Abstract: This study aims to investigate the impact of data leak of M&S customers on digital communities. Modern businesses are using digital communities as an important public relations tool for marketing purposes. This form of communication helps companies to build better relationship with their customers which also act as another source of information. The communication between the customers and the organizations is not regulated so users may post positive and negative comments. There are new platforms being developed on a daily basis and it is very crucial for the businesses to not only get themselves familiar with those but also know how to reach their existing and perspective consumers. The driving force of marketing and communication in modern businesses is the digital communities and these are continuously increasing and developing. This phenomenon is changing the way marketing is conducted. The current research has discussed the implications on M&S business performance since the data was exploited on digital communities; users contacted M&S and raised the security concerns. M&S closed down its website for few hours to try to resolve the issue. The next day M&S made a public apology about this incidence. This information was proliferated on various digital communities and it has impacted negatively on M&S brand name, sales and customers. The content analysis approach is being used to collect qualitative data from 100 digital bloggers including social media communities such as Facebook and Twitter. The results and finding provide useful new insights into the nature and form of security concerns of digital users. Findings have theoretical and practical implications. This research will showcase a large corporation utilizing various digital community platforms and can serve as a model for future organizations.
Abstract: Augmented and Virtual Realties is quickly becoming
a hotbed of activity with millions of dollars being spent on R & D
and companies such as Google and Microsoft rushing to stake their
claim. Augmented reality (AR) is however marching ahead due to the
spread of the ideal AR device – the smartphone. Despite its potential,
there remains a deep digital divide between the Developed and
Developing Countries. The Technological Acceptance Model (TAM)
and Hofstede cultural dimensions also predict the behaviour intention
to uptake AR in India will be large. This paper takes a quantified
approach by collecting 340 survey responses to AR scenarios and
analyzing them through statistics. The Survey responses show that
the Intention to Use, Perceived Usefulness and Perceived Enjoyment
dimensions are high among the urban population in India. This along
with the exponential smartphone indicates that India is on the cusp of
a boom in the AR sector.
Abstract: The new design of heat exchangers utilizing an
annular distributor opens a new gateway for realizing higher energy
optimization. To realize this goal, graphene nanoplatelet-based water
nanofluids with promising thermophysical properties were
synthesized in the presence of covalent and noncovalent
functionalization. Thermal conductivity, density, viscosity and
specific heat capacity were investigated and employed as a raw data
for ANSYS-Fluent to be used in two-phase approach. After
validation of obtained results by analytical equations, two special
parameters of convective heat transfer coefficient and pressure drop
were investigated. The study followed by studying other heat transfer
parameters of annular pass in the presence of graphene nanopletelesbased
water nanofluids at different weight concentrations, input
powers and temperatures. As a result, heat transfer performance and
friction loss are predicted for both synthesized nanofluids.
Abstract: The present study investigated the protective effect of
thymoquinone (TQ), against cadmium-induced kidney injury in rats.
Cadmium chloride (1.2 mg Cd/kg/day, s.c.), was given for nine
weeks. TQ treatment (40 mg/kg/day, p.o.) started on the same day of
cadmium administration and continued for nine weeks. TQ
significantly decreased serum creatinine, renal malondialdehyde and
nitric oxide, and significantly increased renal reduced glutathione in
rats received cadmium. Histopathological examination showed that
TQ markedly minimized renal tissue damage induced by cadmium.
Immunohistochemical analysis revealed that TQ markedly decreased
the cadmium-induced expression of inducible nitric oxide synthase,
tumor necrosis factor-α, cyclooxygenase-2, and caspase-3 in renal
tissue. It was concluded that TQ significantly protected against
cadmium nephrotoxicity in rats, through its antioxidant, antiinflammatory,
and antiapoptotic actions.
Abstract: This case study used the action research concept as a tool to integrate the innovation in a learning experience on a design course. The action research was investigated at Prince Sultan University, College of Engineering in the Interior Design and Architecture Department in January 2015, through the Higher Education Academy program. The action research was presented first with the definition of the research, leading to how it was used and how solutions were found. It concluded by showing that once the action research application in interior design and architecture were studied it was an effective tool to improve student’s learning, develop their practice in design courses, and it discussed the negative and positive issues that were encountered.
