Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: The genre of fantasy depicts a world of imagine that triggers popular interest from a created view of world, and a fantasy is defined as a story that illustrates a world of imagine where scientific or horror elements are stand in its center. This study is not focused on the narrative of the fantasy, i.e. not on the adventurous story, but is concentrated on the image of the fantasy to work on its relationship with intended themes and differences among cultures due to meanings of materials. As for films, we have selected some films in the 2000's that are internationally recognized as expressing unique images of fantasy containing the theme of love in them. The selected films are 5 pieces including two European films, Amelie from Montmartre (2001) and The Science of Sleep (2005) and three Asian films, Citizen Dog from Thailand (2004), Memories of Matsuko from Japan (2006), and I'm a Cyborg, but That's OK from Korea (2006). These films share some common characteristics to the effect that they give tiny lessons and feelings for life with expressions of fantasy images as if they were fairy tales for adults and that they lead the audience to reflect on their days and revive forgotten dreams of childhood. We analyze the images of fantasy in each of the films on the basis of the elements of Mise-en-Scène (setting and props, costume, hair and make-up, facial expressions and body language, lighting and color, positioning of characters, and objects within a frame).
Abstract: In this paper, a two-channel secure communication
using fractional chaotic systems is presented. Conditions for chaos
synchronization have been investigated theoretically by using Laplace
transform. To illustrate the effectiveness of the proposed scheme, a
numerical example is presented. The keys, key space, key selection
rules and sensitivity to keys are discussed in detail. Results show that
the original plaintexts have been well masked in the ciphertexts yet
recovered faithfully and efficiently by the present schemes.
Abstract: Computer based geostatistical methods can offer effective data analysis possibilities for agricultural areas by using
vectorial data and their objective informations. These methods will help to detect the spatial changes on different locations of the large
agricultural lands, which will lead to effective fertilization for optimal yield with reduced environmental pollution. In this study, topsoil (0-20 cm) and subsoil (20-40 cm) samples were taken from a
sugar beet field by 20 x 20 m grids. Plant samples were also collected
from the same plots. Some physical and chemical analyses for these
samples were made by routine methods. According to derived variation coefficients, topsoil organic matter (OM) distribution was more than subsoil OM distribution. The highest C.V. value of
17.79% was found for topsoil OM. The data were analyzed
comparatively according to kriging methods which are also used
widely in geostatistic. Several interpolation methods (Ordinary,Simple and Universal) and semivariogram models (Spherical,
Exponential and Gaussian) were tested in order to choose the suitable
methods. Average standard deviations of values estimated by simple
kriging interpolation method were less than average standard
deviations (topsoil OM ± 0.48, N ± 0.37, subsoil OM ± 0.18) of measured values. The most suitable interpolation method was simple
kriging method and exponantial semivariogram model for topsoil,
whereas the best optimal interpolation method was simple kriging
method and spherical semivariogram model for subsoil. The results
also showed that these computer based geostatistical methods should
be tested and calibrated for different experimental conditions and semivariogram models.
Abstract: Ambiguities in effects of earthquake on various
structures in all earthquake codes would necessitate more study and
research concerning influential factors on dynamic behavior.
Previous studies which were done on different features in different
buildings play a major role in the type of response a structure makes
to lateral vibrations. Diagnosing each of these irregularities can help
structure designers in choosing appropriate setbacks for decreasing
possible damages. Therefore vertical setback is one of the irregularity
factors in the height of the building where can be seen in skyscrapers
and hotels. Previous researches reveal notable changes in the place of
these setbacks showing dynamic response of the structure.
Consequently analyzing 48 models of concrete frames for 3, 6 and 9
stories heights with three different bays in general shape of a surface
decline by height have been constructed in ETABS2000 software,
and then the shape effect of each and every one of these frames in
period scale has been discussed. The result of this study reveals that
not only mass, stiffness and height but also shape of the frame is
influential.
