Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: Domineering is a classic two-player combinatorial
game usually played on a rectangular board. Three-player Domineering
is the three-player version of Domineering played on a three
dimensional board. Experimental results are presented for x×y ×z
boards with x + y + z < 10 and x, y, z ≥ 2. Also, some theoretical
results are shown for 2 × 2 × n board with n even and n ≥ 4.
Abstract: A system for market identification (SMI) is presented.
The resulting representations are multivariable dynamic demand
models. The market specifics are analyzed. Appropriate models and
identification techniques are chosen. Multivariate static and dynamic
models are used to represent the market behavior. The steps of the
first stage of SMI, named data preprocessing, are mentioned. Next,
the second stage, which is the model estimation, is considered in more
details. Stepwise linear regression (SWR) is used to determine the
significant cross-effects and the orders of the model polynomials. The
estimates of the model parameters are obtained by a numerically stable
estimator. Real market data is used to analyze SMI performance.
The main conclusion is related to the applicability of multivariate
dynamic models for representation of market systems.
Abstract: A mammography image is composed of low contrast area where the breast tissues and the breast abnormalities such as microcalcification can hardly be differentiated by the medical practitioner. This paper presents the application of active contour models (Snakes) for the segmentation of microcalcification in mammography images. Comparison on the microcalcifiation areas segmented by the Balloon Snake, Gradient Vector Flow (GVF) Snake, and Distance Snake is done against the true value of the microcalcification area. The true area value is the average microcalcification area in the original mammography image traced by the expert radiologists. From fifty images tested, the result obtained shows that the accuracy of the Balloon Snake, GVF Snake, and Distance Snake in segmenting boundaries of microcalcification are 96.01%, 95.74%, and 95.70% accuracy respectively. This implies that the Balloon Snake is a better segmentation method to locate the exact boundary of a microcalcification region.
Abstract: Dynamic Causal Modeling (DCM) functional
Magnetic Resonance Imaging (fMRI) is a promising technique to
study the connectivity among brain regions and effects of stimuli
through modeling neuronal interactions from time-series
neuroimaging. The aim of this study is to study characteristics of a
mirror neuron system (MNS) in elderly group (age: 60-70 years old).
Twenty volunteers were MRI scanned with visual stimuli to study a
functional brain network. DCM was employed to determine the
mechanism of mirror neuron effects. The results revealed major
activated areas including precentral gyrus, inferior parietal lobule,
inferior occipital gyrus, and supplementary motor area. When visual
stimuli were presented, the feed-forward connectivity from visual
area to conjunction area was increased and forwarded to motor area.
Moreover, the connectivity from the conjunction areas to premotor
area was also increased. Such findings can be useful for future
diagnostic process for elderly with diseases such as Parkinson-s and
Alzheimer-s.
Abstract: Prickly pear juice has received renewed attention with regard to the effects of processing and preservation on its sensory qualities (colour, taste, flavour, aroma, astringency, visual browning and overall acceptability). Juice was prepared by homogenizing fruit and treating the pulp with pectinase (Aspergillus niger). Juice treatments applied were sugar addition, acidification, heat-treatment, refrigeration, and freezing and thawing. Prickly pear pulp and juice had unique properties (low pH 3.88, soluble solids 3.68 oBrix and high titratable acidity 0.47). Sensory profiling and descriptive analyses revealed that non-treated juice had a bitter taste with high astringency whereas treated prickly pear was significantly sweeter. All treated juices had a good sensory acceptance with values approximating or exceeding 7. Regression analysis of the consumer sensory attributes for non-treated prickly pear juice indicated an overwhelming rejection, while treated prickly pear juice received overall acceptability. Thus, educed favourable sensory responses and may have positive implications for consumer acceptability.
Abstract: CScheme, a concurrent programming paradigm based
on scheme concept enables concurrency schemes to be constructed
from smaller synchronization units through a GUI based composer
and latter be reused on other concurrency problems of a similar
nature. This paradigm is particularly important in the multi-core
environment prevalent nowadays. In this paper, we demonstrate
techniques to separate concurrency from functional code using the
CScheme paradigm. Then we illustrate how the CScheme
methodology can be used to solve some of the traditional
concurrency problems – critical section problem, and readers-writers
problem - using synchronization schemes such as Single Threaded
Execution Scheme, and Readers Writers Scheme.
