Abstract: The present study aims to explore the effect of
computerization on marketing performance in Snowa Company. In
other words, this study intends to respond to this question that
whether or not, is there any relationship between utilization of
computerization in marketing activities and marketing performance?
The statistical population included 60 marketing managers of Snowa
Company. In order to test the research hypotheses, Pearson
correlation coefficient was employed. The reliability was equal to
96.8%. In this study, computerization was the independent variable
and marketing performance was the dependent variable with
characteristics of market share, improving the competitive position,
and sales volume. The results of testing the hypotheses revealed that
there is a significant relationship between utilization of
computerization and market share, sales volume and improving the
competitive position.
Abstract: Scripts are one of the basic text resources to understand
broadcasting contents. Topic modeling is the method to get the
summary of the broadcasting contents from its scripts. Generally,
scripts represent contents descriptively with directions and speeches,
and provide scene segments that can be seen as semantic units.
Therefore, a script can be topic modeled by treating a scene segment
as a document. Because scene segments consist of speeches mainly,
however, relatively small co-occurrences among words in the scene
segments are observed. This causes inevitably the bad quality of
topics by statistical learning method. To tackle this problem, we
propose a method to improve topic quality with additional word
co-occurrence information obtained using scene similarities. The
main idea of improving topic quality is that the information that
two or more texts are topically related can be useful to learn high
quality of topics. In addition, more accurate topical representations
lead to get information more accurate whether two texts are related
or not. In this paper, we regard two scene segments are related
if their topical similarity is high enough. We also consider that
words are co-occurred if they are in topically related scene segments
together. By iteratively inferring topics and determining semantically
neighborhood scene segments, we draw a topic space represents
broadcasting contents well. In the experiments, we showed the
proposed method generates a higher quality of topics from Korean
drama scripts than the baselines.
Abstract: Earth structures constructed of marine clay soils have
tendency to crack. In order to improve the flexural strength and
brittleness, a technique of mixing short fibers is introduced to the soil
lime mixture. Coir fiber was used in this study as reinforcing
elements. An experimental investigation consisting primarily of
flexural tensile tests was conducted to examine the influence of coir
fibers on the flexural behaviour of the reinforced soils. The test
results that the coir fibers were effective in improving the flexural
strength and Young’s modulus of all soils examined and ductility
after peak strength for reinforced marine clay soil treated by lime. 5%
lime treated soil and 1% coir fiber reinforced soil specimens’
demonstrated good strength and durability when submerged in water
and retained 45% of their air-cured strengths.
Abstract: Value addition to agricultural produce is of possible
potential in reducing poverty, improving food security and
malnutrition, therefore the need to develop small and microenterprises
of sweet potato production. A study was carried out in Nigeria to determine the acceptability
of blends sweet potato (Ipomea batatas) and commodities yellow
maize (Zea mays), millet (Pennisetum glaucum), soybean (Glycine
max), bambara groundnut (Vigna subterranean), guinea corn
(Sorghum vulgare), wheat (Triticum aestivum), and roselle (Hibiscus
sabdariffa) through sensory evaluation. Sweet potato (Ipomea batatas) roots were processed using two
methods: oven and sun drying. The blends were also assessed in
terms of functional, chemical and color properties. Most acceptable blends include BAW (80:20 of sweet
potato/wheat), BBC (80:20 of sweet potato/guinea corn), AAB (60:40
of sweet potato/guinea corn), YTE (100% soybean), TYG (100%
sweet potato), KTN (100% wheat flour), XGP (80:20 of sweet
potato/soybean), XAX (60:40 of sweet potato/wheat), LSS (100%
Roselle), CHK (100% Guinea corn), and ABC (60:40% of sweet
potato/ yellow maize). In addition, carried out chemical analysis
revealed that sweet potato has high percentage of vitamins A and C,
potassium (K), manganese (Mn), calcium (Ca), magnesium (Mg) and
iron (Fe) and fibre content. There is also an increase of vitamin A and
Iron in the blended products.
