Abstract: The software industry has been considered a critical
infrastructure for any nation. Several studies have indicated that
national competitiveness increasingly depends upon Information and
Communication Technology (ICT), and software is one of the major
components of ICT, important for both large and small enterprises.
Even though there has been strong growth in the software industry in
Thailand, the industry has faced many challenges and problems that
need to be resolved. For example, the amount of pirated software has
been rising, and Thailand still has a large gap in the digital divide.
Additionally, the adoption among SMEs has been slow. This paper
investigates various issues in the software industry in Thailand, using
information acquired through analysis of secondary sources,
observation, and focus groups. The results of this study can be used
as “lessons learned" for the development of the software industry in
any developing country.
Abstract: Both prognostic and diagnostic modes of a 3D baroclinic
model in hydrodynamic and sediment transport models of
the Princeton Ocean Model (POM) were conducted to separate
prognose and diagnose effects of different hydrodynamic factors on
transport of suspended sediment discharged from the rivers to the
Gulf of Thailand (GoT). Both transport modes of suspended sediment
distribution in the GoT were numerically simulated. It could be
concluded that the suspended sediment discharged from the rivers
around the GoT. Most of sediments in estuaries and coastal areas are
deposited outside the GoT under the condition of wind-driven current,
and very small amount of the sediments of them are transported
faraway. On the basis of wind forcing, sediments from the lower
GoT to the upper GoT are mainly transported south-northwestward
and also continuously moved north-southwestward. An obvious 3D
characteristic of suspended sediment transport is produced in the
wind-driven current residual circulation condition. In this study, the
transport patterns at the third layer are generally consistent with
the typhoon-induced strong currents in two case studies of Typhoon
Linda 1997. The case studies presented the prognostic and diagnostic
modes during 00UTC28OCT1997 to 12UTC06NOV1997 in a short
period with the current condition for pre-operation of the suspended
sediment transport model in estuaries and coastal areas.
Abstract: This paper was aimed to survey the level of awareness
of traditional grocery stores in Bangkok in these categories: location,
service quality, risk, shopping, worthwhile, shopping satisfaction, and
future shopping intention. The paper was also aimed to survey factors
influencing the decision to shop at traditional grocery stores in
Bangkok in the future. The findings revealed that consumers had a
high level of awareness of traditional grocery stores in Bangkok.
Consumers were aware that the price was higher and it was riskier to
buy goods and services at traditional grocery stores but they still had
a high level of preference to patronage traditional grocery stores. This
was due to the reasons that there was a high level of satisfaction from
the factors of the friendliness of the owner, the ability to negotiate the
price, the ability to buy on credit, free delivery, and the enjoyment to
meet with other customers in the same neighborhood.
Abstract: The objective of this research intends to create a suitable model of distance training for community leaders in the upper northeastern region of Thailand. The implementation of the research process is divided into four steps: The first step is to analyze relevant documents. The second step deals with an interview in depth with experts. The third step is concerned with constructing a model. And the fourth step takes aim at model validation by expert assessments. The findings reveal the two important components for constructing an appropriate model of distance training for community leaders in the upper northeastern region. The first component consists of the context of technology management, e.g., principle, policy and goals. The second component can be viewed in two ways. Firstly, there are elements comprising input, process, output and feedback. Secondly, the sub-components include steps and process in training. The result of expert assessments informs that the researcher-s constructed model is consistent and suitable and overall the most appropriate.
Abstract: This paper describes the design concepts and
implementation of a 5-Joint mechanical arm for a rescue robot named
CEO Mission II. The multi-joint arm is a five degree of freedom
mechanical arm with a four bar linkage, which can be stretched to
125 cm. long. It is controlled by a teleoperator via the user-friendly
control and monitoring GUI program. With Inverse Kinematics
principle, we developed the method to control the servo angles of all
arm joints to get the desired tip position. By clicking the determined
tip position or dragging the tip of the mechanical arm on the
computer screen to the desired target point, the robot will compute
and move its multi-joint arm to the pose as seen on the GUI screen.
The angles of each joint are calculated and sent to all joint servos
simultaneously in order to move the mechanical arm to the desired
pose at once. The operator can also use a joystick to control the
movement of this mechanical arm and the locomotion of the robot.
