Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: During 2011 and 2012 seasons, Zaghloul date palms received four sprays of silicon (Si) at 0.05 to 0.1% and selenium (Se) at 0.01 to 0.02%. Growth, nutritional status, yield as well as physical and chemical characteristics of the fruits in response to application of silicon and selenium were investigated. Single and combined applications of silicon at 0.05 to 0.1% and selenium at 0.01 to 0.02% was very effective in enhancing the leaf area, total chlorophylls, percentages of N, P and K in the leaves, yield, bunch weight as well as physical and chemical characteristics of the fruits in relative to the check treatment. Silicon was superior to selenium in this respect. Combined application was favorable than using each alone in this connection. Treating Zaghloul date palms four times with a mixture of silicon at 0.05% + selenium at 0.01% resulted in an economical yield and producing better fruit quality.
Abstract: Word sense disambiguation is one of the most important open problems in natural language processing applications such as information retrieval and machine translation. Many approach strategies can be employed to resolve word ambiguity with a reasonable degree of accuracy. These strategies are: knowledgebased, corpus-based, and hybrid-based. This paper pays attention to the corpus-based strategy that employs an unsupervised learning method for disambiguation. We report our investigation of Latent Semantic Indexing (LSI), an information retrieval technique and unsupervised learning, to the task of Thai noun and verbal word sense disambiguation. The Latent Semantic Indexing has been shown to be efficient and effective for Information Retrieval. For the purposes of this research, we report experiments on two Thai polysemous words, namely /hua4/ and /kep1/ that are used as a representative of Thai nouns and verbs respectively. The results of these experiments demonstrate the effectiveness and indicate the potential of applying vector-based distributional information measures to semantic disambiguation.
Abstract: The concerns about clean environment and high oil
prices driving forces for the research on alternative fuels. The
research efforts directed towards improving the performance of C.I
engines using vegetable oil as fuel. The paper deals results of
performance of a four stroke, single cylinder C.I. engine by preheated
neat Karanja oil is done from 30
o
C to 100
o
C. The performance of the
engine was studied for a speed range between 1500 to 4000 rpm, with
the engine operated under full load conditions. The performance
parameters considered for comparing are brake specific fuel
consumption, thermal efficiency, brake power, Nox emission of the
engine. The engine offers lower thermal efficiency when it is
powered by preheated neat Karanja oil at higher speed. The power
developed and Nox emission increase with the increase in the fuel
inlet temperature and the specific fuel consumption is higher than
diesel fuel operation at all elevated fuel inlet temperature.
Abstract: The use of sewage sludge and effluents from
wastewater treatment plants for irrigation of agricultural lands is on
the rise particularly in peri-urban areas of developing countries.
The reuse of nutrients and organic matter in treated wastewater
and sewage sludge via land application is a desirable goal. However,
trace or heavy metals present in sludge pose the risk of human or
phytotoxicity from land application. Long-term use of sewage
sludge, heavy metals can accumulate to phytotoxic levels and results
in reduced plants growth and/or enhanced metal concentrations in
plants, which consumed by animals then enter the food chain. In this
research, the amount of heavy metals was measured in plants
irrigated with wastewater and sludge application. For this purpose,
three pilots were made in a Shush treatment plant in south of Tehran.
Three plants species, spinach, lettuce and radish were selected and
planted in the pilots.First pilot was irrigated just with wastewater of
treatment plant and second pilot was irrigated with wastewater and
sludge application .Third pilot was irrigated with simulated heavy
metals solution equal 50 years of irrigation. The results indicate that
the average of amount of heavy metals Pb, Cd in three plant species
in first pilot were lower than permissible limits .In second pilot,
Cadmium accumulations are high in three species plants and more
than the standard limits. Concentration of Cd , Pb have exceed their
permitted limits in plants in third pilot . It was concluded that the use
of wastewater and sludge application in agricultural lands enriched
soils with heavy metals to concentrations that may pose potential
environmental and health risks in the long-term.
