Abstract: This study examines appearances of brand placement
as an alternative communication strategy in television series by
focusing on Yalan Dünya which is one of the most popular television
series in Turkey. Consequently, this study has a descriptive research
design and quantitative content analysis method is used in order to
analyze frequency and time data of brand placement appearances in
first 3 seasons of Yalan Dünya with 16 episodes.
Analysis of brand placement practices in Yalan Dünya is dealt in
three categories: episode-based analysis, season-based analysis and
comparative analysis. At the end, brand placement practices in Yalan
Dünya are evaluated in terms of type, form, duration and legal
arrangements.
As a result of this study, it is seen that brand placement plays a
determinant role in Yalan Dünya content. Also, current legal
arrangements make brand placement closer to other traditional
communication strategies instead of differing brand placement from
them distinctly.
Abstract: The stability of a software system is one of the most
important quality attributes affecting the maintenance effort. Many
techniques have been proposed to support the analysis of software
stability at the architecture, file, and class level of software systems,
but little effort has been made for that at the feature (i.e., method and
attribute) level. And the assumptions the existing techniques based
on always do not meet the practice to a certain degree. Considering
that, in this paper, we present a novel metric, Stability of Software
(SoS), to measure the stability of object-oriented software systems
by software change propagation analysis using a simulation way
in software dependency networks at feature level. The approach is
evaluated by case studies on eight open source Java programs using
different software structures (one employs design patterns versus one
does not) for the same object-oriented program. The results of the
case studies validate the effectiveness of the proposed metric. The
approach has been fully automated by a tool written in Java.
Abstract: In this paper, the test purpose will be to assess
whether or not the accelerated model proposed by Eyring will be able
to translate results for the shape and scale parameters of an
underlying Weibull model, obtained under two accelerating using
conditions, to expected normal using condition results for these
parameters. The product being analyzed is a new type of insulate
fluid, and the accelerating factor is the voltage stresses applied to the
fluid at two different levels (30KV and 40KV). The normal operating
voltage is 25KV. In this case, it was possible to test the insulate fluid
at normal voltage using condition. Both results for the two
parameters of the Weibull model, obtained under normal using
condition and translated from accelerated using conditions to normal
conditions, will be compared to each other to assess the accuracy of
the Eyring model when the accelerating factor is only the voltage
stress.
Abstract: This paper presents an application of the improved
QFD method for determining the specifications of kitchen utensils
rack. By using the improved method, the subjective nature in original
QFD was reduced; particularly in defining the relationship between
customer requirement and engineering characteristics. The regression
analysis that was used for obtaining the relationship functions
between customer requirement and engineering characteristics also
accommodated the inaccurateness of the competitive assessment
results. The improved method which is represented in the form of a
mathematical model had become a formal guidance to allocate the
resource for improving the specifications of kitchen utensils rack.
The specifications obtained had led to the achievement of the highest
feasible customer satisfaction.
Abstract: This paper proposes an analytical method for the
dynamics of generating firms- alliance networks along with business
phases. Dynamics in network developments have previously been
discussed in the research areas of organizational strategy rather than in
the areas of regional cluster, where the static properties of the
networks are often discussed. The analytical method introduces the
concept of business phases into innovation processes and uses
relationships called prior experiences; this idea was developed in
organizational strategy to investigate the state of networks from the
viewpoints of tradeoffs between link stabilization and node
exploration. This paper also discusses the results of the analytical
method using five cases of the network developments of firms. The
idea of Embeddedness helps interpret the backgrounds of the
analytical results. The analytical method is useful for policymakers of
regional clusters to establish concrete evaluation targets and a
viewpoint for comparisons of policy programs.
Abstract: Since the 1940s, many promising telepresence
research results have been obtained. However, telepresence
technology still has not reached industrial usage. As human
intelligence is necessary for successful execution of most manual
assembly tasks, the ability of the human is hindered in some cases,
such as the assembly of heavy parts of small/medium lots or
prototypes. In such a case of manual assembly, the help of industrial
robots is mandatory. The telepresence technology can be considered
as a solution for performing assembly tasks, where the human
intelligence and haptic sense are needed to identify and minimize the
errors during an assembly process and a robot is needed to carry
heavy parts. In this paper, preliminary steps to integrate the
telepresence technology into industrial robot systems are introduced.