Many sensors are installed at the tip of this mechanical arm for
surveillance from the high level and getting the vital signs of victims
easier and faster in the urban search and rescue tasks. It works very
effectively and easy to control. This mechanical arm and its software
were developed as a part of the CEO Mission II Rescue Robot that
won the First Runner Up award and the Best Technique award from
the Thailand Rescue Robot Championship 2006. It is a low cost,
simple, but functioning 5-Jiont mechanical arm which is built from
scratch, and controlled via wireless LAN 802.11b/g. This 5-Jiont
mechanical arm hardware concept and its software can also be used
as the basic mechatronics to many real applications.
Abstract: The main purpose of this research was to study how to
communicate the identity of the Amphawa district, Samut Songkram
province for sustainable tourism. The qualitative data was collected
through studying related materials, exploring the area, in-depth
interviews with three groups of people: three directly responsible
officers who were key informants of the district, twenty foreign
tourists and five Thai tourist guides. A content analysis was used to
analyze the qualitative data. The two main findings of the study were
as follows:
1. The identity of the Amphawa District, Samut Songkram
province is the area controlled by Amphawa sub district (submunicipality).
The working unit which runs and looks after
Amphawa sub district administration is known as the Amphawa
mayor. This establishment was built to be a resort for normal
people and tourists visiting the Amphawa district near the
Maekong River consisting of rest accommodations. Along the
river there is a restaurant where food and drinks are served, rich
mangrove forests, a learning center, fireflies and cork trees. The
Amphawa district was built to honor and commemorate King
Rama II and is where the greatest number of fireflies and cork
trees can be seen in Thailand from May to October each year.
2. The communication of the identity of Amphawa District, Samut
Songkram Province which the researcher could find and design
to present in English materials can be summed up in 5 items: 1)
The history of the Amphawa District, Samut Songkram province
2) The history of King Rama II Memorial Park 3) The identity of
Amphawa Floating Market 4) The Learning center of
Ecosystem: Fireflies and Cork Trees 5) How to keep Amphawa
District, Samut Songkram Province for sustainable tourism.
Abstract: In Thailand, both the 1997 and the current 2007 Thai Constitutions have mentioned the establishment of independent organizations as a new mechanism to play a key role in proposing policy recommendations to national decision-makers in the interest of collective consumers. Over the last ten years, no independent organizations have yet been set up. Evidently, nobody could point out who should be key players in establishing provincial independent consumer bodies. The purpose of this study was to find definitive stakeholders in establishing and developing independent consumer bodies in a Thai context. This was a cross-sectional study between August and September 2007, using a postal questionnaire with telephone follow-up. The questionnaire was designed and used to obtain multiple stakeholder assessment of three key attributes (power, interest and influence). Study population was 153 stakeholders associated with policy decision-making, formulation and implementation processes of civil-based consumer protection in pilot provinces. The population covered key representatives from five sectors (academics, government officers, business traders, mass media and consumer networks) who participated in the deliberative forums at 10 provinces. A 49.7% response rate was achieved. Data were analyzed, comparing means of three stakeholder attributes and classification of stakeholder typology. The results showed that the provincial health officers were the definitive stakeholders as they had legal power, influence and interest in establishing and sustaining the independent consumer bodies. However, only a few key representatives of the provincial health officers expressed their own paradigm on the civil-based consumer protection. Most provincial health officers put their own standpoint of building civic participation at only a plan-implementation level. For effective policy implementation by the independent consumer bodies, the Thai government should provide budgetary support for the operation of the provincial health officers with their paradigm shift as well as their own clarified standpoint on corporate governance.
Abstract: In this work, we consider a deterministic model for
the transmission of leptospirosis which is currently spreading in the
Thai population. The SIR model which incorporates the features of
this disease is applied to the epidemiological data in Thailand. It is
seen that the numerical solutions of the SIR equations are in good
agreement with real empirical data. Further improvements are
discussed.
Abstract: This research studied the simulation of increased
ambient ozone to estimate nutrient content and genetic changes in
two Thai soybean cultivars (Chiang Mai 60 and Srisumrong 1).
Ozone stress conditions affected proteins and lipids. It was found
that proteins decreased, but lipids increased. Srisumrong 1 cultivars
were more sensitive to ozone stress than Chiang Mai 60 cultivars.
The effect of ozone stress conditions on plant phenotype and
genotype was analyzed using the AFLP technique for the 2 Thai
soybean cultivars (Chiang Mai 60 and Srisumrong 1).
Abstract: The objectives of the study are to examine the
determinants of ERP implementation success factors of ERP
implementation. The result indicates that large scale ERP
implementation success consist of eight factors: project management
competence, knowledge sharing, ERP system quality , understanding,
user involvement, business process re-engineering, top management
support, organization readiness.