Abstract: This paper presents the development of a mobile
application for students at the Faculty of Information Technology,
Rangsit University (RSU), Thailand. RSU upgrades an enrollment
process by improving its information systems. Students can
download the RSU APP easily in order to access the RSU substantial
information. The reason of having a mobile application is to help
students to access the system regardless of time and place. The objectives of this paper include: 1. To develop an application
on iOS platform for those students at the Faculty of Information
Technology, Rangsit University, Thailand. 2. To obtain the students’
perception towards the new mobile app. The target group is those
from the freshman year till the senior year of the faculty of
Information Technology, Rangsit University. The new mobile application, called as RSU APP, is developed by
the department of Information Technology, Rangsit University. It
contains useful features and various functionalities particularly on
those that can give support to students. The core contents of the app
consist of RSU’s announcement, calendar, events, activities, and ebook.
The mobile app is developed on the iOS platform. The user
satisfaction is analyzed from the interview data from 81 interviewees
as well as a Google application like a Google form which 122
interviewees are involved. The result shows that users are satisfied
with the application as they score it the most satisfaction level at 4.67
SD 0.52. The score for the question if users can learn and use the
application quickly is high which is 4.82 SD 0.71. On the other hand,
the lowest satisfaction rating is in the app’s form, apps lists, with the
satisfaction level as 4.01 SD 0.45.
Abstract: Geopolymer composites reinforced with flax fabrics
and nanoclay are fabricated and studied for physical and mechanical
properties using X-Ray Diffraction (XRD), Fourier Transform
Infrared Spectroscopy (FTIR), and Scanning Electron Microscope
(SEM). Nanoclay platelets at a weight of 1.0%, 2.0%, and 3.0% were
added to geopolymer pastes. Nanoclay at 2.0 wt.% was found to
improve density and decrease porosity while improving flexural
strength and post-peak toughness. A microstructural analysis
indicated that nanoclay behaves as filler and as an activator
supporting geopolymeric reaction while producing a higher content
geopolymer gel improving the microstructure of binders. The process
enhances adhesion between the geopolymer matrix and flax fibres.
Abstract: In Algeria, the conditioning units of dates, generate
significant quantities of waste arising from sorting deviations. This
biomass, until then considered as a waste with high impact on the
environment can be transformed into high value added product. It is
possible to develop common dates of low commercial value, and put
on the local and international market a new generation of products
with high added values such as bio ethanol. Besides its use in
chemical synthesis, bio ethanol can be blended with gasoline to
produce a clean fuel while improving the octane.
Abstract: In this paper, the unstable angle of attack of a
FOXTROT aircraft is controlled by using Genetic Algorithm based
flight controller and the result is compared with the conventional
techniques like Tyreus-Luyben (TL), Ziegler-Nichols (ZN) and
Interpolation Rule (IR) for tuning the PID controller. In addition, the
performance indices like Mean Square Error (MSE), Integral Square
Error (ISE), and Integral Absolute Time Error (IATE) etc. are
improved by using Genetic Algorithm. It was established that the
error by using GA is very less as compared to the conventional
techniques thereby improving the performance indices of the
dynamic system.
Abstract: Heat treatable aluminum alloys such as 7075 and
7055, because of high strength and low density, are used widely in
aircraft industry. For best mechanical properties, T6 heat treatment
has recommended for this regards, but this temper treatment is
sensitive to corrosion induced and Stress Corrosion Cracking (SCC)
damage. For improving this property, the over-aging treatment (T7)
applies to this alloy, but it decreases the mechanical properties up to
30 percent. Hence, to increase the mechanical properties, without any
remarkable decrease in SCC resistant, Retrogression and Re-Aging
(RRA) heat treatment is used. This treatment performs in a relatively
short time. In this paper, the RRA heat treatment was applied to 7055
aluminum alloy and then effect of RRA time on the mechanical
properties of 7055 has been investigated. The results show that the
40-minute time is suitable time for retrogression of 7055 aluminum
alloy and ultimate strength increases up to 625MPa.
Abstract: The importance of agribusiness development is
proved in accordance with the trends in the agricultural sector of
Georgia. Agribusiness environment and the consequences of the
agricultural reforms are evaluated. The factors hindering the
development of agribusiness are revealed and the ways for
overcoming these problems are suggested. SWOT analysis is done in
order to identify the needs of agribusiness. The needs of agribusiness
development in Georgia are evaluated by priorities: prevention of
diseases and reduction of the harm caused by these diseases,
accessibility of long-term agricultural loans with low interest rates,
improving qualification of farmers, the level of education and usage
of modern technologies, changes in legislation, accessibility to high
quality agricultural machinery, and the development of infrastructure.
