Abstract: E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to 'humanistic' qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their impact on consumers- initial trust towards the sites. A total of 239 Internet users participated in this field experiment study which utilized 6 online book retailers- websites that the participants had not previously visited before. Analysis revealed that out of four website personalities (sincerity, competence, excitement and sophistication) only sincerity and competence are able to exert an influence in building consumers- trust upon their first visit to the website. The implications of the findings are further elaborated in this paper.
Abstract: In the last decades, a number of robust fuzzy clustering algorithms have been proposed to partition data sets affected by noise and outliers. Robust fuzzy C-means (robust-FCM) is certainly one of the most known among these algorithms. In robust-FCM, noise is modeled as a separate cluster and is characterized by a prototype that has a constant distance δ from all data points. Distance δ determines the boundary of the noise cluster and therefore is a critical parameter of the algorithm. Though some approaches have been proposed to automatically determine the most suitable δ for the specific application, up to today an efficient and fully satisfactory solution does not exist. The aim of this paper is to propose a novel method to compute the optimal δ based on the analysis of the distribution of the percentage of objects assigned to the noise cluster in repeated executions of the robust-FCM with decreasing values of δ . The extremely encouraging results obtained on some data sets found in the literature are shown and discussed.
Abstract: The primary objective of the paper is to propose a new method for solving assignment problem under uncertain situation. In the classical assignment problem (AP), zpqdenotes the cost for assigning the qth job to the pth person which is deterministic in nature. Here in some uncertain situation, we have assigned a cost in the form of composite relative degree Fpq instead of and this replaced cost is in the maximization form. In this paper, it has been solved and validated by the two proposed algorithms, a new mathematical formulation of IVIF assignment problem has been presented where the cost has been considered to be an IVIFN and the membership of elements in the set can be explained by positive and negative evidences. To determine the composite relative degree of similarity of IVIFS the concept of similarity measure and the score function is used for validating the solution which is obtained by Composite relative similarity degree method. Further, hypothetical numeric illusion is conducted to clarify the method’s effectiveness and feasibility developed in the study. Finally, conclusion and suggestion for future work are also proposed.
Abstract: In the supply chain management customer is the most
significant component and mass customization is mostly related to
customers because it is the capability of any industry or organization
to deliver highly customized products and its services to the
respective customers with flexibility and integration, providing such
a variety of products that nearly everyone can find what they want.
Today all over the world many companies and markets are facing
varied situations that at one side customers are demanding that their
orders should be completed as quickly as possible while on other
hand it requires highly customized products and services. By
applying mass customization some companies face unwanted cost
and complexity. Now they are realizing that they should completely
examine what kind of customization would be best suited for their
companies. In this paper authors review some approaches and
principles which show effect in supply chain management that can be
adopted and used by companies for quickly meeting the customer
orders at reduced cost, with minimum amount of inventory and
maximum efficiency.
Abstract: A new and novel approach in medicine is the use of
cold plasma for various applications such as sterilization blood
coagulation and cancer cell treatment. In this paper a pin-to-hole
plasma jet suitable for biological applications is investigated and
characterized and the possibility and feasibility of cancer cell
treatment is evaluated. The characterization includes power
consumption via Lissajous method, thermal behavior of plasma using
Infra-red camera as a novel method, Optical Emission Spectroscopy
(OES) to determine the species that are generated. Treatment of
leukemia cancer cells is also implemented and MTT assay is used to
evaluate viability.
Abstract: This study examines appearances of brand placement
as an alternative communication strategy in television series by
focusing on Yalan Dünya which is one of the most popular television
series in Turkey. Consequently, this study has a descriptive research
design and quantitative content analysis method is used in order to
analyze frequency and time data of brand placement appearances in
first 3 seasons of Yalan Dünya with 16 episodes.
Analysis of brand placement practices in Yalan Dünya is dealt in
three categories: episode-based analysis, season-based analysis and
comparative analysis. At the end, brand placement practices in Yalan
Dünya are evaluated in terms of type, form, duration and legal
arrangements.
As a result of this study, it is seen that brand placement plays a
determinant role in Yalan Dünya content. Also, current legal
arrangements make brand placement closer to other traditional
communication strategies instead of differing brand placement from
them distinctly.
Abstract: Atmospheric plasma is emerging as a promising
technology for many industrial sectors, because of its ecological and
economic advantages respect to the traditional production processes.
For textile industry, atmospheric plasma is becoming a valid
alternative to the conventional wet processes, but the plasma
machines realized so far do not allow the treatment of fibrous
mechanically weak material.