Abstract: Present study summarizes the control of Vibrio
alginolyticus infection in hatchery reared Clownfish, Amphiprion
sebae with the extract of the mangrove plant, Avicennia marina.
Fishes with visible symptoms of hemorrhagic spots were chosen and
the genomic DNA of the causative bacterium was isolated and
sequenced based on 16S rDNA gene. The in vitro assay revealed that
a fraction of A. marina leaf extract elucidated with ethyl acetate:
methanol (6:4) showed a high activity (28 mm) at 125 μg/ml
concentrations. About 4 % of the fraction fed along with live V.
alginolyticus was significantly decreased the cumulative mortality
(P
Abstract: Al-Murabahah is an Islamic financing facility used in
asset financing, the profit rate of the contract is determined by
components which are also being used in the conventional banking.
Such are cost of fund, overhead cost, risk premium cost and bank-s
profit margin. At the same time, the profit rate determined by Islamic
banking system also refers to Inter-Bank Offered Rate (LIBOR) in
London as a benchmark. This practice has risen arguments among
Muslim scholars in term of its validity of the contract; whether the
contract maintains the Shariah compliance or not. This paper aims to
explore the view of Shariah towards the above components practiced
by Islamic Banking in determining the profit rate of al-murabahah
asset financing in Malaysia. This is a comparative research which
applied the views of Muslim scholars from all major mazahibs in
Islamic jurisprudence and examined the practices by Islamic banks in
Malaysia for the above components. The study found that the shariah
accepts all the components with conditions. The cost of fund is
accepted as a portion of al-mudarabah-s profit, the overhead cost is
accepted as a cost of product, risk premium cost consist of business
risk and mitigation risk are accepted through the concept of alta-awun
and bank-s profit margin is accepted as a right of bank after
venturing in risky investment.
Abstract: The effect of a uniform magnetic field on the
formation of drops of specific size has been investigated numerically
in a T-shaped microchannel. Previous researches indicated that the
drop sizes of secondary stream decreases, with increasing main
stream flow rate and decreasing interfacial tension. In the present
study the effect of a uniform magnetic field on the main stream is
considered, and it is proposed that by increasing the Hartmann
number, the size of the drops of the secondary stream will be
decreased.
Abstract: This study experimentally investigates the heat transfer effects of forced convection and natural convection under different substrate openings design. A computational fluid dynamics (CFD) model was established and implemented to verify and explain the experimental results and heat transfer behavior. It is found that different opening position will destroy the growth of the boundary layer on substrates to alter the cooling ability for both forced under low Reynolds number and natural convection. Nevertheless, having too many opening may reduce heat conduction and affect the overall heat transfer performance. This study provides future researchers with a guideline on designing and electronic package manufacturing.
Abstract: Innovational development of regions in Russia is generally faced with the essential influence from federal and local authorities. The organization of effective mechanism of innovation development (and self-development) is impossible without establishment of defined institutional conditions in the analyzed field. Creative utilization of scientific concepts and information should merge, giving rise to continuing innovation and advanced production. The paper presents an analysis of institutional conditions in the field of creation and development of innovation activity infrastructure and transferring of knowledge and skills between different economic agents in Russia. Knowledge is mainly privately owned, developed through R&D investments and incorporated into technology or a product. Innovation infrastructure is a strong concentration mechanism of advanced facilities, which are mainly located inside large agglomerations or city-regions in order to benefit from scale effects in both input markets (human capital, private financial capital) and output markets (higher education services, research services). The empirical results of the paper show that in the presence of more efficient innovation and knowledge transfer and transcoding system and of a more open attitude of economic agents towards innovation, the innovation and knowledge capacity of regional economy is much higher.
Abstract: This research is to explore the satisfaction for senior
citizens on continuing education in Taiwan. The purpose of this
research aims at the difference on teacher-s teaching, personal
relationship, learning result, materials and environment. Through
different sexual and living area as the background variables, a
questionnaire is adopted as the methodology in this research. Three
results are found in this research. In overall, senior citizens taking
continuing education put the most important attention on personal
relationship but materials and leaning environment put the least. There
is a significant difference on personal relationship, teacher-s teaching
and research result between different sexes. Female senior citizens
attach more importance to teacher-s teaching and learning results but
male senior citizens value on personal relationship. Another
significant difference is shown on teacher-s teaching and personal
relationship because of senior citizens living area. Urban senior
citizens put importance on personal relationship and rural senior
citizens respect teacher-s teaching more.
