor Analysis (CFA) to validate the structural
model. To address these concerns, 1167 students were randomly
selected and utilized the Cognitive Psycho-Social University of
Malaya instrument (2009).Resulted demonstrated there is indirect
effect from family bonding to self-concept through school
experiences among secondary school students as a mediator. Besides
school experiences, there is a direct effect from family bonding to
self-concept and family bonding to school experiences among
students.
Abstract: This paper deals with the evaluation of flow properties
of polymeric matrix with natural animal fillers. Technical university
of Liberec cooperates on the long-term development of “green
materials“ that should replace conventionally used materials
(especially in automotive industry). Natural fibres (of animal and
plant origin) from all over the world are collected and adapted
(drying, cutting etc.) for extrusion processing. Inside the extruder
these natural additives are blended with polymeric (synthetic and
biodegradable - PLA) matrix and created compound is subsequently
cut for pellets in the wet way. These green materials with unique
recipes are then studied and their mechanical, physical and
processing properties are determined. The main goal of this research
is to develop new ecological materials very similar to unfilled
polymers. In this article the rheological behaviour of chosen natural
animal fibres is introduced considering their shape and surface that
were observed with use of SEM microscopy.
Abstract: This research aimed to study on the potential of
recycling organic waste in Suan Sunandha Rajabhat University as
compost. In doing so, the composition of solid waste generated in the
campus was investigated while physical and chemical properties of
organic waste were analyzed in order to evaluate the portion of waste
suitable for recycling as compost. As a result of the study, it was
found that (1) the amount of organic waste was averaged at 299.8
kg/day in which mixed food wastes had the highest amount of 191.9
kg/day followed by mixed leave & yard wastes and mixed fruit &
vegetable wastes at the amount of 66.3 and 41.6 kg/day respectively;
(2) physical and chemical properties of organic waste in terms of
moisture content was between 69.54 to 78.15%, major elements for
plant as N, P and K were 0.14 to 0.17%, 0.46 to 0.52% and 0.16 to
0.18% respectively, and carbon/nitrogen ratio (C/N) was about 15:1
to 17.5:1; (3) recycling organic waste as compost was designed by
aerobic decomposition using mixed food wastes : mixed leave & yard
wastes : mixed fruit & vegetable wastes at the portion of 3:2:1 by
weight in accordance with the potential of their amounts and their
physical and chemical properties.
Abstract: A pilot project was carried out in 2007 by the senior
students of Cyprus International University, aiming to minimize the
total cost of waste collection in Northern Cyprus. Many developed
and developing countries have cut their transportation costs – which
lies between 30-40% – down at a rate of 40% percent, by
implementing network models for their route assignments.
Accordingly, a network model was implemented at Göçmenköy
district, to optimize and standardize waste collection works. The
work environment of the employees were also redesigned to provide
maximum ergonomy and to increase productivity, efficiency and
safety. Following the collection of the required data including waste
densities, lengths of roads and population, a model was constructed
to allocate the optimal route assignment for the waste collection
trucks at Göçmenköy district.
Abstract: The critical period for weed control (CPWC) is the period in the crop growth cycle during which weeds must be controlled to prevent unacceptable yield losses. Field studies were conducted in 2005 and 2006 in the University of Birjand at the south east of Iran to determine CPWC of corn using a randomized complete block design with 14 treatments and four replications. The treatments consisted of two different periods of weed interference, a critical weed-free period and a critical time of weed removal, were imposed at V3, V6, V9, V12, V15, and R1 (based on phonological stages of corn development) with a weedy check and a weed-free check. The CPWC was determined with the use of 2.5, 5, 10, 15 and 20% acceptable yield loss levels by non-linear Regression method and fitting Logistic and Gompertz nonlinear equations to relative yield data. The CPWC of corn was from 5- to 15-leaf stage (19-55 DAE) to prevent yield losses of 5%. This period to prevent yield losses of 2.5, 10 and 20% was 4- to 17-leaf stage (14-59 DAE), 6- to 12-leaf stage (25-47 DAE) and 8- to 9-leaf stage (31-36 DAE) respectively. The height and leaf area index of corn were significantly decreased by weed competition in both weed free and weed infested treatments (P
Abstract: There is a variety of inconsistencies in the differences
in alcohol use and related problems between male and female
genders. This study was aimed at analyzing the gender differences in
alcohol use and related problems among university students in
Minsk, Belarus. A total of 465 male (average age of 21) and 1030
female (average age of 20.5) students from four major universities in
Minsk, Belarus were administered WHO recommended standardized
screening instruments – AUDIT, MAST, CAGE questionnaire, as
well as other alcohol related questions. The male to female ratio for
the prevalence of alcohol problems according to the AUDIT was
3.34, while the ratio for alcohol users was 0.97. There are a wide
gender differences in the pattern of alcohol use and preference for
different alcoholic beverages, cause for drinking, and other alcohol
related problems like injuries and blackouts.
Abstract: Small-scale RC models of both piles and tunnel ducts
were produced as mockups of reality and loaded under soil
confinement conditionsto investigate the damage evolution of
structural RC interacting with soil. Experimental verifications usinga
3D nonlinear FE analysis program called COM3D, which was
developed at the University of Tokyo, are introduced. This analysis
has been used in practice for seismic performance assessment of
underground ducts and in-ground LNG storage tanks in consideration
of soil-structure interactionunder static and dynamic loading. Varying
modes of failure of RCpilessubjected to different magnitudes of soil
confinement were successfully reproduced in the proposed small-scale
experiments and numerically simulated as well. Analytical simulation
was applied to RC tunnel mockups under a wide variety of depth and
soil confinement conditions, and reasonable matching was confirmed.
