Media displays in public areas are becoming
increasingly pervasive—they are used in many settings, come in
different sizes, serve different purposes, and have varied degrees of
interactivity. In this paper, we aim to provide a survey of how these
displays, often named media façades, are used in the wild in a city in
China which is undergoing a rapid growth. This survey is intended to
raise greater awareness and discussion about the use and effect of
these displays in public areas. Through this survey, we have been
able to distill some lessons of what is good, bad, and ugly about some
current examples of media displays used in a city that is transitioning
into becoming a modern one and one that is located in one of the
fastest growing areas in Asia. With this research, we hope that we can
provide technology designers and architects with some general
principles that can help them integrate these types of technologies
into their architectural creations.
[1] Alt, F., Schneegaß, S., Schmidt, A., Müller, J. and Memarovic, N. (2012).How to evaluate public displays. In Proceedings of the 2012 International Symposium on Pervasive Displays. ACM.
[2] Boring, S., Gehring, S., Wiethoff, A., Blöckner, A.M., Schöning, J. and Butz, A. (2011). Multi-user interaction on media facades through live video on mobile devices, In Proceedings of the 2011 Annual conference on Human Factors in Computing Systems. ACM.
[3] Brignull, H. and Rogers, Y. (2003). Enticing people to interact with large public displays in public spaces. In Proceedings of the IFIP Conference on Human-Computer Interaction (INTERACT'03). Springer
[4] Brynskov, M., Dalsgaard, P., Ebsen, T., Fritsch, J. and Halskov, K. (2009). Staging Urban Interactions with Media Façades. In Proceedings of INTERACT 2009. Springer.
[5] Daiber, F., Krüger, A., Schöning, J. and Müller, J. (2012). Context-sensitive display environments. Ubiquitous Display Environments, 31-51. Springer.
[6] Dalsgaard, P. and Halskov, K. (2010). Designing Urban Media Façades: cases and challenges, In Proceedings of the 2010 Conference on Human Factors in Computing Systems. ACM.
[7] Diniz, N.V., Duarte, C. A. and Guimarães, N. M. Mapping Interaction onto Media Façades. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[8] Huang, E. M., Koster, A., and Borchers, J. (2008). Overcomingassumptions and uncovering practices: When does the publicreally look at public displays? In Proc. of Pervasive’08,228–243. Springer.
[9] Memarovic, N., Langheinrich, M., Alt, F., Elhart, I., Hosio, S. and Rubegni, E. (2012). Using Public Displays to Stimulate Passive Engagement, Active Engagement, and Discovery in Public Spaces. In Proceedings of the Media Architecture Biennale (MEB '12) (Aarhus, Denmark, November 15–17, 2012). ACM.
[10] Mencarini, E., Giusti, L., and Zancanaro, M. (2012). An Investigation on Acceptance and Rejection of PublicDisplays in a Knowledge Company. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[11] Müller, J., Alt, F., Michelis, D. and Schmidt A. (2010). Requirements and design space for interactive public displays. In Proceedings of the international conference on Multimedia (MM '10). New York, NY, USA, 1285-1294. ACM.
[12] Müller, J., Walter, R., Bailly, G., Nischt, M. and Alt, F. (2012). Looking Glass: A Field Study on Noticing Interactivity of a Shop Window. In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI '12) (Austin, Texas, USA, May 5–10, 2012). ACM.
[13] Ojala, T., Kukka, H., Lindén, T., Heikkinen, T., Jurmu, M., Hosio, S., and Kruger, F. (2010). Ubi-hotspot 1.0: Large-scale long-term deployment of interactive public displays in a city center. In Proc. of ICIW’10, 285–294. IEEE.
[14] Rashid, U.,Nacenta, M.A., and Quigley, A. (2012). Factors Influencing Visual Attention Switch in Multi-Display User Interfaces: A Survey. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[15] VandeMoere, A. and Wouters. N. (2012). The role of context in media architecture. InProceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[1] Alt, F., Schneegaß, S., Schmidt, A., Müller, J. and Memarovic, N. (2012).How to evaluate public displays. In Proceedings of the 2012 International Symposium on Pervasive Displays. ACM.
