Abstract: The goal of this paper is to identify the main
differences in the way men and women perceive TV ads. This paper
is based on a research project conducted partly as a review of relevant
papers, which deals with gender influence on the cognitive process
and postmodern perception of advertising. In addition to that,
qualitative research was conducted by means of interviews and
structured questionnaires. Furthermore, data acquired from the
research were used to evaluate our objectives and hypotheses. The
goal of this paper is to compare women's and men's perception of
advertisement. Although women are able to perceive more details
than men, men are more susceptible to sexual appeals in advertising.
Significant differences were also found in the perception of sexual
appeals in the context of gender.
Abstract: The aim of this work is to detect geometrical shape
objects in an image. In this paper, the object is considered to be as a
circle shape. The identification requires find three characteristics,
which are number, size, and location of the object. To achieve the
goal of this work, this paper presents an algorithm that combines
from some of statistical approaches and image analysis techniques.
This algorithm has been implemented to arrive at the major
objectives in this paper. The algorithm has been evaluated by using
simulated data, and yields good results, and then it has been applied
to real data.
Abstract: The underutilization of biomass resources in the
Philippines, combined with its growing population and the rise in
fossil fuel prices confirms demand for alternative energy sources. The
goal of this paper is to provide a comparison of MODIS-based and
Landsat-based agricultural land cover maps when used in the
estimation of rice hull’s available energy potential. Biomass resource
assessment was done using mathematical models and remote sensing
techniques employed in a GIS platform.
Abstract: Internship is a supervised and structured learning
experience related to one’s field of study or career goal. Internship
allows students to obtain work experience and the opportunity to
apply skills learned during university. Internship is a valuable
learning experience for students; however, literature on employer
assessment is scarce on Malaysian student’s internship experience.
This study focuses on employer’s perspective on student’s
performances during their three months of internship. The results are
based on the descriptive analysis of 45 sets of question gathered from
the on-site supervisors of the interns. The survey of 45 on-site
supervisor’s feedback was collected through postal mail. It was found
that, interns have not met their on-site supervisor’s expectations in
many areas. The significance of this study is employer’s assessment
on the internship shall be used as feedback to improve on ways how
to prepare students for their internship and employments in future.
Abstract: The rapid development technology and widespread
Internet make business environment changing a lot. In order to stand in
the global market and to keep subsistence, “changing” is unspoken
rule for the company’s survival. The purpose of this paper is building
up change model by using SWOT, strategy map, KPI and change
management theory. The research findings indicate that the company
needs to deal with employee’s resistance emotion firstly before
building up change model. The ways of providing performance
appraisal reward, consulting and counseling mechanisms that will
great help to achieve reducing staff negative emotions and motivate
staff’s efficiencies also. To revise strategy map, modify corporate
culture, and improve internal operational processes which is based on
change model. Through the change model, the increasing growth rate
of net income helps company to achieve the goals and be a leading
brand of precision machinery industry.
Abstract: Highly developed technology and highly competitive
global market highlight the important role of competitive advantages
and operation performances in sustainable company operation.
Activity-Based Costing (ABC) provides accurate operation cost and
operation performance information. Rich literatures provide relevant
research with cases study on Activity-Based Costing application, but
the research on cause relationship between key success factors and its
specific outcome, such as profitability or share market are few. These
relationships provide the ways to handle the key success factors to
achieve the specific outcomes for ensuring to promote the competitive
advantages and operation performances. The main purposes of this
research are exploring the key success paths by Key Success Paths
approach which will lead the ways to apply Activity-Base Costing.
The Key Success Paths is the innovative method which is exploring
the cause relationships and explaining what are the effects of key
success factors to specific outcomes of Activity-Based Costing
implementation. The cause relationships between key success factors
and successful specific outcomes are Key Success Paths (KSPs). KSPs
are the guidelines to lead the cost management strategies to achieve the
goals of competitive advantages and operation performances. The
research findings indicate that good management system design may
affect the well outcomes of Activity-Based Costing application and
achieve to outstanding competitive advantage, operating performance
and profitability as well by KSPs exploration.
Abstract: Synchrophasor technology is fast being deployed in
electric power grids all over the world and is fast changing the way
the grids are managed. This trend is to continue until the entire
power grids are fully connected so they can be monitored and
controlled in real-time. Much achievement has been made in the
synchrophasor technology development and deployment, and there
are still much more to be achieved. For instance, real-time power
grid control and protection potentials of synchrophasor are yet to be
explored. It is of necessity that researchers keep in view the various
challenges that still need to be overcome in expanding the frontiers
of synchrophasor technology. This paper outlines the major
challenges that should be dealt with in order to achieve the goal of
total power grid visualization, monitoring, and control using
synchrophasor technology.
