Abstract: When choosing marketing strategies for international markets, one of the factors that should be considered is the cultural differences that exist among consumers in different countries. If the branding strategy has to be contextual and in tune with the culture, then the brand positioning variables has to interact, adapt and respond to the cultural variables in which the brand is operating. This study provides an overview of the relevance of culture in the development of an effective branding strategy in the international business environment. Hence, the main objective of this study is to provide a managerial framework for developing strategies for cross cultural brand management. The framework is useful because it incorporates the variables that are important in the competitiveness of fast food enterprises irrespective of their size. It provides practical, proactive and result oriented analysis that will help fast food firms augment their strategies in the international fast food markets. The proposed framework will enable managers understand the intricacies involved in branding in the global fast food industry and decrease the use of 'trial and error' when entering into unfamiliar markets.
Abstract: This paper addresses one important aspect of
combustion system analysis, the spray evaporation and
dispersion modeling. In this study we assume an empty
cylinder which is as a simulator for a ramjet engine and the
cylinder has been studied by cold flow. Four nozzles have the
duties of injection which are located in the entrance of
cylinder. The air flow comes into the cylinder from one side
and injection operation will be done. By changing injection
velocity and entrance air flow velocity, we have studied
droplet sizing and efficient mass fraction of fuel vapor near
and at the exit area. We named the mass of fuel vapor inside
the flammability limit as the efficient mass fraction. Further,
we decreased the initial temperature of fuel droplets and we
have repeated the investigating again. To fulfill the calculation
we used a modified version of KIVA-3V.
Abstract: The principal objective of a water treatment plant is to
produce water that satisfies a set of drinking water quality standards
at a reasonable price to the consumers. The gravel-bed flocculator
provide a simple and inexpensive design for flocculation in small
water treatment plants (less than 5000 m3/day capacity). The packed
bed of gravel provides ideal conditions for the formation of compact
settleable flocs because of continuous recontact provided by the
sinuous flow of water through the interstices formed by the gravel.
The field data which were obtained from the operation of the
water supply treatment unit cover the physical, chemical and
biological water qualities of the raw and settled water as obtained by
the operation of the treatment unit. The experiments were carried out
with the aim of assessing the efficiency of the gravel filter in
removing the turbidity, pathogenic bacteria, from the raw water. The
water treatment plant, which was constructed for the treatment of
river water, was in principle a rapid sand filter.
The results show that the average value of the turbidity level of
the settled water was 4.83 NTU with a standard deviation of turbidity
2.893 NTU. This indicated that the removal efficiency of the
sedimentation tank (gravel filter) was about 67.8 %. for pH values
fluctuated between 7.75 and 8.15, indicating the alkaline nature of
the raw water of the river Shatt Al-Hilla, as expected. Raw water pH
is depressed slightly following alum coagulation. The pH of the
settled water ranged from 7.75 to a maximum of 8.05.
The bacteriological tests which were carried out on the water
samples were: total coliform test, E-coli test, and the plate count test.
In each test the procedure used was as outlined in the Standard
Methods for the Examination of Water and Wastewater (APHA,
AWWA, and WPCF, 1985). The gravel filter exhibit a low
performance in removing bacterial load. The percentage bacterial
removal, which is maximum for total plate count (19%) and
minimum for total coliform (16.82%).
Abstract: This paper presents the development of adaptive
distance relay for protection of parallel transmission line with mutual
coupling. The proposed adaptive relay, automatically adjusts its
operation based on the acquisition of the data from distance relay of
adjacent line and status of adjacent line from line circuit breaker IED
(Intelligent Electronic Device). The zero sequence current of the
adjacent parallel transmission line is used to compute zero sequence
current ratio and the mutual coupling effect is fully compensated.
The relay adapts to changing circumstances, like failure in
communication from other relays and non - availability of adjacent
transmission line. The performance of the proposed adaptive relay is
tested using steady state and dynamic test procedures. The fault
transients are obtained by simulating a realistic parallel transmission
line system with mutual coupling effect in PSCAD. The evaluation
test results show the efficacy of adaptive distance relay over the
conventional distance relay.
Abstract: Software Reliability is one of the key factors in the software development process. Software Reliability is estimated using reliability models based on Non Homogenous Poisson Process. In most of the literature the Software Reliability is predicted only in testing phase. So it leads to wrong decision-making concept. In this paper, two Software Reliability concepts, testing and operational phase are studied in detail. Using S-Shaped Software Reliability Growth Model (SRGM) and Exponential SRGM, the testing and operational reliability values are obtained. Finally two reliability values are compared and optimal release time is investigated.