Based on the outcomes of the research, agribusiness development
strategies in Georgia are suggested and appropriate priorities of
economic policy are determined. Conclusions are made and based on
these conclusions, some recommendations are suggested.
Abstract: In this paper genetic based test data compression is
targeted for improving the compression ratio and for reducing the
computation time. The genetic algorithm is based on extended pattern
run-length coding. The test set contains a large number of X value
that can be effectively exploited to improve the test data
compression. In this coding method, a reference pattern is set and its
compatibility is checked. For this process, a genetic algorithm is
proposed to reduce the computation time of encoding algorithm. This
coding technique encodes the 2n compatible pattern or the inversely
compatible pattern into a single test data segment or multiple test data
segment. The experimental result shows that the compression ratio
and computation time is reduced.
Abstract: The objective of the paper is a numerical study of heat
transfer between perforated metal plates and the surrounding air
flows. Different perforation structures can nowadays be found in
various industrial products. Besides improving the mechanical
properties, the perforations can intensify the heat transfer as well. The
heat transfer coefficient depends on a wide range of parameters such
as type of perforation, size, shape, flow properties of the surrounding
air etc. The paper was focused on three different perforation
structures which have been investigated from the point of the view of
the production in the previous studies. To determine the heat
coefficients and the Nusselt numbers, the numerical simulation
approach was adopted. The calculations were performed using the
OpenFOAM software. The three-dimensional, unstable, turbulent and
incompressible air flow around the perforated surface metal plate was
considered.
Abstract: The paper is focused on the operational model for
transport the single wagon consignments on railway network by
using two different models of train formation. The paper gives an
overview of possibilities of improving the quality of transport
services. Paper deals with two models used in problematic of train
formatting - time continuously and time discrete. By applying these
models in practice, the transport company can guarantee a higher
quality of service and expect increasing of transport performance.
The models are also applicable into others transport networks. The
models supplement a theoretical problem of train formation by new
ways of looking to affecting the organization of wagon flows.
Abstract: Background: To improve the delivery of paediatric
healthcare in low resource settings, Community Health Workers
(CHW) have been provided with a paper-based set of protocols
known as Community Case Management (CCM). Yet research has
shown that CHW adherence to CCM guidelines is poor, ultimately
impacting health service delivery. Digitising the CCM guidelines via
mobile technology is argued in extant literature to improve CHW
adherence. However, little research exist which outlines how (a) this
process can be digitised and (b) adherence could be improved as a
result. Aim: To explore how an electronic mobile version of CCM
(eCCM) can overcome issues associated with the paper-based CCM
protocol (inadequate adherence to guidelines) vis-à-vis service
blueprinting. This service blueprint will outline how (a) the CCM
process can be digitised using mobile Clinical Decision Support
Systems software to support clinical decision-making and (b)
adherence can be improved as a result. Method: Development of a
single service blueprint for a standalone application which visually
depicts the service processes (eCCM) when supporting the CHWs,
using an application known as Supporting LIFE (SL eCCM app) as
an exemplar. Results: A service blueprint is developed which
illustrates how the SL eCCM app can be utilised by CHWs to assist
with the delivery of healthcare services to children. Leveraging
smartphone technologies can (a) provide CHWs with just-in-time
data to assist with their decision making at the point-of-care and (b)
improve CHW adherence to CCM guidelines. Conclusions: The
development of the eCCM opens up opportunities for the CHWs to
leverage the inherent benefit of mobile devices to assist them with
health service delivery in rural settings. To ensure that benefits are
achieved, it is imperative to comprehend the functionality and form
of the eCCM service process. By creating such a service blueprint for
an eCCM approach, CHWs are provided with a clear picture
regarding the role of the eCCM solution, often resulting in buy-in
from the end-users.
Abstract: The goal of this paper is proposing a supply chain
value dashboard in home appliance manufacturing firms to create
more value for all stakeholders via balanced scorecard approach.
Balanced scorecard is an effective approach that managers have used
to evaluate supply chain performance in many fields but there is a
lack of enough attention to all supply chain stakeholders, improving
value creation and, defining correlation between value indicators and
performance measuring quantitatively. In this research the key
stakeholders in home appliance supply chain, value indicators with
respect to create more value for stakeholders and the most important
metrics to evaluate supply chain value performance based on
balanced scorecard approach have been selected via literature review.
