Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: Ontology Matching is a task needed in various applica-tions, for example for comparison or merging purposes. In literature,many algorithms solving the matching problem can be found, butmost of them do not consider instances at all. Mappings are deter-mined by calculating the string-similarity of labels, by recognizinglinguistic word relations (synonyms, subsumptions etc.) or by ana-lyzing the (graph) structure. Due to the facts that instances are oftenmodeled within the ontology and that the set of instances describesthe meaning of the concepts better than their meta information,instances should definitely be incorporated into the matching process.In this paper several novel instance-based matching algorithms arepresented which enhance the quality of matching results obtainedwith common concept-based methods. Different kinds of formalismsare use to classify concepts on account of their instances and finallyto compare the concepts directly.KeywordsInstances, Ontology Matching, Semantic Web
Abstract: The prevalence of non organic constipation differs
from country to country and the reliability of the estimate rates is
uncertain. Moreover, the clinical relevance of subdividing the
heterogeneous functional constipation disorders into pre-defined
subgroups is largely unknown.. Aim: to estimate the prevalence of
constipation in a population-based sample and determine whether
clinical subgroups can be identified. An age and gender stratified
sample population from 5 Italian cities was evaluated using a
previously validated questionnaire. Data mining by cluster analysis
was used to determine constipation subgroups. Results: 1,500
complete interviews were obtained from 2,083 contacted households
(72%). Self-reported constipation correlated poorly with symptombased
constipation found in 496 subjects (33.1%). Cluster analysis
identified four constipation subgroups which correlated to subgroups
identified according to pre-defined symptom criteria. Significant
differences in socio-demographics and lifestyle were observed
among subgroups.
Abstract: This paper presented a modified efficient inductive
powering link based on ASK modulator and proposed efficient class-
E power amplifier. The design presents the external part which is
located outside the body to transfer power and data to the implanted
devices such as implanted Microsystems to stimulate and monitoring
the nerves and muscles. The system operated with low band
frequency 10MHZ according to industrial- scientific – medical (ISM)
band to avoid the tissue heating. For external part, the modulation
index is 11.1% and the modulation rate 7.2% with data rate 1 Mbit/s
assuming Tbit = 1us. The system has been designed using 0.35-μm
fabricated CMOS technology. The mathematical model is given and
the design is simulated using OrCAD P Spice 16.2 software tool and
for real-time simulation, the electronic workbench MULISIM 11 has
been used.
Abstract: Bagging and boosting are among the most popular resampling ensemble methods that generate and combine a diversity of classifiers using the same learning algorithm for the base-classifiers. Boosting algorithms are considered stronger than bagging on noisefree data. However, there are strong empirical indications that bagging is much more robust than boosting in noisy settings. For this reason, in this work we built an ensemble using a voting methodology of bagging and boosting ensembles with 10 subclassifiers in each one. We performed a comparison with simple bagging and boosting ensembles with 25 sub-classifiers, as well as other well known combining methods, on standard benchmark datasets and the proposed technique was the most accurate.
Abstract: An experimental campaign of measurements for a
Darrieus vertical-axis wind turbine (VAWT) is presented for open
field conditions. The turbine is characterized by a twisted bladed
design, each blade being placed at a fixed distance from the rotational
shaft. The experimental setup to perform the acquisitions is described.
The results are lower than expected, due to the high influence of the
wind shear.
Abstract: In the present work, we propose a new technique to
enhance the learning capabilities and reduce the computation
intensity of a competitive learning multi-layered neural network
using the K-means clustering algorithm. The proposed model use
multi-layered network architecture with a back propagation learning
mechanism. The K-means algorithm is first applied to the training
dataset to reduce the amount of samples to be presented to the neural
network, by automatically selecting an optimal set of samples. The
obtained results demonstrate that the proposed technique performs
exceptionally in terms of both accuracy and computation time when
applied to the KDD99 dataset compared to a standard learning
schema that use the full dataset.
Abstract: This paper simulates the ad-hoc mesh network in rural areas, where such networks receive great attention due to their cost, since installing the infrastructure for regular networks in these areas is not possible due to the high cost. The distance between the communicating nodes is the most obstacles that the ad-hoc mesh network will face. For example, in Terranet technology, two nodes can communicate if they are only one kilometer far from each other. However, if the distance between them is more than one kilometer, then each node in the ad-hoc mesh networks has to act as a router that forwards the data it receives to other nodes. In this paper, we try to find the critical number of nodes which makes the network fully connected in a particular area, and then propose a method to enhance the intermediate node to accept to be a router to forward the data from the sender to the receiver. Much work was done on technological changes on peer to peer networks, but the focus of this paper will be on another feature which is to find the minimum number of nodes needed for a particular area to be fully connected and then to enhance the users to switch on their phones and accept to work as a router for other nodes. Our method raises the successful calls to 81.5% out of 100% attempt calls.