Abstract: Worldwide conventional resources of fossil fuel are depleting very fast due to large scale increase in use of transport vehicles every year, therefore consumption rate of oil in transport sector alone has gone very high. In view of this, the major thrust has now been laid upon the search of alternative energy source and also for cost effective energy conversion system. The air converted into compressed form by non conventional or conventional methods can be utilized as potential working fluid for producing shaft work in the air turbine and thus offering the capability of being a zero pollution energy source. This paper deals with the mathematical modeling and performance evaluation of a small capacity compressed air driven vaned type novel air turbine. Effect of expansion action and steady flow work in the air turbine at high admission air pressure of 6 bar, for varying injection to vane angles ratios 0.2-1.6, at the interval of 0.2 and at different vane angles such as 30o, 45o, 51.4o, 60o, 72o, 90o, and 120o for 12, 8, 7, 6, 5, 4 and 3 vanes respectively at speed of rotation 2500 rpm, has been quantified and analyzed here. Study shows that the expansion power has major contribution to total power, whereas the contribution of flow work output has been found varying only up to 19.4%. It is also concluded that for variation of injection to vane angle ratios from 0.2 to 1.2, the optimal power output is seen at vane angle 90o (4 vanes) and for 1.4 to 1.6 ratios, the optimal total power is observed at vane angle 72o (5 vanes). Thus in the vaned type novel air turbine the optimum shaft power output is developed when rotor contains 4-5 vanes for almost all situations of injection to vane angle ratios from 0.2 to 1.6.
Abstract: In recent years, though, the concept of fit has been
now in widespread used in strategic management research, it is in its
infancy for applying fit concept to service innovation issue. Therefore,
drawing on the concept of fit, this present research proposed an
innovation service fit model within service innovation, market
orientation, marketing strategy, and IT adoption are coexisted. The
perspective of fit as covariation will be employed to test the hypothesis
and identify the effects of fit. We contend that the fit among these four
factors will contribution to business performance. Finally, according
to the empirical data collected from manufacturing, service, and
financial industry in Taiwan, meaningful findings and conclusions
will be proposed and discussed.
Abstract: Researchers have long had trouble in measurement of
Exchangeable Sodium Ratio (ESR) at salt-affected soils. this
parameter are often determined using laborious and time consuming
laboratory tests, but it may be more appropriate and economical to
develop a method which uses a more simple soil salinity index. The
aim of this study was to determine the relationship between
exchangeable sodium ratio (ESR) and sodium adsorption ratio (SAR)
in some salt-affected soils of Khuzestan plain. To this purpose, two
experimental areas (S1, S2) of Khuzestan province-IRAN were
selected and four treatments with three replications by series of
double rings were applied. The treatments were included 25cm,
50cm, 75cm and 100cm water application. The statistical results of
the study indicated that in order to predict soil ESR based on soil
SAR the linear regression model ESR=0.2048+0.0066 SAR
(R2=0.53) & ESR=0.0564+0.0171 SAR (R2=0.76) can be
recommended in Pilot S1 and S2 respectively.
Abstract: Early detection of breast cancer is considered as a
major public health issue. Breast cancer screening is not generalized
to the entire population due to a lack of resources, staff and
appropriate tools. Systematic screening can result in a volume of data
which can not be managed by present computer architecture, either in
terms of storage capabilities or in terms of exploitation tools. We
propose in this paper to design and develop a data warehouse system
in radiology-senology (DWRS). The aim of such a system is on one
hand, to support this important volume of information providing from
multiple sources of data and images and for the other hand, to help
assist breast cancer screening in diagnosis, education and research.