The system described here combines both, the human haptic sense
and the industrial robot capability to perform a manual assembly task
remotely using a force feedback joystick. Mapping between the
joystick-s Degrees of Freedom (DOF) and the robot-s ones are
introduced. Simulation and experimental results are shown and future
work is discussed.
Abstract: At present, increased concerns about global
environmental problems have magnified the importance of
sustainability management. To move towards sustainability,
companies need to look at everything from a holistic perspective in
order to understand the interconnections between economic growth
and environmental and social sustainability. This paper aims to gain
an understanding of key determinants that drive sustainability
management and barriers that hinder its development. It employs
semi-structured interviews with key informants, site observation and
documentation. The informants are production, marketing and
environmental managers of the leading wine producer, which aims to
become an Asia-s leader in wine & wine based products. It is found
that corporate image and top management leadership are the primary
factors influencing the adoption of sustainability management. Lack
of environmental knowledge and inefficient communication are
identified as barriers.
Abstract: In this paper motion analysis on a winding
stair-climbing is investigated using our proposed rotational arm type
of robotic wheelchair. For now, the robotic wheelchair is operated in
an open mode to climb winding stairs by a dynamic turning, therefore,
the dynamics model is required to ensure a passenger-s safety.
Equations of motion based on the skid-steering analysis are developed
for the trajectory planning and motion analysis on climbing winding
stairs. Since the robotic wheelchair must climb a winding staircase
stably, the winding trajectory becomes a constraint equation to be
followed, and the Baumgarte-s method is used to solve for the
constrained dynamics equations. Experimental results validate the
behavior of the prototype as it climbs a winding stair.
Abstract: In this paper, a heuristic method for simultaneous
rescue robot path-planning and mission scheduling is introduced
based on project management techniques, multi criteria decision
making and artificial potential fields path-planning. Groups of
injured people are trapped in a disastrous situation. These people are
categorized into several groups based on the severity of their
situation. A rescue robot, whose ultimate objective is reaching
injured groups and providing preliminary aid for them through a path
with minimum risk, has to perform certain tasks on its way towards
targets before the arrival of rescue team. A decision value is assigned
to each target based on the whole degree of satisfaction of the criteria
and duties of the robot toward the target and the importance of
rescuing each target based on their category and the number of
injured people. The resulted decision value defines the strength of the
attractive potential field of each target. Dangerous environmental
parameters are defined as obstacles whose risk determines the
strength of the repulsive potential field of each obstacle. Moreover,
negative and positive energies are assigned to the targets and
obstacles, which are variable with respects to the factors involved.
The simulation results show that the generated path for two cases
studies with certain differences in environmental conditions and
other risk factors differ considerably.
Abstract: Environment today is featured with aging population,
increasing prevalence of chronic disease and complex of medical
treatment. Safe use of pharmaceutics relied very much on the efforts
made by both the health- related organizations and as well as the
government agencies. As far as the specialization concern in providing
health services to the patients, the government actively issued and
implemented the divisions of medical treatment and pharmaceutical to
improve the quality of care and to reduce medication errors and ensure
public health. Pharmaceutical sub-sector policy has been implemented
for 13 years. This study attempts to explore the factors that affect the
patients- behavior intention of refilling a prescription from a NHIB
pharmacy. Samples were those patients refilling their prescriptions
with the case NHIB pharmacies. A self-administered questionnaire
was used to collect respondents- information while the patients or
family members visit the pharmacy for the refilling. 1,200
questionnaires were dispatched in 37 pharmacies that randomly
selected from Pingtung City, Dongkang, Chaozhou, Hengchun areas.
732 responses were gained with 604 valid samples for further analyses.
Results of data analyses indicated that respondents- attitude,
subjective norm, perceived behavior control and behavior intentions
toward refilling behavior varied from some demographic variables to
another. This research also suggested adding actual behavior, either by
a self-report or observed, into the research.