Abstract: Finding the minimal logical functions has important applications in the design of logical circuits. This task is solved by many different methods but, frequently, they are not suitable for a computer implementation. We briefly summarise the well-known Quine-McCluskey method, which gives a unique procedure of computing and thus can be simply implemented, but, even for simple examples, does not guarantee an optimal solution. Since the Petrick extension of the Quine-McCluskey method does not give a generally usable method for finding an optimum for logical functions with a high number of values, we focus on interpretation of the result of the Quine-McCluskey method and show that it represents a set covering problem that, unfortunately, is an NP-hard combinatorial problem. Therefore it must be solved by heuristic or approximation methods. We propose an approach based on genetic algorithms and show suitable parameter settings.
Abstract: In this paper, by exploiting a single semiconductor
optical amplifier-Mach Zehnder Interferometer (SOA-MZI), an
integratable all-optical flip-flop (AOFF) is proposed. It is composed
of a SOA-MZI with a bidirectional coupler at the output. Output
signals of both bar and crossbar of the SOA-MZI is fed back to SOAs
located in the arms of the Mach-Zehnder Interferometer (MZI). The
injected photon-rates to the SOAs are modulated by feedback signals
in order to form optical flip-flop. According to numerical analysis,
Gaussian optical pulses with the energy of 15.2 fJ and 20 ps duration
with the full width at half-maximum criterion, can switch the states of
the SR-AOFF. Also simulation results show that the SR-AOFF has
the contrast ratio of 8.5 dB between two states with the transition
time of nearly 20 ps.
Abstract: Diagnosis can be achieved by building a model of a
certain organ under surveillance and comparing it with the real time
physiological measurements taken from the patient. This paper deals
with the presentation of the benefits of using Data Mining techniques
in the computer-aided diagnosis (CAD), focusing on the cancer
detection, in order to help doctors to make optimal decisions quickly
and accurately. In the field of the noninvasive diagnosis techniques,
the endoscopic ultrasound elastography (EUSE) is a recent elasticity
imaging technique, allowing characterizing the difference between
malignant and benign tumors. Digitalizing and summarizing the main
EUSE sample movies features in a vector form concern with the use
of the exploratory data analysis (EDA). Neural networks are then
trained on the corresponding EUSE sample movies vector input in
such a way that these intelligent systems are able to offer a very
precise and objective diagnosis, discriminating between benign and
malignant tumors. A concrete application of these Data Mining
techniques illustrates the suitability and the reliability of this
methodology in CAD.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.
Abstract: In this paper, the problem of stability analysis for a class of impulsive stochastic fuzzy neural networks with timevarying delays and reaction-diffusion is considered. By utilizing suitable Lyapunov-Krasovskii funcational, the inequality technique and stochastic analysis technique, some sufficient conditions ensuring global exponential stability of equilibrium point for impulsive stochastic fuzzy cellular neural networks with time-varying delays and diffusion are obtained. In particular, the estimate of the exponential convergence rate is also provided, which depends on system parameters, diffusion effect and impulsive disturbed intention. It is believed that these results are significant and useful for the design and applications of fuzzy neural networks. An example is given to show the effectiveness of the obtained results.
Abstract: The present work faces the problem of automatic enumeration and recognition of an unknown and time-varying number of environmental sound sources while using a single microphone. The assumption that is made is that the sound recorded is a realization of sound sources belonging to a group of audio classes which is known a-priori. We describe two variations of the same principle which is to calculate the distance between the current unknown audio frame and all possible combinations of the classes that are assumed to span the soundscene. We concentrate on categorizing environmental sound sources, such as birds, insects etc. in the task of monitoring the biodiversity of a specific habitat.
Abstract: Chemical detection is still a continuous challenge when
it comes to designing single-walled carbon nanotube (SWCNT)
sensors with high selectivity, especially in complex chemical
environments. A perfect example of such an environment would be in
thermally oxidized soybean oil. At elevated temperatures, oil oxidizes
through a series of chemical reactions which results in the formation of
monoacylglycerols, diacylglycerols, oxidized triacylglycerols, dimers,
trimers, polymers, free fatty acids, ketones, aldehydes, alcohols,
esters, and other minor products. In order to detect the rancidity of
oxidized soybean oil, carbon nanotube chemiresistor sensors have
been coated with polyethylenimine (PEI) to enhance the sensitivity
and selectivity. PEI functionalized SWCNTs are known to have a high
selectivity towards strong electron withdrawing molecules. The
sensors were very responsive to different oil oxidation levels and
furthermore, displayed a rapid recovery in ambient air without the
need of heating or UV exposure.