The most important indicators based on expert’s judgment acquired
by in survey focused on creating more value for. Structural equation
modelling has been used to disclose relations between value
indicators and balanced scorecard metrics. The important result of
this research is identifying effective value dashboard to create more
value for all stakeholders in supply chain via balanced scorecard
approach and based on an empirical study covering ten home
appliance manufacturing firms in Iran. Home appliance
manufacturing firms can increase their stakeholder's satisfaction by
using this value dashboard.
Abstract: This contribution is focused on the methodology for
identifying levels of quality and improving quality through new
logistics model in railway transport. It is oriented on the application
of dynamic quality models, which represent an innovative method of
evaluation quality services. Through this conception, time factor,
expected, and perceived quality in each moment of the transportation
process within logistics chain can be taken into account. Various
models describe the improvement of the quality which emphases the
time factor throughout the whole transportation logistics chain.
Quality of services in railway transport can be determined by the
existing level of service quality, by detecting the causes of
dissatisfaction employees but also customers, to uncover strengths
and weaknesses. This new logistics model is able to recognize critical
processes in logistic chain. It includes service quality rating that must
respect its specific properties, which are unrepeatability,
impalpability, their use right at the time they are provided and
particularly changeability, which is significant factor in the
conditions of rail transport as well. These peculiarities influence the
quality of service regarding the constantly increasing requirements
and that result in new ways of finding progressive attitudes towards
the service quality rating.
Abstract: This article describes the results of research focused
on quality of railway freight transport services. Improvement of these
services has a crucial importance in customer considering on the
future use of railway transport. Processes filling the customer
demands and output quality assessment were defined as a part of the
research. In this contribution is introduced the map of quality
planning and the algorithm of applied methodology. It characterizes a
model which takes into account characters of transportation with
linking a perception services quality in ordinary and extraordinary
operation. Despite the fact that rail freight transport has its solid
position in the transport market, lots of carriers worldwide have been
experiencing a stagnation for a couple of years. Therefore, specific
results of the research have a significant importance and belong to
numerous initiatives aimed to develop and support railway transport
not only by creating a single railway area or reducing noise but also
by promoting railway services. This contribution is focused also on
the application of dynamic quality models which represent an
innovative method of evaluation quality services. Through this
conception, time factor, expected, and perceived quality in each
moment of the transportation process can be taken into account.
Abstract: Electronic mediums such as websites, feeds, blogs and
social media sites are on a daily basis influencing our decision
making, are improving our productivity and are shaping futures of
many consumers and service/product providers. This research
identifies that both customers and business providers heavily rely on
smart phone applications. Based on this, mobile applications
available on iTunes store were studied. It was identified that fruit and
vegetable related applications used by consumers can broadly be
categorized into purchase applications, diaries, tracking health
applications, trip farm location and cooking applications. On the
other hand, applications used by farmers can broadly be classified as:
weather tracking, pests / fertilizer applications and general social
media applications such as Facebook. To blur this farmer-consumer
application divide, our research utilizes Context Specific
eTransformation Framework and based on it identifies characteristic
future consumer-farmer applications will need to have so that the
current divide can be narrowed and consequently better farmerconsumer
supply chain link established.
Abstract: In the last decade the emergence of new social needs
as an effect of the economic crisis has stimulated the flourishing of
business endeavours characterised by explicit social goals. Social
start-ups, social enterprises or Corporate Social Responsibility
operations carried out by traditional companies are quintessential
examples in this regard. This paper analyses these kinds of initiatives
in order to discover the main characteristics of social business models
and to provide insights to social entrepreneurs for developing or
improving their strategies. The research is conducted through the
integration of literature review and case study analysis and, thanks to
the recognition of the importance of both profits and social impacts
as the key success factors for a social business model, proposes a
framework for identifying indicators suitable for measuring the social
impacts generated.
Abstract: The first layer of defense against data loss is the backup
data. This paper implements an agent-based network backup system
used the backup, server-storage and server-backup agent these
tripartite construction, and the snapshot and hierarchical index are
used in the NSBS. It realizes the control command and data flow
separation, balances the system load, thereby improving efficiency of
the system backup and recovery. The test results show the agent-based
network backup system can effectively improve the task-based
concurrency, reasonably allocate network bandwidth, the system
backup performance loss costs smaller and improves data recovery
efficiency by 20%.