Abstract: Requirements are critical to system validation as they guide all subsequent stages of systems development. Inadequately specified requirements generate systems that require major revisions or cause system failure entirely. Use Cases have become the main vehicle for requirements capture in many current Object Oriented (OO) development methodologies, and a means for developers to communicate with different stakeholders. In this paper we present the results of a laboratory experiment that explored whether different types of use case format are equally effective in facilitating high knowledge user-s understanding. Results showed that the provision of diagrams along with the textual use case descriptions significantly improved user comprehension of system requirements in both familiar and unfamiliar application domains. However, when comparing groups that received models of textual description accompanied with diagrams of different level of details (simple and detailed) we found no significant difference in performance.
Abstract: The purpose of this paper is to improve electromagnetic characteristics on grounding grid by applying the conductive concrete. The conductive concrete in this study is under an extra high voltage (EHV, 345kV) system located in a high-tech industrial park or science park. Instead of surrounding soil of grounding grid, the application of conductive concrete can reduce equipment damage and body damage caused by switching surges. The focus of the two cases on the EHV distribution system in a high-tech industrial park is presented to analyze four soil material styles. By comparing several soil material styles, the study results have shown that the conductive concrete can effectively reduce the negative damages caused by electromagnetic transient. The adoption of the style of grounding grid located 1.0 (m) underground and conductive concrete located from the ground surface to 1.25 (m) underground can obviously improve the electromagnetic characteristics so as to advance protective efficiency.
Abstract: In this paper, we propose a modified version of the
Constant Modulus Algorithm (CMA) tailored for blind Decision
Feedback Equalizer (DFE) of first order Markovian time varying
channels. The proposed NonStationary CMA (NSCMA) is designed
so that it explicitly takes into account the Markovian structure of
the channel nonstationarity. Hence, unlike the classical CMA, the
NSCMA is not blind with respect to the channel time variations.
This greatly helps the equalizer in the case of realistic channels, and
avoids frequent transmissions of training sequences.
This paper develops a theoretical analysis of the steady state
performance of the CMA and the NSCMA for DFEs within a time
varying context. Therefore, approximate expressions of the mean
square errors are derived. We prove that in the steady state, the
NSCMA exhibits better performance than the classical CMA. These
new results are confirmed by simulation.
Through an experimental study, we demonstrate that the Bit Error
Rate (BER) is reduced by the NSCMA-DFE, and the improvement
of the BER achieved by the NSCMA-DFE is as significant as the
channel time variations are severe.
Abstract: This research aims to create a model for analysis of student motivation behavior on e-Learning based on association rule mining techniques in case of the Information Technology for Communication and Learning Course at Suan Sunandha Rajabhat University. The model was created under association rules, one of the data mining techniques with minimum confidence. The results showed that the student motivation behavior model by using association rule technique can indicate the important variables that influence the student motivation behavior on e-Learning.
Abstract: This paper presents an approach for an unequal error
protection of facial features of personal ID images coding. We
consider unequal error protection (UEP) strategies for the efficient
progressive transmission of embedded image codes over noisy
channels. This new method is based on the progressive image
compression embedded zerotree wavelet (EZW) algorithm and UEP
technique with defined region of interest (ROI). In this case is ROI
equal facial features within personal ID image. ROI technique is
important in applications with different parts of importance. In ROI
coding, a chosen ROI is encoded with higher quality than the
background (BG). Unequal error protection of image is provided by
different coding techniques and encoding LL band separately. In our
proposed method, image is divided into two parts (ROI, BG) that
consist of more important bytes (MIB) and less important bytes
(LIB). The proposed unequal error protection of image transmission
has shown to be more appropriate to low bit rate applications,
producing better quality output for ROI of the compresses image.
The experimental results verify effectiveness of the design. The
results of our method demonstrate the comparison of the UEP of
image transmission with defined ROI with facial features and the
equal error protection (EEP) over additive white gaussian noise
(AWGN) channel.
Abstract: This paper examines the interplay of policy options
and cost-effective technology in providing sustainable distance
education. A case study has been conducted among the learners and
teachers. The emergence of learning technologies through CD,
internet, and mobile is increasingly adopted by distance institutes for
quick delivery and cost-effective factors. Their sustainability is
conditioned by the structure of learners and well as the teaching
community. The structure of learners in terms of rural and urban
background revealed similarity in adoption and utilization of mobile
learning. In other words, the technology transcended the rural-urban
dichotomy. The teaching community was divided into two groups on
policy issues. This study revealed both cost-effective as well as
sustainability impacts on different learners groups divided by rural
and urban location.