Abstract: The increase in energy demand has raised concerns
over adverse impacts on the environment from energy generation. It
is important to understand the status of energy consumption for
institutions such as Curtin Sarawak to ensure the sustainability of
energy usage, and also to reduce its costs. In this study, a preliminary
audit framework was developed and was conducted around the
Malaysian campus to obtain information such as the number and
specifications of electrical appliances, built-up area and ambient
temperature to understand the relationship of these factors with
energy consumption. It was found that the number and types of
electrical appliances, population and activities in the campus
impacted the energy consumption of Curtin Sarawak directly.
However, the built-up area and ambient temperature showed no clear
correlation with energy consumption. An investigation of the diurnal
and seasonal energy consumption of the campus was also carried out.
From the data, recommendations were made to improve the energy
efficiency of the campus.
Abstract: In this paper, we study the stability of n-dimensional linear fractional neutral differential equation with time delays. By using the Laplace transform, we introduce a characteristic equation for the above system with multiple time delays. We discover that if all roots of the characteristic equation have negative parts, then the equilibrium of the above linear system with fractional order is Lyapunov globally asymptotical stable if the equilibrium exist that is almost the same as that of classical differential equations. An example is provided to show the effectiveness of the approach presented in this paper.
Abstract: Experiments with pumpkin-rowanberry marmalade
candies were carried out at the Faculty of Food Technology of the
Latvia University of Agriculture. The objective of this investigation
was to evaluate the quality changes of pumpkin-rowanberry
marmalade candies packed in different packaging materials during
the storage of 15 weeks, and to find the most suitable packaging
material for prolongation of low sugar marmalade candies shelf-life.
An active packaging in combination with modified atmosphere
(MAP, CO2 100%) was examined and compared with traditional
packaging in air ambiance. Polymer Multibarrier 60 and paper bags
were used. Influence of iron based oxygen absorber in sachets of 500
cc obtained from Mitsubishi Gas Chemical Europe Ageless® on the
marmalade candies’ quality was tested during shelf life. Samples of
80±5 g were packaged in polymer pouches (110 mm x 110 mm),
hermetically sealed by MULTIVAC C300 vacuum chamber machine,
and stored in a room temperature +21±0.5 °C. The physiochemical
properties –moisture content, hardness, aw, pH, changes of
atmosphere content (CO2 and O2), ascorbic acid, total carotenoids,
total phenols in headspace of packs, and microbial conditions were
analysed before packaging and in the 1st, 3rd , 5th, 8th, 11th and 15th
weeks of storage.
Abstract: The Kowsar dam supply water for different usages
such as drinking, industrial, agricultural and aquaculture farms
usages and located next to the city of Dehdashat in Kohgiluye and
Boyerahmad province in southern Iran. There are some towns and
villages on the Kowsar dam watersheds, which Dehdasht and
Choram are the most important and populated cities in this area. The
study was undertaken to assess the status of water quality in the
urban areas of the Kowsar dam. A total of 28 water samples were
collected from 6 stations on surface water and 1 station from
groundwater on the watershed of the Kowsar dam. All the samples
were analyzed for Cd concentration using standard procedures. The
results were compared with other national and international
standards. Among the analyzed samples, as the maximum value of
cadmium (1.131 μg/L) was observed on the station 2 at the winter
2009, all the samples analyzed were within the maximum admissible
limits by the United States Environmental Protection Agency, EU,
WHO, New Zealand , Australian, Iranian, and the Indian standards.
In general results of the present study have shown that Cd mean
values of stations No. 4, 1 and 2 with 0.5135, 0.0.4733 and 0.4573
μg/L respectively are higher than the other stations . Although Cd
level of all samples and stations have had normal values but this is
an indication of pollution potential and hazards because of human
activity and waste water of towns in the areas, which can effect on
human health implications in future. This research, therefore,
recommends the government and other responsible authorities to take
suitable improving measures in the Kowsar dam watershed-s.
Abstract: Data stream analysis is the process of computing
various summaries and derived values from large amounts of data
which are continuously generated at a rapid rate. The nature of a
stream does not allow a revisit on each data element. Furthermore,
data processing must be fast to produce timely analysis results. These
requirements impose constraints on the design of the algorithms to
balance correctness against timely responses. Several techniques
have been proposed over the past few years to address these
challenges. These techniques can be categorized as either dataoriented
or task-oriented. The data-oriented approach analyzes a
subset of data or a smaller transformed representation, whereas taskoriented
scheme solves the problem directly via approximation
techniques. We propose a hybrid approach to tackle the data stream
analysis problem. The data stream has been both statistically
transformed to a smaller size and computationally approximated its
characteristics. We adopt a Monte Carlo method in the approximation
step. The data reduction has been performed horizontally and
vertically through our EMR sampling method. The proposed method
is analyzed by a series of experiments. We apply our algorithm on
clustering and classification tasks to evaluate the utility of our
approach.