[2] Boring, S., Gehring, S., Wiethoff, A., Blöckner, A.M., Schöning, J. and Butz, A. (2011). Multi-user interaction on media facades through live video on mobile devices, In Proceedings of the 2011 Annual conference on Human Factors in Computing Systems. ACM.
[3] Brignull, H. and Rogers, Y. (2003). Enticing people to interact with large public displays in public spaces. In Proceedings of the IFIP Conference on Human-Computer Interaction (INTERACT'03). Springer
[4] Brynskov, M., Dalsgaard, P., Ebsen, T., Fritsch, J. and Halskov, K. (2009). Staging Urban Interactions with Media Façades. In Proceedings of INTERACT 2009. Springer.
[5] Daiber, F., Krüger, A., Schöning, J. and Müller, J. (2012). Context-sensitive display environments. Ubiquitous Display Environments, 31-51. Springer.
[6] Dalsgaard, P. and Halskov, K. (2010). Designing Urban Media Façades: cases and challenges, In Proceedings of the 2010 Conference on Human Factors in Computing Systems. ACM.
[7] Diniz, N.V., Duarte, C. A. and Guimarães, N. M. Mapping Interaction onto Media Façades. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[8] Huang, E. M., Koster, A., and Borchers, J. (2008). Overcomingassumptions and uncovering practices: When does the publicreally look at public displays? In Proc. of Pervasive’08,228–243. Springer.
[9] Memarovic, N., Langheinrich, M., Alt, F., Elhart, I., Hosio, S. and Rubegni, E. (2012). Using Public Displays to Stimulate Passive Engagement, Active Engagement, and Discovery in Public Spaces. In Proceedings of the Media Architecture Biennale (MEB '12) (Aarhus, Denmark, November 15–17, 2012). ACM.
[10] Mencarini, E., Giusti, L., and Zancanaro, M. (2012). An Investigation on Acceptance and Rejection of PublicDisplays in a Knowledge Company. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[11] Müller, J., Alt, F., Michelis, D. and Schmidt A. (2010). Requirements and design space for interactive public displays. In Proceedings of the international conference on Multimedia (MM '10). New York, NY, USA, 1285-1294. ACM.
[12] Müller, J., Walter, R., Bailly, G., Nischt, M. and Alt, F. (2012). Looking Glass: A Field Study on Noticing Interactivity of a Shop Window. In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI '12) (Austin, Texas, USA, May 5–10, 2012). ACM.
[13] Ojala, T., Kukka, H., Lindén, T., Heikkinen, T., Jurmu, M., Hosio, S., and Kruger, F. (2010). Ubi-hotspot 1.0: Large-scale long-term deployment of interactive public displays in a city center. In Proc. of ICIW’10, 285–294. IEEE.
[14] Rashid, U.,Nacenta, M.A., and Quigley, A. (2012). Factors Influencing Visual Attention Switch in Multi-Display User Interfaces: A Survey. In Proceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
[15] VandeMoere, A. and Wouters. N. (2012). The role of context in media architecture. InProceedings of the International Symposium on Pervasive Displays (PerDis'12) (Porto, Portugal, 4-5 June, 2012). ACM.
@article{"International Journal of Architectural, Civil and Construction Sciences:67515", author = "Hai-Ning Liang and Xiaowei Dai and Nancy Diniz and Charles Fleming and Woon Kian Chong", title = "Media Façades in the Wild: Some Lessons", abstract = "Media displays in public areas are becoming
increasingly pervasive—they are used in many settings, come in
different sizes, serve different purposes, and have varied degrees of
interactivity. In this paper, we aim to provide a survey of how these
displays, often named media façades, are used in the wild in a city in
China which is undergoing a rapid growth. This survey is intended to
raise greater awareness and discussion about the use and effect of
these displays in public areas. Through this survey, we have been
able to distill some lessons of what is good, bad, and ugly about some
current examples of media displays used in a city that is transitioning
into becoming a modern one and one that is located in one of the
fastest growing areas in Asia. With this research, we hope that we can
provide technology designers and architects with some general
principles that can help them integrate these types of technologies
into their architectural creations.
", keywords = "Large displays, media façades, interaction design,
architectural displays.", volume = "8", number = "6", pages = "743-7", }