Abstract: The study aimed to evaluated the reproductive performance response to short term oestrus synchronization during the transition period. One hundred and sixty-five indigenous multiparous non-lactating goats were subdivided into the following six treatment groups for oestrus synchronization: NT control Group (N= 30), Fe-21d, FGA vaginal sponge for 21days+eCG at 19thd; FPe- 11d, FGA 11d + PGF2α and eCG at 9th d; FPe-10d, FGA 10d+ PGF2α and eCG at 8th d; FPe-9d, FGA 9d +PGF2α and eCG at 7thd; PFe-5d, PGF2α at d0 + FGA 5d + eCG at 5thd. The goats were natural mated (1 male/6 females). Fecundity rates (n. births /n. females treated x 100) were statistically higher (P < 0.05) in short term FPe-9d (157.9%), FPe- 11d (115.4%), FPe-10d (111.1%) and PFe-5d (107.7%) groups compared to the NT control Group (66.7%).
Abstract: The widely used Total Variation de-noising algorithm can preserve sharp edge, while removing noise. However, since fixed regularization parameter over entire image, small details and textures are often lost in the process. In this paper, we propose a modified Total Variation algorithm to better preserve smaller-scaled features. This is done by allowing an adaptive regularization parameter to control the amount of de-noising in any region of image, according to relative information of local feature scale. Experimental results demonstrate the efficient of the proposed algorithm. Compared with standard Total Variation, our algorithm can better preserve smaller-scaled features and show better performance.
Abstract: A hybrid Photovoltaic/Thermal (PV/T) solar system integrates photovoltaic and solar thermal technologies into one single solar energy device, with dual generation of electricity and heat energy. The aim of the present study is to evaluate the potential for introduction of the PV/T technology into Northern China. For this purpose, outdoor experiments were conducted on a prototype of a PV/T water-heating system. The annual thermal and electrical performances were investigated under the climatic conditions of Beijing. An economic analysis of the system was then carried out, followed by a sensitivity study. The analysis revealed that the hybrid system is not economically attractive with the current market and energy prices. However, considering the continuous commitment of the Chinese government towards policy development in the renewable energy sector, and technological improvements like the increasing cost-effectiveness of PV cells, PV/Thermal technology may become economically viable in the near future.
Abstract: This paper aims to explain the project carried out at
the University of Cordoba, specifically at the High Polytechnic
School in collaboration with two other organizations belonging to the
Andalusian Ministry of Innovation, Science and Business:
Andalusian Innovation and Development Agency (IDEA agency) [1]
and the Territorial Net of Entrepreneurship Support (in Spanish Red
Territorial de Apoyo al Emprendedor) [11].
The project is being developed in several stages of which only the
first one has already been completed. However, several important
preliminary results derive from it, based mainly in the description of
the nature of entrepreneurship in the field of university education and
its impact on student-s competency as recommended by the European
Higher Education Area. Some problems holding back the correct
future development will also be shown as derived from the specific
context of application of the project.
Abstract: The problem of FIR system parameter estimation has been considered in the paper. A new robust recursive algorithm for simultaneously estimation of parameters and scale factor of prediction residuals in non-stationary environment corrupted by impulsive noise has been proposed. The performance of derived algorithm has been tested by simulations.
Abstract: The three-time-scale plant model of a wind power
generator, including a wind turbine, a flexible vertical shaft, a Variable
Inertia Flywheel (VIF) module, an Active Magnetic Bearing (AMB)
unit and the applied wind sequence, is constructed. In order to make
the wind power generator be still able to operate as the spindle speed
exceeds its rated speed, the VIF is equipped so that the spindle speed
can be appropriately slowed down once any stronger wind field is
exerted. To prevent any potential damage due to collision by shaft
against conventional bearings, the AMB unit is proposed to regulate
the shaft position deviation. By singular perturbation order-reduction
technique, a lower-order plant model can be established for the
synthesis of feedback controller. Two major system parameter
uncertainties, an additive uncertainty and a multiplicative uncertainty,
are constituted by the wind turbine and the VIF respectively.
Frequency Shaping Sliding Mode Control (FSSMC) loop is proposed
to account for these uncertainties and suppress the unmodeled
higher-order plant dynamics. At last, the efficacy of the FSSMC is
verified by intensive computer and experimental simulations for
regulation on position deviation of the shaft and counter-balance of
unpredictable wind disturbance.