Abstract: There are various approaches to implement quality
improvements. Organizations aim for a management standard which
is capable of providing customers with quality assurance on their
product/service via continuous process improvement. Carefully
planned steps are necessary to ensure the right quality improvement
methodology (QIM) and business operations are consistent, reliable
and truly meet the customers' needs. This paper traces the evolution
of QIM in Malaysia-s Information Technology (IT) industry in the
past, current and future; and highlights some of the thought of
researchers who contributed to the science and practice of quality,
and identifies leading methodologies in use today. Some of the
misconceptions and mistakes leading to quality system failures will
also be examined and discussed. This paper aims to provide a general
overview of different types of QIMs available for IT businesses in
maximizing business advantages, enhancing product quality,
improving process routines and increasing performance earnings.
Abstract: Green Lean Total Quality Management (LTQM) Human Resource Management (HRM) System is a system comprises of HRM in Environmental Management System (EMS) practices which is integrated to TQM with Lean Manufacturing (LM) principles. HRM is essential especially in dealing with low motivation and less productive employees. The ultimate goal of this system is to focus on achieving total human resource development that is motivated and capable to optimize their creativity to be a part of Green and Lean TQM organization. A survey questionnaire was developed and distributed to 30 highly active automotive vendors in Malaysia and analyzed by Minitab v16 and SPSS v17. It was found out companies that are practicing Green LTQM HRM practices have generated more revenue and have RND capability. However, years of company establishment do not affect the openness of the company to adapt new initiatives that can help to improve the effectiveness of the operations. It was also found out the importance of training, communication and rewards for employees. The Green LTQM HRM practices framework model established in this study hopefully will give preliminary insight especially to companies that are still looking for system that can improve their productivity from managing human resource. This is preliminary study that combined 4 awards practices, ISO/TS16949, Toyota Production System SAEJ4000, MAJAICO Lean Production System and EMS focusing on highly active companies that have been involved in MAJAICO Program and Proton Vendor Development Program. Future study can be conducted to know the status at other industry as well as case study pertaining to this system.
Abstract: This paper presents recent work on the improvement
of the robotics vision based control strategy for underwater pipeline
tracking system. The study focuses on developing image processing
algorithms and a fuzzy inference system for the analysis of the
terrain. The main goal is to implement the supervisory fuzzy learning
control technique to reduce the errors on navigation decision due to
the pipeline occlusion problem. The system developed is capable of
interpreting underwater images containing occluded pipeline, seabed
and other unwanted noise. The algorithm proposed in previous work
does not explore the cooperation between fuzzy controllers,
knowledge and learnt data to improve the outputs for underwater
pipeline tracking. Computer simulations and prototype simulations
demonstrate the effectiveness of this approach. The system accuracy
level has also been discussed.
Abstract: Economic dispatch (ED) has been considered to be one of the key functions in electric power system operation which can help to build up effective generating management plans. The practical ED problem has non-smooth cost function with nonlinear constraints which make it difficult to be effectively solved. This paper presents a novel heuristic and efficient optimization approach based on the new Bat algorithm (BA) to solve the practical non-smooth economic dispatch problem. The proposed algorithm easily takes care of different constraints. In addition, two newly introduced modifications method is developed to improve the variety of the bat population when increasing the convergence speed simultaneously. The simulation results obtained by the proposed algorithms are compared with the results obtained using other recently develop methods available in the literature.
Abstract: A mathematical model of the surface roughness
has been developed by using response surface methodology
(RSM) in grinding of AISI D2 cold work tool steels. Analysis
of variance (ANOVA) was used to check the validity of the
model. Low and high value for work speed and feed rate are
decided from design of experiment. The influences of all
machining parameters on surface roughness have been
analyzed based on the developed mathematical model. The
developed prediction equation shows that both the feed rate
and work speed are the most important factor that influences
the surface roughness. The surface roughness was found to be
the lowers with the used of low feed rate and low work speed.
Accuracy of the best model was proved with the testing data.
Abstract: This paper was aimed at developing a computer aided
design and manufacturing system for spatial cylindrical cams. In the
proposed system, a milling tool with a diameter smaller than that of the
roller, instead of the standard cutter for traditional machining process,
was used to generate the tool path for spatial cams. To verify the
feasibility of the proposed method, a multi-axis machining simulation
software was further used to simulate the practical milling operation of
spatial cams. It was observed from computer simulation that the tool
path of small-sized cutter were within the motion range of a standard
cutter, no occurrence of overcutting. Examination of a finished cam
component clearly verifies the accuracy of the tool path generated for
small-sized milling tool. It is believed that the use of small-sized cutter
for the machining of the spatial cylindrical cams can generate a better
surface morphology with higher accuracy. The improvement in
efficiency and cost for the manufacturing of the spatial cylindrical cam
can be expected through the proposed method.
Abstract: The artificial intelligent controller in power system
plays as most important rule for many applications such as system
operation and its control specially Load Frequency Controller (LFC).
The main objective of LFC is to keep the frequency and tie-line power
close to their decidable bounds in case of disturbance. In this paper,
parallel fuzzy PI adaptive with conventional PD technique for Load
Frequency Control system was proposed. PSO optimization method
used to optimize both of scale fuzzy PI and tuning of PD. Two equal
interconnected power system areas were used as a test system.