Abstract: The objective of the study is to investigate the
effect of a footballer-s postural on selected physical fitness
components. Twenty-one (21) subjects of the university male
footballers under the Sport Excellence Center programme were
photographed using qualitative analysis. The postural variables
were stratified manually into normal and anomalies group and
their flexibility, strength and SAQ performance were
compared using the Mann-Whitney Test. The AROM
assessment and SAQ test reported no significance difference
(Z=-.398, p=0.711, p>0.05), similar to the lower body strength
was shown with no significance different (Z=-.493, p=0.640,
p>0.05). In contrast, only 1 RM strength test for the upper
body strength test shown with a significance different (Z=-
2.537, p=0.009, p
Abstract: This paper studied the synthesis of monoacylglycerol (monolaurin) by glycerolysis of coconut oil and crude glycerol, catalyzed by Carica papaya lipase. Coconut oil obtained from cold pressed extraction method and crude glycerol obtained from the biodiesel plant in Department of Chemistry, Uttaradit Rajabhat University, Thailand which used oils were used as raw materials for biodiesel production through transesterification process catalyzed by sodium hydroxide. The influences of the following variables were studied: (i) type of organic solvent, (ii) molar ratio of substrate, (iii) reaction temperature, (iv) reaction time, (v) lipase dosage, and (vi) initial water activity of enzyme. High yields in monoacylglycerol (58.35%) were obtained with molar ratio of glycerol to oil at 8:1 in ethanol, temperature was controlled at 45oC for 36 hours, the amount of enzyme used was 20 wt% of oil and initial water activity of enzyme at 0.53.
Abstract: The purposes of this study are 1) to study the frequent
English writing errors of students registering the course: Reading and
Writing English for Academic Purposes II, and 2) to find out the
results of writing error correction by using coded indirect corrective
feedback and writing error treatments. Samples include 28 2nd year
English Major students, Faculty of Education, Suan Sunandha
Rajabhat University. Tool for experimental study includes the lesson
plan of the course; Reading and Writing English for Academic
Purposes II, and tool for data collection includes 4 writing tests of
short texts. The research findings disclose that frequent English
writing errors found in this course comprise 7 types of grammatical
errors, namely Fragment sentence, Subject-verb agreement, Wrong
form of verb tense, Singular or plural noun endings, Run-ons
sentence, Wrong form of verb pattern and Lack of parallel structure.
Moreover, it is found that the results of writing error correction by
using coded indirect corrective feedback and error treatment reveal
the overall reduction of the frequent English writing errors and the
increase of students’ achievement in the writing of short texts with
the significance at .05.
Abstract: Ozone (O3) is considered as one of the most
phytotoxic pollutants with deleterious effects on living and non living
components of Ecosystems. It reduces growth and yield of many
crops as well as alters the physiology and crop quality. The present
study described series of experiments to investigate the effects of
ambient O3 at different locations with different ambient levels of O3
depending on proximity to pollutant source and ranged between 17
ppb/h in control experiment to 112 ppb/h in industrial area
respectively. The ambient levels in other three locations (King Saud
University botanical garden, King Fahd Rd, and Almanakh Garden)
were 61,61,77 ppb/h respectively. Tow legume crops species (vicia
vaba L ; and Pisum sativum) differ in their phenology and sensitivity
were used. The results showed a significant negative effect to ozone
on morphology, number of injured leaves, growth and productivity
with a difference in the degree of response depending on the plant
type. Visia Faba showed sensitivity to ozone to number and leaf area
and the degree of injury leaves 3, pisum sativum show higher
sensitivity for the gas for degree of injury 1,The relative growth rate
and seed weight, it turns out there is no significant difference
between the two plants in plant height and number of seeds.
Abstract: wind catchers have been served as a cooling system, used to provide acceptable ventilation by means of renewable energy of wind. In the present study, the city of Yazd in arid climate is selected as case study. From the architecture point of view, learning about wind catchers in this study is done by means of field surveys. Research method for selection of the case is based on random form, and analytical method. Wind catcher typology and knowledge of relationship governing the wind catcher's architecture were those measures that are taken for the first time. 53 wind catchers were analyzed. The typology of the wind-catchers is done by the physical analyzing, patterns and common concepts as incorporated in them. How the architecture of wind catcher can influence their operations by analyzing thermal behavior are the archetypes of selected wind catchers. Calculating fluids dynamics science, fluent software and numerical analysis are used in this study as the most accurate analytical approach. The results obtained from these analyses show the formal specifications of wind catchers with optimum operation in Yazd. The knowledge obtained from the optimum model could be used for design and construction of wind catchers with more improved operation
Abstract: In the last 15 years, a number of methods have been proposed for forecasting based on fuzzy time series. Most of the fuzzy time series methods are presented for forecasting of enrollments at the University of Alabama. However, the forecasting accuracy rates of the existing methods are not good enough. In this paper, we compared our proposed new method of fuzzy time series forecasting with existing methods. Our method is based on frequency density based partitioning of the historical enrollment data. The proposed method belongs to the kth order and time-variant methods. The proposed method can get the best forecasting accuracy rate for forecasting enrollments than the existing methods.