Abstract: The aim of this study is evaluating the antinociceptive
and anti-inflamatory activity of Geum kokanicum. After
determination total extract LD50, different doses of extract were
chosen for intrapritoneal injections. In inflammation test, male NMRI
mice were divided into 6 groups: control (normal saline), positive
control (Dexamethasone 15mg/kg), and total extract (0.025, 0.05,
0.1, and 0.2 gr/kg). The inflammation was produced by xyleneinduced
edema. In order to evaluate the antinociceptive effect of total
extract, formalin test was used. Mice were divided into 6 groups:
control, positive control (morphine 10mg/kg), and 4 groups which
received total extract. Then they received Formalin. The animals
were observed for the reaction to pain. Data were analyzed using
One-way ANOVA followed by Tukey-Kramer multiple comparison
test. LD50 was 1 gr/kg. Data indicated that 0.5,0.1 and 0.2 gr/kg
doses of total extract have particular antinociceptive and antiinflammatory
effects in a comparison with control (P
Abstract: This paper addresses issues of integral steering of
vehicles with two steering axles, where the rear wheels are pivoted in
the direction of the front wheels, but also in the opposite direction.
The steering box of the rear axle is presented with simple linkages
(single contour) that correlate the pivoting of the rear wheels
according to the direction of the front wheels, respectively to the
rotation angle of the steering wheel. The functionality of the system
is analyzed – the extent to which the requirements of the integral
steering are met by the considered/proposed mechanisms. The paper
highlights the quality of the single contour linkages, with two driving
elements for meeting these requirements, emphasizing diagrams of
mechanisms with 2 driving elements. Cam variants are analyzed and
proposed for the rear axle steering box. Cam profiles are determined
by various factors.
Abstract: We consider a heterogeneously mixing SIR stochastic
epidemic process in populations described by a general graph.
Likelihood theory is developed to facilitate statistic inference for the
parameters of the model under complete observation. We show that
these estimators are asymptotically Gaussian unbiased estimates by
using a martingale central limit theorem.
Abstract: Automatic face detection is a complex problem in
image processing. Many methods exist to solve this problem such as
template matching, Fisher Linear Discriminate, Neural Networks,
SVM, and MRC. Success has been achieved with each method to
varying degrees and complexities. In proposed algorithm we used
upright, frontal faces for single gray scale images with decent
resolution and under good lighting condition. In the field of face
recognition technique the single face is matched with single face
from the training dataset. The author proposed a neural network
based face detection algorithm from the photographs as well as if any
test data appears it check from the online scanned training dataset.
Experimental result shows that the algorithm detected up to 95%
accuracy for any image.
Abstract: Online trading is an alternative to conventional shopping method. People trade goods which are new or pre-owned before. However, there are times when a user is not able to search the items wanted online. This is because the items may not be posted as yet, thus ending the search. Conventional search mechanism only works by searching and matching search criteria (requirement) with data available in a particular database. This research aims to match current search requirements with future postings. This would involve the time factor in the conventional search method. A Car Matching Alert System (CMAS) prototype was developed to test the matching algorithm. When a buyer-s search returns no result, the system saves the search and the buyer will be alerted if there is a match found based on future postings. The algorithm developed is useful and as it can be applied in other search context.
Abstract: This paper presents the experimental results of a
single cylinder Enfield engine using an electronically controlled fuel
injection system which was developed to carry out exhaustive tests
using neat CNG, and mixtures of hydrogen in compressed natural gas
(HCNG) as 0, 5, 10, 15 and 20% by energy. Experiments were
performed at 2000 and 2400 rpm with wide open throttle and varying
the equivalence ratio. Hydrogen which has fast burning rate, when
added to compressed natural gas, enhances its flame propagation rate.
The emissions of HC, CO, decreased with increasing percentage of
hydrogen but NOx was found to increase. The results indicated a
marked improvement in the brake thermal efficiency with the
increase in percentage of hydrogen added. The improved thermal
efficiency was clearly observed to be more in lean region as
compared to rich region. This study is expected to reduce vehicular
emissions along with increase in thermal efficiency and thus help in
reduction of further environmental degradation.
Abstract: Logistics outsourcing is a growing trend and measuring its performance, a challenge. It must be consistent with the objectives set for logistics outsourcing, but we have found no objective-based performance measurement system. We have conducted a comprehensive review of the specialist literature to cover this gap, which has led us to identify and define these objectives. The outcome is that we have obtained a list of the most relevant objectives and their descriptions. This will enable us to analyse in a future study whether the indicators used for measuring logistics outsourcing performance are consistent with the objectives pursued with the outsourcing. If this is not the case, a proposal will be made for a set of financial and operational indicators to measure performance in logistics outsourcing that take the goals being pursued into account.