Novel atmospheric plasma machine for industrial applications,
developed by VenetoNanotech SCpA in collaboration with Italian
producer of corona equipment ME.RO SpA is presented. The main
feature of this pre-industrial scale machine is the possibility of the inline
plasma treatment of delicate fibrous substrates such as fibre
sleeves, for example wool tops, cotton fibres, polymeric tows,
mineral fibers and so on, avoiding burnings and disruption of the
faint materials.
Abstract: The present work consecutively on synthesis and
characterization of composites, Al/Al alloy A 384.1 as matrix in
which the main ingredient as Al/Al-5% MgO alloy based metal
matrix composite. As practical implications the low cost processing
route for the fabrication of Al alloy A 384.1 and operational
difficulties of presently available manufacturing processes based in
liquid manipulation methods. As all new developments, complete
understanding of the influence of processing variables upon the final
quality of the product. And the composite is applied comprehensively
to the acquaintance for achieving superiority of information
concerning the specific heat measurement of a material through the
aid of thermographs. Products are evaluated concerning relative
particle size and mechanical behavior under tensile strength.
Furthermore, Taguchi technique was employed to examine the
experimental optimum results are achieved, owing to effectiveness of
this approach.
Abstract: The aim of this study was to trace the effects of growth environment on the behaviour of fattening pigs in the farm and outside it. Behavioral manifestations of pigs reared in pens with enriched environment (A lot, n: 22) were different from those of pigs reared in pens with arid environment (B lot, n: 17) in shelter and when the movement to be loaded. Pigs of B lot spent more time on the move (31%) compared to group A pigs (13%), and manifested more aggressive behavior when they were loaded. Salivary cortisol levels also showed high values for pigs in B lot after being removed from their growth environment, as compared to its concentration for A lot pigs. The enriched environment for pigs may determine different responses of behavior. Pigs raised in arid environment, were easier to loaded than pigs reared in enriched environment, but they responded to mixing and loading stress, through increases in cortisol concentrations and impaired behavioral manifestations.
Abstract: The Beshar River is one aquatic ecosystem,which is
affected by pollutants. This study was conducted to evaluate the
effects of human activities on the water quality of the Beshar river.
This river is approximately 190 km in length and situated at the
geographical positions of 51° 20' to 51° 48' E and 30° 18' to 30° 52'
N it is one of the most important aquatic ecosystems of Kohkiloye
and Boyerahmad province next to the city of Yasuj in southern Iran.
The Beshar river has been contaminated by industrial, agricultural
and other activities in this region such as factories, hospitals,
agricultural farms, urban surface runoff and effluent of wastewater
treatment plants. In order to evaluate the effects of these pollutants
on the quality of the Beshar river, five monitoring stations were
selected along its course. The first station is located upstream of
Yasuj near the Dehnow village; stations 2 to 4 are located east, south
and west of city; and the 5th station is located downstream of Yasuj.
Several water quality parameters were sampled. These include pH,
dissolved oxygen, biological oxygen demand (BOD), temperature,
conductivity, turbidity, total dissolved solids and discharge or flow
measurements. Water samples from the five stations were collected
and analysed to determine the following physicochemical
parameters: EC, pH, T.D.S, T.H, No2, DO, BOD5, COD during 2008
to 2009. The study shows that the BOD5 value of station 1 is at a
minimum (1.5 ppm) and increases downstream from stations 2 to 4 to
a maximum (7.2 ppm), and then decreases at station 5. The DO
values of station 1 is a maximum (9.55 ppm), decreases downstream
to stations 2 - 4 which are at a minimum (3.4 ppm), before increasing
at station 5. The amount of BOD and TDS are highest at the 4th
station and the amount of DO is lowest at this station, marking the
4th station as more highly polluted than the other stations. The
physicochemical parameters improve at the 5th station due to
pollutant degradation and dilution. Finally the point and nonpoint
pollutant sources of Beshar river were determined and compared to
the monitoring results.
Abstract: this paper gives a novel approach towards real-time speed estimation of multiple traffic vehicles using fuzzy logic and image processing techniques with proper arrangement of camera parameters. The described algorithm consists of several important steps. First, the background is estimated by computing median over time window of specific frames. Second, the foreground is extracted using fuzzy similarity approach (FSA) between estimated background pixels and the current frame pixels containing foreground and background. Third, the traffic lanes are divided into two parts for both direction vehicles for parallel processing. Finally, the speeds of vehicles are estimated by Maximum a Posterior Probability (MAP) estimator. True ground speed is determined by utilizing infrared sensors for three different vehicles and the results are compared to the proposed algorithm with an accuracy of ± 0.74 kmph.
