Abstract: This research is to explore the satisfaction for senior
citizens on continuing education in Taiwan. The purpose of this
research aims at the difference on teacher-s teaching, personal
relationship, learning result, materials and environment. Through
different sexual and living area as the background variables, a
questionnaire is adopted as the methodology in this research. Three
results are found in this research. In overall, senior citizens taking
continuing education put the most important attention on personal
relationship but materials and leaning environment put the least. There
is a significant difference on personal relationship, teacher-s teaching
and research result between different sexes. Female senior citizens
attach more importance to teacher-s teaching and learning results but
male senior citizens value on personal relationship. Another
significant difference is shown on teacher-s teaching and personal
relationship because of senior citizens living area. Urban senior
citizens put importance on personal relationship and rural senior
citizens respect teacher-s teaching more.
Abstract: This paper aims at a new challenge of customer
satisfaction on mobile customer relationship management. In this
paper presents a conceptualization of mCRM on its unique
characteristics of customer satisfaction. Also, this paper develops an
empirical framework in conception of customer satisfaction in
mCRM. A single-case study is applied as the methodology. In order to
gain an overall view of the empirical case, this paper accesses to
invisible and important information of company in this investigation.
Interview is the key data source form the main informants of the
company through which the issues are identified and the proposed
framework is built. It supports the development of customer
satisfaction in mCRM; links this theoretical framework into practice;
and provides the direction for future research. Therefore, this paper is
very useful for the industries as it helps them to understand how
customer satisfaction changes the mCRM structure and increase the
business competitive advantage. Finally, this paper provides a
contribution in practice by linking a theoretical framework in
conception of customer satisfaction in mCRM for companies to a
practical real case.