Abstract: Channel junctions can be analyzed in two ways of
division (lateral intake) and combined flows (confluence). The
present paper investigates 3D flow pattern at lateral intake using
Navier-Stokes equation and κ -ε (RNG) turbulent model. The
equations are solved by Finite-Volume Method (FVM) and results
are compared with the experimental data of (Barkdoll, B.D., 1997)
to test the validity of the findings. Comparison of the results with
the experimental data indicated a close proximity between the two
sets of data which suggest a very close simulation. Results further
indicated an inverse relation between the effects of discharge ratio
( r Q ) on the length and width of the separation zone. In other words,
as the discharge ration increases, the length and width of separation
zone decreases.
Abstract: The role of corporate governance is to reduce the
divergence of interests between shareholders and managers. The role
of corporate governance is more useful when managers have an
incentive to deviate from shareholders- interests. One example of
management-s deviation from shareholders- interests is the
management of earnings through the use of accounting accruals. This
paper examines the association between corporate governance
internal mechanisms ownership concentration, board independence,
the existence of CEO-Chairman duality and earnings management.
Firm size and leverage are control variables. The population used in
this study comprises firms listed on the Tehran Stock Exchange
(TSE) between 2004 and 2008, the sample comprises 196 firms.
Panel Data method is employed as technique to estimate the model.
We find that there is negative significant association between
ownership concentration and board independence manage earnings
with earnings management, there is negative significant association
between the existence of CEO-Chairman duality and earnings
management. This study also found a positive significant association
between control variable (firm size and leverage) and earnings
management.
Abstract: The study aimed to investigate the effect of rice types on chewing behaviours (chewing time, number of chews, and portion size) and bolus properties (bolus moisture content, solid loss, and particle size distribution (PSD)) in human subjects. Five cooked rice types including brown rice (BR), white rice (WR), parboiled white rice (PR), high amylose white rice (HR) and waxy white rice (WXR) were chewed by six subjects. The chewing behaviours were recorded and the food boluses were collected during mastication. Rice typeswere found to significantly influence all chewing parameters evaluated. The WXR and BR showed the most pronounced differences compared with other rice types. The initial moisture content of un-chewed WXR was lowest (43.39%) whereas those of other rice types were ranged from 66.86 to 70.33%. The bolus obtained from chewing the WXR contained lowest moisture content (56.43%) whilst its solid loss (22.03%) was not significant different from those of all rice types. In PSD evaluation using Mastersizer S, the diameter of particles measured was ranged between 4 to 3500 μm. The particle size of food bolus from BR, HR, and WXR contained much finer particles than those of WR and PR.
Abstract: The environmental impact caused by industries is an issue that, in the last 20 years, has become very important in terms of society, economics and politics in Colombia. Particularly, the tannery process is extremely polluting because of uneffective treatments and regulations given to the dumping process and atmospheric emissions. Considering that, this investigation is intended to propose a management model based on the integration of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, that prioritizes the strategic components of the organizations. As a result, a management model will be obtained and it will provide a strategic perspective through a systemic approach to the tanning process. This will be achieved through the use of Multicriteria Decision tools, along with Quality Function Deployment and Fuzzy Logic. The strategic approach that embraces the management model using the alignment of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, is an integrated perspective that allows a gradual frame of the tactical and operative elements through the correct setting of the information flow, improving the decision making process. In that way, Small Medium Enterprises (SMEs) could improve their productivity, competitiveness and as an added value, the minimization of the environmental impact. This improvement is expected to be controlled through a Dashboard that helps the Organization measure its performance along the implementation of the model in its productive process.
Abstract: In this paper, a novel approach for robust trajectory tracking of induction motor drive is presented. By combining variable structure systems theory with fuzzy logic concept and neural network techniques, a new algorithm is developed. Fuzzy logic was used for the adaptation of the learning algorithm to improve the robustness of learning and operating of the neural network. The developed control algorithm is robust to parameter variations and external influences. It also assures precise trajectory tracking with the prescribed dynamics. The algorithm was verified by simulation and the results obtained demonstrate the effectiveness of the designed controller of induction motor drives which considered as highly non linear dynamic complex systems and variable characteristics over the operating conditions.