Abstract: Globally, many women are still disadvantaged when it
comes to business opportunities. Entrepreneurship development
programs, specifically designed to assist women entrepreneurs, are
assisting in solving this problem to a certain extent. The purpose of
this study is to identify the factors that motivate females to start their
own business. Females, from three different groups (2013, 2014 and
2015), who were all enrolled in a short learning program specifically
designed for women in early start-up stage or intending to start a
business, were asked what motivated them to start a business. The
results indicated that, from all three groups, the majority of the
women wanted to start a business to be independent and have
freedom and to add towards a social goal. The results further
indicated that in general, women would enter into entrepreneurship
activity due to pull factors rather than push factors.
Abstract: The goal of this paper is proposing a supply chain
value dashboard in home appliance manufacturing firms to create
more value for all stakeholders via balanced scorecard approach.
Balanced scorecard is an effective approach that managers have used
to evaluate supply chain performance in many fields but there is a
lack of enough attention to all supply chain stakeholders, improving
value creation and, defining correlation between value indicators and
performance measuring quantitatively. In this research the key
stakeholders in home appliance supply chain, value indicators with
respect to create more value for stakeholders and the most important
metrics to evaluate supply chain value performance based on
balanced scorecard approach have been selected via literature review.
The most important indicators based on expert’s judgment acquired
by in survey focused on creating more value for. Structural equation
modelling has been used to disclose relations between value
indicators and balanced scorecard metrics. The important result of
this research is identifying effective value dashboard to create more
value for all stakeholders in supply chain via balanced scorecard
approach and based on an empirical study covering ten home
appliance manufacturing firms in Iran. Home appliance
manufacturing firms can increase their stakeholder's satisfaction by
using this value dashboard.
Abstract: From the start, the importance of having a plan to
sustain tourism was acknowledged. The correct methods to monitor
that type of tourism have been researched. Thus, we propose in this
work to analyze the applicability of a monitoring and assistance
method on the understanding of the tourism sustainability in a small
size destiny or getaway. In this study, the subject is Lagoa da
Confusão, in the state of Tocantins and the analysis was carried out
through the efficiency of the local indicators, according to the WOT
approach. We concluded that the sustainable tourism key points that
were analyzed demonstrated to be important evaluation and
quantification tools for the proposed tasks to be developed in the
mentioned destiny. This is a study of an interdisciplinary character
and the deductive method was chosen as the guiding line.
Abstract: This paper evaluates the accrual based scheduling for
cloud in single and multi-resource system. Numerous organizations
benefit from Cloud computing by hosting their applications. The
cloud model provides needed access to computing with potentially
unlimited resources. Scheduling is tasks and resources mapping to a
certain optimal goal principle. Scheduling, schedules tasks to virtual
machines in accordance with adaptable time, in sequence under
transaction logic constraints. A good scheduling algorithm improves
CPU use, turnaround time, and throughput. In this paper, three realtime
cloud services scheduling algorithm for single resources and
multiple resources are investigated. Experimental results show
Resource matching algorithm performance to be superior for both
single and multi-resource scheduling when compared to benefit first
scheduling, Migration, Checkpoint algorithms.
Abstract: The health care must be a right for people around the
world, but in order to guarantee the access to all, it is necessary to
overcome geographical barriers. Telemedicine take advantage of
Information Communication Technologies to deploy health care
services around the world. To achieve those goals, it is necessary to
use existing last mile solution to create access for home users, which
is why is necessary to establish the channel characteristics for those
kinds of services. This paper presents an analysis of network
performance of last mile solution for the use of IPTV broadcasting
with the application of streaming for telemedicine apps.
Abstract: The present study examined how translation teachers
develop final tests as measures for checking on the quality of
students’ academic translation in Iranian context. To achieve this
goal, thirty experienced male and female translation teachers from the
four types of the universities offering the program were invited to an
in-depth 30-minute one-session semi-structured interview. The
responses provided showed how much discrepancy exists among the
Iranian translation teachers (as developers of final translation tests),
who are least informed with the current translation evaluation
methods. It was also revealed that the criteria they use for developing
such tests and scoring student translations are not theory-driven but
are highly subjective, mainly based on their personal experience and
intuition. Hence, the quality and accountability of such tests are under
serious question. The results also confirmed that the dominant
method commonly and currently practiced is the purely essay-type
format. To remedy the situation, some suggestions are in order. As
part of the solution, to improve the reliability and validity of such
tests, the present summative, product-oriented evaluation should be
accompanied with some formative, process-oriented methods of
evaluation. Training the teachers and helping them get acquainted
with modern principles of translation evaluation as well as the
existing models, and rating scales does improve the quality of
academic translation evaluation.
Abstract: Extreme formation is a theoretical concept of selfsustain
flight when a big airliner is followed by a small UAV glider
flying in the airliner wake vortex. The paper presents results of a
climb analysis with the goal to lift the gliding UAV to airliners cruise
altitude. Wake vortex models, the UAV drag polar and basic
parameters and airliner’s climb profile are introduced at first.
Afterwards, flight performance of the UAV in a wake vortex is
evaluated by analytical methods. Time history of optimal distance
between an airliner and the UAV during a climb is determined. The
results are encouraging. Therefore available UAV drag margin for
electricity generation is figured out for different vortex models.