Abstract: In this paper, we analyze NEtwork MObility (NEMO) supporting problems in Content-Centric Networking (CCN), and propose the CCN-NEMO which can well support the deployment of the content-centric paradigm in large-scale mobile Internet. The CCN-NEMO extends the signaling message of the basic CCN protocol, to support the mobility discovery and fast trigger of Interest re-issuing during the network mobility. Besides, the Mobile Router (MR) is extended to optimize the content searching and relaying in the local subnet. These features can be employed by the nested NEMO to maximize the advantages of content retrieving with CCN. Based on the analysis, we compare the performance on handover latency between the basic CCN and our proposed CCN-NEMO. The results show that our scheme can facilitate the content-retrieving in the NEMO scenario with improved performance.
Abstract: Critical success factors (CSFs) and the criteria to measure project success have received much attention over the decades and are among the most widely researched topics in the context of project management. However, although there have been extensive studies on the subject by different researchers, to date, there has been little agreement on the CSFs. The aim of this study is to identify the CSFs that influence the performance of construction projects, and determine their relative importance for different objectives across five stages in the project life cycle. A considerable literature review was conducted that resulted in the identification of 179 individual factors. These factors were then grouped into nine major categories. A questionnaire survey was used to collect data from three groups of respondents: client representatives, consultants, and contractors. Out of 164 questionnaires distributed, 93 were returned, yielding a response rate of 56.7%. Using the mean score, relative importance index, and weighted average method, the top 10 critical factors for each category were identified. The agreement of survey respondents on those categorised factors were analysed using Spearman’s rank correlation. A one-way analysis of variance was then performed to determine whether the mean scores among the various groups of respondents were statistically significant. The findings indicate the most CSFs in each category in procurement phase are: proper procurement programming of materials (time), stability in the price of materials (cost), and determining quality in the construction (quality). They are then followed by safety equipment acquisition and maintenance (health and safety), budgeting allowed in a contractual arrangement for implementing environmental management activities (environment), completeness of drawing documents (productivity), accurate measurement and pricing of bill of quantities (risk management), adequate communication among the project team (human resource), and adequate cost control measures (client satisfaction). An understanding of CSFs would help all interested parties in the construction industry to improve project performance. Furthermore, the results of this study would help construction professionals and practitioners take proactive measures for effective project management.
Abstract: Automatic License plate recognition (ALPR) is a technology which recognizes the registration plate or number plate or License plate of a vehicle. In this paper, an Indian vehicle number plate is mined and the characters are predicted in efficient manner. ALPR involves four major technique i) Pre-processing ii) License Plate Location Identification iii) Individual Character Segmentation iv) Character Recognition. The opening phase, named pre-processing helps to remove noises and enhances the quality of the image using the conception of Morphological Operation and Image subtraction. The second phase, the most puzzling stage ascertain the location of license plate using the protocol Canny Edge detection, dilation and erosion. In the third phase, each characters characterized by Connected Component Approach (CCA) and in the ending phase, each segmented characters are conceptualized using cross correlation template matching- a scheme specifically appropriate for fixed format. Major application of ALPR is Tolling collection, Border Control, Parking, Stolen cars, Enforcement, Access Control, Traffic control. The database consists of 500 car images taken under dissimilar lighting condition is used. The efficiency of the system is 97%. Our future focus is Indian Vehicle License Plate Validation (Whether License plate of a vehicle is as per Road transport and highway standard).