Abstract: A novel adaptive fuzzy trajectory tracking algorithm of Stewart platform based motion platform is proposed to compensate path deviation and degradation of controller-s performance due to actuator torque limit. The algorithm can be divided into two parts: the real-time trajectory shaping part and the joint space adaptive fuzzy controller part. For a reference trajectory in task space whenever any of the actuators is saturated, the desired acceleration of the reference trajectory is modified on-line by using dynamic model of motion platform. Meanwhile an additional action with respect to the difference between the nominal and modified trajectories is utilized in the non-saturated region of actuators to reduce the path error. Using modified trajectory as input, the joint space controller incorporates compute torque controller, leg velocity observer and fuzzy disturbance observer with saturation compensation. It can ensure stability and tracking performance of controller in present of external disturbance and position only measurement. Simulation results verify the effectiveness of proposed control scheme.
Abstract: In this paper is to evaluate audio and speech quality
with the help of Digital Audio Watermarking Technique under the
different types of attacks (signal impairments) like Gaussian Noise,
Compression Error and Jittering Effect. Further attacks are
considered as Hostile Environment. Audio and Speech Quality
Evaluation is an important research topic. The traditional way for
speech quality evaluation is using subjective tests. They are reliable,
but very expensive, time consuming, and cannot be used in certain
applications such as online monitoring. Objective models, based on
human perception, were developed to predict the results of subjective
tests. The existing objective methods require either the original
speech or complicated computation model, which makes some
applications of quality evaluation impossible.
Abstract: In this study we propose a novel monitor hydraulic
automatic gauge control (HAGC) system based on fuzzy feedforward
controller. This is used in the development of cold rolling
mill automation system to improve the quality of cold strip. According to features/ properties of entry steel strip like its average
yield stress, width of strip, and desired exit thickness, this controller realizes the compensation for the exit thickness error. The traditional methods of adjusting the roller position, can-t tolerate the variance in
the entry steel strip. The proposed method uses a mathematical model
of the system together with the expert knowledge to perform this adjustment while minimizing the effect of the stated problem. In
order to improve the speed of the controller in rejecting disturbances
introduced by entry strip thickness variations, expert knowledge is added as a feed-forward term to the HAGC system. Simulation
results for the application of the proposed controller to a real cold mill show that the exit strip quality is highly improved.
Abstract: In order to study seed yield and seed yield
components in bean under reduced irrigation condition and
assessment drought tolerance of genotypes, 15 lines of White beans
were evaluated in two separate RCB design with 3 replications under
stress and non stress conditions. Analysis of variance showed that
there were significant differences among varieties in terms of traits
under study, indicating the existence of genetic variation among
varieties. The results indicate that drought stress reduced seed yield,
number of seed per plant, biological yield and number of pod in
White been. In non stress condition, yield was highly correlated with
the biological yield, whereas in stress condition it was highly
correlated with harvest index. Results of stepwise regression showed
that, selection can we done based on, biological yield, harvest index,
number of seed per pod, seed length, 100 seed weight. Result of path
analysis showed that the highest direct effect, being positive, was
related to biological yield in non stress and to harvest index in stress
conditions. Factor analysis were accomplished in stress and nonstress
condition a, there were 4 factors that explained more than 76
percent of total variations. We used several selection indices such as
Stress Susceptibility Index ( SSI ), Geometric Mean Productivity (
GMP ), Mean Productivity ( MP ), Stress Tolerance Index ( STI ) and
Tolerance Index ( TOL ) to study drought tolerance of genotypes, we
found that the best Stress Index for selection tolerance genotypes
were STI, GMP and MP were the greatest correlations between these
Indices and seed yield under stress and non stress conditions. In
classification of genotypes base on phenotypic characteristics, using
cluster analysis ( UPGMA ), all allels classified in 5 separate groups
in stress and non stress conditions.
Abstract: In present paper we proposed a simple and effective method to compress an image. Here we found success in size reduction of an image without much compromising with it-s quality. Here we used Haar Wavelet Transform to transform our original image and after quantization and thresholding of DWT coefficients Run length coding and Huffman coding schemes have been used to encode the image. DWT is base for quite populate JPEG 2000 technique.