Abstract: In this paper, a strategy for long-span bridge disaster response was developed, divided into risk analysis, business impact analysis, and emergency response plan. At the risk analysis stage, the critical risk was estimated. The critical risk was “car accident."The critical process by critical-risk classification was assessed at the business impact analysis stage. The critical process was the task related to the road conditions and traffic safety. Based on the results of the precedent analysis, an emergency response plan was established. By making the order of the standard operating procedures clear, an effective plan for dealing with disaster was formulated. Finally, a prototype software was developed based on the research findings. This study laid the foundation of an information-technology-based disaster response guideline and is significant in that it computerized the disaster response plan to improve the plan-s accessibility.
Abstract: Asynchronous Transfer Mode (ATM) is widely used
in telecommunications systems to send data, video and voice at a
very high speed. In ATM network optimizing the bandwidth through
dynamic routing is an important consideration. Previous research
work shows that traditional optimization heuristics result in suboptimal
solution. In this paper we have explored non-traditional
optimization technique. We propose comparison of two such
algorithms - Genetic Algorithm (GA) and Tabu search (TS), based on
non-traditional Optimization approach, for solving the dynamic
routing problem in ATM networks which in return will optimize the
bandwidth. The optimized bandwidth could mean that some
attractive business applications would become feasible such as high
speed LAN interconnection, teleconferencing etc. We have also
performed a comparative study of the selection mechanisms in GA
and listed the best selection mechanism and a new initialization
technique which improves the efficiency of the GA.
Abstract: There is a world-wide need for the development of sustainable management strategies to control pest infestation and the development of phosphine (PH3) resistance in lesser grain borer (Rhyzopertha dominica). Computer simulation models can provide a relatively fast, safe and inexpensive way to weigh the merits of various management options. However, the usefulness of simulation models relies on the accurate estimation of important model parameters, such as mortality. Concentration and time of exposure are both important in determining mortality in response to a toxic agent. Recent research indicated the existence of two resistance phenotypes in R. dominica in Australia, weak and strong, and revealed that the presence of resistance alleles at two loci confers strong resistance, thus motivating the construction of a two-locus model of resistance. Experimental data sets on purified pest strains, each corresponding to a single genotype of our two-locus model, were also available. Hence it became possible to explicitly include mortalities of the different genotypes in the model. In this paper we described how we used two generalized linear models (GLM), probit and logistic models, to fit the available experimental data sets. We used a direct algebraic approach generalized inverse matrix technique, rather than the traditional maximum likelihood estimation, to estimate the model parameters. The results show that both probit and logistic models fit the data sets well but the former is much better in terms of small least squares (numerical) errors. Meanwhile, the generalized inverse matrix technique achieved similar accuracy results to those from the maximum likelihood estimation, but is less time consuming and computationally demanding.
Abstract: The increasing divorce and fertility rates outside of marriage, the changing values in the last decades have led to a high prevalence of single parent families. Currently, worldwide, singleparent families represent about a quarter of all families. Recent changes occurring in the structure of single-parent families and also the multitude of factors that influence the quality of life of these families require the development of new research tools in order to provide foundations for social policies addressed to this type of family. The purpose of this paper is to present an analysis concerning the quality of life for single parent families in Romania, based on data collected through a research methodology developed by the authors within a scientific research project funded by a national grant called Partnerships in priority areas.
Abstract: Recently many research has been conducted to
retrieve pertinent parameters and adequate models for automatic
music genre classification. In this paper, two measures based upon
information theory concepts are investigated for mapping the features
space to decision space. A Gaussian Mixture Model (GMM) is used
as a baseline and reference system. Various strategies are proposed
for training and testing sessions with matched or mismatched
conditions, long training and long testing, long training and short
testing. For all experiments, the file sections used for testing are
never been used during training. With matched conditions all
examined measures yield the best and similar scores (almost 100%).
With mismatched conditions, the proposed measures yield better
scores than the GMM baseline system, especially for the short testing
case. It is also observed that the average discrimination information
measure is most appropriate for music category classifications and on
the other hand the divergence measure is more suitable for music
subcategory classifications.