Abstract: Augmented and Virtual Realties is quickly becoming
a hotbed of activity with millions of dollars being spent on R & D
and companies such as Google and Microsoft rushing to stake their
claim. Augmented reality (AR) is however marching ahead due to the
spread of the ideal AR device – the smartphone. Despite its potential,
there remains a deep digital divide between the Developed and
Developing Countries. The Technological Acceptance Model (TAM)
and Hofstede cultural dimensions also predict the behaviour intention
to uptake AR in India will be large. This paper takes a quantified
approach by collecting 340 survey responses to AR scenarios and
analyzing them through statistics. The Survey responses show that
the Intention to Use, Perceived Usefulness and Perceived Enjoyment
dimensions are high among the urban population in India. This along
with the exponential smartphone indicates that India is on the cusp of
a boom in the AR sector.
Abstract: The number of the companies accepting RFID in Korea
has been increased continuously due to the domestic development of
information technology. The acceptance of RFID by companies in
Korea enabled them to do business with many global enterprises in a
much more efficient and effective way. According to a survey[33,
p76], many companies in Korea have used RFID for inventory or
distribution manages. But, the use of RFID in the companies in Korea
is in the early stages and its potential value hasn-t fully been realized
yet. At this time, it would be very important to investigate the factors
that affect RFID acceptance. For this study, many previous studies
were referenced and some RFID experts were interviewed. Through
the pilot test, four factors were selected - Security Trust, Employee
Knowledge, Partner Influence, Service Provider Trust - affecting
RFID acceptance and an extended technology acceptance
model(e-TAM) was presented with those factors. The proposed model
was empirically tested using data collected from employees in
companies or public enterprises. In order to analyze some
relationships between exogenous variables and four variables in TAM,
structural equation modeling(SEM) was developed and SPSS12.0 and
AMOS 7.0 were used for analyses. The results are summarized as
follows: 1) security trust perceived by employees positively
influences on perceived usefulness and perceived ease of use; 2)
employee-s knowledge on RFID positively influences on only
perceived ease of use; 3) a partner-s influence for RFID acceptance
positively influences on only perceived usefulness; 4) service provider
trust very positively influences on perceived usefulness and perceived
ease of use 5) the relationships between TAM variables are the same as
the previous studies.