Abstract: Sclareolide is made from sclareol by oxidiative synthesis and subsequent crystallization, while the crystallization mother liquor still contains 15%~30%wt of sclareolide to be reclaimed. With the reaction material of sclareol is provided as plant extract, many sorts of complex impurities exist in the mother liquor. Due to the difficulty in recycling sclareolide after solvent recovery, it is common practice for the factories to discard the mother liquor, which not only results in loss of sclareolide, but also contributes extra environmental burden. In this paper, a process based on adsorption and elution has been presented for recycling of sclareolide from mother liquor. After pretreatment of the crystallization mother liquor by HZ-845 resin to remove parts of impurities, sclareolide is adsorbed by HZ-816 resin. The HZ-816 resin loaded with sclareolide is then eluted by elution solvent. Finally, the eluent containing sclareolide is concentrated and fed into the crystallization step in the process. By adoption of the recycle from mother liquor, total yield of sclareolide increases from 86% to 90% with a stable purity of the final sclareolide products maintained.
Abstract: The soil profile at site of the bridge project includes soft fine grained soil layer located between 5.0 m to 11.0 m in depth, it has high water content, low SPT no., and low bearing capacity. The clay layer induces high settlement due to surcharge application of earth embankment at ramp T1, ramp T2, and ramp T3 especially at heights from 9m right 3m. Calculated settlement for embankment heights less than 3m may be accepted regarding Saudi Code for soil and foundation. The soil and groundwater at the project site comprise high contents of sulfates and chlorides of high aggressively on concrete and steel bars, respectively. Regarding results of the study, it has been recommended to use stone column piles or new technology named PCC piles as soil improvement to improve the bearing capacity of the weak layer. The new technology is cast in-situ thin wall concrete pipe piles (PCC piles), it has economically advantageous and high workability. The technology can save time of implementation and cost of application is almost 30% of other types of piles.
Abstract: Healthcare waste management continues to present an
array of challenges for developing countries, and Liberia is of no
exception. There is insufficient information available regarding the
generation, handling, and disposal of health care waste. This face
serves as an impediment to healthcare management schemes. The
specific objective of this study is to present an evaluation of the
current health care management practices in Liberia. It also presented
procedures, techniques used, methods of handling, transportation, and
disposal methods of wastes as well as the quantity and composition
of health care waste. This study was conducted as an investigative
case study, covering three different health care facilities; a hospital, a
health center, and a clinic in Monrovia, Montserrado County. The
average waste generation was found to be 0-7kg per day at the clinic
and health center and 8-15kg per/day at the hospital. The composition
of the waste includes hazardous and non-hazardous waste i.e. plastic,
papers, sharps, and pathological elements etc. Nevertheless, the
investigation showed that the healthcare waste generated by the
surveyed healthcare facilities were not properly handled because of
insufficient guidelines for separate collection, and classification, and
adequate methods for storage and proper disposal of generated
wastes. This therefore indicates that there is a need for improvement
within the healthcare waste management system to improve the
existing situation.
Abstract: Despite the benefits of innovation diffusion in the
South African public service, implementation thereof seems to be
problematic, particularly with regard to e-governance which would
enhance the quality of service delivery, especially accessibility,
choice, and mode of operation. This paper reports on differences
between the public service and the private sector in terms of
innovation diffusion. Innovation diffusion will be investigated to
explore identified obstacles that are hindering successful
implementation of e-governance. The research inquiry is underpinned
by the diffusion of innovation theory, which is premised on the
assumption that innovation has a distinct channel, time, and mode of
adoption within the organisation. A comparative thematic document
analysis was conducted to investigate organisational differences with
regard to innovation diffusion. A similar approach has been followed
in other countries, where the same conceptual framework has been
used to guide document analysis in studies in both the private and the
public sectors. As per the recommended conceptual framework, three
organisational characteristics were emphasised, namely the external
characteristics of the organisation, the organisational structure, and
the inherent characteristics of the leadership. The results indicated
that the main difference in the external characteristics lies in the
focus and the clientele of the private sector. With regard to
organisational structure, private organisations have veto power,
which is not the case in the public service. Regarding leadership,
similarities were observed in social and environmental responsibility
and employees’ attitudes towards immediate supervision. Differences
identified included risk taking, the adequacy of leadership
development, organisational approaches to motivation and
involvement in decision making, and leadership style. Due to the
organisational differences observed, it is recommended that
differentiated strategies be employed to ensure effective innovation
diffusion, and ultimately e-governance. It is recommended that the
results of this research be used to stimulate discussion on ways to
improve collaboration between the mentioned sectors, to capitalise on
the benefits of each sector.