Abstract: Elastic and inelastic scattering of α-particles by 9Be nuclei at different incident energies have been analyzed. Optical model parameters (OMPs) of α-particles elastic scattering by 9Be at different energies have been obtained. Coupled Reaction Channel (CRC) of elastic scattering, inelastic scattering and transfer reaction has been calculated using Fresco Code. The effect of involving CRC calculations on the analysis of differential cross section has been studied. The transfer reaction of (5He) in the reaction 9Be(α,9Be)α has been studied. The spectroscopic factor of 9Be≡α+5He has been extracted.
Abstract: In order to study the influence of different methods of controlling weeds such as mechanical weeding and mechanical weeder efficiency analysis in mechanical cultivation conditions, in farming year of 2011 an experiment was done in a farm in coupling and development of technology center in Haraz,Iran. The treatments consisted of (I) control treatment: where no weeding was done, (II) use of mechanical weeding without engine and (III) power mechanical weeding. Results showed that experimental treatments had significantly different effects (p=0.05) on yield traits and number of filled grains per panicle, while treatments had the significant effects on grain weight and dry weight of weeds in the first, second and third weeding methods at 1% of confidence level. Treatment (II) had its most significant effect on number of filled grains per panicle and yield performance standpoint, which was 3705.97 kg ha-1 in its highest peak. Treatment (III) was ranked as second influential with 3559.8 kg ha-1. In addition, under (I) treatments, 2364.73 kg ha-1 of yield produced. The minimum dry weights of weeds in all weeding methods were related to the treatment (II), (III) and (I), respectively. The correlation coefficient analysis showed that total yield had a significant positive correlation with the panicle grain yield per plant (r= 0.55*) and the number of grains per panicle-1 (r= 0.57*) and the number of filled grains (r= 0.63*). Total rice yield also had negative correlation of r= -0. 64* with weed dry weight at second weed sampling time (17 DAT). The weed dry weight at third and fourth sampling times (24 and 40 DAT) had negative correlations of -0.65** and r=-0.61* with rice yield, respectively.
Abstract: Cogeneration may be defined as a system which
contains electricity production and regain of the thermo value of
exhaust gases simultaneously. The examination is based on the data-s
of an active cogeneration plant. This study, it is aimed to determine
which component of the system should be revised first to raise the
efficiency and decrease the loss of exergy. For this purpose, second
law analysis of thermodynamics is applied to each component due to
consider the effects of environmental conditions and take the quality
of energy into consideration as well as the quantity of it. The exergy
balance equations are produced and exergy loss is calculated for each
component. 44,44 % loss of exergy in heat exchanger, 29,59 % in
combustion chamber, 18,68 % in steam boiler, 5,25 % in gas turbine
and 2,03 % in compressor is calculated.
Abstract: In article the data of chronic toxicity for pre-clinical
researches of Ramon preparation is described. Ramon effects to
hormone system and gastrointestinal tract; local irritative effect,
allergic, pyrogenic properties and reaction to the immune system
were studied.
Abstract: During the last few years, several sheet hydroforming
processes have been introduced. Despite the advantages of these
methods, they have some limitations. Of the processes, the two main
ones are the standard hydroforming and hydromechanical deep
drawing. A new sheet hydroforming die set was proposed that has the
advantages of both processes and eliminates their limitations. In this
method, a polyurethane plate was used as a part of the die-set to
control the blank holder force. This paper outlines the Taguchi
optimization methodology, which is applied to optimize the effective
parameters in forming cylindrical cups by the new die set of sheet
hydroforming process. The process parameters evaluated in this
research are polyurethane hardness, polyurethane thickness, forming
pressure path and polyurethane hole diameter. The design of
experiments based upon L9 orthogonal arrays by Taguchi was used
and analysis of variance (ANOVA) was employed to analyze the
effect of these parameters on the forming pressure. The analysis of
the results showed that the optimal combination for low forming
pressure is harder polyurethane, bigger diameter of polyurethane hole
and thinner polyurethane. Finally, the confirmation test was derived
based on the optimal combination of parameters and it was shown
that the Taguchi method is suitable to examine the optimization
process.