Abstract: Product customization is an essential requirement for
manufacturing firms to achieve higher customers- satisfaction and
fulfill business target. In order to achieve these objectives, firms need
to handle both external varieties such as customer preference,
government regulations, cultural considerations etc and internal
varieties such as functional requirements of product, production
efficiency, quality etc. Both of the varieties need to be accumulated
and integrated together for the purpose of producing customized
product. These varieties are presented and discussed in this paper
along with the perspectives of modular product design and
development process. Other development strategies such as
modularity, component commonality, product family design and
product platform are presented with a view to achieve product variety
quickly and economically. A case example both for the concept of
modular design and platform based product development process is
also presented with the help of design structure matrix (DSM) tool.
This paper is concluded with several managerial implications and
future research direction.
Abstract: The need for multilingual communication in Japan has
increased due to an increase in the number of foreigners in the
country. When people communicate in their nonnative language,
the differences in language prevent mutual understanding among
the communicating individuals. In the medical field, communication
between the hospital staff and patients is a serious problem. Currently,
medical translators accompany patients to medical care facilities, and
the demand for medical translators is increasing. However, medical
translators cannot necessarily provide support, especially in cases in
which round-the-clock support is required or in case of emergencies.
The medical field has high expectations from information technology.
Hence, a system that supports accurate multilingual communication is
required. Despite recent advances in machine translation technology,
it is very difficult to obtain highly accurate translations. We have
developed a support system called M3 for multilingual medical
reception. M3 provides support functions that aid foreign patients in
the following respects: conversation, questionnaires, reception procedures,
and hospital navigation; it also has a Q&A function. Users
can operate M3 using a touch screen and receive text-based support.
In addition, M3 uses accurate translation tools called parallel texts
to facilitate reliable communication through conversations between
the hospital staff and the patients. However, if there is no parallel
text that expresses what users want to communicate, the users cannot
communicate. In this study, we have developed a circulating support
environment for multilingual medical communication using parallel
texts. The proposed environment can circulate necessary parallel texts
through the following procedure: (1) a user provides feedback about
the necessary parallel texts, following which (2) these parallel texts
are created and evaluated.
Abstract: Data Mining aims at discovering knowledge out of
data and presenting it in a form that is easily comprehensible to
humans. One of the useful applications in Egypt is the Cancer
management, especially the management of Acute Lymphoblastic
Leukemia or ALL, which is the most common type of cancer in
children.
This paper discusses the process of designing a prototype that can
help in the management of childhood ALL, which has a great
significance in the health care field. Besides, it has a social impact
on decreasing the rate of infection in children in Egypt. It also
provides valubale information about the distribution and
segmentation of ALL in Egypt, which may be linked to the possible
risk factors.
Undirected Knowledge Discovery is used since, in the case of this
research project, there is no target field as the data provided is
mainly subjective. This is done in order to quantify the subjective
variables. Therefore, the computer will be asked to identify
significant patterns in the provided medical data about ALL. This
may be achieved through collecting the data necessary for the
system, determimng the data mining technique to be used for the
system, and choosing the most suitable implementation tool for the
domain.
The research makes use of a data mining tool, Clementine, so as to
apply Decision Trees technique. We feed it with data extracted from
real-life cases taken from specialized Cancer Institutes. Relevant
medical cases details such as patient medical history and diagnosis
are analyzed, classified, and clustered in order to improve the disease
management.
Abstract: The objective of this research is to study the technical
and economic performance of wind/diesel/battery (W/D/B) system
supplying a remote small gathering of six families using HOMER
software package. The electrical energy is to cater for the basic needs
for which the daily load pattern is estimated. Net Present Cost (NPC)
and Cost of Energy (COE) are used as economic criteria, while the measure of performance is % of power shortage. Technical and
economic parameters are defined to estimate the feasibility of the
system under study. Optimum system configurations are estimated for two sites. Using HOMER software, the simulation results showed that W/D/B systems are economical for the assumed community sites
as the price of generated electricity is about 0.308 $/kWh, without
taking external benefits into considerations. W/D/B systems are more
economical than W/B or diesel alone systems, as the COE is 0.86 $/kWh for W/B and 0.357 $/kWh for diesel alone.