Abstract: Hydrologic models are increasingly used as tools to
predict stormwater quantity and quality from urban catchments.
However, due to a range of practical issues, most models produce
gross errors in simulating complex hydraulic and hydrologic systems.
Difficulty in finding a robust approach for model calibration is one of
the main issues. Though automatic calibration techniques are
available, they are rarely used in common commercial hydraulic and
hydrologic modelling software e.g. MIKE URBAN. This is partly
due to the need for a large number of parameters and large datasets in
the calibration process. To overcome this practical issue, a
framework for automatic calibration of a hydrologic model was
developed in R platform and presented in this paper. The model was
developed based on the time-area conceptualization. Four calibration
parameters, including initial loss, reduction factor, time of
concentration and time-lag were considered as the primary set of
parameters. Using these parameters, automatic calibration was
performed using Approximate Bayesian Computation (ABC). ABC is
a simulation-based technique for performing Bayesian inference
when the likelihood is intractable or computationally expensive to
compute. To test the performance and usefulness, the technique was
used to simulate three small catchments in Gold Coast. For
comparison, simulation outcomes from the same three catchments
using commercial modelling software, MIKE URBAN were used.
The graphical comparison shows strong agreement of MIKE URBAN
result within the upper and lower 95% credible intervals of posterior
predictions as obtained via ABC. Statistical validation for posterior
predictions of runoff result using coefficient of determination (CD),
root mean square error (RMSE) and maximum error (ME) was found
reasonable for three study catchments. The main benefit of using
ABC over MIKE URBAN is that ABC provides a posterior
distribution for runoff flow prediction, and therefore associated
uncertainty in predictions can be obtained. In contrast, MIKE
URBAN just provides a point estimate. Based on the results of the
analysis, it appears as though ABC the developed framework
performs well for automatic calibration.
Abstract: An experiment to verify the relationships between
physiological indexes of an e-learner and the presence or absence of an
operation during e-learning is described. Electroencephalogram
(EEG), hemoencephalography (HEG), skin conductance (SC), and
blood volume pulse (BVP) values were measured while participants
performed experimental learning tasks. The results show that there are
significant differences between the SC values when reading with
clicking on learning materials and the SC values when reading without
clicking, and between the HEG ratio when reading (with and without
clicking) and the HEG ratio when resting for four of five participants.
We conclude that the SC signals can be used to estimate whether or not
a learner is performing an active task and that the HEG ratios can be
used to estimate whether a learner is learning.
Abstract: Liquid storage tanks have become widespread during the recent decades due to their extensive usage. Analysis of liquid containing tanks is known to be complex due to hydrodynamic force exerted on tank which makes the analysis a complex one. The objective of this research is to carry out analysis of liquid domain along with structural interaction for various geometries of circular tanks considering seismic effects. An attempt has been made to determine hydrodynamic pressure distribution on the tank wall considering impulsive and convective components of liquid mass. To get a better picture, a comparative study of Draft IS 1893 Part 2, ACI 350.3 and Eurocode 8 for Circular Shaped Tank has been performed. Further, the differences in the magnitude of shear and moment at base as obtained from static (IS 3370 IV) and dynamic (Draft IS 1892 Part 2) analysis of ground supported circular tank highlight the need for us to mature from the old code to a newer code, which is more accurate and reliable.
Abstract: In recent years, a wide variety of applications are developed with Support Vector Machines -SVM- methods and Artificial Neural Networks -ANN-. In general, these methods depend on intrusion knowledge databases such as KDD99, ISCX, and CAIDA among others. New classes of detectors are generated by machine learning techniques, trained and tested over network databases. Thereafter, detectors are employed to detect anomalies in network communication scenarios according to user’s connections behavior. The first detector based on training dataset is deployed in different real-world networks with mobile and non-mobile devices to analyze the performance and accuracy over static detection. The vulnerabilities are based on previous work in telemedicine apps that were developed on the research group. This paper presents the differences on detections results between some network scenarios by applying traditional detectors deployed with artificial neural networks and support vector machines.