Abstract: The aim of this work was to study the in vitro effects
of δ-lactam 1 and its 4-chlorophenyl derivative 2, on the proliferative
responses of human lymphocytes and Th1 and Th2 cytokine
secretion. The possible protective role of vitamin E on intracellular
stress oxidative induced by these compounds was also investigated.
Peripheral blood lymphocytes were isolated using differential
centrifugation on a density gradient of Histopaque. They were
cultured with mitogen concanavalin A, vitamin E (10 μM) and with
different concentrations of the compounds 1 and 2 (0.1 to 10 μM).
Proliferation (MTT assay), IL-2, INFγ and IL-4 (Elisa kits),
intracellular superoxide anion were determined. 1 and 2 were
immunostimulant and increased cytokine secretion with a shift away
from Th1 response to Th2. These properties were however
accompanied by an increase in intracellular oxidative stress. The
presence of vitamin E exhibited protective effects by reducing δ-
lactam-induced superoxide anion generation in lymphocytes.
Abstract: The aim of this paper is to develop a new two dimensional time accurate Euler solver for shock tube applications. The solver was developed to study the performance of a newly built short-duration hypersonic test facility at Universiti Tenaga Nasional “UNITEN" in Malaysia. The facility has been designed, built, and commissioned for different values of diaphragm pressure ratios in order to get wide range of Mach number. The developed solver uses second order accurate cell-vertex finite volume spatial discretization and forth order accurate Runge-Kutta temporal integration and it is designed to simulate the flow process for similar driver/driven gases (e.g. air-air as working fluids). The solver is validated against analytical solution and experimental measurements in the high speed flow test facility. Further investigations were made on the flow process inside the shock tube by using the solver. The shock wave motion, reflection and interaction were investigated and their influence on the performance of the shock tube was determined. The results provide very good estimates for both shock speed and shock pressure obtained after diaphragm rupture. Also detailed information on the gasdynamic processes over the full length of the facility is available. The agreements obtained have been reasonable.
Abstract: This paper presents the experimental results on effect of applied voltage stress frequency to the occurrence of electrical treeing in 22 kV cross linked polyethylene (XLPE) insulated cable.Hallow disk of XLPE insulating material with thickness 5 mm taken from unused high voltage cable was used as the specimen in this study. Stainless steel needle was inserted gradually into the specimen to give a tip to earth plane electrode separation of 2.50.2 mm at elevated temperature 105-110°C. The specimen was then annealed for 5 minute to minimize any mechanical stress build up around the needle-plane region before it was cooled down to room temperature. Each specimen were subjected to the same applied voltage stress level at 8 kV AC rms, with various frequency, 50, 100, 500, 1000 and 2000 Hz. Initiation time, propagation speed and pattern of electrical treeing were examined in order to study the effect of applied voltage stress frequency. By the experimental results, initial time of visible treeing decreases with increasing in applied voltage frequency. Also, obviously, propagation speed of electrical treeing increases with increasing in applied voltage frequency.Furthermore, two types of electrical treeing, bush-like and branch-like treeing were observed.The experimental results confirmed the effect of voltage stress frequency as well.
Abstract: Solar energy has a major role in renewable energy
resources. Solar Cell as a basement of solar system has attracted lots
of research. To conduct a study about solar energy system, an
authenticated model is required. Diode base PV models are widely
used by researchers. These models are classified based on the number
of diodes used in them. Single and two-diode models are well
studied. Single-diode models may have two, three or four elements.
In this study, these solar cell models are examined and the simulation
results are compared to each other. All PV models are re-designed in
the Matlab/Simulink software and they examined by certain test
conditions and parameters. This paper provides comparative studies
of these models and it tries to compare the simulation results with
manufacturer-s data sheet to investigate model validity and accuracy.
The results show a four- element single-diode model is accurate and
has moderate complexity in contrast to the two-diode model with
higher complexity and accuracy
Abstract: In this paper, a heuristic method for simultaneous
rescue robot path-planning and mission scheduling is introduced
based on project management techniques, multi criteria decision
making and artificial potential fields path-planning. Groups of
injured people are trapped in a disastrous situation. These people are
categorized into several groups based on the severity of their
situation. A rescue robot, whose ultimate objective is reaching
injured groups and providing preliminary aid for them through a path
with minimum risk, has to perform certain tasks on its way towards
targets before the arrival of rescue team. A decision value is assigned
to each target based on the whole degree of satisfaction of the criteria
and duties of the robot toward the target and the importance of
rescuing each target based on their category and the number of
injured people. The resulted decision value defines the strength of the
attractive potential field of each target. Dangerous environmental
parameters are defined as obstacles whose risk determines the
strength of the repulsive potential field of each obstacle. Moreover,
negative and positive energies are assigned to the targets and
obstacles, which are variable with respects to the factors involved.