Abstract: This paper presents Qmulus- a Cloud Based GPS
Model. Qmulus is designed to compute the best possible route which
would lead the driver to the specified destination in the shortest time
while taking into account real-time constraints. Intelligence
incorporated to Qmulus-s design makes it capable of generating and
assigning priorities to a list of optimal routes through customizable
dynamic updates. The goal of this design is to minimize travel and
cost overheads, maintain reliability and consistency, and implement
scalability and flexibility. The model proposed focuses on
reducing the bridge between a Client Application and a Cloud
service so as to render seamless operations. Qmulus-s system
model is closely integrated and its concept has the potential to be
extended into several other integrated applications making it capable
of adapting to different media and resources.
Abstract: The objective of this research was to study the career
success and the satisfaction of female executives working for schools
in Bangkok, Thailand. This paper drew upon the survey data
collected from 68 female executives. The survey conducted in on
Bangkok schools. The statistics utilized in this paper included
percentage, mean, standard deviation as well as t-test. The findings
revealed that the majority of samples had more than 30 years of
experience, held a master degree, and had an average income of less
than 40,000 baht. The majority of respondents worked not more than
50 hours per week. In addition, the mean score revealed career
development was ranked as their number one career satisfaction and
having a job related to education was ranked as their number one job
satisfaction. Also, the mean score of all categories of satisfaction was
4.61 with standard deviation of 1.677 which indicated that female
executive level of satisfaction was high. In terms of the subjectivity
career success, the hypothesis testing’s result disclosed that female
executives with different married status had a difference in their job
satisfaction which was significant at the 0.05 confidence level.
Abstract: Thai and Vietnamese music had been influenced and inspired by the traditional Chinese music. Whereby the differences of the tuning systems as well as the music modes are obviously known . The research examined the character of musical instruments, songs and culture between Thai and Vietnamese. An analyzing of songs and modes and the study of tone vibration as well as timbre had been done accurately. This qualitative research is based on documentary and songs analysis, field study, interviews and focus group discussion of Thai and Vietnamese masters. The research aims are to examine the musical instruments and songs of both Thai and Vietnamese as well as the comparison of the sounding system between Thailand and Vietnam. The finding of the research has revealed that there are similarities in certain kinds of instruments but differences in the sound systems regarding songs and scale of Thailand and Vietnam. Both cultural musical instruments are diverse and synthetic combining native and foreign inspiring. An integral part of Vietnam has been highly impacted by Chinese musical convention. Korea, Mongolia and Japan music have also play an active and effectively influenced as their geographical related. Whereas Thailand has been influenced by Chinese and Indian traditional music. Both Thai and Vietnamese musical instruments can be divided into four groups: plucked strings, bowed strings, winds and percussion. Songs from both countries have their own characteristics. They are playing a role in touching people heart in ceremonies, social functions and an essential element of the native performing arts. The Vietnamese music melodies have been influenced by Chinese music and taken the same character as Chinese songs. Thai song has specific identity and variety showed in its unique melody. Pentatonic scales have effectively been used in composing Thai and Vietnamese songs, but in different implementing concept.
Abstract: The aim for this research is to deliberately discuss
how and why the contexts of culture are the main significant factors
which need to be considered when conducting the international
business oversea. As a consequence of understanding these various
factors, the researcher would be able to infer some suggestions to the
international organizations. With this in mind, the results of the
understanding in a national culture environment can support the
organizations to settle its international strategies which may be useful
to develop the national export and import effectiveness. This data
collecting methods will be concentrated upon 5-10 interviews from
the senior members and business officers in the international
company in Thailand by e-mail interview and analyses the individual
manager’s viewpoint. As well as, focus on the questionnaires which
the respondents were selected randomly around 100 samples from
UK and Thailand, together with providing a functional sample size
and comparable to data. The results of the study question the role of
national culture, which contributed to in international business
effectiveness and emphasize the positive and negative aspects, as
well as suggestions to business investors are informed.
Abstract: This study aims to initiate sustainable water management for tourist accommodations in Amphawa, Samut Songkram Province, Thailand. Wastewater generated by tourist accommodation was conducted in 10 homestays and resorts in Amphawa during August – October, 2011. The prominent parameters which are of pH, Dissolved Oxygen (DO), Biochemical Oxygen Demand (BOD), Fat Oil and Grease (FOG), Nitrate (No3-), and Phosphate (PO43-) were conducted monthly. The results revealed that some parameters were over national water quality standard (Class II). Especially, 90% of tourist accommodations have been recorded that FOG was over the standard of wastewater quality from accommodation (group I: total room of accommodation less than 200 rooms). Therefore, grease trap and natural treatment should be utilized in tourist accommodations in order to reduce the discharged of fat, oil, and grease from tourism activities. In addition, number of tourists also relate statistically with BOD and Nitrate at 0.05 level of significance.
