Abstract: This paper presents an application of the improved
QFD method for determining the specifications of kitchen utensils
rack. By using the improved method, the subjective nature in original
QFD was reduced; particularly in defining the relationship between
customer requirement and engineering characteristics. The regression
analysis that was used for obtaining the relationship functions
between customer requirement and engineering characteristics also
accommodated the inaccurateness of the competitive assessment
results. The improved method which is represented in the form of a
mathematical model had become a formal guidance to allocate the
resource for improving the specifications of kitchen utensils rack.
The specifications obtained had led to the achievement of the highest
feasible customer satisfaction.