Abstract: Media displays in public areas are becoming
increasingly pervasive—they are used in many settings, come in
different sizes, serve different purposes, and have varied degrees of
interactivity. In this paper, we aim to provide a survey of how these
displays, often named media façades, are used in the wild in a city in
China which is undergoing a rapid growth. This survey is intended to
raise greater awareness and discussion about the use and effect of
these displays in public areas. Through this survey, we have been
able to distill some lessons of what is good, bad, and ugly about some
current examples of media displays used in a city that is transitioning
into becoming a modern one and one that is located in one of the
fastest growing areas in Asia. With this research, we hope that we can
provide technology designers and architects with some general
principles that can help them integrate these types of technologies
into their architectural creations.