Abstract: Network reconfiguration is an operation to modify the
network topology. The implementation of network reconfiguration
has many advantages such as loss minimization, increasing system
security and others. In this paper, two topics about the network
reconfiguration in distribution system are briefly described. The first
topic summarizes its impacts while the second explains some
heuristic optimization techniques for solving the network
reconfiguration problem.
Abstract: The purpose of this research was to study the
motivation factors to influence the decision to choose Thai Fabric. A
multiple-stage sample was utilized to collect 400 samples from
working women who had diverse occupations all over Thailand. This
research was a quantitative analysis and questionnaire was used a tool
to collect data. Descriptive statistics used in this research included
percentage, average, and standard deviation and inferential statistics
included hypothesis testing of one way ANOVA.
The research findings revealed that demographic factors and social
factors had an influence to the positive idea of wearing Thai fabric (F
= 5.377, P value < 0.05). The respondents who had the age over 41
years old had a better positive idea of wearing Thai fabric than other
groups. Moreover, the findings revealed that age had influenced the
positive idea of wearing Thai fabric (F = 3.918, P value < 0.05). The
respondents who had the age over 41 years old also had stronger
believe that wearing Thai fabric to work and social gatherings are
socially acceptable than other groups.
Abstract: This research was conducted in the Lower Ping River
Basin downstream of the Bhumibol Dam and the Lower Wang River
Basin in Tak Province, Thailand. Most of the tributary streams of the
Ping can be considered as ungauged catchments. There are 10-
pumping station installation at both river banks of the Ping in Tak
Province. Recently, most of them could not fully operate due to the
water amount in the river below the level that would be pumping,
even though included water from the natural river and released flow
from the Bhumibol Dam. The aim of this research was to increase the
performance of those pumping stations using weir projects in the
Ping. Therefore, the river analysis system model (HEC-RAS) was
applied to study the hydraulic behavior of water surface profiles in
the Ping River with both cases of existing conditions and proposed
weirs during the violent flood in 2011 and severe drought in 2013.
Moreover, the hydrologic modeling system (HMS) was applied to
simulate lateral streamflow hydrograph from ungauged catchments of
the Ping. The results of HEC-RAS model calibration with existing
conditions in 2011 showed best trial roughness coefficient for the
main channel of 0.026. The simulated water surface levels fitted to
observation data with R2 of 0.8175. The model was applied to 3
proposed cascade weirs with 2.35 m in height and found surcharge
water level only 0.27 m higher than the existing condition in 2011.
Moreover, those weirs could maintain river water levels and increase
of those pumping performances during less river flow in 2013.
Abstract: This research gathered local wisdom towards career building of people in Kamchanoad Community, Baan Muang sub-district, Baan Dung district, Udon Thani province. Data was collected through in-depth interviews with village headmen, community board, teachers, monks, Kamchanoad forest managers and revered elderly aged over 60 years old. All of these 30 interviewees have resided in Kamchanoad Community for more than 40. Descriptive data analysis result revealed that the most prominent local wisdom of Kamchanoad community is their beliefs and religion. Most people in the community have strongly maintained local tradition, the festival of appeasing Chao Pu Sri Suttho on the middle of the 6th month of Thai lunar calendar which falls on the same day with Vesak Day. 100 percent of the people in this community are Buddhist. They believe that Naga, an entity or being, taking the form of a serpent, named “Sri Suttho” lives in Kamchanoad forest. The local people worship the serpent and ask for blessings. Another local wisdom of this community is Sinh fabric weaving.
Abstract: The purpose of this research was to study the
influence of learning efficiency on local accountants’ job
performance effectiveness. This paper drew upon the survey data
collected from 335 local accountants survey conducted at Nakhon
Ratchasima province, Thailand. The statistics utilized in this paper
included percentage, mean, standard deviation, and regression
analysis. The findings revealed that the majority of samples were
between 31-40 years old, married, held an undergraduate degree, and
had an average income between 10,000-15,000 baht. The majority of
respondents had less than five years of accounting experience and
worked for local administrations. The overall learning efficiency
score was in the highest level while the local accountants’ job
performance effectiveness score was also in the high level. The
hypothesis testing’s result disclosed that learning efficiency factors
which were knowledge, Skill, and Attitude had an influence on local
accountants’ job the performance effectiveness.