Simulation results show the effectiveness of the proposed controller
compared with different PID and classical fuzzy PI controllers in terms
of speed response and damping frequency.
Abstract: The importance of machining process in today-s
industry requires the establishment of more practical approaches to
clearly represent the intimate and severe contact on the tool-chipworkpiece
interfaces. Mathematical models are developed using the
measured force signals to relate each of the tool-chip friction
components on the rake face to the operating cutting parameters in
rough turning operation using multilayers coated carbide inserts.
Nonlinear modeling proved to have high capability to detect the
nonlinear functional variability embedded in the experimental data.
While feedrate is found to be the most influential parameter on the
friction coefficient and its related force components, both cutting
speed and depth of cut are found to have slight influence. Greater
deformed chip thickness is found to lower the value of friction
coefficient as the sliding length on the tool-chip interface is reduced.
Abstract: Combinatorial optimization problems arise in many scientific and practical applications. Therefore many researchers try to find or improve different methods to solve these problems with high quality results and in less time. Genetic Algorithm (GA) and Simulated Annealing (SA) have been used to solve optimization problems. Both GA and SA search a solution space throughout a sequence of iterative states. However, there are also significant differences between them. The GA mechanism is parallel on a set of solutions and exchanges information using the crossover operation. SA works on a single solution at a time. In this work SA and GA are combined using new technique in order to overcome the disadvantages' of both algorithms.
Abstract: Electronic Government is one of the special concepts
which has been performed successfully within recent decades.
Electronic government is a digital, wall-free government with a
virtual organization for presenting of online governmental services
and further cooperation in different political/social activities. In order
to have a successful implementation of electronic government
strategy and benefiting from its complete potential and benefits and
generally for establishment and applying of electronic government, it
is necessary to have different infrastructures as the basics of
electronic government with lack of which it is impossible to benefit
from mentioned services. For this purpose, in this paper we have
managed to recognize relevant obstacles for establishment of
electronic government in Iran. All required data for recognition of
obstacles were collected from statistical society of involved
specialists of Ministry of Communications & Information
Technology of Iran and Information Technology Organization of
Tehran Municipality through questionnaire. Then by considering of
five-point Likert scope and μ =3 as the index of relevant factors of
proposed model, we could specify current obstacles against
electronic government in Iran along with some guidelines and
proposal in this regard. According to the results, mentioned obstacles
for applying of electronic government in Iran are as follows:
Technical & technological problems, Legal, judicial & safety
problems, Economic problems and Humanistic Problems.
Abstract: E-travel is travel agency-s companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country.
Abstract: In this work, the physical based device model of
AlGaN/GaN high electron mobility transistors (HEMTs) has been
established and the corresponding device operation behavior has
been investigated also by using Sentaurus TCAD from Synopsys.
Advanced AlGaN/GaN hetero-structures with GaN cap layer and AlN
spacer have been considered and the GaN cap layer and AlN spacer
are found taking important roles on the gate leakage blocking and
off-state breakdown voltage enhancement.
Abstract: The purpose of this paper is to solve the problem of protecting aerial lines from high impedance faults (HIFs) in distribution systems. This investigation successfully applies 3I0 zero sequence current to solve HIF problems. The feature extraction system based on discrete wavelet transform (DWT) and the feature identification technique found on statistical confidence are then applied to discriminate effectively between the HIFs and the switch operations. Based on continuous wavelet transform (CWT) pattern recognition of HIFs is proposed, also. Staged fault testing results demonstrate that the proposed wavelet based algorithm is feasible performance well.
Abstract: Trust management and Reputation models are
becoming integral part of Internet based applications such as CSCW,
E-commerce and Grid Computing. Also the trust dimension is a
significant social structure and key to social relations within a
collaborative community. Collaborative Decision Making (CDM) is
a difficult task in the context of distributed environment (information
across different geographical locations) and multidisciplinary
decisions are involved such as Virtual Organization (VO). To aid
team decision making in VO, Decision Support System and social
network analysis approaches are integrated. In such situations social
learning helps an organization in terms of relationship, team
formation, partner selection etc. In this paper we focus on trust
learning. Trust learning is an important activity in terms of
information exchange, negotiation, collaboration and trust
assessment for cooperation among virtual team members. In this
paper we have proposed a reinforcement learning which enhances the
trust decision making capability of interacting agents during
collaboration in problem solving activity. Trust computational model
with learning that we present is adapted for best alternate selection of
new project in the organization. We verify our model in a multi-agent
simulation where the agents in the community learn to identify
trustworthy members, inconsistent behavior and conflicting behavior
of agents.
Abstract: The main objective of this paper is to analyse the influence of preparation and control of orders on performance. The focused activities explored in this research are: procurement, production and distribution. These changes in performance were obtained through improvement of the supply chain. It is proved using all the company activities that it is possible to increase de efficiency and do services in an adequate way, placing the products in the market efficiently. For that, it was explored the importance of the supply chain, with privilege to the practical environment and the quantification of the obtained results.