The simulation results show that the generated path for two cases
studies with certain differences in environmental conditions and
other risk factors differ considerably.
Abstract: In this paper the fatigue crack initiation location of double shear lap joints, treated by interference fit and bolt clamping, have been investigated both experimentally and numerically. To do so, using the fracture section of available fatigue tested specimens of interference fitted and torque tightened Aluminum 2024-T3 plates, the crack initiation location was determined. The stress distribution attained from the finite element analysis was used to help explain the results observed in the experimental tests. The results showed that the fatigue crack initiation location changes from top and mid plane at the hole edge to somewhere far from the hole edge (stress concentration region) in different combination of clamping force, interference fit size and applied cyclic load ranges. It is worth mentioning that the fatigue crack initiation location affects the fatigue life of the specimens too.
Abstract: The gamma radiation in samples of a variety of
natural tiling rocks (granites) produced and imported in Iran use in
the building industry was measured, employing high-resolution
Gamma-ray spectroscopy. The rock samples were pulverized, sealed
in 0.5 liter plastic Marinelli beakers, and measured in the laboratory
with an accumulating time between 50000 and 80000 second each.
From the measured Gamma-ray spectra, activity concentrations were
determined for 232Th (range from 6.5 to 172.2 Bq kg-1), 238U (from
7.5 to 178.1 Bq kg-1 ),226Ra( from 3.8 to 94.2 Bq kg-1 ) 40K (from
556.9 to 1539.2 Bq kg-1). From the 29 samples measured in this
study, “Nehbndan ( Berjand )" appears to present the highest
concentrations for 232Th,“Big Red Flower (China) "for 238U , “
Khoram dareh" for 226 Ra and “ Peranshahr" for 40K , respectively.
Abstract: The role of knowledge is a determinative factor in the
life of economy and society. To determine knowledge is not an easy
task yet the real task is to determine the right knowledge. From this
view knowledge is a sum of experience, ideas and cognitions which
can help companies to remain in markets and to realize a maximum
profit. At the same time changes of circumstances project in advance
that contents and demands of the right knowledge are changing. In
this paper we will analyse a special segment on the basis of an
empirical survey. We investigated the behaviour and strategies of
small and medium sized enterprises (SMEs) in the area of
knowledge-handling. This survey was realized by questionnaires and
wide range statistical methods were used during processing. As a
result we will show how these companies are prepared to operate in a
knowledge-based economy and in which areas they have prominent
deficiencies.
Abstract: Basel III (or the Third Basel Accord) is a global
regulatory standard on bank capital adequacy, stress testing and
market liquidity risk agreed upon by the members of the Basel
Committee on Banking Supervision in 2010-2011, and scheduled to
be introduced from 2013 until 2018. Basel III is a comprehensive set
of reform measures. These measures aim to; (1) improve the banking
sector-s ability to absorb shocks arising from financial and economic
stress, whatever the source, (2) improve risk management and
governance, (3) strengthen banks- transparency and disclosures.
Similarly the reform target; (1) bank level or micro-prudential,
regulation, which will help raise the resilience of individual banking
institutions to periods of stress. (2) Macro-prudential regulations,
system wide risk that can build up across the banking sector as well
as the pro-cyclical implication of these risks over time. These two
approaches to supervision are complementary as greater resilience at
the individual bank level reduces the risk system wide shocks.
Macroeconomic impact of Basel III; OECD estimates that the
medium-term impact of Basel III implementation on GDP growth is
in the range -0,05 percent to -0,15 percent per year. On the other hand
economic output is mainly affected by an increase in bank lending
spreads as banks pass a rise in banking funding costs, due to higher
capital requirements, to their customers. Consequently the estimated
effects on GDP growth assume no active response from monetary
policy. Basel III impact on economic output could be offset by a
reduction (or delayed increase) in monetary policy rates by about 30
to 80 basis points. The aim of this paper is to create a framework
based on the recent regulations in order to prevent financial crises.
Thus the need to overcome the global financial crisis will contribute
to financial crises that may occur in the future periods. In the first
part of the paper, the effects of the global crisis on the banking
system examine the concept of financial regulations. In the second
part; especially in the financial regulations and Basel III are analyzed.
The last section in this paper explored the possible consequences of
the macroeconomic impacts of Basel III.