Abstract: Electric field is an important fundamental concept in
electrostatics. In high-school, generally Thai students have already
learned about definition of electric field, electric field due to a point
charge, and superposition of electric fields due to multiple-point
charges. Those are the prerequisite basic knowledge students holding
before entrancing universities. In the first-year university level,
students will be quickly revised those basic knowledge and will be
then introduced to a more complicated topic—electric field due to
continuous charged distributions. We initially found that our
freshman students, who were from the Faculty of Science and
enrolled in the introductory physic course (SCPY 158), often
seriously struggled with the basic physics concepts—superposition of
electric fields and inverse square law and mathematics being relevant
to this topic. These also then resulted on students’ understanding of
advanced topics within the course such as Gauss's law, electric
potential difference, and capacitance. Therefore, it is very important
to determine students' understanding of electric field due to
continuous charged distributions. The open-ended question about
sketching net electric field vectors from a uniformly charged
insulating rod was administered to 260 freshman science students as
pre- and post-tests. All of their responses were analyzed and
classified into five levels of understandings. To get deep
understanding of each level, 30 students were interviewed toward
their individual responses. The pre-test result found was that about
90% of students had incorrect understanding. Even after completing
the lectures, there were only 26.5% of them could provide correct
responses. Up to 50% had confusions and irrelevant ideas. The result
implies that teaching methods in Thai high schools may be
problematic. In addition for our benefit, these students’ alternative
conceptions identified could be used as a guideline for developing the
instructional method currently used in the course especially for
teaching electrostatics.
Abstract: Present study focused on the utilization of solar
energy by the help of photovoltaic greenhouse solar dryer under
forced mode. A single slope photovoltaic greenhouse solar dryer has
been proposed and thermal modelling has been developed. Various
parameters have been calculated by thermal modelling such as
greenhouse room temperature, cell temperature, crop temperature and
air temperature at exit of greenhouse. Further cell efficiency, thermal
efficiency, and overall thermal efficiency have been calculated for a
typical day of May and November. It was found that system can
generate equivalent thermal energy up to 7.65 kW and 6.66 kW per
day for clear day of May and November respectively.
Abstract: In this paper, an attempt has been made to analyze the effect of wall window orientation on Daylight Illuminance Ratio (DIR) and energy saving in a building known as “SODHA BERS COMPLEX (SBC)” at Varanasi, UP, India. The building has been designed incorporating all passive concepts for thermal comfort as well daylighting concepts to maximize the use of natural daylighting for the occupants in the day to day activities. The annual average DIR and the energy saving has been estimated by using the DIR model for wall window with different orientations under clear sky condition. It has been found that for south oriented window the energy saving per square meter is more compared to the other orientations due to the higher level of solar insolation for the south window in northern hemisphere whereas energy saving potential is minimum for north oriented wall window. The energy saving potential was 26%, 81% and 51% higher for east, south and west oriented window in comparison to north oriented window. The average annual DIR has same trends of variation as the annual energy saving and it is maximum for south oriented window and minimum for north oriented window.
Abstract: Device-to-device (D2D) communication is considered a
promising technique to provide wireless peer-to-peer communication
services. Due to increasing demand on mobile services, available
spectrum for radio frequency (RF) based communications becomes
scarce. Recently, visible light communications (VLC) has evolved
as a high speed wireless data transmission technology for indoor
environments with abundant available bandwidth. In this paper,
a novel VLC based D2D communication that provides wireless
peer-to-peer communication is proposed. Potential low operating
power devices for an efficient D2D communication over increasing
distance of separation between devices is analyzed. Optical repeaters
(OR) are also proposed to enhance the performance in an environment
where direct D2D communications yield degraded performance.
Simulation results show that VLC plays an important role in
providing efficient D2D communication up to a distance of 1 m
between devices. It is also found that the OR significantly improves
the coverage distance up to 3.5 m.