Abstract: In the last decade the emergence of new social needs
as an effect of the economic crisis has stimulated the flourishing of
business endeavours characterised by explicit social goals. Social
start-ups, social enterprises or Corporate Social Responsibility
operations carried out by traditional companies are quintessential
examples in this regard. This paper analyses these kinds of initiatives
in order to discover the main characteristics of social business models
and to provide insights to social entrepreneurs for developing or
improving their strategies. The research is conducted through the
integration of literature review and case study analysis and, thanks to
the recognition of the importance of both profits and social impacts
as the key success factors for a social business model, proposes a
framework for identifying indicators suitable for measuring the social
impacts generated.
Abstract: Wicking and evaporation of water in porous knitted fabrics is investigated by combining experimental and analytical approaches: The standard wicking model from Lucas and Washburn is enhanced to account for evaporation and gravity effects. The goal is to model the effect of gravity and evaporation on wicking using simple analytical expressions and investigate the influence of fabrics geometrical parameters, such as porosity and thickness on evaporation impact on maximum reachable height values. The results show that fabric properties have a significant influence on evaporation effect. In this paper, an experimental study of determining water kinetics from different knitted fabrics were gravimetrically investigated permitting the measure of the mass and the height of liquid rising in fabrics in various atmospheric conditions. From these measurements, characteristic pore parameters (capillary radius and permeability) can be determined.
Abstract: The market competition is moving from the single
firm to the whole supply chain because of increasing competition and
growing need for operational efficiencies and customer orientation.
Supply chain management allows companies to look beyond their
organizational boundaries to develop and leverage resources and
capabilities of their supply chain partners. This creates competitive
advantages in the marketplace and because of this SCM has acquired
strategic importance. Lean Approach is a management strategy that focuses on reducing
every type of waste present in an organization. This approach is
becoming more and more popular among supply chain managers. The supply chain application of lean approach is not frequent. In
particular, it is not well studied which are the impacts of lean
approach principles in a supply chain context. In literature there are
only few studies aimed at understanding the qualitative impact of the
lean approach in supply chains. Therefore, the goal of this research
work is to study the impacts of lean principles implementation along
a supply chain. To achieve this, a simulation model of a threeechelon
multi-product supply chain has been built. Kanban system (and several priority policies) and setup time
reduction degrees are implemented in the lean-configured supply
chain to apply pull and lot-sizing decrease principles respectively. To
evaluate the benefits of lean approach, lean supply chain is compared
with an EOQ-configured supply chain. The simulation results show
that Kanban system and setup-time reduction improve inventory
stock level. They also show that logistics efforts are affected to lean
implementation degree. The paper concludes describing
performances of lean supply chain in different contexts.
Abstract: Multiple Input Multiple Output (MIMO) systems are
wireless systems with multiple antenna elements at both ends of the
link. Wireless communication systems demand high data rate and
spectral efficiency with increased reliability. MIMO systems have
been popular techniques to achieve these goals because increased
data rate is possible through spatial multiplexing scheme and
diversity. Spatial Multiplexing (SM) is used to achieve higher
possible throughput than diversity. In this paper, we propose a Zero-
Forcing (ZF) detection using a combination of Ordered Successive
Interference Cancellation (OSIC) and Zero Forcing using
Interference Cancellation (ZF-IC). The proposed method used an
OSIC based on Signal to Noise Ratio (SNR) ordering to get the
estimation of last symbol, then the estimated last symbol is
considered to be an input to the ZF-IC. We analyze the Bit Error Rate
(BER) performance of the proposed MIMO system over Rayleigh
Fading Channel, using Binary Phase Shift Keying (BPSK)
modulation scheme. The results show better performance than the
previous methods.
Abstract: The aim of this study is to examine the relationship
between organizational commitment which is defined as a strong
belief in and acceptance of the organization’s goals and values, and
burnout syndrome and organizational cynicism. Accordingly, a field
research based on survey method was conducted on the employees of
a health institution operating in the province of Konya. The findings
of the research show that there is a positive statistically significant
relationship between organizational cynicism and burnout while
there is a negative statistically significant relationship between
organizational commitment and burnout. Furthermore, it has been
also realized that there is a negative and statistically significant
relationship between organizational commitment and organizational
cynicism.
Abstract: The Radio Frequency Identification (RFID) technology
has a diverse base of applications, but it is also prone to security
threats. There are different types of security attacks which limit the
range of the RFID applications. For example, deploying the RFID
networks in insecure environments could make the RFID system
vulnerable to many types of attacks such as spoofing attack, location
traceability attack, physical attack and many more. Therefore, security
is often an important requirement for RFID systems. In this paper,
RFID mutual authentication protocol is implemented based on mobile
agent technology and timestamp, which are used to provide strong
authentication and integrity assurances to both the RFID readers and
their corresponding RFID tags. The integration of mobile agent
technology and timestamp provides promising results towards
achieving this goal and towards reducing the security threats in RFID
systems.